Department or Program
Assessment of Student Learning Plan – Division of Student Life
Kansas State University
A. Department and Submission Date
Academic Year:
College:
Department:
Submission Date:
2010-2011
Division of Student Life
Union Marketing
8-1-2010
B. Contact Person(s) for the Assessment Plans
Audrey Taggart-Kagdis
K-State Student Union
Marketing/Sales Manager
akagdis@ksu.edu
C. Departmental Mission Statement
The Union Marketing Department provides creative design and support services to the various
departments within the Union. The work produced is a key component in the Union’s ability to better
promote its products, programs, services and organizations.
D. Assessment of Student Learning Three-Year Plan
1. Student Learning Outcome(s)
a. List (or attach a list) all of the student learning outcomes for the department.
b. Identify outcomes that will be assessed in the first year of the assessment plan.
1) Through employment with the K-State Student Union marketing department, students will be
able to increase their design knowledge through the completion of design projects.
2)
Students will be able to demonstrate and improve professional media writing skills.
3) Students will be able to develop time management and professional procedure skills.
All outcomes will be assessed each year.
Special rationale for selecting these learning outcomes (optional):
The three areas identified above are critical to the functioning of the Marketing Department, as
well as an opportunity to assess the importance of students’ out-of-the classroom commitments.
 2004 – Kansas State University
Relationship to K-State Student Learning Outcomes (insert the program SLOs and check all that apply):
Program
SLOs
University-wide SLOs (Undergraduate Programs)
Knowledge
Critical
Communication
Diversity
Academic /
Thinking
Professional
Integrity
X
X
1. Design
knowledge
2. Writing
X
Skills
3. Time
Management
X
X
X
X
Program SLO is
conceptually
different from
university SLOs
1. Design
knowledge
2. Writing
Skills
3. Time
Management
[NA for Student Life]
Program
SLOs
University-wide SLOs (Graduate Programs)
Knowledge
Skills
Attitudes and Professional
Conduct
Program SLO is
conceptually different
from university SLOs
1.
2.
3.
4.
5.
2. How will the learning outcomes be assessed? What groups will be included in the assessment?
1) A rubric will be developed to assess selected design projects based on specific design
principles.
2) A rubric will be developed to assess selected different types of media writing projects based
on current marketplace standards.
3) A rubric will be developed based on employee performance reviews.
3. When will these outcomes be assessed? When and in what format will the results of the
assessment be discussed?

Initial assessment levels will be measured at the beginning of each school year for current
employees by their direct supervisor. New employees will be assessed upon employment.
Results will be presented to the Union’s marketing manager.

At the end of each school year, the students will be measured again to assess
improvements and retention. Again, results will be presented to marketing manager.
Results from both the initial and follow up assessments will be shared with the Union
senior management for review, interpretation, and discussion. Senior management
review to be completed before June 30 each year.
 2004 – Kansas State University
4. What is the unit’s process for using assessment results to improve student learning?
Results will be analyzed each year by managerial staff. Areas of improvement needed will be
addressed by increasing one-on-one supervisor/employee opportunities, as well as seeking
additional professional training opportunities. Suggestions for other improvement possibilities
will be gathered from staff and implemented as necessary.
Revised – Division of Student Life 2010
 2004 – Kansas State University