Kudumbashree
State Poverty Eradication
Mission
Welcome to Kudumbashree
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Concept of Kudumbashree-Micro enterprises
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An investment ranging from Rs. 5,000 to Rs. 2.5
lakh
Owned, run and managed by the entrepreneurs
themselves.
Individual or group enterprises having an
annual return of Rs. 1 lakh to Rs. 5 lakh.
A potential to generate a minimum of Rs. 3000
per member a month
An owner, manager and employee (OME)
concept is envisaged in the model.
Livelihood
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Focus: Local Economic
Development
Micro Enterprises
Individual & group enterprises
Enterprises based on skills, interest
More than 100 activities ranging from solid waste
management to Health care to IT services
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Kudumbashree Micro enterprises
oNHG based
oSeasonal enterprises (festival focus)
oNHG thrift or linkage loan based
oKudumbashree subsidy- bank loan linked
o Rural Micro Enterprise Scheme (RME) for
group and individual enterprises- Only for
women
o Yuvashree programme for youth from NHG
families
o Sales & marketing enterprises (SME)
o Urban Micro Enterprise Scheme (UME)
Micro enterprises
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Livelihood programmes with Local government interface
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Samagra
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Takes into account all aspects from production to marketing
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Attempts 100% convergence with emphasis on forward and backward
linkages, clustering and networking, and promoting quality packing,
labeling and branding
Convergence with different projects and programmes of other
departments/ LSGs for effective utilization of funds & support
systems
Effective utilization of the efficiency of private sector in production
and marketing sectors
Ensuring product diversification and quality enhancement in the
production process
Employing modern technologies in marketing
Special Livelihood projects
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Responsible Tourism
Livelihood interventions in Urban Local Bodies
Samagra at a glance
District
Project
No of
groups
No of
beneficiaries
Thiruvananthapuram
Nendran Banana
1143
4572
Kollam
Apparel Unit
6
38
Pathanamthitta
Apiculture & honey processing
210
2100
Alappuzha
Spawn & Mushroom cultivation
39
234
Kottayam
Ornamental Fish culture
35
175
Idukki
Cow rearing & value addition
Poultry & egg nursery
88
270
440
1350
Ernakulam
Pineapple cultivation & Processing
615
3075
Thrissur
Pookadali Banana cultivation &
processing
100
500
Palakkad
Crispy fry preparation
8
80
Kozhikkode
Manufacturing of footwear uppers
30
300
Kannur
Goat rearing
507
2534
Kaseragode
Cashew processing
22
110
Nature Fresh, Idukki
NATURE FRESH
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Poomala Nature Fresh, Idukki
Pineapple - Ernakulam
Leather uppers
Livelihood - Micro enterprises
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Micro enterprise formation
General Orientation Training
Awareness creation of livelihood opportunities
Persons opting entrepreneurship
Entrepreneurial development programme
developing essential skills for enterprise
Project prepration- MECs
Project Appraisal by CDS
Skill trainings through accredited
agencies/ institutes
Submission to bank- Release of loan
Release of subsidy
Performance Improvement Programme- after
6 months
Support provided by Mission
• Financial support
• Loan linked subsidy support
• Individual Enterprises: 30% subsidy or 7500/•
whichever is less
Group Enterprises: 50%subsidy or 10,000/whichever is less (5%beneficiary
contribution, 45% bank loan)
• Innovation and technology support- Innovation
fund, Technology fund
• Innovation Fund: Rs.25,000 per family subject to a
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maximum of Rs.2,50,000/Technology Fund: Rs.3,00,000 per member
Support provided by Mission
• Working capital support- Crisis Management Fund
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As per the requirement subject to a maximum of Rs. 3,00,000/-
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40% of the total project cost. Maximum of Rs.3,50,000/-
• Business expansion & diversification-Second Dose Assistance
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Training and capacity building support
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Market and clustering support
• Entrepreneurship development programme
• Skill Trainings
• Performance Improvement Programme (PIP)
• Monthly markets, weekly markets
• Festival fairs- Onam, Vishu, Christmas & Ramzan
• Regional fairs
• Home shops
Support provided by Mission
• Home shops
• Development of a local value chain-linking local
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producers with local consumers though local
marketing system
Three tier structure- Management team- Home
shoppers- Producers
• Convergence with departments, agencies for
technical and technological support
Special enterprises of
Kudumbashree
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IT units
Amrutham Nutrimix
Canteen and catering groups
Santwanam – paramedic services
EKSAAT – training groups
KAASS – audit and account support groups
MECs- Micro Enterprise Consultants
Special livelihood interventions
in urban areas
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Women Construction teams
Women Taxi service
Mineral water bottling plant
Terrace farming
Women Wellness centres
Women auto service
Caféshree
Women Construction Team
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To upgrade, diversify and certify the skills of labourer
in new technologies and emerging standards in the
construction industry
To provide women workers with on-the-job training
at construction sites
To link women workers to large-scale employment
opportunities in the public and private sector.
To facilitate need for state and national-level policies
that enable women to translate their training and
skills into sustainable employment opportunities.
Kudumbashree Travels
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Women owned taxi service
Equipped with GPS, teller machine, call centre
• Safe and comfortable journey specially for the women
folk
• A sustainable income generating enterprise for a low
income group
• Women empowerment
• Empowering women to access the modern technologies
• Equip women to enter into the profession handled by
men
Kudumbashree Travels- Women Taxi Service
Auto Taxi service
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Started under the USEP scheme of
SJSRY.
50 persons engaged in the project
In Kannur, Malappuram & Ernakulam
district
Wellness Centre
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To provide facility for women to exercise
especially in the context of increasing life
style diseases.
Classes and sessions on healthy food
habits, cookery classes etc.
Mineral water bottling plant
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5 member group plus 5 daily wages
Plant situated in a three cents land
Support of Malappuram Municipality
6 purification systems
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Iron filter
Carbon filter
Sand & duel
Micron
Reverse Osmosis
UV
Production of 48000 litres/day
Investment of 25 lakhs
Marketing – 20 ltrs at Rs.10/-
Terrace Farming
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Nutritional security for family
Encourage cultivation for landless in
urban areas
Training by KVK/ agricultural department
Kudumbashree acts as beneficiary or
they act as enterprise group that
facilitate cultivation among urban
families
• Reduced pest attack
Café Kudumbashree
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Production & supply of home
made food
Stress on ethnic delicacies
Both in urban and rural
areas
Specialized technomanagerial support to
Canteen units :
– Help standardize
operations and design
– “Cafe Kudumbashree”
brand
– One-year long handholding
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In tie up with Thrissur Medical
College Management committee
Sophisticated machineriessteam cooking
35 members- 15 SC members
Working in shifts(8.00 am to
5.00 pm & 5.00 pm to 8.00 am)
Milk, Vegetables, pappad &
cleaning materials procured
from Kudumbashree units itself
Daily turnover Rs.45000/-
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IT units
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Kudumbashree
intervention to
empower women
through IT enabled
services
Urban and peri-urban
areas
62 units across Kerala
Consortium under the
brand name ‘Unnathi’
IT units
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Amrutham Nutrimix
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Initiative launched in 2006
Explored the opportunity of Take Home Ration
Strategy (THRS) of State Government
implementing through Social Welfare Department
Developed the nutritional recipe with the support
of Central Plantations Crop Research Institute
(CPCRI) in Kaseragode, a research organization.
368 groups across the state- supplying weaning
food to anganwadies
Formation of consortium – development of a
byelaw for consortium
Nutrimix
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Santhwanam - Health Care Enterprise
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Kudumbashree intervention in health and health care of poor.
A joint project of Kudumbashree & Health Action by People
(HAP- an NGO run by doctors) Providing home based health
screening facility in Body Mass Index, Blood pressure & Blood
Glucose
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Entrepreneurs - science background from Kudumbashree
Neighbourhood families
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Service providers equipped with two wheeler and mobile
phone- visits households and conducts routine checks
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230 service providers in the field
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Kudumbashree training groups
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EKSAAT (Education
Knowledge Skill Aptitude
and Training)
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Master trainers• Entrepreneurship
Development &
motivation trainings to
entrepreneurs,
• capacity building in
general administration and
management on
Kudumbashree activities
for Kudumbashree
Community Based
Organizations.
20 Master trainers.
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MECs (Micro Enterprise
Consultants)
• Specially trained groups to
capacitate entrepreneurs on
business management and
counseling.
• 38 MEC groups across the
state.
Training groups……….
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KAASS
(Kudumbashree
Accounts and Audit
Service Society)
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Audit team of
Kudumbashree Mission
guided by Chartered
Accountants
Auditing of accounts of
Kudumbashree CBOs
43 support teams
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Food Research and
Hospitality Management
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Provides training in
catering and hospitality
management, preparation
of different recipes,
customer management, the
concept of service etc.
Kumily –paper bag
Thank you
 www.kudumbashree.org
Visit us:
 info@kudumbashree.org
www.kudumbashree.org
www.sreesakthi.org