Call for abstracts
The Spring Servitization Conference 2016
Servitization: Shift, Extend and Transform
Conference, 16-17 May 2016, Manchester, UK.
The Spring Servitization Conference (SSC16) is dedicated to understanding how manufacturers and
technology-innovators can grow and sustain their revenues and profits through services. This year the
conference will be hosted jointly by Aston Business School, Alliance Manchester Business School and
the Advanced Manufacturing Research Centre at the University of Sheffield.
The conference will again bring together the world’s leading researchers and practitioners to debate and
engage with the theory and practice of servitization. The focus this year is on processes of business
transformation to extend services strategies, but papers are welcome on all aspects of servitization.
Likewise, we also welcome relevant contributions from the associated communities of Product-Service
Systems, Industrial Product Service Systems, Circular Economy, Industry 4.0, The Internet of Things,
Services Science, Through-life Engineering Services, Service Infusion, Solutions Marketing and Services
Dominant Logic.
The Programme is designed to encourage strong participation and extensive debate. All contributors
will have an opportunity to present to the whole conference audience, and engage in both structured
and semi-structured panel sessions to discuss their work. Papers will be double blind refereed and
published in proceedings (hard and soft copies available). The conference will also feature keynotes
from senior executives at leading manufacturing businesses, and there are a range of industry
sponsored awards for best papers.
Abstracts of no more than 300 words should be submitted to ssc2016@aston.ac.uk by the 16th January
2016. Full papers then need to be submitted by 12th March 2016. More information about this process
and the conference is available at www.aston.ac.uk/ssc2016
Games Design for Servitization, 18th May 2016, AMRC, UK.
This year we are delighted to announce an opportunity for conference delegates to participate in a
unique activity. This one-day event will bring together manufacturing practitioners, servitization
researchers and the gaming community, to learn about and apply gamification techniques to real-life
servitization challenges. It will be hosted at the Advanced Manufacturing Research Centre, Sheffield,
and sponsored by the Engineering and Physical Sciences Research Council. There are no additional
costs for conference delegates to attend this event, though places are limited.
The conference organisers will provide transport to and from the venue in Sheffield. To register for this
event tick the relevant box when registering for the Spring Servitization Conference, at
www.conftool.com/ssc2016/