BLUE SAIL PROGRESS REPORT 3
EAST
NORFOLK
MARKETING PROJECT
SEPTEMBER 2010
TOURISM
PROGRESS REPORT 2 - SEPTEMBER
This is the third monthly update for the East Norfolk Tourism Marketing Project.
1 UPDATE ON TASKS
We had a client conference call on 10 September to update you on progress and
to discuss the stakeholder workshop and timescales between now and
December.
Business Workshops – the three workshops for businesses were held on
Weds 8, Thurs 9 and Thurs 16 of September. Attendance at the latter two was
good but the first workshop had 5 no shows and several people left the event
early because of prior commitments. This was disappointing and may reflect the
venue location which was to the north of the Pathfinder area.
Each workshop followed the same highly participatory format and a copy of the
workshop slides have been supplied separately. Each event was lively and
some common threads emerged.
We will draw together the collective findings of this process into a single report
that captures key messages and views. We will provide this in powerpoint
format and use word clouds and other visual techniques to communicate
messages simply and clearly and in a way that is easy to share with a wider
audience.
Stakeholder Workshop Planning – we have agreed a venue and an invitation
list for the stakeholder workshop to be held on 12 October. This workshop will
test out marketing priorities and action plan ideas with key public sector
stakeholders. It will allow input to refining the marketing plan.
Tourism Marketing Framework and Action Plan – we have drawn up the
structure for this report and have commenced writing the plan.
Photography – we have prepared a photographer’s brief and circulated to 5
potential professional photographers selected through desk research and
recommendation. All photographers are based in Norfolk. We have provided a
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BLUE SAIL PROGRESS REPORT 3
SEPTEMBER 2010
summary of their responses under separate email. We have selected a
preferred supplier.
2 NEXT STEPS
 We are currently developing the content of the stakeholder workshop
programme.
 Delivery of the stakeholder workshop on October 12.
 Production of the business workshop summary paper.
 Complete the first comprehensive draft of the marketing framework and
action plan.
 Scope out the approach and potential themes for the toolkit
 Commission and brief photographer.
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