B2 MONDAY, FEBRUARY 4, 2013 SANTA CRUZ SENTINEL SPORTS THE DAILY FIX LOCAL ROUNDUP WWW.SANTACRUZSENTINEL.COM/SPORTS SPORTS EDITOR: JULIE JAG, JJAG@SANTACRUZSENTINEL.COM CHARLIE RIEDEL/AP CONFETTI ANGEL: Baltimore Ravens defensive back Chykie Brown celebrates after winning the Super Bowl on Sunday. Celebs, babies, beer: it’s Super Bowl ad time Associated Press NEW YORK — Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores. While the San Francisco 49ers and the Baltimore Ravens battle on the field during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota are competing against each other on advertising’s biggest stage. And they’re doing so by pulling out the most persuasive tools of their trade. The stakes are high, with 30-second spots going for as much as $4 million this year. And more than 111 million viewers are expected to tune in. Here are some ad highlights from the first half: HUMOR PREVAILS Best Buy’s 30-second ad in the first quarter starred Amy Poehler, of NBC’s “Parks and Recreation,” asking a Best Buy employee endless questions about electronics. “Will this one read “50 shades of Grey to me in a sexy voice,” Poehler asks about an e-book reader. When the staffer says no she asks, “Will you?” M&M’s showed its red spokescharacter singing Meatloaf’s “I Would Do Anything For Love,” and wooing beautiful women, but stopping short when they try to eat him. Oreo’s ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie. The joke — the fight escalates into thrown chairs and other destruction, but because the fight is in a library, everyone still has to whisper. CAR ADS FOCUSED ON FAMILIES Hyundai’s “Epic Playdate” spot right before kickoff showed a family partying with the band The Flaming Lips: wreaking havoc at a natural history museum, getting chased by bikers, going to a petting zoo and playing in a park. “Make every day epic with the new seven-passenger Santa Fe,” a voiceover states. When the family gets back home and the daughter asks, “What are we going to do now?” The father replies, “Well, I think there’s a game on,” and the broadcast went straight to the kickoff. Audi’s 60-second ad in the first quarter, with an ending voted on by viewers, shows a boy gaining confidence from driving his father’s Audi to the prom, kissing the prom queen and getting decked by the prom king. SEX STILL SELLS Calvin Klein upped the sex appeal with a 30-second spot showing male model Matthew Terry strutting around in underwear. Godaddy.com’s spot toed the line of good taste, showing a close up extended kiss between supermodel Bar Refaeli and a nerdy nobody to illustrate Godaddy’s combo of “sexy” and “smart.” MONDAY’S LOCAL EVENTS BOYS SOCCER TIME MVC at Monterey GIRLS SOCCER PCS at Anzar 3 p.m. 3:30 p.m. PLACE Monterey High Anzar High ON THE AIR MONDAY NBA Kings at Jazz MEN’S BASKETBALL Notre Dame at Syracuse George Mason at Old Dominion Texas at West Virginia San Diego at Loyola Marymount WOMEN’S BASKETBALL Purdue at Penn State Texas A&M at LSU NHL Stars at Avalanche Sharks at Ducks TIME 6 p.m. TV NBATV 4 p.m. 4 p.m. 6 p.m. 7 p.m. ESPN NBC-SP ESPN CSN 4 p.m. 6 p.m. ESPN2 ESPN2 6 p.m. 7 p.m. NBC-SP CSN-CA RADIO GOLDEN STATE WARRIORS SANTA CRUZ WARRIORS SAN JOSE SHARKS at Rockets at Thunder at Grizzlies at Mavericks vs. Rockets at Reno at Idaho at Idaho vs. Los Angeles at Reno 98.5 FM CSN CSN CSN CSN CSN YouTube YouTube YouTube YouTube YouTube santacruzbasketball.com ■ Radio: 1460 AM Monday Tuesday Saturday Feb. 11 Feb. 12 at Ducks vs. Blackhawks vs. Coyotes at Blue Jackets at Predators 7 p.m. 7:30 p.m. 1 p.m. 4 p.m. 5 p.m. Aaron Jacobsen won the Super Bowl 10K at Natural Bridges on Sunday, edging out fellow Santa Cruzan Eric Clarkson by two seconds. Jacobsen, the men’s cross country coach at UC Santa Cruz, clocked in at 34 minutes, 1 second. County residents Julian Sunn (34:26), Stefano Profumo (34:58) and Ivan Rodriguez (35:18) rounded out the top 5. Aptos’ Nikia Brautovich was the top female finisher, taking seventh overall in 37:39. Profumo, a physics professor at UCSC, won the 3K in 10:44. Mount Hermon’s Patrice Fernald took first among women with a time of 11:35, good for eighth overall. Santa Cruz 12-year-old John Ratliff won the 1K kids run, clocking in at 3:15. MORE ONLINE SUPER BOWL 10K Go to www.santacruzsentinel.com to see video of the 2013 SuperBowl Kids Run, a 1-kilometer race put on annually by the Santa Cruz Track Club. header with visiting Santa Barbara City College on Saturday, losing Game 1 3-2 but winning Game 2 4-3 to take the three-game series. Pitcher Julian Garcia tossed five hitless innings in relief for the Seahawks in the opening game, but a 3-0 hole led to the team’s undoing. Tyler Olivet went 2-for-4 with a run scored for Cabrillo (2-1). Starter O’Keefe Hall (0-1) earned the loss after allowing two earned runs on two hits over four innings. San Lorenzo Valley High alum Tyler COLLEGE BASEBALL Cabrillo College split its double- Gilbert (1-0), pitching for Santa Bar- bara (1-2), earned the win after allowing one earned run on five hits over eight innings. The Seahawks fell behind 3-0 in Game 2, but Mark Ortiz executed a safety squeeze to tie the game and later scored the winning run on Nick MacFarland’s walk-off single. MacFarland went 3-for-4 with two RBIs and a run scored, while Olivet and Drake Yoshioka each provided two hits. Ben Lackey (1-0) earned the win after pitching two hitless innings of relief. Cabrillo will visit Marin College at 2 p.m. Tuesday. SETTING IT STRAIGHT Santa Cruz resident Colin Brown took third in his first heat at the Nelscott Reef Big Wave Classic before being eliminated in the first semifinal. He was omitted from a story on Page D1 in Sundays Sentinel STANFORD MEN’S BASKETBALL Cardinal stay hot, beat Oregon State By PHIL JENSEN Bay Area News Group STANFORD — The Stanford men’s basketball team kept its momentum going on Sunday with an 81-73 home victory over Oregon State. The Cardinal (14-8, 5-4 Pac12), winners of four of their last five, needed 14 three-pointers and eight clutch free throws in the last minute to hold off the Beavers (11-11, 1-8). “We beat a good team … throw records out the window,” Stanford coach Johnny Dawkins said. “I guess that says a lot about our conference as a whole, just how much parity is there, from top to bottom.” Now Stanford is heading on the road to face Arizona on Wednesday. The Wildcats are tied for the Pac-12 lead with Oregon at 7-2. Stanford is tied for fifth in a bunchedup conference race. “I think the biggest thing that we have learned from these past two games is how well we can play,” said Stanford’s Josh Huestis, referring to Wednesday’s 76-52 victory over Oregon. “We’ve got to go into every single game like our backs are up against the wall.” H u e s t i s , w h o s co re d 16 points and grabbed 13 rebounds, made a couple of big plays in the last 90 seconds in front of 4,733 fans at Maples Pavilion. His pull-up jumper with 1:10 remaining BEN MARGOT/AP gave the Cardinal a 73-69 Stanford’s Gabriel Harris lays up a shot against Oregon State’s lead, then 20 seconds later Jarmal Reid during the first half of their game on Sunday in he had a key block. Stanford. of her career high in rebounds, then a victory over Utah that extended the scored six straight points to help Stan- Bruins’ winning streak to four games. Antonye Nyingifa added 13 points Stanford coach Tara VanDerveer ford regain control. and eight rebounds, and Nirra Fields uses words such as “warrior,” “comhad 11 points for the Bruins (17-4, 8-2 petitor” and “fabulous” to describe NO. 6 CAL 72, AT OREGON 45 Chiney Ogwumike. Layshia Clarendon scored 15, Gen- Pac-12), who have won 10 of 12. They The standout junior forward did nifer Brandon and Talia Caldwell each had 11 turnovers after committing a plenty against Oregon State to justify had double-doubles as No. 6 Cal cruised season-high 29 in Friday’s win over No. 22 Colorado. her coach’s praise. against Oregon. Michelle Plouffe had 14 points and Ogwumike posted her sixth straight Caldwell finished with 14 points and double-double with a career-high 32 14 rebounds, and Brandon had 14 points 12 rebounds, and Iwalani Rodrigues points and 18 rebounds to lead the No. and 12 rebounds for the Golden Bears added 11 points for the Utes (11-10, 2-8). 4 Cardinal to a 65-45 win over the Bea- (19-2, 9-1 Pac-12) who maintained their They’ve lost four straight — all on the vers on Sunday night. tie with No. 4 Stanford atop the league road — and 10 of 11 after winning their VanDerveer credits Ogwumike for standings. Brittany Boyd also had 13 first seven games. her consistency. She’s scored in double points and eight assists for Cal. digits in all 21 of Stanford’s games and Devyn Galland scored 11 to lead the NO. 22 COLORADO 65, AT USC 49 has reached double digits in rebounds Ducks (3-19, 1-9), who were dominated Arielle Roberson scored 16 points 17 times. inside, giving up 44 points in the paint. and Chucky Jeffery had 15 points and 10 “The best thing I can be is level-head- They were also outrebounded 51-40. rebounds to help Colorado beat USC. ed, keep a smile on my face throughOne game after Stanford coach Tara The Buffaloes (16-5, 5-5 Pac-12) out the game and try to compete,” said Vanderveer recorded her 400th career trailed 31-26 at halftime, but scored the Ogwumike. Pac-12 victory with an 86-62 win against first eight points of the second half to Amber Orrange and Bonnie Samuel- Oregon, Cal coach Lindsay Gottlieb take the lead for good. son — who hit four 3-pointers — added earned her 100th career win against Brittany Wilson added 12 points and 12 points apiece for the Cardinal (20-2, the Ducks. Lexy Kresl scored 11 for Colorado. The 9-1 Pac-12). Cal put this one away early, taking Buffs, bouncing back from a loss FriJamie Weisner had 13 points and Ali advantage of the Ducks’ poor shoot- day at No. 18 UCLA, controlled the Gibson added 12 for the Beavers (9-13, ing and turnover prone offense to lead boards with a 44-29 rebounding edge 3-7), who trailed by as many as 16 in the 38-19 at halftime. and held the Trojans to 28 percent first half but closed to 35-26 when Ali shooting. Gibson opened the second half with a AT NO. 18 UCLA 70, UTAH 42 USC (8-13, 5-5) was led by Cassie reverse layup. Alyssia Brewer scored 16 points and Harberts with 14 points. Ariya Crook But Ogwumike, who fell one shy UCLA’s defense forced 18 turnovers in added 10 points. Associated Press 5 p.m. 5 p.m. 5 p.m. 5:30 p.m. 7:30 p.m. 7 p.m. 6 p.m. 2:30 p.m. 7 p.m. 7 p.m. Sentinel staff report Ogwumike’s double-double lifts Stanford warriors.com ■ 888-GSW-HOOP ■ Radio: 680 AM, 1050 AM Thursday Saturday Feb. 10 Feb. 20 Feb. 21 JACOBSEN’S JAUNT WOMEN’S BASKETBALL ROUNDUP WHERE THE PROS ARE Tuesday Wednesday Friday Saturday Feb. 12 DAN COYRO/SENTINEL Front-runners in the Super Bowl 10K head down West Cliff Drive against a backdrop of large crashing waves Sunday morning. CSN-CA CSN-CA CSN-CA CSN-CA CSN-CA sjsharks.com ■ 408-999-5757 ■ Radio: 98.5 FM B2 MONDAY, FEBRUARY 4, 2013 SANTA CRUZ SENTINEL SPORTS THE DAILY FIX LOCAL ROUNDUP WWW.SANTACRUZSENTINEL.COM/SPORTS SPORTS EDITOR: JULIE JAG, JJAG@SANTACRUZSENTINEL.COM CHARLIE RIEDEL/AP CONFETTI ANGEL: Baltimore Ravens defensive back Chykie Brown celebrates after winning the Super Bowl on Sunday. Celebs, babies, beer: it’s Super Bowl ad time Associated Press NEW YORK — Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores. While the San Francisco 49ers and the Baltimore Ravens battle on the field during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota are competing against each other on advertising’s biggest stage. And they’re doing so by pulling out the most persuasive tools of their trade. The stakes are high, with 30-second spots going for as much as $4 million this year. And more than 111 million viewers are expected to tune in. Here are some ad highlights from the first half: HUMOR PREVAILS Best Buy’s 30-second ad in the first quarter starred Amy Poehler, of NBC’s “Parks and Recreation,” asking a Best Buy employee endless questions about electronics. “Will this one read “50 shades of Grey to me in a sexy voice,” Poehler asks about an e-book reader. When the staffer says no she asks, “Will you?” M&M’s showed its red spokescharacter singing Meatloaf’s “I Would Do Anything For Love,” and wooing beautiful women, but stopping short when they try to eat him. Oreo’s ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie. The joke — the fight escalates into thrown chairs and other destruction, but because the fight is in a library, everyone still has to whisper. CAR ADS FOCUSED ON FAMILIES Hyundai’s “Epic Playdate” spot right before kickoff showed a family partying with the band The Flaming Lips: wreaking havoc at a natural history museum, getting chased by bikers, going to a petting zoo and playing in a park. “Make every day epic with the new seven-passenger Santa Fe,” a voiceover states. When the family gets back home and the daughter asks, “What are we going to do now?” The father replies, “Well, I think there’s a game on,” and the broadcast went straight to the kickoff. Audi’s 60-second ad in the first quarter, with an ending voted on by viewers, shows a boy gaining confidence from driving his father’s Audi to the prom, kissing the prom queen and getting decked by the prom king. SEX STILL SELLS Calvin Klein upped the sex appeal with a 30-second spot showing male model Matthew Terry strutting around in underwear. Godaddy.com’s spot toed the line of good taste, showing a close up extended kiss between supermodel Bar Refaeli and a nerdy nobody to illustrate Godaddy’s combo of “sexy” and “smart.” MONDAY’S LOCAL EVENTS BOYS SOCCER TIME MVC at Monterey GIRLS SOCCER PCS at Anzar 3 p.m. 3:30 p.m. PLACE Monterey High Anzar High ON THE AIR MONDAY NBA Kings at Jazz MEN’S BASKETBALL Notre Dame at Syracuse George Mason at Old Dominion Texas at West Virginia San Diego at Loyola Marymount WOMEN’S BASKETBALL Purdue at Penn State Texas A&M at LSU NHL Stars at Avalanche Sharks at Ducks TIME 6 p.m. TV NBATV 4 p.m. 4 p.m. 6 p.m. 7 p.m. ESPN NBC-SP ESPN CSN 4 p.m. 6 p.m. ESPN2 ESPN2 6 p.m. 7 p.m. NBC-SP CSN-CA RADIO GOLDEN STATE WARRIORS SANTA CRUZ WARRIORS SAN JOSE SHARKS at Rockets at Thunder at Grizzlies at Mavericks vs. Rockets at Reno at Idaho at Idaho vs. Los Angeles at Reno 98.5 FM CSN CSN CSN CSN CSN YouTube YouTube YouTube YouTube YouTube santacruzbasketball.com ■ Radio: 1460 AM Monday Tuesday Saturday Feb. 11 Feb. 12 at Ducks vs. Blackhawks vs. Coyotes at Blue Jackets at Predators 7 p.m. 7:30 p.m. 1 p.m. 4 p.m. 5 p.m. Aaron Jacobsen won the Super Bowl 10K at Natural Bridges on Sunday, edging out fellow Santa Cruzan Eric Clarkson by two seconds. Jacobsen, the men’s cross country coach at UC Santa Cruz, clocked in at 34 minutes, 1 second. County residents Julian Sunn (34:26), Stefano Profumo (34:58) and Ivan Rodriguez (35:18) rounded out the top 5. Aptos’ Nikia Brautovich was the top female finisher, taking seventh overall in 37:39. Profumo, a physics professor at UCSC, won the 3K in 10:44. Mount Hermon’s Patrice Fernald took first among women with a time of 11:35, good for eighth overall. Santa Cruz 12-year-old John Ratliff won the 1K kids run, clocking in at 3:15. MORE ONLINE SUPER BOWL 10K Go to www.santacruzsentinel.com to see video of the 2013 SuperBowl Kids Run, a 1-kilometer race put on annually by the Santa Cruz Track Club. header with visiting Santa Barbara City College on Saturday, losing Game 1 3-2 but winning Game 2 4-3 to take the three-game series. Pitcher Julian Garcia tossed five hitless innings in relief for the Seahawks in the opening game, but a 3-0 hole led to the team’s undoing. Tyler Olivet went 2-for-4 with a run scored for Cabrillo (2-1). Starter O’Keefe Hall (0-1) earned the loss after allowing two earned runs on two hits over four innings. San Lorenzo Valley High alum Tyler COLLEGE BASEBALL Cabrillo College split its double- Gilbert (1-0), pitching for Santa Bar- bara (1-2), earned the win after allowing one earned run on five hits over eight innings. The Seahawks fell behind 3-0 in Game 2, but Mark Ortiz executed a safety squeeze to tie the game and later scored the winning run on Nick MacFarland’s walk-off single. MacFarland went 3-for-4 with two RBIs and a run scored, while Olivet and Drake Yoshioka each provided two hits. Ben Lackey (1-0) earned the win after pitching two hitless innings of relief. Cabrillo will visit Marin College at 2 p.m. Tuesday. SETTING IT STRAIGHT Santa Cruz resident Colin Brown took third in his first heat at the Nelscott Reef Big Wave Classic before being eliminated in the first semifinal. He was omitted from a story on Page D1 in Sundays Sentinel STANFORD MEN’S BASKETBALL Cardinal stay hot, beat Oregon State By PHIL JENSEN Bay Area News Group STANFORD — The Stanford men’s basketball team kept its momentum going on Sunday with an 81-73 home victory over Oregon State. The Cardinal (14-8, 5-4 Pac12), winners of four of their last five, needed 14 three-pointers and eight clutch free throws in the last minute to hold off the Beavers (11-11, 1-8). “We beat a good team … throw records out the window,” Stanford coach Johnny Dawkins said. “I guess that says a lot about our conference as a whole, just how much parity is there, from top to bottom.” Now Stanford is heading on the road to face Arizona on Wednesday. The Wildcats are tied for the Pac-12 lead with Oregon at 7-2. Stanford is tied for fifth in a bunchedup conference race. “I think the biggest thing that we have learned from these past two games is how well we can play,” said Stanford’s Josh Huestis, referring to Wednesday’s 76-52 victory over Oregon. “We’ve got to go into every single game like our backs are up against the wall.” H u e s t i s , w h o s co re d 16 points and grabbed 13 rebounds, made a couple of big plays in the last 90 seconds in front of 4,733 fans at Maples Pavilion. His pull-up jumper with 1:10 remaining BEN MARGOT/AP gave the Cardinal a 73-69 Stanford’s Gabriel Harris lays up a shot against Oregon State’s lead, then 20 seconds later Jarmal Reid during the first half of their game on Sunday in he had a key block. Stanford. of her career high in rebounds, then a victory over Utah that extended the scored six straight points to help Stan- Bruins’ winning streak to four games. Antonye Nyingifa added 13 points Stanford coach Tara VanDerveer ford regain control. and eight rebounds, and Nirra Fields uses words such as “warrior,” “comhad 11 points for the Bruins (17-4, 8-2 petitor” and “fabulous” to describe NO. 6 CAL 72, AT OREGON 45 Chiney Ogwumike. Layshia Clarendon scored 15, Gen- Pac-12), who have won 10 of 12. They The standout junior forward did nifer Brandon and Talia Caldwell each had 11 turnovers after committing a plenty against Oregon State to justify had double-doubles as No. 6 Cal cruised season-high 29 in Friday’s win over No. 22 Colorado. her coach’s praise. against Oregon. Michelle Plouffe had 14 points and Ogwumike posted her sixth straight Caldwell finished with 14 points and double-double with a career-high 32 14 rebounds, and Brandon had 14 points 12 rebounds, and Iwalani Rodrigues points and 18 rebounds to lead the No. and 12 rebounds for the Golden Bears added 11 points for the Utes (11-10, 2-8). 4 Cardinal to a 65-45 win over the Bea- (19-2, 9-1 Pac-12) who maintained their They’ve lost four straight — all on the vers on Sunday night. tie with No. 4 Stanford atop the league road — and 10 of 11 after winning their VanDerveer credits Ogwumike for standings. Brittany Boyd also had 13 first seven games. her consistency. She’s scored in double points and eight assists for Cal. digits in all 21 of Stanford’s games and Devyn Galland scored 11 to lead the NO. 22 COLORADO 65, AT USC 49 has reached double digits in rebounds Ducks (3-19, 1-9), who were dominated Arielle Roberson scored 16 points 17 times. inside, giving up 44 points in the paint. and Chucky Jeffery had 15 points and 10 “The best thing I can be is level-head- They were also outrebounded 51-40. rebounds to help Colorado beat USC. ed, keep a smile on my face throughOne game after Stanford coach Tara The Buffaloes (16-5, 5-5 Pac-12) out the game and try to compete,” said Vanderveer recorded her 400th career trailed 31-26 at halftime, but scored the Ogwumike. Pac-12 victory with an 86-62 win against first eight points of the second half to Amber Orrange and Bonnie Samuel- Oregon, Cal coach Lindsay Gottlieb take the lead for good. son — who hit four 3-pointers — added earned her 100th career win against Brittany Wilson added 12 points and 12 points apiece for the Cardinal (20-2, the Ducks. Lexy Kresl scored 11 for Colorado. The 9-1 Pac-12). Cal put this one away early, taking Buffs, bouncing back from a loss FriJamie Weisner had 13 points and Ali advantage of the Ducks’ poor shoot- day at No. 18 UCLA, controlled the Gibson added 12 for the Beavers (9-13, ing and turnover prone offense to lead boards with a 44-29 rebounding edge 3-7), who trailed by as many as 16 in the 38-19 at halftime. and held the Trojans to 28 percent first half but closed to 35-26 when Ali shooting. Gibson opened the second half with a AT NO. 18 UCLA 70, UTAH 42 USC (8-13, 5-5) was led by Cassie reverse layup. Alyssia Brewer scored 16 points and Harberts with 14 points. Ariya Crook But Ogwumike, who fell one shy UCLA’s defense forced 18 turnovers in added 10 points. Associated Press 5 p.m. 5 p.m. 5 p.m. 5:30 p.m. 7:30 p.m. 7 p.m. 6 p.m. 2:30 p.m. 7 p.m. 7 p.m. Sentinel staff report Ogwumike’s double-double lifts Stanford warriors.com ■ 888-GSW-HOOP ■ Radio: 680 AM, 1050 AM Thursday Saturday Feb. 10 Feb. 20 Feb. 21 JACOBSEN’S JAUNT WOMEN’S BASKETBALL ROUNDUP WHERE THE PROS ARE Tuesday Wednesday Friday Saturday Feb. 12 DAN COYRO/SENTINEL Front-runners in the Super Bowl 10K head down West Cliff Drive against a backdrop of large crashing waves Sunday morning. CSN-CA CSN-CA CSN-CA CSN-CA CSN-CA sjsharks.com ■ 408-999-5757 ■ Radio: 98.5 FM B2 MONDAY, FEBRUARY 4, 2013 SANTA CRUZ SENTINEL SPORTS THE DAILY FIX LOCAL ROUNDUP WWW.SANTACRUZSENTINEL.COM/SPORTS SPORTS EDITOR: JULIE JAG, JJAG@SANTACRUZSENTINEL.COM CHARLIE RIEDEL/AP CONFETTI ANGEL: Baltimore Ravens defensive back Chykie Brown celebrates after winning the Super Bowl on Sunday. Celebs, babies, beer: it’s Super Bowl ad time Associated Press NEW YORK — Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores. While the San Francisco 49ers and the Baltimore Ravens battle on the field during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota are competing against each other on advertising’s biggest stage. And they’re doing so by pulling out the most persuasive tools of their trade. The stakes are high, with 30-second spots going for as much as $4 million this year. And more than 111 million viewers are expected to tune in. Here are some ad highlights from the first half: HUMOR PREVAILS Best Buy’s 30-second ad in the first quarter starred Amy Poehler, of NBC’s “Parks and Recreation,” asking a Best Buy employee endless questions about electronics. “Will this one read “50 shades of Grey to me in a sexy voice,” Poehler asks about an e-book reader. When the staffer says no she asks, “Will you?” M&M’s showed its red spokescharacter singing Meatloaf’s “I Would Do Anything For Love,” and wooing beautiful women, but stopping short when they try to eat him. Oreo’s ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie. The joke — the fight escalates into thrown chairs and other destruction, but because the fight is in a library, everyone still has to whisper. CAR ADS FOCUSED ON FAMILIES Hyundai’s “Epic Playdate” spot right before kickoff showed a family partying with the band The Flaming Lips: wreaking havoc at a natural history museum, getting chased by bikers, going to a petting zoo and playing in a park. “Make every day epic with the new seven-passenger Santa Fe,” a voiceover states. When the family gets back home and the daughter asks, “What are we going to do now?” The father replies, “Well, I think there’s a game on,” and the broadcast went straight to the kickoff. Audi’s 60-second ad in the first quarter, with an ending voted on by viewers, shows a boy gaining confidence from driving his father’s Audi to the prom, kissing the prom queen and getting decked by the prom king. SEX STILL SELLS Calvin Klein upped the sex appeal with a 30-second spot showing male model Matthew Terry strutting around in underwear. Godaddy.com’s spot toed the line of good taste, showing a close up extended kiss between supermodel Bar Refaeli and a nerdy nobody to illustrate Godaddy’s combo of “sexy” and “smart.” MONDAY’S LOCAL EVENTS BOYS SOCCER TIME MVC at Monterey GIRLS SOCCER PCS at Anzar 3 p.m. 3:30 p.m. PLACE Monterey High Anzar High ON THE AIR MONDAY NBA Kings at Jazz MEN’S BASKETBALL Notre Dame at Syracuse George Mason at Old Dominion Texas at West Virginia San Diego at Loyola Marymount WOMEN’S BASKETBALL Purdue at Penn State Texas A&M at LSU NHL Stars at Avalanche Sharks at Ducks TIME 6 p.m. TV NBATV 4 p.m. 4 p.m. 6 p.m. 7 p.m. ESPN NBC-SP ESPN CSN 4 p.m. 6 p.m. ESPN2 ESPN2 6 p.m. 7 p.m. NBC-SP CSN-CA RADIO GOLDEN STATE WARRIORS SANTA CRUZ WARRIORS SAN JOSE SHARKS at Rockets at Thunder at Grizzlies at Mavericks vs. Rockets at Reno at Idaho at Idaho vs. Los Angeles at Reno 98.5 FM CSN CSN CSN CSN CSN YouTube YouTube YouTube YouTube YouTube santacruzbasketball.com ■ Radio: 1460 AM Monday Tuesday Saturday Feb. 11 Feb. 12 at Ducks vs. Blackhawks vs. Coyotes at Blue Jackets at Predators 7 p.m. 7:30 p.m. 1 p.m. 4 p.m. 5 p.m. Aaron Jacobsen won the Super Bowl 10K at Natural Bridges on Sunday, edging out fellow Santa Cruzan Eric Clarkson by two seconds. Jacobsen, the men’s cross country coach at UC Santa Cruz, clocked in at 34 minutes, 1 second. County residents Julian Sunn (34:26), Stefano Profumo (34:58) and Ivan Rodriguez (35:18) rounded out the top 5. Aptos’ Nikia Brautovich was the top female finisher, taking seventh overall in 37:39. Profumo, a physics professor at UCSC, won the 3K in 10:44. Mount Hermon’s Patrice Fernald took first among women with a time of 11:35, good for eighth overall. Santa Cruz 12-year-old John Ratliff won the 1K kids run, clocking in at 3:15. MORE ONLINE SUPER BOWL 10K Go to www.santacruzsentinel.com to see video of the 2013 SuperBowl Kids Run, a 1-kilometer race put on annually by the Santa Cruz Track Club. header with visiting Santa Barbara City College on Saturday, losing Game 1 3-2 but winning Game 2 4-3 to take the three-game series. Pitcher Julian Garcia tossed five hitless innings in relief for the Seahawks in the opening game, but a 3-0 hole led to the team’s undoing. Tyler Olivet went 2-for-4 with a run scored for Cabrillo (2-1). Starter O’Keefe Hall (0-1) earned the loss after allowing two earned runs on two hits over four innings. San Lorenzo Valley High alum Tyler COLLEGE BASEBALL Cabrillo College split its double- Gilbert (1-0), pitching for Santa Bar- bara (1-2), earned the win after allowing one earned run on five hits over eight innings. The Seahawks fell behind 3-0 in Game 2, but Mark Ortiz executed a safety squeeze to tie the game and later scored the winning run on Nick MacFarland’s walk-off single. MacFarland went 3-for-4 with two RBIs and a run scored, while Olivet and Drake Yoshioka each provided two hits. Ben Lackey (1-0) earned the win after pitching two hitless innings of relief. Cabrillo will visit Marin College at 2 p.m. Tuesday. SETTING IT STRAIGHT Santa Cruz resident Colin Brown took third in his first heat at the Nelscott Reef Big Wave Classic before being eliminated in the first semifinal. He was omitted from a story on Page D1 in Sundays Sentinel STANFORD MEN’S BASKETBALL Cardinal stay hot, beat Oregon State By PHIL JENSEN Bay Area News Group STANFORD — The Stanford men’s basketball team kept its momentum going on Sunday with an 81-73 home victory over Oregon State. The Cardinal (14-8, 5-4 Pac12), winners of four of their last five, needed 14 three-pointers and eight clutch free throws in the last minute to hold off the Beavers (11-11, 1-8). “We beat a good team … throw records out the window,” Stanford coach Johnny Dawkins said. “I guess that says a lot about our conference as a whole, just how much parity is there, from top to bottom.” Now Stanford is heading on the road to face Arizona on Wednesday. The Wildcats are tied for the Pac-12 lead with Oregon at 7-2. Stanford is tied for fifth in a bunchedup conference race. “I think the biggest thing that we have learned from these past two games is how well we can play,” said Stanford’s Josh Huestis, referring to Wednesday’s 76-52 victory over Oregon. “We’ve got to go into every single game like our backs are up against the wall.” H u e s t i s , w h o s co re d 16 points and grabbed 13 rebounds, made a couple of big plays in the last 90 seconds in front of 4,733 fans at Maples Pavilion. His pull-up jumper with 1:10 remaining BEN MARGOT/AP gave the Cardinal a 73-69 Stanford’s Gabriel Harris lays up a shot against Oregon State’s lead, then 20 seconds later Jarmal Reid during the first half of their game on Sunday in he had a key block. Stanford. of her career high in rebounds, then a victory over Utah that extended the scored six straight points to help Stan- Bruins’ winning streak to four games. Antonye Nyingifa added 13 points Stanford coach Tara VanDerveer ford regain control. and eight rebounds, and Nirra Fields uses words such as “warrior,” “comhad 11 points for the Bruins (17-4, 8-2 petitor” and “fabulous” to describe NO. 6 CAL 72, AT OREGON 45 Chiney Ogwumike. Layshia Clarendon scored 15, Gen- Pac-12), who have won 10 of 12. They The standout junior forward did nifer Brandon and Talia Caldwell each had 11 turnovers after committing a plenty against Oregon State to justify had double-doubles as No. 6 Cal cruised season-high 29 in Friday’s win over No. 22 Colorado. her coach’s praise. against Oregon. Michelle Plouffe had 14 points and Ogwumike posted her sixth straight Caldwell finished with 14 points and double-double with a career-high 32 14 rebounds, and Brandon had 14 points 12 rebounds, and Iwalani Rodrigues points and 18 rebounds to lead the No. and 12 rebounds for the Golden Bears added 11 points for the Utes (11-10, 2-8). 4 Cardinal to a 65-45 win over the Bea- (19-2, 9-1 Pac-12) who maintained their They’ve lost four straight — all on the vers on Sunday night. tie with No. 4 Stanford atop the league road — and 10 of 11 after winning their VanDerveer credits Ogwumike for standings. Brittany Boyd also had 13 first seven games. her consistency. She’s scored in double points and eight assists for Cal. digits in all 21 of Stanford’s games and Devyn Galland scored 11 to lead the NO. 22 COLORADO 65, AT USC 49 has reached double digits in rebounds Ducks (3-19, 1-9), who were dominated Arielle Roberson scored 16 points 17 times. inside, giving up 44 points in the paint. and Chucky Jeffery had 15 points and 10 “The best thing I can be is level-head- They were also outrebounded 51-40. rebounds to help Colorado beat USC. ed, keep a smile on my face throughOne game after Stanford coach Tara The Buffaloes (16-5, 5-5 Pac-12) out the game and try to compete,” said Vanderveer recorded her 400th career trailed 31-26 at halftime, but scored the Ogwumike. Pac-12 victory with an 86-62 win against first eight points of the second half to Amber Orrange and Bonnie Samuel- Oregon, Cal coach Lindsay Gottlieb take the lead for good. son — who hit four 3-pointers — added earned her 100th career win against Brittany Wilson added 12 points and 12 points apiece for the Cardinal (20-2, the Ducks. Lexy Kresl scored 11 for Colorado. The 9-1 Pac-12). Cal put this one away early, taking Buffs, bouncing back from a loss FriJamie Weisner had 13 points and Ali advantage of the Ducks’ poor shoot- day at No. 18 UCLA, controlled the Gibson added 12 for the Beavers (9-13, ing and turnover prone offense to lead boards with a 44-29 rebounding edge 3-7), who trailed by as many as 16 in the 38-19 at halftime. and held the Trojans to 28 percent first half but closed to 35-26 when Ali shooting. Gibson opened the second half with a AT NO. 18 UCLA 70, UTAH 42 USC (8-13, 5-5) was led by Cassie reverse layup. Alyssia Brewer scored 16 points and Harberts with 14 points. Ariya Crook But Ogwumike, who fell one shy UCLA’s defense forced 18 turnovers in added 10 points. Associated Press 5 p.m. 5 p.m. 5 p.m. 5:30 p.m. 7:30 p.m. 7 p.m. 6 p.m. 2:30 p.m. 7 p.m. 7 p.m. Sentinel staff report Ogwumike’s double-double lifts Stanford warriors.com ■ 888-GSW-HOOP ■ Radio: 680 AM, 1050 AM Thursday Saturday Feb. 10 Feb. 20 Feb. 21 JACOBSEN’S JAUNT WOMEN’S BASKETBALL ROUNDUP WHERE THE PROS ARE Tuesday Wednesday Friday Saturday Feb. 12 DAN COYRO/SENTINEL Front-runners in the Super Bowl 10K head down West Cliff Drive against a backdrop of large crashing waves Sunday morning. CSN-CA CSN-CA CSN-CA CSN-CA CSN-CA sjsharks.com ■ 408-999-5757 ■ Radio: 98.5 FM B2 MONDAY, FEBRUARY 4, 2013 SANTA CRUZ SENTINEL SPORTS THE DAILY FIX LOCAL ROUNDUP WWW.SANTACRUZSENTINEL.COM/SPORTS SPORTS EDITOR: JULIE JAG, JJAG@SANTACRUZSENTINEL.COM CHARLIE RIEDEL/AP CONFETTI ANGEL: Baltimore Ravens defensive back Chykie Brown celebrates after winning the Super Bowl on Sunday. Celebs, babies, beer: it’s Super Bowl ad time Associated Press NEW YORK — Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores. While the San Francisco 49ers and the Baltimore Ravens battle on the field during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota are competing against each other on advertising’s biggest stage. And they’re doing so by pulling out the most persuasive tools of their trade. The stakes are high, with 30-second spots going for as much as $4 million this year. And more than 111 million viewers are expected to tune in. Here are some ad highlights from the first half: HUMOR PREVAILS Best Buy’s 30-second ad in the first quarter starred Amy Poehler, of NBC’s “Parks and Recreation,” asking a Best Buy employee endless questions about electronics. “Will this one read “50 shades of Grey to me in a sexy voice,” Poehler asks about an e-book reader. When the staffer says no she asks, “Will you?” M&M’s showed its red spokescharacter singing Meatloaf’s “I Would Do Anything For Love,” and wooing beautiful women, but stopping short when they try to eat him. Oreo’s ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie. The joke — the fight escalates into thrown chairs and other destruction, but because the fight is in a library, everyone still has to whisper. CAR ADS FOCUSED ON FAMILIES Hyundai’s “Epic Playdate” spot right before kickoff showed a family partying with the band The Flaming Lips: wreaking havoc at a natural history museum, getting chased by bikers, going to a petting zoo and playing in a park. “Make every day epic with the new seven-passenger Santa Fe,” a voiceover states. When the family gets back home and the daughter asks, “What are we going to do now?” The father replies, “Well, I think there’s a game on,” and the broadcast went straight to the kickoff. Audi’s 60-second ad in the first quarter, with an ending voted on by viewers, shows a boy gaining confidence from driving his father’s Audi to the prom, kissing the prom queen and getting decked by the prom king. SEX STILL SELLS Calvin Klein upped the sex appeal with a 30-second spot showing male model Matthew Terry strutting around in underwear. Godaddy.com’s spot toed the line of good taste, showing a close up extended kiss between supermodel Bar Refaeli and a nerdy nobody to illustrate Godaddy’s combo of “sexy” and “smart.” MONDAY’S LOCAL EVENTS BOYS SOCCER TIME MVC at Monterey GIRLS SOCCER PCS at Anzar 3 p.m. 3:30 p.m. PLACE Monterey High Anzar High ON THE AIR MONDAY NBA Kings at Jazz MEN’S BASKETBALL Notre Dame at Syracuse George Mason at Old Dominion Texas at West Virginia San Diego at Loyola Marymount WOMEN’S BASKETBALL Purdue at Penn State Texas A&M at LSU NHL Stars at Avalanche Sharks at Ducks TIME 6 p.m. TV NBATV 4 p.m. 4 p.m. 6 p.m. 7 p.m. ESPN NBC-SP ESPN CSN 4 p.m. 6 p.m. ESPN2 ESPN2 6 p.m. 7 p.m. NBC-SP CSN-CA RADIO GOLDEN STATE WARRIORS SANTA CRUZ WARRIORS SAN JOSE SHARKS at Rockets at Thunder at Grizzlies at Mavericks vs. Rockets at Reno at Idaho at Idaho vs. Los Angeles at Reno 98.5 FM CSN CSN CSN CSN CSN YouTube YouTube YouTube YouTube YouTube santacruzbasketball.com ■ Radio: 1460 AM Monday Tuesday Saturday Feb. 11 Feb. 12 at Ducks vs. Blackhawks vs. Coyotes at Blue Jackets at Predators 7 p.m. 7:30 p.m. 1 p.m. 4 p.m. 5 p.m. Aaron Jacobsen won the Super Bowl 10K at Natural Bridges on Sunday, edging out fellow Santa Cruzan Eric Clarkson by two seconds. Jacobsen, the men’s cross country coach at UC Santa Cruz, clocked in at 34 minutes, 1 second. County residents Julian Sunn (34:26), Stefano Profumo (34:58) and Ivan Rodriguez (35:18) rounded out the top 5. Aptos’ Nikia Brautovich was the top female finisher, taking seventh overall in 37:39. Profumo, a physics professor at UCSC, won the 3K in 10:44. Mount Hermon’s Patrice Fernald took first among women with a time of 11:35, good for eighth overall. Santa Cruz 12-year-old John Ratliff won the 1K kids run, clocking in at 3:15. MORE ONLINE SUPER BOWL 10K Go to www.santacruzsentinel.com to see video of the 2013 SuperBowl Kids Run, a 1-kilometer race put on annually by the Santa Cruz Track Club. header with visiting Santa Barbara City College on Saturday, losing Game 1 3-2 but winning Game 2 4-3 to take the three-game series. Pitcher Julian Garcia tossed five hitless innings in relief for the Seahawks in the opening game, but a 3-0 hole led to the team’s undoing. Tyler Olivet went 2-for-4 with a run scored for Cabrillo (2-1). Starter O’Keefe Hall (0-1) earned the loss after allowing two earned runs on two hits over four innings. San Lorenzo Valley High alum Tyler COLLEGE BASEBALL Cabrillo College split its double- Gilbert (1-0), pitching for Santa Bar- bara (1-2), earned the win after allowing one earned run on five hits over eight innings. The Seahawks fell behind 3-0 in Game 2, but Mark Ortiz executed a safety squeeze to tie the game and later scored the winning run on Nick MacFarland’s walk-off single. MacFarland went 3-for-4 with two RBIs and a run scored, while Olivet and Drake Yoshioka each provided two hits. Ben Lackey (1-0) earned the win after pitching two hitless innings of relief. Cabrillo will visit Marin College at 2 p.m. Tuesday. SETTING IT STRAIGHT Santa Cruz resident Colin Brown took third in his first heat at the Nelscott Reef Big Wave Classic before being eliminated in the first semifinal. He was omitted from a story on Page D1 in Sundays Sentinel STANFORD MEN’S BASKETBALL Cardinal stay hot, beat Oregon State By PHIL JENSEN Bay Area News Group STANFORD — The Stanford men’s basketball team kept its momentum going on Sunday with an 81-73 home victory over Oregon State. The Cardinal (14-8, 5-4 Pac12), winners of four of their last five, needed 14 three-pointers and eight clutch free throws in the last minute to hold off the Beavers (11-11, 1-8). “We beat a good team … throw records out the window,” Stanford coach Johnny Dawkins said. “I guess that says a lot about our conference as a whole, just how much parity is there, from top to bottom.” Now Stanford is heading on the road to face Arizona on Wednesday. The Wildcats are tied for the Pac-12 lead with Oregon at 7-2. Stanford is tied for fifth in a bunchedup conference race. “I think the biggest thing that we have learned from these past two games is how well we can play,” said Stanford’s Josh Huestis, referring to Wednesday’s 76-52 victory over Oregon. “We’ve got to go into every single game like our backs are up against the wall.” H u e s t i s , w h o s co re d 16 points and grabbed 13 rebounds, made a couple of big plays in the last 90 seconds in front of 4,733 fans at Maples Pavilion. His pull-up jumper with 1:10 remaining BEN MARGOT/AP gave the Cardinal a 73-69 Stanford’s Gabriel Harris lays up a shot against Oregon State’s lead, then 20 seconds later Jarmal Reid during the first half of their game on Sunday in he had a key block. Stanford. of her career high in rebounds, then a victory over Utah that extended the scored six straight points to help Stan- Bruins’ winning streak to four games. Antonye Nyingifa added 13 points Stanford coach Tara VanDerveer ford regain control. and eight rebounds, and Nirra Fields uses words such as “warrior,” “comhad 11 points for the Bruins (17-4, 8-2 petitor” and “fabulous” to describe NO. 6 CAL 72, AT OREGON 45 Chiney Ogwumike. Layshia Clarendon scored 15, Gen- Pac-12), who have won 10 of 12. They The standout junior forward did nifer Brandon and Talia Caldwell each had 11 turnovers after committing a plenty against Oregon State to justify had double-doubles as No. 6 Cal cruised season-high 29 in Friday’s win over No. 22 Colorado. her coach’s praise. against Oregon. Michelle Plouffe had 14 points and Ogwumike posted her sixth straight Caldwell finished with 14 points and double-double with a career-high 32 14 rebounds, and Brandon had 14 points 12 rebounds, and Iwalani Rodrigues points and 18 rebounds to lead the No. and 12 rebounds for the Golden Bears added 11 points for the Utes (11-10, 2-8). 4 Cardinal to a 65-45 win over the Bea- (19-2, 9-1 Pac-12) who maintained their They’ve lost four straight — all on the vers on Sunday night. tie with No. 4 Stanford atop the league road — and 10 of 11 after winning their VanDerveer credits Ogwumike for standings. Brittany Boyd also had 13 first seven games. her consistency. She’s scored in double points and eight assists for Cal. digits in all 21 of Stanford’s games and Devyn Galland scored 11 to lead the NO. 22 COLORADO 65, AT USC 49 has reached double digits in rebounds Ducks (3-19, 1-9), who were dominated Arielle Roberson scored 16 points 17 times. inside, giving up 44 points in the paint. and Chucky Jeffery had 15 points and 10 “The best thing I can be is level-head- They were also outrebounded 51-40. rebounds to help Colorado beat USC. ed, keep a smile on my face throughOne game after Stanford coach Tara The Buffaloes (16-5, 5-5 Pac-12) out the game and try to compete,” said Vanderveer recorded her 400th career trailed 31-26 at halftime, but scored the Ogwumike. Pac-12 victory with an 86-62 win against first eight points of the second half to Amber Orrange and Bonnie Samuel- Oregon, Cal coach Lindsay Gottlieb take the lead for good. son — who hit four 3-pointers — added earned her 100th career win against Brittany Wilson added 12 points and 12 points apiece for the Cardinal (20-2, the Ducks. Lexy Kresl scored 11 for Colorado. The 9-1 Pac-12). Cal put this one away early, taking Buffs, bouncing back from a loss FriJamie Weisner had 13 points and Ali advantage of the Ducks’ poor shoot- day at No. 18 UCLA, controlled the Gibson added 12 for the Beavers (9-13, ing and turnover prone offense to lead boards with a 44-29 rebounding edge 3-7), who trailed by as many as 16 in the 38-19 at halftime. and held the Trojans to 28 percent first half but closed to 35-26 when Ali shooting. Gibson opened the second half with a AT NO. 18 UCLA 70, UTAH 42 USC (8-13, 5-5) was led by Cassie reverse layup. Alyssia Brewer scored 16 points and Harberts with 14 points. Ariya Crook But Ogwumike, who fell one shy UCLA’s defense forced 18 turnovers in added 10 points. Associated Press 5 p.m. 5 p.m. 5 p.m. 5:30 p.m. 7:30 p.m. 7 p.m. 6 p.m. 2:30 p.m. 7 p.m. 7 p.m. Sentinel staff report Ogwumike’s double-double lifts Stanford warriors.com ■ 888-GSW-HOOP ■ Radio: 680 AM, 1050 AM Thursday Saturday Feb. 10 Feb. 20 Feb. 21 JACOBSEN’S JAUNT WOMEN’S BASKETBALL ROUNDUP WHERE THE PROS ARE Tuesday Wednesday Friday Saturday Feb. 12 DAN COYRO/SENTINEL Front-runners in the Super Bowl 10K head down West Cliff Drive against a backdrop of large crashing waves Sunday morning. CSN-CA CSN-CA CSN-CA CSN-CA CSN-CA sjsharks.com ■ 408-999-5757 ■ Radio: 98.5 FM