ITUITU-BDT Regional Seminar on Mobile and Fixed Wireless Access for Broadband Applications for the Arab Region Algiers, Algeria, 1818-22 June 2006 Convergence Strategy for Universal Operators and role of business planning Oscar González Soto ITU Consultant Expert Strategic Planning and Assessment June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 1 Convergence Strategy in Competition Content • Key factors in Evolution • Cost structure and savings • Economies of scale • Competition Level • A stair case strategy for a universal operator • Business trends per category • Migration steps towards universal operation • Business planning role and triple play evaluations June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 2 Convergence Strategy in Competition Convergence domains Convergence may follow many directions At Service level (Fixed and Mobile, Interactive and Broadcasting, etc.) At Network level (One network for all service types: NGN ) At radio Access level (DECT, WiMax, 3G, etc.) At Operational level (OSS, Billing, etc, for all customer classes) At Terminals level (2G, 3G, PDA, etc.) Which one will happen ? Driven by Market, Economy of scale and Competition June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 3 Convergence Strategy in Competition Key Factors: Cost structure and savings – High cost impact of network infrastructure layer: > 60% in Greenfield areas of which > 70% in access segment. – Dimensioning and cost evolving in 3 phases through time: – A) Accessibility due to Geo coverage either physical or radio – B) Equipment in Ports/users as customers grow – C) Capacity in Traffic due to increase of multiservice applications – Significant savings by resources and equipment sharing within an operator due to convergence at network layers : i.e.: 30% – Additional savings inter-operators due to cost sharing of noncore equipment (buildings, towers, etc.) > 20% June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 4 Convergence Strategy in Competition Key Factors: Economies of scale Economies of scale are an inherent characteristic to the telecom technologies that impacts on solutions, evolution and also now survivability in competition – The five dimensions of the economy of scale: • By Size of the systems • By Technology capabilities Larger systems cheaper per unit New technologies with higher capacity • By Traffic efficiency with the occupancy Higher utilization for a given GoS when more servers • By customers Density Quadratic increase with coverage radio • By Volume of purchasing June, 2006 Discount per volume in log scale ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 5 Convergence Strategy in Competition Key Factors: Competition level Different Levels of Competition – L1) Monopoly for all geographical areas, customer classes and service types – L2) Limited monopoly per area and/or service types while free operation for niche operators – L3) Moderate competition for all network segments and services – L4) High competition for high revenue customers and services – L5) Aggressive competition for all areas, customers and services “Efficient telecom implies different competition levels as a function of country size and development status” June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 6 Convergence Strategy in Competition Key Factors: Factors: Competition level Business feasibility space as a function of volume and ARPU Revenues per customer/year (ARPU) Non feasible by lack of payment capability, churn or regulation constraints r2 $ n2 Volume of Customers/type ARPU is limited by the economical development level and fixed costs June, 2006 Lecture 2.2.3 slide 7 ITU/BDT/ Convergence Strategy O. G.S. Convergence Strategy in Competition Key Factors: Factors: Competition level Business feasibility space as a function of volume and ARPU Revenues per customer/year (ARPU) r2 $ r1 $ Non feasible by low NPV and IRR n1 Volume of Customers/type Business feasibility limited by positive NPV June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 8 Convergence Strategy in Competition Key Factors: Factors: Competition level Business feasibility space as a function of volume and ARPU Revenues per customer/yea (ARPU) Non feasible by lack of payment capability, churn or regulation constraints Feasibility area: users range r2 $ r1 $ Non feasible by low NPV and IRR Feasibility area: tariff range n1 n2 Volume of Customers/type Feasibility space highly dependent on country size and economical level June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 9 Convergence Strategy in Competition Key Factors: Factors: Competition level Key factors for survivability in competition – Push for new services – Imaginative pricing strategies and bundles – Actions for market share capture and better take-up rate – Actions do minimize churn – Actions to decrease Cost of Ownership and share common resources – Business profitability positive and within or better than indicators benchmark June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 10 Convergence Strategy in Competition Content • Key factors in Evolution • Cost structure and savings • Economies of scale • Competition Level • A stair case strategy for a universal operator • Business trends per category • Migration steps towards universal operation • Business planning role and triple play evaluations June, 2006 Lecture 2.2.3 slide 11 ITU/BDT/ Convergence Strategy O. G.S. Convergence Strategy in Competition Business domains and trends Illustration case for customer categories and revenues Large Corporations 3-8% Small& Medium Enterprise 8% SOHO (1-2 people) 10-20% High-End Residential 60-70% Classes Of Customers L-E Residential >3000 Operator 300-500 70-120 60-80 30-55 business Growing revenues Growing Volume 0.5- 1% feasibility as a function of mix of categories Revenues/Month (Euro) “Customer stratification should be analyzed per country” June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 12 Convergence Strategy in Competition Business domains and trends Example of Value Added chain and operators movements to gain economy of scale and market Network nucleus Applications and Services Application Service Providers Edge • Acquisition/merging of service providers • Development of new access loops and Unbundling Agreements and merging • Agreements with wholesale operators Access Providers (CAPs) Mobile Service Providers (MSPs) • Agreements with content providers • New multi-service development • Agreements with content and application service providers network Backbone Service Providers (BSPs) Internet Service Providers (ISPs) • Agreements with content providers and e-commerce Local Access Metropolitan Established Service Providers (ESPs (ESPs)) June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 13 Convergence Strategy in Competition Migration steps Extension for new customer types “staircase” for leading growing alternatives Customers for connectivity Upgraded Telcos Classic Telcos Conventional voice and data services June, 2006 Extension for new services domains + Services of IN, VPN and Mobile ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 14 Convergence Strategy in Competition Migration steps + Customers for new services Customers for connectivity Extension for new customer types “staircase” for leading growing alternatives Extended Telcos Upgraded Telcos Classic Telcos Conventional voice and data services June, 2006 Extension for new services domains + Internet and video Distribution (triple play) + Services of IN, VPN and Mobile ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 15 Convergence Strategy in Competition Migration steps + Customers for end applications + Customers for new services Extension for new customer types “staircase” for New Universal Telcos New Universal Telcos ASPs ISPs Extended Telcos Upgraded Telcos Customers for connectivity Classic Telcos Conventional voice and data services Extension for new services domains + Services of IN, VPN and Mobile + Internet and video distribution (triple play) + e-applications and Hosting Specific migration and timeframe to be optimized for the country context and regulatory conditions June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 16 Convergence Strategy in Competition Migration steps Revenue level (ARPU) Evolution of revenues with service domains ASP Video and multiservice voice revenues IN and data Time and Extension for new services domains Conventional voice and data services + Services of IN, VPN and Mobile + Internet and video distribution (triple play) + e-applications and Hosting Convergence strategy is fundamental to be competitive and to grow June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 17 Convergence Strategy in Competition Content • Key factors in Evolution • Cost structure and savings • Economies of scale • Competition Level • A stair case strategy for a universal operator • Business trends per category • Migration steps towards universal operation • Business planning role and triple play evaluations June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 18 Convergence Strategy in Competition Role of Business Planning – Forecast solutions, costs and revenues – Evaluate future Cashflows, NPV, IRR, ROI, etc. – Perform “What-if” analysis for optional alternatives on Volume of customers, customer mixes and services domains – Perform benchmarking with “best in class” operators – Decision making on strategy and actions in competition based on quantified evaluations – Recommend alternatives and actions to ensure success June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 19 Convergence Strategy in Competition Required functionality for Business tools - Service Demand Projection - Dynamic modeling for technology substitution and migration rates - Dimensioning multiple flows (circuit and packet modes) - Evaluation of network resources and associated investment (CAPEX) - Evaluation of revenues for given tariffs and installation rate - Modeling multiple resource lifetimes - Modeling of demand elasticity to tariffs - Interrelation between network growth and operational cost (OPEX) - Cost assignment as a function of utilization rates - Generation of standard financial results like Cash Flow, Profit & Loss, Balance Sheet, NPV, IRR, etc. June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 20 Convergence Strategy in Competition Role of Business Planning Evaluations to be based on robust techno-economical tools due to high number of alternatives and complexity Case study for medium size country with mixes of customer classes and triple play services domains: – Multiservice IP Network with integrated operation available – Three service categories: Voice, Data/Internet, Video distribution – Modeling demands, multiservice traffic flows, dimensioning, network resources, CAPEX, OPEX and financial results for different levels of competition – Evaluate differential future Cash-flows, NPV, IRR, etc. for a 10 years period June, 2006 Lecture 2.2.3 slide 21 ITU/BDT/ Convergence Strategy O. G.S. Convergence Strategy in Competition Role of Business Planning Effects of the mix of customers on Reference Scenario: Low competition level Network NPV 8e+08 7e+08 6e+08 SOHO and Small Enterprise Euro 5e+08 4e+08 All Segments (reference) 3e+08 Residential 2e+08 1e+08 0e+08 -1e+08 • June, 2006 Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Y9 Y10 Year SME and SOHO with quicker recovery but less NPV and company value at medium term • “All customer segments” case with much better behavior ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 22 Convergence Strategy in Competition Role of Business Planning Effects of the mix of services on Reference Scenario: Low competition level Network NPV 7e+08 6e+08 Internet 5e+08 Euro 4e+08 Internet & VoDSL 3e+08 Internet & Video 2e+08 All Services (reference) 1e+08 0e+08 Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Y9 Y10 -1e+08 -2e+08 • Year Major impact of service classes on NPV and company survivability • Single service classes without future • High benefit of “all services” case June, 2006 Lecture 2.2.3 slide 23 ITU/BDT/ Convergence Strategy O. G.S. Convergence Strategy in Competition Role of Business Planning Effects of the mix of services on typical scenario: Medium competition level Network NPV 5e+08 4e+08 Internet Euro 3e+08 Internet & VoDSL 2e+08 Internet & Video 1e+08 0e+08 Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Y9 Y10 All Services (reference) -1e+08 -2e+08 • June, 2006 Year Increase of competition level amplifies the previous effects on feasibility: big differences between service mixes • Data only or single service classes without feasibility at medium term • Very robust behavior for the “all services” case ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 24 Convergence Strategy in Competition Recommendations • Ensure proper modeling of key techno-economical factors and professional tools • Focus on multiple customers, multiple services domains • Take benefit of all economies of scale • Maintain business indicators within benchmark margins in competition !! Which convergence will happen ? Combination Driven by Market, Economy of scale and Competition !! June, 2006 ITU/BDT/ Convergence Strategy O. G.S. Lecture 2.2.3 slide 25