www.ucl.ac.uk/visual-identity
THE UCL VISUAL IDENTITY
Colour palette
•
UCL has a full colour palette, which allows
for flexibility. Different messages can be
expressed by using soft or vibrant colours.
•
Tints of these colours can also be used to
give more options of colours.
See: Colour palette tints (page 15).
•
Do not use any other colours.
•
Consult Identity elements: Colour legibility
(page 21) when choosing colours for text.
•
When sending artwork for professional
printing, ensure the print company
matches the colours to Pantone chips.
A print test is always recommended,
to ensure colour matching.
•
•
Use Pantone references when sending
material to printers for publication
(CP for coated paper, UP for uncoated),
RGB for on screen and data projection
material and HEX for websites.
Mid Purple and Blue Celeste are UCL’s
traditional colours.
DARK GREEN
MID GREEN
BRIGHT GREEN
LIGHT GREEN
YELLOW
Pantone
5815 CP / 5815 UP
Pantone
7495 CP / 583 UP
Pantone
390 CP / 388 UP
Pantone
7493 CP / 7493 UP
Pantone
7408 CP / 7404 UP
C 35 M 30 Y 100 K 75
RGB: 85 80 37 Hex: #555025
C 42 M 5 Y 98 K 29
RGB: 143 153 62 Hex: #8F993E
C 27 M 0 Y 100 K 3
RGB: 181 189 0 Hex: #B5BD00
C 25 M 4 Y 44 K 3
RGB: 187 197 146 Hex: #BBC592
C 0 M 29 Y 100 K 0
RGB: 246 190 0 Hex: #F6BE00
DARK RED
MID RED
BRIGHT RED
LIGHT RED
ORANGE
Pantone
7421 CP / 222 UP
Pantone
7622 CP / 1807 UP
Pantone
199 CP / 199 UP
Pantone
179 CP / 1795 UP
Pantone
716 CP / 716 UP
C 18 M 100 Y 45 K 67
RGB: 101 29 50 Hex: #651D32
C 0 M 97 Y 89 K 45
RGB: 147 39 44 Hex: #93272C
C 0 M 100 Y:72 K 0
RGB: 213 0 50 Hex: #D50032
C 0 M 87 Y 85 K 0
RGB: 224 60 49 Hex: #E03C31
C 0 M 61 Y 99 K 0
RGB: 234 118 0 Hex: #EA7600
DARK PURPLE
MID PURPLE *
BRIGHT PINK
LIGHT PURPLE
GREY
Pantone
7448 CP / 7447 UP
Pantone
2607 CP / 2607 UP
Pantone
215 CP / 214 UP
Pantone
5225 CP / 5225 UP
Pantone Warm Grey 8CP
Warm Grey 8UP
C 67 M 79 Y 24 K 59
RGB: 75 56 76 Hex: #4B384C
C 83 M 99 Y 0 K 2
RGB: 80 7 120 Hex: #500778
C 6 M 100 Y 26 K 24
RGB: 172 20 90 Hex: #AC145A
C 8 M 25 Y 4 K 14
RGB: 198 176 188 Hex: #C6B0BC
C 17 M 24 Y 25 K 49
RGB: 140 130 121 Hex: #8C8279
DARK BLUE
MID BLUE
BRIGHT BLUE
LIGHT BLUE
BLUE CELESTE *
Pantone
548 CP / 548 UP
Pantone
295 CP /295 UP
Pantone
7711 CP / 3135 UP
Pantone
550 CP / 550 UP
Pantone
635 CP / 635 UP
C 100 M 21 Y 28 K 76
RGB: 0 61 76 Hex: #003D4C
C100 M 69 Y 8 K 54
RGB: 0 40 85 Hex: #002855
C 98 M 0 Y 28 K 4
RGB: 0 151 169 Hex: #0097A9
C 42 M 7 Y 8 K 8
RGB: 141 185 202 Hex: #8DB9CA
C 30 M 0 Y 7 K 0
RGB: 164 219 232
Hex: #A4DBE8
DARK BROWN
STONE
BLACK
WHITE
Pantone
476 CP / 476 UP
Pantone
7527 CP / 7527 UP
C 30 M 71 Y 75 K 81
RGB: 78 54 41 Hex: #4E3629
C 3 M 4 Y 14 K 8
RGB: 214 210 196 Hex: #D6D2C4
*Traditional UCL colours
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