CfE Management Board – 11 June 2013 – paper 4.1 CfE Management Board – June 2013 Update from Communications Group: April - May 2013 1. Summary All milestones within the Communication Strategy were delivered in full and on schedule. There has been a good response in the local media to the activity being undertaken around Inspection Reports. Ministerial visits to schools and nurseries have helped promote the achievements of the establishments. The CfE Communications and Engagement Group have developed an evaluation plan for CfE Communications. Detailed report on activity by stakeholder group is attached. 2. Highlights of Activities Completed Course materials across the full range of National 4 and National 5 qualifications have now been published on the dedicated area in Glow. This was a significant achievement for all involved. The site is proving very popular and some of the high level statistics (to 31 May) are as follows: Unique Visitors 19,265 Visits 30,693 Page Views 386,534 Most Popular Page Views English – 7,461 Computing Science – 5,731 of Biology – 5,359 Subject Index Pages Chemistry - 4,916 Administration – 4,747 Physical Education – 4,727 Total Downloads 94,581 Most Popular Downloads Hospitality Cookery Course – National 4 to 5 (916 downloads) Scottish Borders Council – Administration and IT Challenges: National 4 to 5 (884 downloads) Business Management Course – National 5 (846 downloads) PE Course – National 4 to 5 (811 downloads) CfE Management Board – 11 June 2013 – paper 4.1 English Poster – National 4 to 5 (794 downloads) Biology Course – National 5 (754 downloads) 3. A double page advert was prepared for GTCS magazine, providing a list of currently available and forthcoming support materials. This appeared in the March issue. An A5 promotional flyer was distributed providing a list of currently available and forthcoming support materials. Further CfE Briefings on Learning About Scotland and one on The Role of Community Learning and Development (CLD ) and partnership working. The SSLN survey report was published and Education published a set of professional learning resources alongside this. NPFS produced further titles in the Nationals in a Nutshell series. NPFS published a Curriculum for Excellence Learning Journey – a simple visual graph to help guide parents. A CfE overview leaflet for parents is being developed by Scottish Government SQA’s audience leaflets have recently been updated and are now available on the SQA website. SQA published all 3 releases of Unit Assessment for National 4 Added Value Units and coursework information for National 5. SQA published Unit Support Specifications for National 1 and Cycling Award Support Notes. SQA advertorials were published in a range of publications in this period – TESS; Teaching Scotland; SecEd; Re:Source; Institute of Directors Scotland; The Herald. Activities planned for next period First stage of the evaluation of CfE Communications will be implemented. This is an online survey which will be followed by a small series of focus groups. Next issues of CfE Briefing series to be developed, drafted and published, the next being one on Curriculum Planning. The CfE Overview leaflet for parents will be finalised. The CLD CfE Communication Strategy will be presented to the June Management Board. Increased communications will be planned around the Senior Phase Benchmarking Tool. CfE Management Board – 11 June 2013 – paper 4.1 4. Issues None 5. Actions Required by CfE Management Board To note the communications activities that have taken place and consider whether the key issues and actions are in line with where they see the main communications priorities; Agree that the planned actions described should proceed as planned. Denise Brock Head of Communications Education Scotland CfE Management Board – 11 June 2013 – paper 4.1 APPENDIX A Detailed communications activities by stakeholder group Current focus for CfE communications and engagement activity with different stakeholder groups Background Key audiences for CfE communications work remain as parents/carers, practitioners, head teachers, local authorities, education professional associations, the CLD sector, employers, colleges and the HE sector, as well as learners themselves. For Leaders/Managers/Practitioners within the system, the key communications objectives are to support them in the following areas: Current Activity • Course materials across the full range of National 4 and National 5 qualifications have now been published on the dedicated area in Glow. Working closely with ADES the materials were developed both locally and nationally. In addition, the site also provides access to the Professional Focus Papers. • A double page advert ran in GTCS magazine which communicated the currently available and forthcoming support for materials for CfE. • An A5 promotional flyer was developed providing a list of currently available and forthcoming support materials and was distributed to all establishments. • A further CfE Briefing on Learning About Scotland and one on The Role of Community Learning and Development (CLD) and partnership working were published on the Education Scotland website and will be distributed to establishments before the summer break. • The April issue of the CfE Implementation e-bulletin was published and sent to all schools and colleges. • SQA has published all three releases of Unit assessments for National 4 Added Value Units and coursework for National 5. • SQA published Unit Support Specifications for National 1 and Cycling Award Support Notes. Planned Actions • Communications will be planned around the Senior Phase Benchmarking Tool CfE Management Board – 11 June 2013 – paper 4.1 • New CfE Implementation e-bulletins will be prepared and send on a monthly basis • Further titles will publish in the CfE Briefing Series • Survey to evaluate CfE Communications will open. • SQA will publish revisions to mandatory documents for National 2 to National 5. Parents Current Activity • NPFS have produced further titles of the Nationals in a Nutshell. This is a series of summaries of the National 4 and National 5 qualifications for parents and carers. • NPFS developed and published a visual graph to help guide parents and carers through the CfE learner journey including a step by step guide of the five curriculum levels of the broad general education and into the Senior Phase. • SQA continues to provide monthly e-updates to its customers, partners and stakeholders. • Q and A aggregated from NPFS qualifications Plus Events, in partnership with Education Scotland, Scottish Government and SQA, were published on NPFS website Planned Actions • User testing will continue to take place to help inform the content and structure of content provided on the Parentzone website. • Scottish Government and NPFS will finalise the Overview of CfE leaflet for Parents. This will issue to all parents/carers of school age children in August. • A CfE Briefing will be developed and distributed around Parental Involvement. • The NPFS Annual Conference will take place in October and will be supported by Education Scotland and SQA. • Education Scotland to work with NPFS to support delivery of their communications activity. CfE Management Board – 11 June 2013 – paper 4.1 • Continue to work with the NPFS to fully understand parental attitudes and progress, and provide Parent Councils with helpful and relevant information. • SQA will continue to inform parents and carers about the development and delivery of the new National Qualifications. • SQA’s CfE webpages and suite of information leaflets (school, college, universities, parent/carer, learner and employers) will continue to be refreshed • SQA will continue to place advertorials in relevant professional journals, as appropriate. Employers Current Activity • SQA proactively engaging with employers and business as part of their wider engagement programme around development of the new qualifications. Employers are directly involved in the development process. • SQA has a dedicated member of its CfE Liaison Team to engage with employers and stakeholders. • SQA Advertorials continue to appear in the IoD Scotland magazine. • The SCQF Partnership and Skills Development Scotland are actively engaging with employers to enhance their understanding of existing and new qualifications and certification. New materials e.g. qualifications online readyreckoner, employer toolkit on comparing existing and new quals, the My World of Work resource and the new Career Factsheets are all available on www.employersandyoungpeople.org . Planned Actions • Continue to work with employers' organisations directly around these issues via 6-monthly meetings and more regularly via updating the employers and young people web site and sending email alerts around this. • Promote the new 'Developing Skills in Practice' interactive resource which will support teachers to embed skills development within their day to day professional practice. CfE Management Board – 11 June 2013 – paper 4.1 • SQA will continue to engage with employers and keep them informed about the new qualifications, what skills they will help develop and how they are different from the current system. • SQA’s CfE webpages and suite of information leaflets (school, college, universities, parent/carer, learner and employers) will continue to be refreshed as required • SQA will continue to place advertorials in relevant professional journals, as appropriate.