International
Telecommunication
Union

Committed to Connecting the World
• Jyoti Banerjee (Fronesys)
• Chris Tuppen (Fronesys)
• Flavio Cucchietti (Telecom Italia)
• Ahmed Zeddam (France
Telecom/Orange)
• Shailendra Mudgal (BIOIS)
• John Pflueger (Dell)
• Ray Pinto (Microsoft)
• Peter Thomond (Imperial College)
• Lutz-Guenther Scheidt (PE
International AG)
• Constantin Herrmann (PE
International AG)
• Harkeeret Singh (Thomson Reuters)
• Julia Fuller (Thomson Reuters)
• Daniela Torres (Telefónica)
• Jean-Manuel Canet (France Telecom)
• Elena Barthe Garcia de Castro (Ernst
& Young)
• Elvira Moya (Ernst & Young)
• Amjad Rihan (Ernst & Young)
• Sébastien Ziegler (Mandat
International)
• Maria Morse (HP)
• William Kosik (HP)
• Dave Faulkner (Climate Associates)
• Keith Dickerson (Climate Associates)
• Giacomo Mazzone (EBU)
• David Wood (EBU)
• Richard Smith (BBC)
• Jigna Chandaria (BBC)
• Simon Tuff (BBC)
• Mariam Ali (BBC)
• Mamle Asare (Vodafone)
• Barbara Martini (Scuola Superiore
Sant'Anna - Pisa)
• Tom Baumann (GHG Management
Institute/ClimateCHECK).
THANKS:
• Cristina Bueti (ITU)
• Erica Campilongo (ITU)
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Committed to Connecting the World
This document focuses on the main sustainability issues that companies face in using ICT products and services in their own organizations, with a special emphasis on four areas.
Approach I
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Committed to Connecting the World
 General Principles
 Drivers impacting energy efficiency
 Guidelines on sustainability
 Best practices
 Case studies
 KPIs
 Sustainability check-lists
 Future innovation
o Data centers : Extensive sustainability metrics around energy efficiency criteria – business drivers that push new metrics o Desktop infrastructure : Managing the energy impacts of individual desktops, based on user profiles and group-wide policies o Telecoms and networking infrastructure : different approaches and metrics needed to manage the particular sustainability impacts of data networks, fixed line and mobile infrastructure o Broadcasting : the industry has only recently started using sustainability metrics and management approaches – we identified best practice cases they can build on.
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Committed to Connecting the World
 Power Usage Effectiveness (PUE): measurement of the total energy consumed by the data center, divided by the IT energy consumption
 Water Usage Effectiveness (WUE): measurement of the of the annual water usage of the data center, divided by IT equipment energy usage
 Carbon Usage Effectiveness (CUE): measurement of the total carbon footprint of the data centre, divided by IT energy consumption
 Other measures such as IT equipment utilization, IT equipment energy efficiency, green energy co-efficient and data center performance per energy may also be used
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Committed to Connecting the World
 Establish a mandate for infrastructure modernization and energy efficiency
 Set up a green IT champions team
 Put together hard data on the energy and usage data that needs to be tracked
 Assemble and implement an action plan
 Optimize the strategy – this includes figuring out which machines in the infrastructure do not fit plans or policies
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Committed to Connecting the World
 Power consumption per network line
 Network energy efficiency
 Mobile network energy consumption per mobile connection
 Mobile network energy consumption per mobile traffic
 Mobile network energy consumption per cell site
 Mobile network energy consumption per unit mobile revenue
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Committed to Connecting the World
Currently, there are no formal regulations or guidelines that apply to sustainability impacts of the broadcasting industry. However, industry groups have started collaborating on the development of best practices:
 Green is Universal Film/TV production guide for NBC/Universal
 PGA Green Production Guide
 Green Screen Program for the Canadian film and TV industry
 Eco-scorecard from Green Media Solutions
 Fox Guide to Greening Production
 BBC/Arup Low Energy Lighting Guide
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Committed to Connecting the World
Although the ICT industry is well used to radical and rapid technology change, so far it has not fully applied its innovation capabilities to deliver new ICT technologies for transformational energy reduction:
 Need for new and more efficient ICT devices that will help reduce the energy consumption of ICT at a system, rather than a product level
 Need for hardware and software working in harmony to make power consumption proportional to data processing demand.
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Committed to Connecting the World
Standards can help lead innovation for transformational energy reduction:
 More work on standards for desktop infrastructure,
broadcasting services and networks is needed;
 New recommendations on metrics for data centers, which integrates energy consumption metrics with metrics relating to business strategy and business use are needed;
 Metrics and frameworks for best practice on energy stations needed to power mobile network nodes.
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Committed to Connecting the World
 Toolkit : http://www.itu.int/ITU-T/climatechange/ess/index.html
 ITU-T & Climate Change: http://www.itu.int/ITU-T/climatechange/
 Contact: Cristina Bueti ( greenstandard@itu.int
)
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