BUILDING A DIGITAL ENTERPRISE –
HOW TO MONETIZE YOUR BUSINESS
WITH DIGITAL TECHNOLOGIES?
LESSONS FROM THE FRONT LINE FOR
BUSINESS AND IT PRACTITIONERS
Mark Skilton
Digital Business, PA Consulting
Professor of Practice, Information Systems
Management, WBS
Mark.Skilton@paconsulting.com
@mskilton @GoDigitalPA
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Objectives
“Digital barometer” showing the leadership, cultural and
organizational challenges facing businesses and practitioners as
they grapple with the “digital economy” paradigm shift. Examples of a Digital Business Model and its ramifications for the
marketplace and the wider technological, economic and social
ecosystem. - Hilton International, Coca Cola Enterprise,
MasterCard
Some concluding remarks will explore the challenges and
opportunities that practitioners are looking for answers and direction
for best practices in digital business.
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Summary
DIGITAL ENGAGEMENT:
The digital experience and
opportunities that we can
create.
Engagement needs
capabilities to happen
DIGITAL CULTURE:
The values, behaviours
and leadership
necessary for digital
success.
DIGITAL CAPABILITIES:
What we need in
business and
technology to deliver
the engagement.
Those capabilities require the
right culture to succeed
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Digital Business Models
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Smart Hospitality – Digital Enterprise
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The Evolving marketplace & Supply chain
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Digital Finance Ecosystem disruption
Digital Payments Experience
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Evolving Practice
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Evolution of technologically enabled (digital) spaces
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Towards Digital spaces
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The Microsoft lab 2019 vision
5 minute Youtube video had over 160 innovations
There is an explosion of systems and end points
Speed and scale moving beyond human parameters
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1 every 2 seconds
Towards building digital spaces …
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Convergence of digitization of physical and Virtual space and time
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Transformation of Workplaces
by Digitization
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Workspaces
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From 2D to multi-dimensional Modeling – ecosystems
Loci of Experience
Augmented local
(Mobility) environments
“Web of Networks”
microworld
Telemetry, nano
Realism
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macrostructures
Spatial Awareness
macroworld
Synthetic life
(evolution of computing sciences)
Macro
environments
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From 2D to multi-dimensional Modeling – ecosystems (evolution of computing
sciences)
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From 2D to multi-dimensional Modeling – ecosystems (evolution of computing
sciences)
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From 2D to multi-dimensional Modeling – ecosystems (evolution of computing
sciences)
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From 2D to multi-dimensional Modeling – ecosystems (evolution of computing
sciences)
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Advanced technology Engineering Transformation
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Advanced technology Engineering Transformation
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Towards building digital spaces
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Evolution of technologically enabled (digital) spaces
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HAT is a cluster mediation
Towards ecosystem mediations
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Source: adapted from Youngjin Yoo 2010, 2012, 2014, Henfridsson 2014
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Digital ecosystem clustering
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Need for new ontology
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Connected Automobile Ecosystem
Car security
Route Planning
In car Brands
Retail services
Passenger
services
Entertainment
Satellite
&
Telecoms
Operators
Location Parking
Assist, Refuel,
Charging
Smart
Traffic planning
Accessory
Manufacturers
Virtual
Showrooms
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Driver assist,
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Vehicle to Vehicle
communication
Smart Hotel Ecosystem
Room facilities
Loyalty cards,
Connections and
Transport
services
In room services
Travel and Booking
services
Rooms &
Facilities
Reordering
and
Brands
Reception services
Room Cleaning Services
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Maintenance services
eRetail
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Data is a manifestation of markets..
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A manifestation of the Digital Economy
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