Promoting mobile content
Christoph Legutko
Wireless Standards and Regulations Manager
Intel Corporation
The Internet is the Killer App
Consumer Spend by Media, Log Rates
Log
Growth
2.50
Internet Access
All TV
Books
Newspapers
Film
Recorded Music
Magazines
Video Games
Radio
1.00
1998
1999
Source: Pricewaterhouse Coopers
2000
2001
2002
2003
2004
2005
The Broadband Opportunity is Huge
Fixed & Mobile
% of global
population
100
80
60
40
20
5%
0
World
Pop
TV
Users
Mobile
Phone
Users
Source: ZTE, ITU, IDC, Autoweek
Other names and brands are property of respective owners.
Automobiles
Internet
Users
<1%
Broadband
Mobile
Users
Broadband
Users
WHAT CONSUMERS
HAVE
WHAT CONSUMERS
WANT
Digital Home Vision
Consumers Enjoying Entertainment
(Movies, Music, Photos, Games)
Anytime… on Any Device
In the Home
Enjoy Media
& Games from
the Couch
Stream Content
to Connected
Devices
On the Go
Synch
Content to
Media Players
Take Media
with You &
Play Games
Burn-N-Go
DIGITAL ENTERTAINMENT ERA
1000s Opportunities
Investition in the excitement
Entertainment industry well positioned
Standards