Sang Jin Kim
Institute of Technology
SBS

Save Energy Consumption In
Broadcasting
Tapeless Broadcasting System based on Server and
Network
 New Digitalized Facilities etc.


Making the best use of Broadcasting
Circumstances
Service to reduce Energy Consumption
 Future…


Campaigns and Programs

Tapeless News Production(Since 2004)
Tapeless Network and Server based System
 Complete NDS(News Digital System at new SBS headquarter)
 36,000 Tapes Saved per Year


Transmission of Commercials w/o tapes (Since 2006)
Direct On-Air through Ad Video Clip Storage
 15,000 Tapes Saved per Year


Plan to Complete PDS(Production Digital System)
Tapeless Production of whole Programs(~2010)
 Expecting 50,000 Tapes Saved per Year


Most Television Set Materials are Lumbers
Recycling is almost impossible
 70 % of Total Set Expense is Material Cost


Virtual Studio System
Expand the operation rate of Graphic System(3D Computer Graphic,
Moving CG)
 News, Sports, Documentary and more Programs
 Decrease Paint use

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LED Lights
Multi Monitoring System
Unified Broadcasting network among branches
 TV, Radio, DMB, and Internet Unified network

T-DMB
Service Launched in 2005
 More than 20 Million Receivers
 cf. Korean population : 48 Million
 Robust Signal in Mobile Circumstance (FM Radio Coverage)


TPEG (Transport Protocol Experts Group)
ISO Standard
 Traffic Information Transfer via Broadcasting, Internet and
Telecommunication
 Partial Service in DAB (Europe)
 Only TPEG RTM(Road Traffic Message) : Construction Information
 Total Service in T-DMB
 TPEG RTM, CTT, SDI, POI etc  Really Useful to Driver
cf. CTT(Congestion and Travel Time Information), SDI(Safety
Driving Information), POI(Point Of Interests)

Map
Navigation
POI
Traffic
/Remote Diagnosis
Leisure
Telematics
Information Center
Traffic
CDMA
Wibro
DMB
Shopping
Leisure
Entertainment
Telematics Service
Provider
Shopping
Entertainment
Stock
•
•
•
 T-DMB is proven the most suitable medium to embody TPEG
- Coverage, Facility Construction cost, and Subscription Fee etc
Summary Map
Route Comparison
Best Route Search & Guide
Comparison among Nearby Gas Stations

If we can save 3 minutes an hour using TPEG…
12.7cc/minute wasted at idling(2000 cc Car based, By Korea
Transportation Safety Authorization)
 Total Number of Cars in Korea : 17,000,000
 Cars using TPEG : 1,000,000
 If 7 million Cars(Average 1 hour driving) use TPEG Service,
 (12.7cc x 3 x 7,000,000 x 300 days)/1000 =80,010,000 L/year
 80,010,000L * 1500 Won = 120 billion won(1 hundred million
dollar)/year Saved
 Plus α +Decrease Air pollution caused by Idling State

Example of Different TPEG Guide according to the Traffic Congestion

Newspaper is Eternal?

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People prefer Paper to Monitor to get Information
Suppose we have a Paper-like device in the future
E-book evolution
Recycled paper is not suitable to News Paper Quality  Huge
Consumption
News Paper Information from Broadcasting, IP and Telecommunication
Broadcasting is cheap and easy for updating
Many News paper Companies
Broadcasting
Internet
Delivery Agency
News paper by E-book
Telecommunication

Mobile Phone could be more Prevalent than E-book for
the time being..
DMB 2.0 Service with SK Telecomm, LG Telecom
 Elementary News Information Delivery Service
 Broadcasting or Telecommunication: which is better to deliver the
service ?
 Currently Trial Broadcasting: Official service to be launched in 2010




1000 Hours of Environmental Protection Campaigns
(2005~2008)
SBS Slogan - ‘Water is Life’
Environmental TV Programs -‘Endocrine disruptor’, ‘Heavy
metal’, and ‘Global warming’ etc
Thank You!
ksj@sbs.co.kr