An ICT Company’s Efforts
to Create Corporate Social Value
Atsuhisa Takahashi
President
Corporate Environmental Affairs Unit
FUJITSU LIMITED
15th April 2008
Copyright 2008 FUJITSU LIMITED
Global Warming by GHG
<Increase in ground temperature
(comparison with 1980 to 1999)>
<Increase in annual average temperature
in 21st century (comparison with 1980 to 1999)>
*Increases in 2090 to 2099 based on 1980 to 1999
[Source: IPCC 4th evaluation report (Integrated report) (November 2007)]
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Copyright 2008 FUJITSU LIMITED
Role of ICT Company against Global Warming
•Minimize Environmental Load
on Business Operations
•Reduce Environmental Load
“Of” ICT itself
•Reduce Environmental Load
“By” ICT solutions
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Copyright 2008 FUJITSU LIMITED
Minimize Environmental Load on Business Operations
Environment-Conscious Efforts at Design Stage
z
Manufacturing not making prototype
z
Environmental load simulation
z
Remote meeting sharing the blueprint
z
Disassembly evaluation
Use of VPS (Virtual Product Simulator)
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Major Strengths of ICT
Labor saving / efficiency improvement
Downsizing
Reduction of paper
Dematerialization
Transcendence of time and space
Further progress of ICT is necessary
for energy saving and the low
carbonization securing convenience.
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Copyright 2008 FUJITSU LIMITED
Corporate Social Value
Contributions
-68Million ton-CO2
Corporate Social Value
Use of ICT
of ICT Sector
Online shopping
Online transaction
Telework
TV conferences
ITS
BEMS・HEMS, etc
“Total”
-38Million ton-CO2
Difference
Maximization
Estimated Power
Consumption
+30Million ton-CO2
Efforts for
Environmental Load
Reduction
<CO2 reduction by use of ICT in Japan, 2012>
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[Source: MIC Japan]
Copyright 2008 FUJITSU LIMITED
Fujitsu’s Approach
Reduce Environmental Load
Reduce Environmental Load
“By”
“Of”
Promoting ICT solutions
ICT itself
Provide Green ICT by concentrating
Know-how & Technology
of FUJICTSU Group
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Copyright 2008 FUJITSU LIMITED
Contribution for Reducing Social Environmental Load
Reducing Social Environmental Load
For Customers
Fujitsu Green ICT
Solutions
Software/Services (Outsourcing, Consulting, etc)
ICT Infrastructure
Reducing
Environmental Load
“Of” ICT itself
Platforms, Network, Software
Ubiquitous, Electronic Devices, Semi-Conductors
Green Know-How
By Incorporated
Practices
Reducing
Environmental Load
“By” introducing
ICT solutions
Research, Development, Design, Manufacturing,
Procurement, Promotion, Recycle, etc.
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Carbon Reduction by “Green Policy Innovation”
Reduce Environmental Load
“Of” ICT itself
accum.
Reduce Environmental Load
“By” ICT solutions
760K ton-CO2
accum.
6.3M ton-CO2
CO2 Emission
Reductions
FY2007-2010 (4years)
over 7 Million ton-CO2
Note: This trial calculation is based on amount of Japanese market of FY2006.
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Copyright 2008 FUJITSU LIMITED
Carbon Reduction by “Green Policy Innovation”
Reduce Environmental Load
“Of” ICT itself
accum.
Reduce Environmental Load
“By” ICT solutions
760K ton-CO2
accum.
6.3M ton-CO2
CO2 Emission
Reductions
FY2007-2010 (4years)
over 7 Million ton-CO2
Note: This trial calculation is based on amount of Japanese market of FY2006.
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Copyright 2008 FUJITSU LIMITED
Environmental Load Reduction “Of” ICT itself
Development of
Environmental Materials
Equipment Design for
Environment
Reduced power
consumption by 57%
Reduced installation space
into 1/8,
Made from corn＊
＊Made from industrial corn
Environmental Conscious
System Architecture
Reduced carbon emission
by equipment integration
and consolidation for IDC
application
Reduced number of cables
into 1/3
By function integration and
consolidation of the equipment
Application to
housing of PC
Network server
Blade Server
IPCOM EX2000
BX Series
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Copyright 2008 FUJITSU LIMITED
Environmental Load Reduction “Of” ICT itself
Energy saving and optimization of data center
Efficiency improvement of facilities of building and air-conditioning and total
solution of energy saving and optimization including ICT infrastructure
Conce
ntr
contro ated
l room
ity
ur
c
Se
m
t
en
m
e
ag
n
a
Rapid improvement of energy efficiency
e
vic ort
r
Se pp
su
ice
rv ery
e
S eliv
d
Proces
s man
ageme
nt
Scale ou
t server
pool
Scale up
se
Data C
enter
rver poo
l
Measurement
Control
Storage
pool
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Resou
r ce m a
nagem
ent
O
m
de
n
d
an
s
ra
f
in
e
ur
t
c
tru
Copyright 2008 FUJITSU LIMITED
Environmental Load Reduction “Of” ICT itself
Optical Fiber-based Multi-Point Temperature Measurement Technology
Server Rack
Temperature(℃)
29
22
Optical Fibers for sensor
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Measuring
Equipment
Optical
Fiber
2km～
LASER Pulse
10km
LASER
Optical
Filter
Raman Scattering Light
Detector
Intensity of Raman Scattering Light
Principle of temperature measurement
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Copyright 2008 FUJITSU LIMITED
Carbon Reduction by “Green Policy Innovation”
Reduce Environmental Load
“Of” ICT itself
accum.
Reduce Environmental Load
“By” ICT solutions
760K ton-CO2
accum.
6.3M ton-CO2
CO2 Emission
Reductions
FY2007-2010 (4years)
over 7 Million ton-CO2
Note: This trial calculation is based on amount of Japanese market of FY2006.
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Copyright 2008 FUJITSU LIMITED
Environmental Effects Caused by ICT Solutions
Effects by introducing ICT solutions
Increasing work efficiency, productivity and quality etc.
Environmental aspects
＋
Electronic distribution of information
⇒ reduction of energy and raw materials related to products
Elimination of human movement and goods transportation
⇒ reduction of energy related to transportation
Efficient use of space
⇒ reduction of energy related to offices and warehouses
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Evaluation Method of ICT Solutions
Evaluation of CO2 emission in 7 environmental factors at
the operation stage of an ICT solution
Conversion of 7 factors to CO2 emission
Resource
Resource
consumption
consumption
Use
Useof
ofpaper
paper(documents)
(documents)and
andCD
CDetc.
etc.
Human
Human
movement
movement
Movement
Movementby
bytrain,
train,bus
busand
andcar
caretc.
etc.
Goods
Goods
transportation
transportation
Transportation
Transportationby
bytruck
truckand
andtrain
trainetc.
etc.
Office
Officespace
space
Space
Spacefor
forperson
personand
andICT
ICTequipment
equipmentetc.
etc.
Warehouse
Warehouse
space
space
Keeping
Keepingdocuments
documentsand
andgoods
goods
ＩCＴ/Network
ＩCＴ/Network
equipment
equipment
Electricity
Electricity for
for ICT/Network
ICT/Network equipment
equipment
Network
Networkdata
data
communication
communication
Calculation of CO2 emission before
and after the introduction of ICT
solution
Reduction of
CO2 emission
Estimation of
CO2 emission
Data
Datacommunication
communicationusing
usinginternet
internetetc.
etc.
Before
Data base of
environmental load units
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After
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e-learning system ~ A case study with 5,000 trainees scale ~
““Internet
Internet Navigware
”
Navigware”
After
Before
･Movement to the training institute
Trainees can study the training
･Training by lectures with textbooks
courses at their desk via internet.
Before
After
CO2 emission (%)
100
93%
80
60
ICT/Network equipment
40
Office space
Human movement
20
0
CO2 Reduction Effect
Resource consumption
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A Ward office inside business information system
““IP
IP Knowledge
”
Knowledge”
After
Before
90% or more settlements are
computerized.
All settlements processed with
paper documents.
DB
CO2 emission (%)
Before
After
100
CO2 Reduction Effect
45%
80
60
ICT/Network equipment
40
Warehouse space
20
Office space
Resource consumption
0
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Copyright 2008 FUJITSU LIMITED
Corporate Social Value of ICT Sector
Standardization of the analysis & evaluation method, etc.
are important.
z Building consensus about contribution of ICT to
the whole of society
z Realizing the concept of CO2 emissions credit
through ICT
Maximizing Corporate Social Value of ICT sector
A positive efforts of related organizations including ITU is requested.
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