HP’s fight against counterfeits

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Combating Counterfeit and
Substandard ICT Devices
(Geneva, Switzerland, 17-18 November 2014)
HP’s fight against counterfeits
George Wiessing
Global ACF Training Manager
HP Global Security Group
George.Wiessing@hp.com
Geneva, Switzerland, 17-18 November 2014
HP Product Overview
Hardware product & Printer Supplies
Counterfeit hardware illicitly bears
HP trademarks
Hardware products particularly likely to be counterfeited include:
networking
products, server
memory and
hard drives
laptop
adapters
and batteries
Server HDD
Server memory
USB flash
drives
Example of counterfeit laptop
adaptors
Fake laptop power adaptors can pose risks of failure, fire, and even
electric shock
A counterfeit adaptor seized in the UK was
tested on behalf of officials
Testing resulted in incompliance
with the UK Electrical Equipment
(Safety) regulations 1994,
and norms BS1363, BS1362:1973
Incompliant parts included:
the fuse
the plug (non-confirming
earth pin sleeve)
Test report by Calibration and Test Centre, Land and
Environmental Services, Glasgow City Council, June 2012
Counterfeit IT products can pose danger of
life or serious injury
Customers are mostly
unwitting victims of
counterfeiting.
Only 6% of corporate customers who purchased
counterfeits did so intentionally.*
* Survey by Harris Interactive on behalf of HP, June 2013.
Five pillars of ACF
HP ACF Programme
Prevention
and Education
Channel
Management
Investigation
and
Enforcement
Product and
Packaging
Gov.
Relations
and Legal
HP encourages stakeholders to take
action
Online education
HP offers customtailored
ACF e-learning
modules and
extensive information
material
Customer Delivery
Inspections
Free on-site
inspections
of suspicious deliveries
by HP ACF experts
support HP’s major
clients
Anti-counterfeiting
events
HP conducts numerous
ACF events to inform
customers, partners and
end-users all across
EMEA
HP encourages clients and vendors to
protect themselves
Checking security
labels
HP’s sophisticated
security labels allow
all stakeholders to
check for possible
counterfeits
Using ACF software
Easy-to-use
authentication
software checks
installed print
cartridges for possible
counterfeits
Reporting suspicions
Reports on suspicious
products
and offers help HP to
shield markets and
clients in EMEA from
counterfeits
Ink & Toner - HP security labels
HP Mobile Authentication –
pre-purchase solution
Capture the QR code…
or enter the serial
number at
hp.com/go/ok
Security features on Hard Drives
and memory
Security seals
On packaging and product
Security features on HDD
HP Smartdrive carrier authentication
on Gen8 products
Hot Plug Smart
Hard Drive Status
Indicators
Hard Drive Status
Name
Definition
Solid Green
Configured
Hard drive is a member of 1 or more logical drives
Solid Amber
Failed
Hard drive is failed. Message on Screen: Authentication on
this drive carrier failed due to a communication error. This
may not be an authentic HP product
Security features on HDD
HP Smartdrive carrier authentication
on Gen8 products
• Easy and quick identification of counterfeit
• Reduced service calls & faster debug
• Adherence to US Defense Authorization Act –
Detection of Counterfeit Parts Requirements
• Counterfeiters attempts to replicate yet
unsuccessful
• Reduction of warranty claims
Recent significant blows to
counterfeiting
Saudi Arabia 2013:
34,000 counterfeit
laptop adaptors and
components and 25,000
fake print cartridges
seized
East Africa 2013:
10,000 fake print
cartridges and
components seized
Germany 2012:
80,000 fake printing
supplies
and components seized
Thank you.
Do you have any
questions?
Find out more on
hp.com/go/anticounterfeit
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