Mobile Internet Evolution
Dr. Hosein Badran
Chief Technology Officer, MEA, Distinguished
Systems Architect
ITU-D Arab Region NGN Conference, Cairo, Dec. 2010
© 2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
NDA Presentation
1
The Drivers of the Mobile Transformation
A Mobile Internet “Perfect Storm”
Handsets
Broadband
Powerful New Devices
with Compelling UIs
(iPhone, Instinct, BB Thunder,
SE Xperia, etc.)
High Speed Networks Based
on HSPA, EV-DO, and
WiMAX Are Now Available
in Many Geographies
100 Fold
Increase in
Data Traffic
by 2013/14
Pricing
Flat Rate Data Plans
Accelerating Consumption
Operators Offering
Personalized Services
© 2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Applications
Lots of Compelling Apps
Are Moving over from the
Wired World to Join Emerging
LBS Services
NDA Presentation
2
Transformative Effect of the iPhone
Precedent for Nextgen Smartphone User Behavior
Subs Using
Application
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Email
Web Search
Source: M:Metrics
Source:
M-Metrics; Nielsen
© 2010 Cisco Systems, Inc. All rights reserved.
Network
Social
Services for Networking
Photo
Site
Other Phones
Cisco Confidential
Mobile TV/
Video
iPhone
NDA Presentation
Online
Games
3
High-End Devices Drive Traffic Growth
=
=
X 450
=
X 1,200
Source: Cisco Visual Networking Index – Forecast, 2008-2013
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NDA Presentation
4
Global Mobile Data Traffic Growth
Video will account for 64% of mobile traffic by 2013
131% CAGR 2008 - 2013
19%
10%
64%
7%
© 2010 Cisco Systems, Inc. All rights reserved.
5
Presentation
Source: Cisco Visual NetworkingNDA
Index
– Forecast, 2008-2013
Cisco Confidential
Mobile Communications: Shifting Environment
Entertainment
Information
Collaboration
IP
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NDA Presentation
6
Mobility Requires Ubiquitous Access
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7
Ubiquitous Access Architecture Models
Common Core for Seamless Experience
COMMON CORE MODEL
VERTICAL MODEL
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NDA Presentation
8
Cisco IP NGmN: Intelligent Performance
One Network, Any G, Any Screen
Virtualized
Multitenant
ComprehensiveData Center
Data Center
Switching
NGN Core/
Edge
System
Flexible
Mobile
Packet Core
System
Powerful
NGN Mobile &
Performance Wireline
Carrier
Ethernet System
Highly
Intelligent
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9
Mobile Mega Test
Off-Net Services
ON-Net Services
CRS-3
IP Core
Packet Core
ASR 5000
Packet Core
ASR 5000
ASR 5000
Packet Core
UCS
UCS
7600
ASR 9000
WAAS
iControl
Carsten Rossenhövel
ManagingNexus
Director, EANTC
Data Center
Data Center
5000
Nexus
5000
ME3800
MWR 2941
IP RAN Backhaul
PCRF
HLR
HSS
Nexus
7000
Nexus
7000
ASR 1000
X2 ASR 1000
•  Conducted by independent testing lab EANTC, coordinated by Light Reading
•  More than $60 million of Cisco equipment
•  More than 50 dedicated employees
•  ASR 5000 maintained a total of 1 million attached subscribers
© 2010 Cisco Systems, Inc. All rights reserved.
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NDA Presentation
10
Monetization
Traffic
Revenue
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NDA Presentation
11
Optimization
Traffic
Revenue
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Cisco Confidential
NDA Presentation
12
Cisco IP NGN – The Foundation for Mobile Transformation
Subscriber
Radio Networks
Mobile Internet Infrastructure
Intelligent
Aggregation
Packet
Gateways
IP Anchor
Point
IP Service
Control
Multiservice IP/
MPLS Core
Services, Applications and
Operations
External Services
UMTS / HSPA
3GPP
CDMA/DO/UMB
3GPP2
News
Portals
eGGSN
IP RAN
With Mobile
Transport
over Packet
(MToP)
WiMAX
VoD
Location
Services
Content
Services
Gateway
PDSN
Corporate
VPNs
Broadcast Internet
Internet
VoIP Music
802.16e
HSS
Service
Control
BWG
Roaming
Exchanges
SAE/LTE
WiFi mesh
WiFi
7600
Carrier
Ethernet
Serving
GW (CY’09)
PDN-GW
(CY’09)
IMS
Session
Border
Controller
Wireless
LAN
Controller
Billing
DNS
AAA
Policies
Femto-cell
Pico-cell
AGG router
IP
Transfer
Point
Logging
Subscriber
Profiles
Application
Partners
IP Media
Partners
Signaling
Networks
HLR
Persistent Roaming Across Wireless Access Networks
Subscriber-Differentiated IP Service Delivery
Presentation
13
Leadership Transport
and
Control
for Cisco
EV-DO,
GSM, HSPA, WiFi, Mobile WiMAX,NDA
Femto,
and LTE Technologies
Confidential
© 2010 Cisco Systems,
Inc. All
rights reserved.
Video Optimization E2E Architecture
PCRF
Virtual
Server
Video App
Content Management
Streamer/Cache
Content Acquirer Library Load Balancer
Data Center
AP, STB, FAP
Fixed Access:
Carrier Ethernet
Streamer/
Cache
Mobile Backhaul
Streamer/
Cache
Streamer/ IP
Cache
Transcoder
DC Switch
Core
(e)NB
UE
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14
Cisco’s Mobile Transport over Packet
Graceful Migration to the All-IP Network
Hybrid Backhaul:
•  Pseudowire/CE (Data)
•  TDM (Voice and Sync)
PSTN
MSC
MWR 2941
IP/MPLS
Core
Cisco 7600
MSC
MSC
Cisco 7600
MWR 2941
BSC
RNC
MSC
Pseudowire/CE Backhaul
for Voice and Data
MWR 2941
Native IP Backhaul
for Voice and Data
TDM (2)
ATM (3G)
CE/IP (3G/4G)
PWE3
Internet/
Intranet
  Carrier Ethernet (CE) for converged Fixed and Mobile transport for
greatest cost efficiencies over Copper, Fiber, or Microwave
  Pseudowire support for legacy traffic (TDM and ATM)
  Cisco
offers the most extensive
CE portfolio
Cisco Confidential
© 2010 Cisco Systems, Inc. All rights reserved.
Cisco received 1st “MPLS in
NDAMobile
PresentationBackhaul Certification”15
To Summarize…
Entertainment
Information
Innovation
Monetization
differentiation
new revenue
Industry
Leadership
Optimization
Collaboration
reduced costs
strong
partnership
IP
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NDA Presentation
16
W o r k i n g
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T o g e t h e r
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