VITICULTURE
What can I do with this degree?
Areas
Employers
Strategies
APPLIED PLANT SCIENCE
Agronomy
Biotechnology
Breeding
Food Science and Technology
Plant Pathology
Vine Nursery Management
Viticulturist
Vineyard Design
Colleges and universities
Research organizations
Agriculture industry including wine grape
growers and fermentation
Biotechnology firms
Industries including petrochemical and
chemical
Ecological consulting companies
Federal, state, and local government
agencies
Environmental and biotechnical regulatory
agencies
Take courses or double major in your area
of interest. Join the on-campus Viticulture
Club. Gain relevant experience through
volunteer positions, part-time work, or
internships. Obtain a Ph.D. for teaching,
advanced research positions, and
administration. Learn a foreign language
for international work such as plant
studies in the tropics. Learn federal, state
and local government job application
process.
SALES/MARKETING
Outside Sales
Retail Sales
Customer Relations
Public Relations
Advertising
Agricultural Consultation
Grower Relations
Representative
Marketing of Grapes Agricultural
Commodities
Broker
Vineyards and tasting rooms
Market analysis firms
Agribusinesses
Production industries
Food retailers and wholesalers
Food processors
Manufacturers of farm input supplies
Farm equipment manufacturers
Media companies
Advertising agencies
Consulting firms
Join a professional organization such as
National Agri-Marketing Association.
Gain experience with retailers in the
agricultural industry and other
agribusinesses. Develop skills in decisionmaking, policy analysis and technical
analysis. Develop excellent verbal and
written communication skills. Get
involved in campus organizations and
seek leadership roles. Build relationships
with major and local retail and marketing
firms that specialize in agriculture.
Consider obtaining a certificate in
marketing.
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VITICULTURE
What can I do with this degree?
Areas
MANAGEMENT/DEVELOPMENT
Vineyard Manager
Vineyard Owner
Equipment Supervisor
Crew Supervisor
Crop Management
Agribusiness Management
Land Management
Agricultural and Pest Consultation
Vineyard Appraiser
Farm and Home advisor
Employers
Strategies
Agribusinesses
Farm-input-supply businesses
Commodity processors
Production industries
Seed companies
Food wholesalers and retailers
Banks, realtors, and county extension
offices
Insurance companies
Join a professional organization such as
Institute of Food Technologists
International Food and Agribusiness
Management Association, or the
California Association of Viticulture and
Enology Scholars (CAVES). Pursue
experiences with management companies
through part-time employment,
internships or co-ops. Develop your skills
in decision-making, policy analysis and
technical analysis. Develop excellent
verbal and written communication skills.
Stay up to date on local, national and
global economic trends. Become involved
in campus organizations such as the
NAMA/Agribusiness club or the
Viticulture Club. Research and contact
management organizations that specialize
in agriculture. Be prepared to start in
entry-level management trainee positions.
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VITICULTURE
What can I do with this degree?
Areas
Employers
Strategies
AGRICULTURAL EQUIPMENT
SYSTEMS MANAGEMENT
Purchasing/Buying
Dealership Management
Customer Relations
Wholesale and Retail Sales
Environmental Technology
Farm Supply Management
Teaching/Training
Logistics
Agricultural support companies
Agricultural machinery manufacturers
Farm machinery sales and service
companies
Landscape development and maintenance
industry
Farm input supply businesses
Wholesale distributors
Logistics firms
Develop awareness and understanding of
the farm machinery and equipment
market, both nationally and
internationally. Explore current and past
research into the development of basic
and advanced farm and agricultural
equipment. Obtain retail and/or wholesale
sales experience, preferably in the field of
agriculture or farm supply companies. Get
involved in related student organizations.
Develop strong interpersonal and
communication skills, especially for
sales-related positions.
GOVERNMENT/NONPROFIT
State and Federal Conservation
Health and Regulatory Inspection
Agricultural Inspection
Association Representative
Vineyard Appraiser
Land Management
Farm and Home advisor
State and local government
Federal government agencies including: US
Department of Agriculture, Bureau of Land
Management
Non-profit organizations
Advocacy groups
Gain exposure and experience by
volunteering with agencies such as 4-H.
Find an internship with a government
agency. Develop excellent verbal and
written communication skills. Learn about
the federal government application
process. Maintain a high grade point
average.
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VITICULTURE
What can I do with this degree?
Areas
EDUCATION
Agricultural Education
Research and Research Analysis
Employers
Colleges and universities
Research institutions
Farm information services utilizing mass
communication
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Strategies
Volunteer to assist a faculty member with
his or her research. Earn a PhD for
university teaching. Learn to work well
with all types of people. Get involved in
relevant activities such as tutoring, peer
mentoring, etc.