cbi
The Fundamentals
of Wine & Beer
The options are endless … and, for many, often overwhelming. But choosing a beverage that
pleases the palate is key to enhancing every customer experience. That’s why we’ve created an
à la carte menu of programs that will help you navigate the world of wine and beer. Delve into
the history of the wine-making or brewing process, bolster your pouring prowess and service
etiquette, and learn how to artfully pair to complement any cuisine. Your impressive knowledge
will add flavor and flair to every meal … and yield sales results you can savor.
Northampton Community College
Fowler Family Southside Center
3rd Floor Casino & Beverage Training Center
For more information, call
610-332-6580 or register at northampton.edu/hospitality.
Whether serving at a restaurant or just making
a general recommendation, your ability to talk
intelligently about
beer and wine can
translate
into increased profits.
Learn the
fundamentals
Fowler Family Southside Center
511 East Third Street
Bethlehem, PA 18015
Non-Profit Org.
U.S. Postage
PAID
Permit #556
Lehigh Valley, PA
of each in short,
interactive sessions, taught by leading industry
experts. Each two-hour session is held at our
comprehensive Casino & Beverage Training
Center
in the Fowler Family Southside Center in
Bethlehem. It’s an easy, interesting way to impress
your customers and elevate sales.
northampton.edu/hospitality
hospitality_10/14_bw
610-332-6580
The Fundamentals of Wine & Beer
Describe with confidence. Sell with success.
[Two distinctive series taught by industry aficionados]
cbi
Hospitality Training
Hospitality & Tourism
THE FUNDAMENTALS OF WINE – SERIES I
OLD WORLD & NEW WORLD STYLES – Learn the fundamentals of wine, its relationship
to human history, and the history of major grape-growing regions of the world. Includes a study of grape
varieties, wine regions and labeling laws.
SERVICE OF WINES & TASTING WINES – Learn essential service skills, including how to properly
pour wine, decant, present, and choose appropriate glassware. Includes important information on wine
storage: temperatures, preservation, and wine cellar rotation. Also learn how to properly taste wine,
focus on appearance, scents, flavors, and finish, and ultimately, identify and properly evaluate its
characteristics.
BASICS OF WINEMAKING & PA/NY WINES – Welcome to the world of viticulture, the science,
production, and study of grapes. Your expert instructor will explain the series of events that occur
in the vineyard and the wine-making process and discuss the significance of climate and terrain
in determining a grape’s inherent qualities. Pennsylvania and New York region wines will be
discussed in this course. FOOD & WINE PAIRING – Wine flavors are derived from specific components as well as
complementary components, richness, and texture. In this class you’ll discover the six elements
used in the industry to pair food and wine, while bolstering your ability to distinguish between
the different components for successful pairings.
THE FUNDAMENTALS OF WINE – SERIES II
NOTE: Series I must be completed before registering for Series II sessions.
MAJOR WINE REGIONS – This exciting series of classes travels through the individual wine regions of
the world. Each class reveals the history, the styles, the climate and terrain, and the wine-making process
indigenous to that particular country or region. Topics include how the influence of physical geography, soil type,
and climate influence the diverse aromas, flavors, and longevity of the different varietals. You’ll also discover the
common denominator between all wine regions and why certain areas are making the most on the market.
Wines of Germany/Austria/Eastern Europe | Wines of France | Wines of Italy |
Wines of Spain & Portugal | Wines of California | Wines of the Pacific Northwest & Other U.S. Regions |
Wines of Australia/Tasmania/New Zealand | Wines of South America/South Africa/Other Upcoming Regions
Complete both Series I & II to receive a Fundamentals of Wine Certificate! THE FUNDAMENTALS OF BEER – SERIES I
THE BREWING PROCESS – Get to know the history of the beer industry, including its historic significance, while learning how to identify beer flavors
and styles. In this class, you’ll also delve into the brewing process and ingredients used for the various types of beer.
SERVICE OF BEER/BEER TASTING/BEER COCKTAILS – Work together with your fellow classmates to develop best practices for presentations, pouring glass types, and cleaning of glass, while learning about retail beer storage and service issues. You’ll also learn how to properly taste
and describe beer with a specific beer-tasting glossary and cover the trend of beer cocktails.
FOOD & BEER PAIRING/TRENDS – After learning the historic importance of beer and varying brewing strategies, you’ll gain an appreciation for
how beer can be paired with almost any food. The class explores the unique attributes of each style of beer and how it can be paired with different
food components.
THE FUNDAMENTALS OF BEER –
SERIES I I
This handcrafted series delves into the major countries of beer production. Each of the sessions will include how brewers are building
upon traditional ingredients and styles, experimenting, and inventing
new techniques. You’ll enjoy a taste of Old World brewing history
and a side-by-side comparison of New World innovation.
American Craft & New Wave | Old World Lagers |
Belgian & Belgian Inspired | The Dark Side
Complete both Series I & II to receive a Fundamentals of Beer Certificate!
For more information, call 610-332-6580
or register at northampton.edu/hospitality.
Customer satisfaction turns into repeat customers,
who account for a 70% of annual restaurant sales.*
*National Restaurant Association