IMS based application and NGN over Wi-Max (Rural Communication) Dr. Abdul Razaque Memon March 2007 All Rights Reserved © Alcatel-Lucent 2007 Outline 1. Why is Broadband Important? 2. Challenges and Opportunities 3. Network Transformation Network Reach ability 3. Service Transformation IMS based services 5. How to move forward? 2 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 1 Why is Broadband Important? 3 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Four Drivers of Mass-Market Broadband Adoption Public initiatives and policy 1 Telecom Policy Makers 3 User awareness and literacy Public Education 2 Content and applications 4 Services affordability and accessibility Content and Application Providers Network Service Providers A priority for public stakeholders A key role to play for service providers 4 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Alcatel-Lucent “Broadband for All” Vision The Situation: Six billion people worldwide, but only: 2.7 billion mobile subscribers 470 million broadband* (wireline and wireless) subscribers • E-health • E-education Source: Alcatel-Lucent, 2006 • E-government • E-environment • E-business The Stake: Broadband is a necessity for economic and social growth * Speeds > 128 kb/s • E-agriculture • E-employment • E-science Source: ITU E-applications Enabling Broadband for All 5 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Economic and Social Benefits of Broadband E-Business E-Agriculture Information on market prices E-commerce for extended network of customers and suppliers E-transactions (efficiency) for supply chain and payment Dissemination of agricultural information Easier transactions through direct relationship with buyers E-Science E-Employment Access to scientific information for Development of ICT work force Universities and Research Centers Participation in international programs Tele-working to connect remote areas to main office and reduce traffic congestion Grid computing E-Education Wider and better access to knowledge ICT literacy development Distance E-learning E-Health Tele-diagnosis Monitoring of health indicators Secure health records Training of health professionals E-Government Enhanced public servcies delivery Public administration efficiency Transparency E-Environment Public alert system Climate monitoring Flood management “Broadband is a fundamental civil right and human right.” – 6 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 New York City Council, Dec 2005 E-Health & E-Government Projects Senegal, Africa E-Health Pilot Project E-Health: DIAM Project in Senegal Tele-diagnostics for tuberculosis Fiji E-Government Program Response to local needs Applications E-learning & E-Scholar – Scholarship Management Technology: DSL and WiMAX Prisoner Admin & Crime Database System Process: Case Registration System Social Welfare & Human Resource System • Image capture in remote care centers from a set of medical imaging equipment Document Management System Chinese EXIM bank loan • Visualization and processing of the images on multi-monitor stations in urban care hubs Government investment US$20M Alcatel-Lucent prime contractor Project scope: Sustainable business case (savings on films) and public health benefits Consulting Data Centers Information and communications infrastructure ICT competency development and training “The project is not only visionary, but also comprehensive and tailored to answer the needs of Fiji today” - Ratu Jone Kubuabola Fiji Minister for Finance and National Planning 7 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 E-Science: Establishment of National Research and Education Networks National benefits Source of innovation Enables involvement in large international research programs China: CERNET Brazil: RNP 1 backbone managed by Tsinghua 27 PoPs managed by universities 300 institutions linked University 10 regional networks managed by universities 38 provincial nodes 900 education and research institutions linked 8 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Affordable Broadband Services for Internet Users to Government E-services Community Centers are a First Step School Cooperative Internet Shop Town Hall Hospital India Andra Pradesh E-Seva Public-Private Partnership Model: Towards adapted Local Public Services End-User Benefits Simplicity : Provides a single interface for all public services (national, local) Convenience : No need to travel to urban areas Efficiency : Faster service and delivery Public-private partnerships: Efficient economic model: Government Benefits Cost savings Real-time monitoring of services Exponential growth of transactions Provide social and economic benefits of ICT (ehealth, e-education, e-government) to all Share cost of devices (PCs and CPE) to provide affordable:0 Broadband Internet services Voice services (from GSM to multiuser VoIP services) A first step before broadband@home: Major contribution to Internet literacy “As far as broadband penetration in the country goes, my vision is that every village in the country should be connected” Mr. Vikram Tiwathia, Confederation of Indian Industries, August 2006 9 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 A National Priority on Broadband National benefits South Korea Key driver of GDP growth ICT drove 27% of South Korea Attracts foreign investments GDP growth from 1999-2002 17% of that ICT growth was Develops new broadband economy • Content providers, gaming companies related to broadband Egypt • CPE vendors National Broadband initiative • Web design agencies, Web hosting companies, Web server vendors launched in May 2004 Drove the share of ICT above 3.5% of GDP vs 1.5 % in 1998 (100% increase in 6 years) “Smart Village“ Business Park now hosts 25 000–30 000 jobs Key component of Egyptian Regional ICT Leadership Plan 10 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 2 Challenges and Opportunities Different user segments, distinct value propositions The opportunity to leapfrog to the latest technologies and business models 11 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 The Challenge: Need to Address Three Different User Segments with Three Distinct Value Propositions Entry Users Internet Users Advanced Users Increase Mobile Penetration Enable Mass-Market Broadband Deliver a User-Centric Communication Experience An architecture to deliver a compelling value proposition to each user segment Customer Adaptive Curve The chasm Innovators, technology enthusiasts Early adapters, visionaries Early majority pragmatists Source: Geoffrey Moore, 1991 12 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Affordable Mobile Communication Services: Overcoming the Entry Barrier of Mobile Handsets Market leads to low-cost handsets The right features, now below $30* Deluxe range $>800 High Tier range $400 $200 Middle Tier range $100 Developed markets criterium Low Tier range $50 Ultra Low Tier range $25 High growth markets criterium 2006 2007 2008 2009 Voice and SMS Dual-band High sensitivity to improve call quality and network efficiency Robustness to minimize after-sales service Use of cheap and rechargeable batteries •Source: Alcatel-Lucent, 2006 •* depending on local tax and duties Industry Initiatives “To get below US$30 per handset is a milestone achievement.” Craig Ehrlich, Chairman, GSM Association “The CDMA industry is working on several initiatives to further reduce the cost and accelerate availability of entry-level devices, as well EV-DO mobile broadband.” CDG, Costa Mesa, Calif., February 27, 2006 13 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 3 Network Transformation Innovate in radio access to increase voice and data penetration Combine access technologies to expand broadband footprint Leapfrog to IP for cost efficiencies and services differentiation 14 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Customers are responding to convergence threats (2/2) Broadband goes Outdoor 1 Fixed+Mobile+ISP association Fixed operators expanding Fixed On the pause Full Mobile DSL EDGE/HSDPA EV-DO 3 4 New 2G/3G Mobile operators Fixed operators 2 with convergent services Mobile operators expanding Entrants / ISPs Wireless goes Indoor 15 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Building bricks for the WiMAX ecosystem Consumer/ Business environment Universal Broadband Access Ecosystem low-cost CPEs: Wireless/Wireline Multi Access Service Aware Edge/ Data Aware Transport Backhauling (microwave, satellite, FFTN FFTU Metro aggregation (Ethernet switch, IP Service router, OMSN) Low cost PCs /cards IT based NGN/IMS optics, WiMAX) Low cost handsets IP/MPLS Backbone Flexible for various environments Alcatel-Lucent Softswitch Next Billion Voice > > > > > Converged Payment Common & Standard IT-based platform All Rights Reserved © Alcatel-Lucent 2007 Low cost voice Messaging Micro-payment Push-to-talk VoIP Next Billion Internet > > > > (e.g Tropical BTS, Extended cell...) 16 | IMS based application and NGN over Wi-Max | March 2007 Content & Services Open Service Delivery High speed Internet E-learning E-health Internet shops WiMAX cleverly addresses both end user and operators expectations Latency QoS IP IP Gaming Security Throughput Voice IP WiMAX Video / TV IP Mobility answers the technical demand Mobile Office 17 | IMS based application and NGN over Wi-Max | March 2007 NOW All Rights Reserved © Alcatel-Lucent 2007 Internet WiMAX End-User devices roadmap Multimode handsets Mobile Mobile TV Nomadic Compact Flash PDA SDIO Express Card USB dongle Low cost phone Multimedia players UMPC Gaming console Camera PC (built-in) PCMCIA Low Cost PC USB device Indoor Fixed Enterprise Low cost Outdoor 2006 2007 18 | IMS based application and NGN over Wi-Max | March 2007 MIMO Fixed phone 2008 All Rights Reserved © Alcatel-Lucent 2007 2009 4 Services Transformation Innovative services for each user segment Leapfrog to IMS and carrier-grade Service Delivery Environment (SDE) 19 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Evolutions in End-User Drivers: Broadband AND Wireless End-User have high Expectations Going Wireless … “My services everywhere” … Going Broadband “Going Fast and with quality” Access to services anywhere Access to services through any terminal Same Quality of Experience than broadband wireline Enjoy new communicating devices Always on connection Higher Speed connections Unlimited usage Overall better Quality of Experience Broadband Wireless 20 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Distributing software value across the network Service Creation IP Multimedia Control IMS Application Server Border Node Softswitch Media Gateway Service aware User data federation Identity & profile management Presence management Policy management Resource & QoS management Deep packet inspection … IP Backbone HSS Media Gateway Service Innovation Smart Network Service Delivery Simplification Multi-access Multi-device Multimedia User-aware Service-aware Secure Common platforms Software upgrade Scalability 21 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Evolutions in End-User Drivers A wide variety of rich services Unlimited Voice Voice … VoIP as a strong telecom industry trend High-Speed Internet Data… Peak rate: 8 Mbps DL, 256 Kbps UL, unlimited volume Mobile TV, Mobile gaming & Advanced Services… Blogging Few broadcast channels and 100+ unicast channels for unlimited usage Full interactivity, low latency for both server-based or peer-to-peer gamers Mobile office High throughput with mobility, Affordable voice and Internet services remote/mobileDifferentiated VPN, push mail and advanced features for low income users for high end users 22 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Voice & Video communication over IP Taking mobility into new dimensions MultiMedia Phone Application server IP Hardphone SoftSwitch PC, own client SIP Videomailbox Singapore Mobile GSM/UMTS WiMAX / DSL With redirect to CS Mobile if out of WiFi / WiMAX range VVoIP communications 23 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 TV Exploring a wide range of services delivered over IP COMMUNICATION The Broadband phone Laptop with SoftClient Mobile Corporate VPN services MEDIA DEVICES Seamless BB Connectivity WiMAX/Cellular Phones Voice & Video over IP PC with SoftClient Virtual PBX & Enterprise Mobility Fixed DATA SERVICES Multi-Media Conferencing Video (Streaming, 3Play) POTS & IP-Phones connected to IADs Music Services (Streaming, iTunes) 24 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Service Examples & Capabilities Consumer Applications Corporate Applications VIDEO MUSIC PRBT Voice/Video Calling Multi-access mobility PoC Mobile Office Voice CMM & WPABX Mobile Office Data email, PIM, Intranet IPTV Video Mail Box Music, Video Content Delivery One Phone Video MMS Guardian/Blog Mobile TV SIP/WiFi SIP/WiMA X Voice and Video Conferencing Multimedia Conferencin g Payment & Common Capabilities Real-time Payment Mobile Kiosk Advanced Flexible Rating 25 | IMS based application and NGN over Wi-Max | March 2007 Presence Content Value Charging Location All Rights Reserved © Alcatel-Lucent 2007 Announcement Machine User Profile Affordable Communications: Micro-Vouchers Enable Voice Communication for All Over-the-Air Prepaid Micro-Vouchers Service End-user benefits from innovation Affordable: Lower entry price vs scratch card Case study Service provider benefits More than two million Increase consumer reach with larger load transactions per day distribution network Increase consumer spend by enabling several refills by entry users Available: Reseller on the street corner Decrease OPEX (50% less than scratch card) E-Trade Service for Micro-Business End-user benefits from innovation Example: Real-time market information for small farmers and fishermen enable savings on transportation and better prices for goods Simple to use 26 | IMS based application and NGN over Wi-Max | March 2007 Case study Operational in Senegal (2003) and pilot in South Africa (2005) Service provider benefits Development of SMS traffic Increased penetration and ARPU in rural areas and small businesses Increased customer loyalty Ability to leverage professional organizations for distribution and promotion All Rights Reserved © Alcatel-Lucent 2007 Vertical markets – The Workforce Manager 3rd Party Application Developed on Alcatel-Lucent IMS Maps with A-GPS Location Tracking Video push A-GPS Messaging Presence Voice Real-time video monitoring MOBILE WORKFORE Messaging Mobile Workforce Presence Standard Java API / SIP Servlet Voice Calls WORK FORCE MANAGER 5350 IAS IMS Core Alcatel-Lucent IMS.A.S. ICT 27 | IMS based application and NGN over Wi-Max | March 2007 Run Time Layer Alcatel-Lucent IMS Core All Rights Reserved © Alcatel-Lucent 2007 3 End to End offering & integration skills IMS (BT, KPN) Applications - Mobile TV IP network transformation expertise End-to-end integration of complex networks Applications Mobile TV/Mobile Office IMS WiMAX RAN HA DHCP IP Network 28 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 ...supported by major customer references IPTV & & MultiPlay MultiPlay IPTV #1 Triple Play IMS Services Services IMS 20+ live deployments Payment #1 Real Time Payment Driving transformation with Tier1 220+ fixed and mobile customers Payment 115+ F&M customers IP/NGN IP/NGN Unmatched Field Experience 245+ fixed & mobile customers Leverage #1 in Classic switching Subs Data Management Subscriber Data Management 1/5 of the world mobile subscribers 160+ Customers Enabling competitive transformation 29 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007 Alcatel-Lucent WiMAX Deployments +40 Korea Telecom, Korea Wimax Reality Center Trials & Deployments in 1H07 LATAM India Russia & CIS Ramping up C-Dot-Alcatel Research Center Wimax projects accelerating Wireless DSL expansion & mobile evolution projects Field trials launched with major operators Field trials launched with new alternative players Field trials launched with Tier 1 operators Other major operators in: BellSouth, USA Canada Germany Ukraine Philippines Greece Poland Libya Nigeria … Acca, Japan Friendly users Trial >20 High-end services Maxis, Malaysia (Nomadic, Mobility) Trials & Deployments in 2006 China Lab Trial performed with Major Mobile Operator Globalcom, Lebanon 30 | IMS based application and NGN over Wi-Max | March 2007 SHD, France WiMAX Telecom, Austria, Slovakia & Croatia All Rights Reserved © Alcatel-Lucent 2007 Alcatel-Lucent uniquely positioned for Wimax www.Alcatel-Lucent.com 31 | IMS based application and NGN over Wi-Max | March 2007 All Rights Reserved © Alcatel-Lucent 2007