Strategy, Policy, Regulatory Considerations
and the Decision-Making Process of going to
Digital TV in Brazil
Mr. José Leite Pereira-Filho, Counsellor
ANATEL, Brazil
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Contents
3 Introduction
3 Description of the main resolutions and public consultations
3 Key aspects related to the evolution of the television
broadcasting service
3 Factors to be taken into consideration:
3
3
3
3
Technical
Strategic
Economic
Social
3 Cultural
3 Scenarios under analysis by ANATEL
3 Conclusion
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Introduction
This presentation provides an overview of the
decision-making process undertaken by the Brazilian
administration toward the adoption of a digital
television (DTV) standard for the country.
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Description of the Main Resolutions and
Public Consultations
4 Public Consultation nº 65, from 27/7/98
4 Procedures to be followed during the Digital TV tests
4 Resolution nº 69, from 23/11/98
4 Approval of the Procedures to be followed during the Digital TV tests
3 Public Consultation nº 216, from 17/2/ 2000
3 1st Part of the final SET/ABERT Report on tests carried out with the
ATSC, DVB and ISDB digital television standards
3 This report concludes, considering only the technical aspects, which
is the best modulation scheme.
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Description of the Main Resolutions and
Public Consultations
4 Public Consultation nº 229, from 7/4/2000
3 3rd Intermediary SET/ABERT Report
3 Public Consultation nº 237, from 2/7/2000
3 2nd Part of the final SET/ABERT Report on tests carried out with the
ATSC, DVB and ISDB digital television standards;
3 This report concludes, considering only the technical aspects, which
is the best digital television standard.
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Key Aspects Related to the Evolution of the
Television Broadcasting Service
3 Screen Format
3 Interactivity
3 Mobility
3 Television and Personal Computer Convergence
3 Telecommunication and Television Convergence
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Factors to be taken into Consideration:
Technical
3 Technical factors:
3 The digital television service must be, at least, equivalent to the currently
distributed analogue television service
3 Digital and analogue systems must have an adequate coexistence during
the transition period
3 Power consumption must be economical
3 Flexibility for introduction of new applications must be taken into account
in the long-run
3 Digital Broadcasting x Pay TV
3 The digital television service offered these different networks must be
compatible
3 The integration of programs and functionality between these different
networks must be considered
3 Must carry rules should be duly applied
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Factors to be taken into Consideration:
Strategic
3 Universal access to information for all social classes
3 National integration and the preservation of the regional identity
3 Latin American integration
3 Technological co-operation
3 Rapid economic development
3 Rebirth of the parts and components industry
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Factors to be taken into Consideration:
Economic
3 Impact on the Broadcasting Industry Value Chain
3 Determinant factors for the promotion of the digital television
3 Cost to the Broadcasters
3 Cost to the Consumers
3 Potential market of each digital television system
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Factors to be taken into Consideration:
Social and Cultural
3 The role played by the television in the life of the citizens
3 The convergence from the cultural point of view
3 Expectations of the users on the digital television
3 Others cultural and socials factors
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Scenarios under Analysis by Anatel
3 Scenario I - HDTV programming only
3 Scenario II - SDTV programming only
3 Scenario IIa - Multiples programs
3 Scenario IIb - SDTV interactive
3 Scenario IIc - SDTV with free and paid services
3 Scenario III - Hybrid model
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
Conclusion
The Brazilian regulatory agency has a clear motivation
towards the adoption of a DTV standard whose services to be
rendered to the consumers can best serve the interest of the
Brazilian broadcasting industry and meet the requirements
and expectations of the Brazilian society
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil
www.anatel.gov.br
Strategy, Policy, Regulatory Considerations and the Decision-Making Process of
going to Digital TV in Brazil