How KPN’s open data helps
consumers save energy
A hands on example
Richard van Det
Business Development API’s
February 5th 2013
KPN is an international company,
with its heart in the Netherlands
Sales
2011:
€ 3.2 bln
Market
share:
~45-50%
Sales
2011:
€ 9 bln
Sales
2011:
€ 781 mln
2
Market
share:
~19%
Market
share:
~16%
Agenda
1
Hack Battle
2
TEDxAmsterdam
3
Open Data Collective
4
Advice
3
The Next Web Hack Battle (Kings of Code)
Where this story begins…
2%
IT accounts for
What about the other
4
98%...?
24 hrs to come up with a demo solution
Meeting the challenge …
2%
IT accounts for
What about the other
5
98%...?
Two teams came up with a simple solution
KPN had never thought of itself
Team 1
Team 2
Our network facilitates consumers to save energy easily
6
KPN and Essent signed up for the
TEDxAmsterdam award
Hack battle
Ideas worth doing
Think BIG
• Impact
• More impact
• Feasible
• Invite others
• Save energy
• Copy-Paste
Result
• Top 10
nominee
• Positive
attention
From this point KPN and Essent had to find a way forward
7
KPN and Essent initiated the
Open Data Collective, a Co-Create platform
Participants:
Intel
• 8 Companies joined
Microsoft
• Kick off 25 JAN 2013
Philips
• Delivered three ideas for
Co-Creation
Ricoh
• Quarterly rounds for
Co-Creation sessions
ABB
• One common factor:
the use of open data /
functionality
OHRA
8
Current Status:
My advice to you
Form a platform, you can’t do it yourselves
Open up your data, or others will find a way without you
Agile is key, and spin offs will surprise you
Have a vision, it’s no money maker in the first year
Get your data used, and explore new business models
9
Questions?
Contact
Thank you for your attention
richard.vandet@kpn.com
+31 6 20 54 72 91
Thank you for your attention !