North Norfolk District Council
Car Park Update – Scrutiny
February 2014
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Car Park Update – Scrutiny 2014
Car Park Update – Scrutiny
Contents
1. Background
2. Financial position
3. Usage levels
4. Season tickets
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Car Park Update – Scrutiny 2014
1.
Background
The Council operates 26 off-street pay and display car parks. There are a number of components to
the service which are managed partially by NNDC and partially through a shared working arrangement
with Kings Lynn and West Norfolk Borough Council (KL&WN) as detailed below;






Car park infrastructure maintenance and investment
Pricing and policy
Car park inspection
Enforcement
Processing of Standard Charges/Penalty notices
Cash collection and banking
NNDC
NNDC
NNDC
KL&WN
KL&WN
KL&WN
There are different car park charging regimes in place within North Norfolk reflecting the
requirements of different user groups and locations of car parks, in summary these are as follows:
Coastal car parks - £1.20 an hour. Max £5.00 for 24 hrs parking. This ticket is transferable for
use in any other Coastal car park.
Resort car parks (Cromer, Sheringham, Holt & Wells) - £1.00 for one hours and 70p per
subsequent hour. 24hr ticket £5 (non-transferable)
Inland car parks (Fakenham, NW, Stalham) - £1.00 for two hours and 70p per subsequent
hour. 24hr ticket £5 (non-transferable)
A 50p per half hour tariff was introduced in 2012 on all car parks as was a £1 flat rate for
parking 6pm to 11pm.
Holt Country Park has its own charging regime of £1.20 per day.
The majority of car parking income comes from our seaside resorts with 84% of the income coming
from these towns and Holt. In 2012/13, 46% of income was derived from coastal car parks.
Figure 1 - Distribution of income by tariff type
Distribution of income by tariff type
40%
46%
Coastal
Inland
14%
3
Resort
Car Park Update – Scrutiny 2014
Figure 2 - Pay and display income by settlement
2012/13 Pay and Display
income by settlement
North Walsham
6%
Fakenham
7%
Stalham
1%
Cromer
29%
Holt
12%
Weybourne
1%
Wells next the Sea
11%
Sheringham
24%
East Runton
2%
Happisburgh
Mundesley 1%
3%
Sea Palling
2%
Overstrand
1%
Seasonal variations
Car park income is very seasonal with over half of the annual income is derived from the period MaySeptember. Inevitably, it is very weather dependent, especially in the seaside resorts and coastal
villages. The six weeks of the school summer holidays are crucial with, for example, in 2012, 75% of
income at Sea Palling coming from the months of July and August alone. The highest earning car parks
are those in resort/coastal towns which benefit from all year use as well as high summer use.
Credit card payments
Credit card payment facilities were partially introduced in 2009 to half of the P&D machines. In 2011
the facility was installed onto all the machines. Unfortunately in the past the system has not enabled
us to identify and allocate monies taken to specific individual car parks/ticket sales, although this has
changed for 2013/14. For the purpose of this paper, unless otherwise indicated the income per car
park relates to cash sales only.
Figure 3 - Credit card sales
Credit card sales
100,000.00
80,000.00
£
60,000.00
40,000.00
20,000.00
Series1
4
2010/11
44,999.16
2011/12
55,188.22
2012/13
80,761.11
Car Park Update – Scrutiny 2014
There is no doubt credit card sales are becoming increasingly popular with car park users. NNDC
currently uses Six Card Solutions to manage the transactions and transfers through a chip and pin
system installed on all of the pay and display machines. There is a minimum payment of £2.40 and the
Council pays around 13p per transaction for debit card transactions and up to 2.1% for credit card use.
Season tickets
NNDC offers two types of season tickets. The 24hr Season Ticket (aimed at
workers/resident wanting long term parking) and the 3 hour season ticket (aimed
at shoppers). Each ticket can be purchased for 3 months, 6 months or 12 month
duration. 24hr season tickets can also be purchased for 1 week which is aimed at
the tourist market and are sold through the Tourist Information Centres.
2. Financial position
The management of the car parks has been subject to some significant changes over the past 5 years.
Most noteworthy is the Council’s decision to move from contracting out the car parking management
to Norse in favour of a shared working arrangement with Kings Lynn Borough Council which
commenced 1 April 2011. Also of note is the introduction of Civil Parking Enforcement in November
2011 which brought about statutory changes to how we manage our car parks and the types and
levels of fines that can be imposed. The table below shows a breakdown of the car park budget,
showing the outturn figures from 2008/09 to 2012/13 along with the base budget for 2013/14.
Table 1 - Car Park income and Expenditure 2008/09 to 2013/14
A
B
D
E
F
G
H
I
EMPLOYEES
PREMISES
SUPPLIES AND SERVICES
THIRD PARTY PAYMENTS
TRANSFER PAYMENTS
SUPPORT SERVICES
CAPITAL FINANCING COSTS
INCOME
-
2008/09
Outturn
2009/10
Outturn
2010/11
Outturn
2011/12
Outturn
2012/13
Outturn
2013/14
Updated Budget
226,774.36
77,687.81
267,780.16
22,500.00
109,196.00
1,174,470.00
1,724,805.04 -
274,547.14
63,086.08
224,488.43
22,500.00
87,417.00
1,038.00
1,963,115.06 -
277,180.75
66,888.73
220,127.93
22,500.00
135,630.00
13,843.00 1,818,208.01 -
296,046.24
359,201.28
22,500.00
143,118.00
7,103.00 1,990,920.08 -
96.24
309,666.91
376,089.24
22,500.00
122,803.00
2,088.99
2,206,675.69 -
852.00
314,830.00
363,906.00
22,500.00
123,800.00
28,794.00
2,203,191.00
153,603.29 -
1,290,038.41 -
1,082,037.60 -
1,177,157.56 -
1,377,609.29 -
1,348,509.00
The key costs incurred by car parks are; Enforcement fees £288k; NNDR £170k; support services
£124k. The enforcement carried out and administered by Kings Lynn Borough Council is covered by a 5
year agreement.
Table 2 - Capital expenditure 2008-2014
Since 2010 a rolling programme of refurbishment of car parks has taken place. To date seven car parks
have been refurbished with another four being refurbished November 2013. The Parkeon ticket
machines were installed in two phases to upgrade previous ‘coin collection only’ type machines. The
improved machines use telemetry to relay information back to web accessible software which allows
the parking to be better managed. Similarly the internal sim cards allow credit card payments to be
processed. The machines are increasingly sophisticated, not only in the data they can provide but in
terms of anti-vandal/theft technology and programming for complex tariffs.
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Car Park Update – Scrutiny 2014
Car Parks Capital Expenditure 2008/09 to 2013/14
Cliff Top Car Park Fencing
Car Park Ticket Machines
Car Park Environmental
Improvements
North Walsham Environmental
Improvements
Car Park Resurfacing and
Refurbishment
2008/09
Actual
£32,172.99
2009/10
Actual
£10,326.46
£117,732.00
2010/11
Actual
£3,250.00
£500.00
2011/12
Actual
£116,714.12
£48,083.22
£63,311.41
2012/13
Actual
2013/14
Budget
£4,400.00
£17,044.75
£32,172.99
£128,058.46
£51,833.22
£197,070.28
£207,757.75
£212,157.75
£153,923.00
£153,923.00
3. Usage levels
Cadogan Road
25,000.00
Axis Title
20,000.00
2008/09
2009/10
15,000.00
2010/11
10,000.00
2011/12
2012/13
5,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Cadogan Road car park in Cromer shows is centrally located but it is predominantly used throughout
spring/summer. The car park has 120 marked bays on tarmac and is the only car park in Cromer
where (8) coaches are able to park. The car park falls in the ‘Resort’ tariff charge. Ave income per bay
2012/13 = £839.38.
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Car Park Update – Scrutiny 2014
Meadow Road Car Park
45,000.00
40,000.00
35,000.00
2008/09
30,000.00
2009/10
25,000.00
£
2010/11
20,000.00
2011/12
15,000.00
2012/13
10,000.00
2013/14
5,000.00
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Meadow Road car park in Cromer is the most popular car park in Cromer for use throughout the year,
due to its centralised location. The car park has 265 marked bays and falls in the ‘Resort’ tariff charge.
Ave income per bay 2012/13 = £866.18.
Runton Road Car Park
80,000.00
£
70,000.00
60,000.00
2008/09
50,000.00
2009/10
40,000.00
2010/11
30,000.00
2011/12
20,000.00
2012/13
10,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Runton road car park in Cromer can accommodate up to 1000 vehicles and is the Council’s largest
owned car park. The majority of the surface is grassed with a small area of tarmac at the entrance for
approx. 32 cars. The car park is often used for events which brings in additional revenue – the most
notable being the Cromer Carnival. This car park is exposed and generally only popular in the peak
periods and during warm weather excepting the New Year’s Day firework display when the parking is
managed to ensure as many vehicles are accommodated as possible. The car park is also popular with
camper vans. The car park falls in the ‘Coastal’ tariff charge. Ave income per bay 2012/13 = £146.84.
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Car Park Update – Scrutiny 2014
Cromer Promenade (Disabled) Car Park
3,000.00
2,500.00
£
2008/09
2,000.00
2009/10
1,500.00
2010/11
2011/12
1,000.00
2012/13
500.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Cromer promenade offers disabled parking only in 20 marked bays accessed via the Melbourne slope.
The car park falls in the ‘Resort’ tariff charge. It is thought that this car park is also popular with
season ticket holders. Ave income per bay 2012/13 = £529.56.
Station Approach Car Park
60,000.00
£
50,000.00
2008/09
40,000.00
2009/10
30,000.00
2010/11
2011/12
20,000.00
2012/13
10,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Station Approach car park is Sheringham’s largest car park with 290 bays it is well situated on the main
access road into the town adjacent to the popular Poppy line Steam Railway. The car park also
accommodates (8) coach bays and has a Wednesday market (Apr – Oct) and Saturday market weekly
throughout the year and is used for a fairground base during the Sheringham Carnival. The car park
falls in the ‘Coastal’ tariff charge. Ave income per bay 2012/13 = £903.31.
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Car Park Update – Scrutiny 2014
Morris Street Car Park
18,000.00
£
16,000.00
14,000.00
2008/09
12,000.00
2009/10
10,000.00
2010/11
8,000.00
2011/12
6,000.00
4,000.00
2012/13
2,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Morris street car park is a popular shoppers car park and has 115 bays. The car park falls in the
‘Resort’ tariff charge. Ave income per bay 2012/13 = £742.96.
Chequers Car Park
6,000.00
£
5,000.00
2008/09
4,000.00
2009/10
3,000.00
2010/11
2011/12
2,000.00
2012/13
1,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Chequers car park is a small car park of 34 bays situated close to Sheringham promenade. The car
park falls in the ‘Resort’ tariff charge. Ave income per bay 2012/13 = £984.27.
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Car Park Update – Scrutiny 2014
East Cliff Car Park
14,000.00
12,000.00
2008/09
10,000.00
2009/10
8,000.00
£
2010/11
6,000.00
2011/12
4,000.00
2012/13
2,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
East Cliff car park is situated above the East promenade and is popular with beach visitors and
surrounding holiday lets. The income pattern shows this is essentially used during the warmer months
with shoppers choosing more convenient car parks during the winter periods. Use appears to be
declining slightly although the pattern of use is similar over the periods shown. The car park falls in
the ‘Coastal’ tariff charge. Ave income per bay 2012/13 = £337.82.
£
Beach Road (East Runton) Car Park
10,000.00
9,000.00
8,000.00
7,000.00
6,000.00
5,000.00
4,000.00
3,000.00
2,000.00
1,000.00
0.00
2008/09
2009/10
2010/11
2011/12
2012/13
2013/14
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
East Runton’s Beach Road car park is a grassed car park holding up to 180 cars. The car park is popular
with camper vans, surfers and beach users although as the only car park in East Runton, it also serves
the local shops and businesses. The car park is split in two with a height barrier in place during peak
weekends. The Coast watch also has a look out situated on the car park. In 2012 the car park moved
from a standard tariff to a coastal tariff to enable it to be used as part of the £5 day ticket transfer
scheme. This also resulted in a marked increase in income during July and August. The car park falls in
the ‘Coastal’ tariff charge. Ave income per bay 2012/13 = £141.27.
Fakenham
10
Car Park Update – Scrutiny 2014
Generally with the provision of one free supermarket car park and additional free parking on the old
market site plus some designated town centre street parking the options are considerable and reflects
in the income seen in the town as a whole.
Bridge Street Car Park
8,000.00
£
7,000.00
6,000.00
2008/09
5,000.00
2009/10
4,000.00
2010/11
3,000.00
2011/12
2,000.00
2012/13
1,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Bridge Street car park in Fakenham is the most centrally located car park and has 97 marked bays. The
car park falls in the ‘Inland’ tariff charge and shows consistent use throughout the year. Ave income
per bay 2012/13 = £592.27.
Queens Road Car Park
7,000.00
6,000.00
2008/09
5,000.00
2009/10
4,000.00
£
2010/11
3,000.00
2011/12
2,000.00
2012/13
1,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Queens road car park in Fakenham and has 117 bays. Ave income per bay 2012/13 = £407.65.
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Car Park Update – Scrutiny 2014
The Limes Car Park
2,500.00
2,000.00
2008/09
2009/10
1,500.00
£
2010/11
1,000.00
2011/12
2012/13
500.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
The Limes car park is situated close to a residential area and is the least utilised of all the Council
owned Fakenham car parks. Fairly consistent use reflects use by locals/residents. The car park falls in
the ‘Inland’ tariff charge and has 130 bays. Ave income per bay 2012/13 = £103.63.
Albert Street Car Park
25,000.00
20,000.00
2008/09
2009/10
15,000.00
£
2010/11
10,000.00
2011/12
2012/13
5,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Albert Street car park in Holt is a busy centrally located car park. The pattern of use indicates regular
use with small peaks during school break periods. Long Stay Season Tickets are not permitted on this
car park unless proof of local residency is received. The car park falls in the ‘Resort’ tariff charge and
has 122 bays. Ave income per bay 2012/13 = £1,421.00.
12
Car Park Update – Scrutiny 2014
Station Yard Car Park
3,500.00
3,000.00
2008/09
2,500.00
2009/10
2,000.00
£
2010/11
1,500.00
2011/12
1,000.00
2012/13
500.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Station Yard car park in Holt has a relatively low income compared to Albert Street and this can be
attributed to the large number of season ticket users who use the car park. Spot inspections have
indicated in excess of 40% of the bays are used by season ticket holders. This car park appears to
more seasonally affected with peaks in the summer and November/December. The car park falls in
the ‘Resort’ tariff charge and has 63 bays. Ave income per bay 2012/13 = £392.94.
Bank Loke Car Park
6,000.00
£
5,000.00
2008/09
4,000.00
2009/10
3,000.00
2010/11
2011/12
2,000.00
2012/13
1,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Bank Loke car park in North Walsham is a car park that predominantly serves the shopper and show
consistent but relatively low use throughout the year. Generally with the provision of two free
supermarket car parks and some designated town centre street parking the options are considerable
and reflects in the income seen in the town as a whole. The car park falls in the ‘Inland’ tariff charge
and has 97 bays. Ave income per bay 2012/13 = £550.60.
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Car Park Update – Scrutiny 2014
New Road Car Park
3,000.00
£
2,500.00
2008/09
2,000.00
2009/10
1,500.00
2010/11
2011/12
1,000.00
2012/13
500.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
New Road car park in North Walsham is a car park that predominantly serves the library, recreational
park and community centre, although it is still conveniently situated for the town centre. Generally
with the provision of two free supermarket car parks and some designated town centre street parking
the options for alternative parking are considerable and reflects in the income seen in the town as a
whole. The car park shows consistent but relatively low use throughout the year. The car park falls in
the ‘Inland’ tariff charge and has 77 bays. Ave income per bay 2012/13 = £550.60.
£
Vicarage Street Car Park
5,000.00
4,500.00
4,000.00
3,500.00
3,000.00
2,500.00
2,000.00
1,500.00
1,000.00
500.00
0.00
2008/09
2009/10
2010/11
2011/12
2012/13
2013/14
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Vicarage Street car park in North Walsham is less popular than the other car parks in the town possibly
due to its close proximity to the free Sainsbury’s car park. The car park shows consistent but relatively
low use throughout the year. In 2011 the car park was changed to accommodate 2 coach spaces and
longer bays to assist market trader parking and motorhomes. The car park falls in the ‘Inland’ tariff
charge and has 120 bays. Ave income per bay 2012/13 = £262.68.
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Car Park Update – Scrutiny 2014
Pauls Lane Car Park
12,000.00
£
10,000.00
2008/09
8,000.00
2009/10
6,000.00
2010/11
2011/12
4,000.00
2012/13
2,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Pauls Lane car park is situated on the cliff top in Overstrand. The pattern of use shows this is
predominantly used for beach access with a predictable peak during the main holiday season. The car
park falls in the ‘Coastal’ tariff charge and can accommodate approx. 250 cars on a grassed surface.
Ave income per bay 2012/13 = £99.89.
Gold Park Car Park
30,000.00
£
25,000.00
2008/09
20,000.00
2009/10
15,000.00
2010/11
2011/12
10,000.00
2012/13
5,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Beach Road/ Gold Park car park is owned by Mundesley Parish Council and is managed on a profit
share basis. The main car park, with entrance off Beach Road, consists of 80 marked bays on tarmac.
During the peak season the Gold Park area which is otherwise a recreation ground and is accessed
through the Beach Road car park, is opened up for parking and can accommodate up to 500+ cars.
The pattern of use suggests this car park is predominantly used by visitors to the coast rather than
regular shoppers/users of the other village facilities. The car park falls in the ‘Coastal’ tariff charge.
Ave income per (tarmacked) bay 2012/13 = £698.97.
15
Car Park Update – Scrutiny 2014
Cart Gap Car Park
4,000.00
£
3,500.00
3,000.00
2008/09
2,500.00
2009/10
2,000.00
2010/11
1,500.00
2011/12
1,000.00
2102/13
500.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Cart Gap car park is situated adjacent to the beach access at Cart Gap near Happisburgh and the
pattern of use shows predominant usage roughly in line with school holidays. The car park is a rough
hard standing and has a toilet block but few other facilities close by, so generates one of the lowest
income per bay of all NNDC car parks. The car park falls in the ‘Coastal’ tariff charge and can
accommodate approx. 160 cars. Ave income per bay 2012/13 = £69.85.
£
High Street (Stalham) Car Park
2,000.00
1,800.00
1,600.00
1,400.00
1,200.00
1,000.00
800.00
600.00
400.00
200.00
0.00
2008/09
2009/10
2010/11
2011/12
2012/13
2013/14
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
High Street car park in Stalham consists of two connected areas, the former car park is tarmacked and
accommodates 25 cars with a further area of hard standing which could accommodate up to another
115 vehicles. The car park is situated to one end of the town centre adjacent to the library. The town
has plenty of on-street parking and a more centrally located Tesco with free parking. The car park
accommodates the NNDC market every Tuesday . The parking pattern appears to be a little erratic;
drops to nil income indicate machine vandalism/failure. Increased income in the past two years may
be as a result of more proactive enforcement. The car park falls in the ‘Inland’ tariff charge and can
accommodate approx. 140 cars. Ave income per bay 2012/13 = £72.99.
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Car Park Update – Scrutiny 2014
Staithe Street Car Park
4,000.00
£
3,500.00
3,000.00
2008/09
2,500.00
2009/10
2,000.00
2010/11
1,500.00
2011/12
1,000.00
2012/13
500.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Staithe Street car park in Wells is a small (20 bays) but popular car park which is centrally located off
Wells High Street. The usage pattern shows fairly consistent usage throughout the year with peak
usage during the tourist season. The car park falls in the ‘Resort’ tariff charge. Ave income per bay
2012/13 = £1,001.20.
Stearmans Yard Car Park
40,000.00
£
35,000.00
30,000.00
2008/09
25,000.00
2009/10
20,000.00
2010/11
15,000.00
2011/12
10,000.00
2012/13
5,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Stearmans Yard car park in Wells has 160 bays and is the largest hard standing car park in Wells. The
usage pattern indicates a typical Coastal Car park with peak usage during the summer. This car park is
the second highest earning NNDC car park despite is largely seasonal use. This is indicative of the lack
of alternative parking in Wells. The car park falls in the ‘Coastal’ tariff charge. Ave income per bay
2012/13 = £1,013.71.
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Car Park Update – Scrutiny 2014
£
Clink Road (Sea Palling) Car Park
20,000.00
18,000.00
16,000.00
14,000.00
12,000.00
10,000.00
8,000.00
6,000.00
4,000.00
2,000.00
0.00
2008/09
2009/10
2010/11
2011/12
2012/13
2013/14
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Clink Road car park in Sea Palling is a large grassed car park which is leased from (on a profit share
basis) Waxham and Sea Palling Community Trust. The car park is split into two with the larger car park
being closed in the winter due to low usage and issues with the site becoming waterlogged
throughout winter. The smaller car park was added in 2012 and has some hard standing making it
better for winter use. The usage pattern indicates an ‘extreme’ Coastal Car park with peak usage
during the summer and little if no use from mid-November to mid-March. There are several
alternative car parks in Sea Palling which are closer to the main beach access so the car park rarely
reaches capacity. This car park also suffers from poor GPS signals meaning the ticket machines can
encounter problems taking credit card payments. The car park falls in the ‘Coastal’ tariff charge. Ave
income per bay 2012/13 = £28.09 – although given the car park can accommodate in excess of 1,000
vehicles this figure could be misconstrued when essentially, during a hot month, income can often
exceed £15k.
Beach Road (Weybourne) Car Park
6,000.00
£
5,000.00
2008/09
4,000.00
2009/10
3,000.00
2010/11
2011/12
2,000.00
2012/13
1,000.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Beach Road car park at Weybourne is situated adjacent to the beach and the pattern of use shows
predominant usage roughly in line with school holidays although prolonged use during the winter may
be indicative of the car park being popular with fishermen (beach not boat) and dog walkers. The car
park is rough hard standing and is our most remote car park, consequently the ticket machines are
subject to vandalism and theft when income obviously drops to zero whilst a new machine is sourced
18
Car Park Update – Scrutiny 2014
and installed. This car park falls in the ‘Coastal’ tariff charge and can accommodate approx. 300 cars.
Ave income per bay 2012/13 = £62.70.
Holt Country Park Car Park
3,000.00
£
2,500.00
2008/09
2,000.00
2009/10
1,500.00
2010/11
2011/12
1,000.00
2012/13
500.00
2013/14
0.00
Apr May Jun
Jul
Aug
Sep Oct Nov Dec
Jan
Feb Mar
Holt Country Park has its own pricing structure of £1.50 per day. Usage indicates consistent regular all
year round usage with peaks reflecting events and weather conditions. The car park is popular with
dog walkers and with families during the coordinated events. The car park can accommodate up to 50
cars. Ave income per bay 2012/13 = £181.86.
19
20
2011/12
2012/13
Holt Country Park
Cromer Prom
Beach Road, Weybourne
Stearmans Yard, Wells
Staithe Street, Wells
High Street, Stalham
Station Approach, Sheringham
Morris Street, Sheringham
East Cliff, Sheringham
Chequers, Sheringham
Clink Road, Sea Palling
Pauls Lane, Overstrand
Vicarage Street, North Walsham
New Road, North Walsham
Bank Loke, North Walsham
Gold Park, Mundesley
Station Yard, Holt
Albert Street, Holt
Cart Gap, Happisburgh
The Limes, Fakenham
Queens Road, Fakenham
Bridge Street, Fakenham
Beach Road - East Runton
Runton Road, Cromer
Meadow Road, Cromer
Cadogan Road, Cromer
Car Park Update – Scrutiny 2014
The table below provides an overall comparison of the income and usage levels for each of the
Council’s pay and display car parks.
Figure 4 – Total pay and display income by car park
Total pay and display income comparison by car park
300,000.00
250,000.00
200,000.00
150,000.00
100,000.00
50,000.00
0.00
Car Park Update – Scrutiny 2014
The table below highlights the amount of income generated per bay for each of the car parks.
Figure 5 – Income per bay
P&D cash income per bay 2012/13
Red= resort tariff / Green = inland tariff / Blue = coastal tariff
£1,600.00
£1,400.00
£1,200.00
£1,000.00
£800.00
£600.00
£400.00
£200.00
Cadogan Rd
Meadow Rd
Runton Rd
Prom disabled bays
East Runton Beach Rd
Bridge St
Queens Rd
The Limes
Happisburgh Cart Gap
Albert St
Country Park
Station Yard
Mundesley Beach Rd
Bank Loke
New Rd
Vicarage St
Overstrand Pauls Lane
Sea Palling Clink Rd
Chequers
East Cliff
Morris St
Station Approach
Stalham High St
Staithe St
Stearmans Yard
Weybourne Beach Rd
£-
Cromer
Fakenham
Holt
North
Walsham
Sheringham
Wells
Other car parks
Mundesley Road, North Walsham
Mundesley Road car park has been subject to many issues and much discussion in recent years, and it
currently has an unmade surface. Prior to 2012 the car park provided 2 hours free parking but was
subject to change to ‘Permit Holders only’ in 2012. The implementation of this policy was put on hold
pending a short-term lease offer made to North Walsham Town Council to run as a free car park,
although this offer was subsequently declined by the Town Council.
Staithe Street, Fakenham – Permit holders only
This small tarmacked car park is not advertised extensively as it is considered to be primarily for the
use of residents/local workers.
Highfields, Fakenham and Midland Road, North Walsham
The above car parks are currently on short term leases with the respective Town Councils.
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Car Park Update – Scrutiny 2014
4.
Season tickets
Season tickets represent excellent value for money for local people who park on a regular basis for
work or shopping. Last year income from season tickets was £196,773. Income from season tickets
has steadily increased over the past 5 years with price increases in 2006, 2008 and 2010. The price of
Season tickets was raised in 2009 to between 8 and 10% and has not increased since.
Figure 6 - Season Ticket sales
Season Ticket Sales
£200,000.00
£195,000.00
£190,000.00
£185,000.00
£180,000.00
£175,000.00
£170,000.00
£165,000.00
£160,000.00
2008/09
2009/10
2010/11
2011/12
2012/13
The most popular season tickets are short stay (3hr) tickets attributing to over 90% of total sales and
almost 90% of those sales are for 12 month season tickets currently costing £55 each. Since 2013 the
3 hour season ticket also covers users for the entire evening period 6pm to 11pm thus negating the
sale of the evening season tickets.
Figure 7 - Number of Season Tickets sold by type
Nos of Season Tickets sold by type
3500
3000
2500
2000
1500
1000
500
0
12m 6m 3m 12m 6m 3m 12m 6m 3m 12m 6m 3m 12m 6m 3m
2008/09
2009/10
2010/2011
Long Stay
22
Short Stay
2011/12
2012/13
Car Park Update – Scrutiny 2014
Figure 8 - Number of Season Tickets sold by type
Income derived from Season Ticket Sales
£140,000.00
£120,000.00
£100,000.00
£80,000.00
SHORT STAY
LONG STAY
£60,000.00
WEEKLY
£40,000.00
EVENING
£20,000.00
£0.00
2008/09
2009/10
2010/11
(price
increase)
2011/12
2012/13
Figure 9 - Number of Season Tickets sold by type
Long Stay
(24hr)
3299
3000
Short Stay
(3hr)
2700
2696
3500
2933
3069
Season tickets sold by type
No sold
2500
2000
106
3m
147
317
42
305
273
54
3m 12m 6m
86
91
299
78
68
47
268
288
199
47
144
286
269
91
0
293
500
87
1000
568
1500
0
12m 6m
2008/09
3m 12m 6m
2009/10
3m 12m 6m
3m 12m 6m
2010/2011
2011/12
Season Ticket duration
2012/13
Season Tickets offer parking for as little as £1.05 per week and recent advertising in 2013 did see a
14% increase in sales from April to June 2013 compared to 2012 sales. Currently coaches can buy
season tickets for the same price as a car. The season tickets offer excellent value for money and are
of real benefit to local residents. As can be seen above the majority of income is derived from coastal
car parks during the peak of the tourist season, so it is visitors rather than residents that are providing
the majority of the income. The Overview and Scrutiny Committee are asked to note the contents of
the report.
23