BLUE SAIL PROGRESS REPORT 2
EAST
NORFOLK
MARKETING PROJECT
AUGUST 2010
TOURISM
PROGRESS REPORT 2 - AUGUST
This is the second monthly update for the East Norfolk Tourism Marketing
Project.
1 UPDATE ON TASKS
We had a client conference call on 29 July to update you on progress and to
discuss the Progress Report 1 and the workshops.
Consultations – we have completed a small number of outstanding
consultations:
 David Hunter, previous Chairman, North Norfolk Tourism Round Table
 Robert Simmons, Chairman, North Norfolk Tourism Round Table
Workshop Planning – we have agreed a format, venues and an invitation list
for the 3 business workshops to be held in early September. Specifically, we
have:
 developed a process and timeline for the workshop delivery
 contacted the 3 LAPs for recommendations on invitations
 developed a database for invitations drawn from the North Norfolk database
with additional names and businesses
Market segmentation – we have undertaken a market segmentation exercise
and identified target segments for East Norfolk. We will discuss these with
businesses at the workshops and they are included in the Interim Paper (see
next item).
Interim Paper – we have developed an Interim Paper that brings together the
audit and market segmentation. This is currently being finalised and will be sent
by email during next week.
Photography – you asked us to identify some marketing quick wins that need to
begin now. Our first recommendation is to put together a tourism image library
for the Pathfinder area. We have set out the tasks and costs for doing this in a
separate email.
1
BLUE SAIL PROGRESS REPORT 2
AUGUST 2010
2 NEXT STEPS
 We are currently refining the content of the workshop programme.
 Delivery of the business workshops on September 8, 9 and 16.
 Production of a workshop summary paper.
 We will work up any further ideas for quick win marketing activity and share
these with you for your feedback and instructions.
 Develop the marketing plan.
 Discuss with you the purpose and timing of the stakeholder workshop. .
2