Table of Contents Preface Organizing Committees Session 1 v vi Case Study on Information Technology Service Management Process Evaluation 1 Jiangping Wan, Xiaoyao Wan, Weiping Luo Secure Storage and Retrieval of Data without Original Files in Cloud Architectures Subtitle as needed 6 Jianhong Zhang and Xue Liu Chinese Local Government Performance Appraisal Based on KPI 12 YAN Yu-jie and FAN Feng-yan Enterprises Independent Innovation and Government Public Expenditure 17 Li Ying Transformation of Enterprises Bidding Management Based on Electronic Bidding 22 Liu Feng and Cai Wanchun The Impact of Overconfidence on Supply Chain Incentive Contract under Double-sided Moral Hazard 26 Hui Wang and Wenhua Hou The Analysis of Financing Structure Optimization Problem in Small and Medium-sized Enterprise 35 Du Hai-ou Research on Exploring of the Teachers Support Service Strategy in Distance Education Based on Information System 40 Jie Chen and Fangyi Xia The Basic Elements and Framework of the National Innovation System of Big Country 45 CHEN Qi Boxed Pigs Game Analysis on Raw Milk Resources Investment of Dairy Processing Enterprises in Cluster 51 Wang Wei, Zhu Guanghua and Zhai Lili Session 2 Discussion of Construction Pricing System of Public Projects 57 Zhang Zenglian Demand Forecasting Optimization in Supply Chain 62 Huaji Shi, Weiguo Xie and Xingyi Li Addressing Drought Prevention and Mitigation in Mountain Agricultural Development in Southwest China 68 Bao Wen ACO-based Joint Distribution: A Feasibility Study 75 Luo Man, Zhao Qiuhong and Zhang Shuwen Study on the Application of Information Technology to Intelligent Building of Green Hotel under the Background of Low-carbon Economy 82 Liu Hong and Ji Yan Gaining Fame and Fortune:A “Cultural Agent” Hypothesis 87 Zhi-biao Wang Research on the Crisis of City Memory Thinking about Urban Management 95 Jipeng Liu and Hu Yu Discussion on the Role of Rural Landscape Planning in Socialist New Countryside Construction 100 Jipeng Liu and Chen Song The Formation of the Quick Response Capability Assessment Index System of Logistics Companies 105 Junbo Li Delays in Construction Project Supply Chain Network Structural Learning 110 Senhao WANG, Jian FANG, Weiping JIANG and Yanping XIE Session 3 Human Resources in it and Firm Performance in Sustainable Development: The Perspective of Organizational Identity Orientation 115 Ji Li, Yang Chen, Zhiqiang Liu, Zhenyao Cai and Luning Wang The analysis and solutions in Game Transplantation on Mobile Phone Base on J2ME 121 Yin Guangli Industrial Design Ethics in Low-Carbon Age 126 Liu Yong-tao Research on SME Information and Architecture Platform Software 130 CHANG Min, ZHANG Lei, GUO Xu-wen and LIU Yu-xiao Economy Analysis for Bijie District about the Twelfth Five-Year Plan—Fixed Assets Investment and Production Soaring Forecasting 135 Minqing Gong, Xiaohua Tan and Xiufeng Wang Performance Evaluation of Technique Progress with Data Envelopment Analysis 142 Miao Jing-yi, Liu Ying-zong and Cai Cheng-wei The value-relevance of R&D reporting: evidence from China 147 Shuju Zhang and Yanni Wang The Research and Implementation of UTM-HA 154 Chen Zhang, Bin Hou, Gang Liu Strategy Research on Bidding of Construction Project Based on Game Theory 161 ZHANG Gui-qin, XU Zhi-fei and ZHANG Wei Research about Building Facility Management System Based on BIM 165 Chenjun Yang and Gang Wei Session 4 Fuzzy Synthetic Evaluation on Allocation Efficiency of Enterprise Information Resource 171 Lv Bin The Construction and Management of Real-time Radar Target Recognition System 175 Ma Liang, Cheng Xu, Li Yongzhen, Wang Xuesong From BRIC to BRICS--Benefit analysis of South Africa’s entry into BRIC 182 XU Dongwei and CHE Rinan Social Network, Social Capital and New Venture Performance 186 Liangxing CHEN Design of Web Service-Based Tailored Clothing Mass Customization System 193 Tao WU, Yuanshu DU, Hengxing YU and Wei SHU Research on Analysis Model of Resource Value Flow for Electrolytic Aluminum Enterprise 198 Songtao Xu and Xu Xiao Research on Improved Calculation Method for Vertically Installing Pressure Pipes’ Wall Thickness 204 Xiao-ning An The Effects of Service Quality Onconsumer Satisfaction and Consumer Loyalty in the Context of C2C E-Commerce 211 LU Xinjun, ZHOU Yaolie and ZHUO Xiaowei A Research on Aggregate and Structure Relationship Between Energy Consumption and Economic Growth of the Northeastern Provinces in China 217 Zhu tian xing, Gao lifeng and Li xingfa, Wang zhao Impact Factor Analysis on Repeater Coordination 224 Mao Ziwei, Mao Manqing and Duan Ran Session 5 Understanding Individual Adoption of Social Networking Services: An Empirical Investigation 230 Zhu Zeng and Qiang Lu Research on Steering System’s Yaw Angle Velocity of Vehicle’s Two-wheel Model 238 Bin Zhong and Renjun Zhan Review of Entrepreneurial Cogniton: Concept and Dimensions 245 Ren Yan The Research and Improvement of HARQ in TD-LTE Systems 250 Xiaowen Li, Shaoxu Wu and Taotao Liang The Support Effect and Numerical Simulation Research on Mangment for Retaining Wall in Port’s Slope 257 HuYu and Zhang Ming Evaluation and Analysis on Textile Industry Technological Innovation Ability based on DEA 264 Xia Li, Yingchun Liu, Tingting Wang and Fanxing Kong A Brief Study of Construction of Welfare System of Small and Medium Enterprises——A Case Study of an Electrical Limited Company in Chengdu 269 Xiao Xingzheng, Zhang Ligui and Liu Yan Discussion of Capital Structure Decision-making Based on EVA Theory 276 Long Chengfeng and Ma Wei Reflection and Prospect about the Development of Rural Mobile Commerce in China 281 Xu Chao-yi and Cheng Yuan-dong Study on the Environmental Remediation Mode of Marine Industries 286 Shouzhen Ren, Yingjie Dai, Hong Yan, Ying Zhang, Lilong Yan and Xiaohui Wang Session 6 The Analysis on Co-integration Testing of Foreign Direct Investment and Economic Growth in Liaoning Province 291 Lianting Gao and Shuying Jin Research on Agriculture Logistic Cost Based on Value-chain 295 Ji Danning Thought on the Dual Contradiction in Human Resources of Agricultural Information ——Taking Hebei Province as Example 301 Aiying Liu Image Permutation Scheme Based on Modified Logistic Mapping 309 Cao Guang-hui, Hu Kai and Ding Yi Financial Restatement and the Information Content of Earnings 316 Zhai Huayun The Study on the Pattern of Enterprise Technological Capability Growth in the Context of Open Independent Innovation A Case from China Aviation Industry Enterprise 322 Chen Xi, Liu Cheng mei and Zhao tong Box Store Marketing Pattern in China 328 ZHANG Chengyu Research on Relationship between Large Shareholder Supervision and Corporation Performance 334 Yanjie Bi Can Groupon.cn Be Another “Groupon”? A Comparative Study on Online Coupon Sale in USA and China 339 Feng Xu The Appeal of Sincere Seclusion Life under the New Luxurism of Modern Society 346 Zhao-Yuan Teng Session 7 Research on Under-pricing of Initial Public Offerings in OurCountry’s Growth Enterprise Market 352 ZhouYunlan Research and Review of High-Power Coal Tilt down Shipped Belt Conveyor’s Safe Brake 358 CHEN Zhi-lin Research on the Regional Industrial Competitiveness of Shandong Province Based on the Spatial SSM & GIS 366 SHAN Bao-yan Character Recognition Based on BP Artificial Neural Network 373 Bin xiao and Weilin Peng Reaches on the Rural Tourism Experience Authenticity Based on the Local Dwellers, the Rural Tourists and the Rural Tourism Operators 378 CHEN Chao-qun Game Analysis of Corporate Behavior and Government Regulation on Carbon Reduction 383 Lu Xiao-qi Research on Strategies of Developing Green Logistics 388 Yan Deng and Liangfang Huang Enterprise Micro Blog Marketing Value 393 LIU Jin-rong Customer Value Driving Model of Network Marketing Environment 398 WANG Ji-lin and LIU Xi-lin Non-state Owned Economy Development Recommendation for JiangXi Province 403 Xiaohong Li and Xiaohong Guo Session 8 The Evaluation Model of R&D Project Supply Chain Risk Conduction Based on Probability ID 410 Yang Chaoxing, Zhang Zhifeng, He Yao and Feng Shaobo Study on the Location of Emergency Resources Distribution Center Based on FAHP 417 Feng shaobo, Gao hongni, Yang chaoxing and He yao Design and Optimization on the Interior DAC of SAR ADC 422 PEI Xiaomin and ZHANG Jun Study on Mode of Material Supply Management in Coal Enterprises Based on E-Commerce 429 HOU Yan-hui, WANG Wei, HAO Min and BI He-de BP Neural Network Based On Genetic Algorithm Applied In Text Classification 434 SUN Ai-xiang and LI Ming-hui Study on the Key Technology of the Mobile Video Display System in the Client 440 Xiaoyu Ma and Jixun Gao Modeling on Condition Mornitoring of Cigarette Manufacture Equipment 446 Aimin He, Weijuan Xie, Xiaoyue Wang and Fei Wu Intelligent Information Retrieval Based on Ontology and Data Mining 451 Xiaohui Yu and Xinsheng Ke The Determinant Factors of Board Leadership Structure: Working Ability or Succession Plan——Evidence from Chinese Listed Companies 455 Xie Xiangbing The Impact of Employer Brand on Corporate Financial Performance 459 Xiao Xiang, Zhong Zhan and Liu Yanling Session 9 Reliability of A Generalized Two-dimension System 466 Wei Zhao, Xian Zhao, Mingyue Zhang and Hang Li FMCG Development of E-commerce Marketing Strategy 472 Wang Dongdong Impact of Economic Crisis on Financial Sustainability of Higher Education Institutes 477 CHENG Guang TheTravel Information System Research Based on SuperMap IS.NET 483 Gu yaqing Exploring the High-efficiency Clash Detection between Architecture and Structure 487 Wang Guangbin, Lei Wei and Duan Xuru Organizational Ambidexterity: Balancing Local Knowledge and Global Knowledge 493 Hualiang Zheng and Aiqi Wu A Empirical Study of Transformational Leadership on Employees’ Adaptive Performance 500 LI Jing and HUANG Yingqian Research of Closed Supply Chain’s Performance Evaluation —— Based on Two Frontiers’ EDA Methods 506 Liu wanzhao and Wang chunping Application of Fuzzy Strategy in the Superheated Steam Temperature Control System of Boiler 512 Wang Bin and Huang Xiaobin Modeling and Analysis of User Behavior of GPRS Network 517 Cheng Wei, Wang Chen, Lei Zhenming , Chen Luying and Zhang Bo Session 10 The Implementation of an Adaptive Mechanism in the RTP Packet in Mobile Video Transmission 525 Xiaoyu Ma and Ying Ma A Novel Approach of Channel Selection Based Cognitive Radio in HF Communication 530 Zhe Zhang ,Yun-peng Cheng, Na Qu and Neng Min Author Index 537