Entreprenöriell
programmering
Android programming
Marknadsföring och försäljnings påverkan på
produktuevckling - introkunskap
Literature studies – om affärsmodeller
Presentation av system – kärnvärden
Eget mjukvaruprojekt
Gamla sanningar
Om jag bara
hade en bra
ide!
Nya sanningar särskilt i
mjukvaruområdet
60 % av marknadsföring från social nätverk och
viral spridning
Enbart 12 % från betald marknadsföring
Free game on steam earn 3 times more and
have 10 times the amount of players
- Gabe Newell
Programmerares affärs- och
uppstartsmetodik
Tekniska affärsutveckling
Kodning, distribution och teknikfokus kring
affärer
Bygg och distribution av system för lärande
och validering av köpbeteenden
Tekniska mätsystem för insamling av
användardata
Mjukvaruutvecklingsmetodik
I’
Unika produkter syns – produktskapande
och marknadsföring hör ihop
Sociala och Virala
produktegenskaper
presales
Lean Startup
Pivot
Zoom-in pivot.
In this case, what previously was considered a
single feature in a product becomes the whole
product. This highlights the value of “focus” and
“minimum viable product” (MVP), delivered
quickly and efficiently.
Zoom-out pivot.
In the reverse situation, sometimes a single
feature is insufficient to support a customer set.
In this type of pivot, what was considered the
whole product becomes a single feature of a
much larger product.
Customer segment pivot.
Your product may attract real customers, but
not the ones in the original vision. In other
words, it solves a real problem, but needs to be
positioned for a more appreciative segment,
and optimized for that segment.
Customer need pivot.
Early customer feedback indicates that the
problem solved is not very important, or money
isn’t available to buy. This requires
repositioning, or a completely new product, to
find a problem worth solving.
Value capture pivot.
This refers to the monetization or revenue
model. Changes to the way a startup captures
value can have far-reaching consequences for
business, product, and marketing strategies.
Engine of growth pivot.
Most startups these days use one of three
primary growth engines: the viral, sticky, and
paid growth models. Picking the right model
can dramatically affect the speed and
profitability of growth.
Free 2 Play
Freemium, freestyle
FREEDOM
HURTS?
the Bertrand paradox
A situation in which two players (firms) reach a
state of Nash equilibrium where both firms
charge a price equal to marginal cost ("MC").
For Internet distributed software MC = $0.
The product become a store
The product become the