Measuring Advancement
Board of Trustees
March 2011
Challenging Fundraising Environment
2009-10
 California first in and last out of recession
 Nationally, university giving at 2006 levels
– Source: Voluntary Support of Education Survey, Council for Aid to
Education
– CSU giving declined 12.5%
 Nationally endowment market values recovering
– Source: NACUBO/Commonfund Endowment Study
– CSU market values increased 17.5%
 CSU budget cuts and furloughs
2
CSU Success Despite Economic Conditions
 Celebrating CSU’s 50 year anniversary and its
vital social and economic impact.
 11 campuses exceeded prior year giving
 Philanthropy supporting STEM initiatives, energy
and sustainability efforts, and student
achievement
3
Millions
Gift Commitments Including Goals & Performance
$500
$450
$400
$350
$300
$250
$200
$150
$100
$50
$0
3 Yr Ave*
07/08
08/09
09/10
10/11
11/12
Testamentary $105,372,983 $168,617,445 $91,946,068 $55,555,435
Current Gifts $249,343,894 $271,042,202 $269,311,045 $207,678,436
Goal
$324,413,596 $331,287,297 $330,007,563 $311,945,929 $314,211,310 $355,258,222
Performance
109%
133%
109%
84%
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Expenditures and Gift Commitments Compared
to State General Fund
30.00%
Three Year Average
25.55%
25.00%
21.14%
20.00%
15.00%
Total Advancement
13.79%
Total Fundraising
Total Advancement
10.73%
10.00%
Gift Commitments
8.76%
5.70%
5.00% 4.22%
2.06%
0.00%
CSU
3.31%
1.38%
Group 1
3.92%
1.72%
Group 2
3.36%
Group 3
4.83%
2.53%
Fresno
5
Millions
Dollars Raised to Fundraising Dollars Invested
$80
Three Year Average
$70
Gift Commitments
$60
Campus
Trendline
$50
$40
Fresno
$30
$20
Correlation = 0.90
$10
$0
$0
$5
$10
Fundraising Investment
$15
Millions
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Net Return on Investment
1400%
Three Year Average
1200%
1215%
1215%
1130%
1000%
970%
800%
734%
Fresno
600%
440%
400%
372%
200%
142%
142%
0%
CSU
Group 1
Group 2
Group 3
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Cost to Raise a Dollar
$0.25
Three Year Average
$0.20
$0.16
$0.16
$0.15
$0.15 $0.15
$0.16
$0.15
$0.13
$0.12
$0.12
Three Year
Average
Campus
Median
$0.10
$0.05
$0.00
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CSU
Group 1
Group 2
Group 3
Fresno
Endowment Performance
 Most underwater endowments recovered in
2009-10
 Distribution at CSU 2.7% compared to 4.1% for
public institutions across the nation
 Most campuses distribute based on endowment
market value 3 year average
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2009/2010 Endowment Performance
Dollar Weighted Average Investment Return
Endowment Assets
CSU #
CSU
NACUBO
> $100 M to ≤ $500 M
3
14.59%
11.9%
> $50 M to ≤ $100 M
2
13.75%
11.8%
> $25 M to ≤ $50 M
6
11.18%
12.0%
Less than or = $25 M
13
13.22%
11.6%
• CSU Fresno Return = 12.04%
•2009/10 Industry Benchmark: Russell 3000 65% and Barclay's
Aggregate Bond Index 35% = 13.39%
• National data based on the 2010 National Association of College
Business Officers and Commonfund Endowment Survey
10
2009/2010 Endowment Asset Allocation
Domestic
Equities
Fixed
Income
International
Equities
Alternative
Strategies
Cash/
Other
Fresno
25.00%
37.50%
31.28%
17.00%
31.99%
39.51%
17.00%
19.09%
14.45%
35.00%
7.58%
7.32%
6.00%
3.84%
7.44%
$50 M to
≤ $100 M
NACUBO
CSU
31.00%
37.95%
21.00%
29.85%
18.00%
21.65%
24.00%
9.85%
6.00%
0.70%
$25 M to
≤ $50 M
NACUBO
CSU
35.00%
32.12%
24.00%
34.89%
16.00%
14.72%
17.00%
11.81%
8.00%
6.46%
≤ $25 M
NACUBO
CSU
40.00%
40.12%
27.00%
28.07%
13.00%
12.60%
12.00%
8.54%
8.00%
10.66%
Asset Pool
$100 M to
≤ $500 M
NACUBO
CSU
The Look Ahead
 Broadening donor base and stewarding current
donors extremely important
 Executing strategic advocacy and communication
efforts a top priority
 Breaking through the gloom of the state budget
to express the university’s ability to transform
lives, inspire innovation, and create a better
California.
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