Competitiveness: Implications for Central and Europe and the Czech Republic Professor Michael E. Porter Harvard Business School Prague, Czech Republic 22 October 2007 This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), “Building the Microeconomic Foundations of Competitiveness,” in The Global Competitiveness Report 2006 (World Economic Forum, 2006), “Clusters and the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School Press, 1998), and ongoing research on clusters and competitiveness. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise - without the permission of Michael E. Porter. Further information on Professor Porter’s work and the Institute for Strategy and Competitiveness is available at www.isc.hbs.edu 20071022 Czech Republic - DRAFT.ppt 1 Copyright 2007 © Professor Michael E. Porter Perspectives on Firm Success External Internal • • Competitive advantage resides solely inside a company or in its industry Competitive success depends primarily on company choices 20071022 Czech Republic - DRAFT.ppt 2 • Competitive advantage (or disadvantage) resides partly in the locations at which a company’s business units are based • Cluster participation is an important contributor to competitiveness Copyright 2007 © Professor Michael E. Porter Prosperity Performance Selected Countries PPP-adjusted GDP per Capita, 2006 $50,000 Norway $45,000 $40,000 USA Netherlands Denmark Switzerland $35,000 Austria France Germany $30,000 Ireland Iceland UK Finland Sweden Greece Spain $25,000 Slovenia Portugal Czech Republic $20,000 $15,000 Croatia $10,000 $5,000 Latvia Poland Russia Turkey Turkey Macedonia Bosnia & Albania Herzegovina Serbia & Montenegro Estonia Hungary Lithuania Slovakia Bulgaria Ukraine Armenia (10.9%) Moldova $0 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% Growth of Real GDP per Capita (PPP-adjusted), CAGR, 1998-2006 Source: EIU (2007), authors calculations 20071022 Czech Republic - DRAFT.ppt 3 Copyright 2007 © Professor Michael E. Porter Central and Eastern European Economies in 2007 Common Themes • Strong economic growth and fast rate of prosperity catch-up • Opening to foreign investment and European integration have driven growth However • Rapid wage growth is threatening a key traditional source of the region’s attractiveness • Concerns about macroeconomic overheating are rising • The region needs to prepare for the next stage of economic development in a more challenging global economic environment 20071022 Czech Republic - DRAFT.ppt 4 Copyright 2007 © Professor Michael E. Porter What is Competitiveness? • Competitiveness is determined by the productivity with which a nation uses its human, capital, and natural resources. – Sets the standard of living (wages, returns on capital, returns on natural resources) that a country can sustain – Productivity depends on the prices per unit that a nation’s products and services can command (due to uniqueness and quality), not just on efficiency – It is not what industries a nation competes in that matters for prosperity, but how it competes in those industries – Productivity requires a combination of domestic and foreign firms operating in the nation – The productivity of “local” or domestic industries is fundamental to competitiveness, not just that of traded industries • Nations compete in offering the most productive environment for business • The public and private sectors play different but interrelated roles in creating a productive economy 20071022 Czech Republic - DRAFT.ppt 5 Copyright 2007 © Professor Michael E. Porter What Creates Sustainable Prosperity? Prosperity Prosperity Productivity Productivity Competitiveness Innovative Innovative Capacity Capacity 20071022 Czech Republic - DRAFT.ppt 6 Copyright 2007 © Professor Michael E. Porter Decomposing Prosperity • Standard of living • Inequality Prosperity Prosperity Domestic Domestic Purchasing Purchasing Power Power Per PerCapita CapitaIncome Income • Consumption taxes • Local prices – Efficiency of local industries – Level of local market competition Labor Labor Productivity Productivity Labor Labor Utilization Utilization • Skills • Capital stock • Total factor productivity 20071022 Czech Republic - DRAFT.ppt • Working hours • Unemployment • Workforce participation rate – Population age profile 7 Copyright 2007 © Professor Michael E. Porter Comparative Labor Productivity Performance Selected Developing Countries 100,000 Norway 90,000 Austria GDP per employee (PPP adjusted) in US-$, 2006 80,000 France 70,000 Switzerland Denmark Spain Germany 60,000 Untied States Ireland Netherlands Greece UK Sweden Iceland Slovenia 50,000 Portugal Czech Republic Slovakia 40,000 Hungary Croatia Poland 30,000 Bulgaria Romania 20,000 Estonia Lithuania Turkey Latvia Macedonia Ukraine 10,000 0 -2% -1% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% Compound annual growth rate (CAGR) of real GDP per employee (PPPadjusted), 2001-2006 Source: EIU (2007) 20071022 Czech Republic - DRAFT.ppt 8 Copyright 2007 © Professor Michael E. Porter IC E D LA EN N PO M D A R RK TU N GA C O ZE G R L C ER WA H RE MA Y PU NY SW E B L S I U NI ITZ TO C TE E N I U D RL A NI KI AN TE NG D D D ST OM S W AT E ED S IR E EL N A LA N D C TV Y I SL PR A O US VA KI A LI S P TH A I U N U AN KR IA N ET FR AIN H A E ER N L CE BU AN L DS SL G A O RIA V G EN R IA E PO EC L E R AN M OM D AC A ED NIA O AU N IA H ST UN RI M GA A O LD RY C OV RO A A TU TI R A KE Y Labor Force Mobilization Selected Countries Employees as % of Population, 2006 0.6 0.5 0.4 0.3 0.2 0.1 0 Source: EIU, 2007 20071022 Czech Republic - DRAFT.ppt 9 Copyright 2007 © Professor Michael E. Porter Labor Mobilization Hours Worked Per Employee 2,000 United States 1,900 EU-8 1,800 1,700 1,600 EU-15 20 06 20 05 20 04 20 03 20 02 20 01 20 00 19 99 19 98 19 97 19 96 19 95 19 94 19 93 19 92 19 91 19 90 1,500 Source: Groningen Growth and Development Center (2007) 20071022 Czech Republic - DRAFT.ppt 10 Copyright 2007 © Professor Michael E. Porter Unemployment Performance Selected Countries Unemployment Rate, 2006 18% Macedonia (35%) Croatia Improving Deteriorating 16% Poland (6.2%) 14% 12% 10% 8% Spain (-10.1%) Germany Slovakia Bulgaria Slovenia France Turkey Greece Czech Republic Hungary Portugal Latvia 6% Estonia Sweden Romania Denmark Ireland 4% Lithuania UK Untied States Netherlands Austria Norway Switzerland Ukraine 2% Iceland 0% -6% -5% -4% -3% -2% -1% 0% 1% 2% 3% 4% Change of Unemployment Rate in Percentage Points, 1998 - 2006 Source: EIU (2007) 20071022 Czech Republic - DRAFT.ppt 11 Copyright 2007 © Professor Michael E. Porter Enablers and Indicators of Competitiveness Productivity Exports Imports Inbound Foreign Direct Investment Domestic Investment Outbound Foreign Direct Investment Domestic Innovation Competitiveness Environment 20071022 Czech Republic - DRAFT.ppt 12 Copyright 2007 © Professor Michael E. Porter Export Intensity Selected Countries Exports as % GDP (2006) 80% Slovakia 70% Czech Republic Hungary Netherlands 60% Estonia Slovenia Belarus Bulgaria Ireland (-8.9%) 50% Lithuania Sweden 40% Germany Ukraine Norway 30% Austria Macedonia Moldova Russia France Croatia Romania Iceland Switzerland Finland Latvia Denmark Poland (11.1%) Bosnia & Herzegovina Portugal 20% UK Spain 10% Cyprus (-8.9%) US Greece 0% -5% -3% -1% 1% 3% 5% Compound Annual Growth Exports (as % of GDP), 2001 - 2006 7% 9% USD 100M = Source: EUI (2007), authors’ analysis 20071022 Czech Republic - DRAFT.ppt 13 Copyright 2007 © Professor Michael E. Porter Inbound Foreign Investment Performance Stocks and Flows, Selected Countries FDI Stocks as % of GDP, Average 2002 - 2006 Ireland (112.4%)) Estonia 80% Netherlands 70% 60% Hungary Switzerland Cyprus Czech Republic 50% Sweden Denmark 40% 30% 20% 10% Bulgaria Portugal Croatia Slovakia Lithuania Finland Latvia Poland Germany Romania Austria Slovenia Ukraine Turkey United States Greece Spain United Kingdom France Norway 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% FDI Inflows as % of Gross Fixed Capital Formation, Average 2002 - 2006 Source: UNCTAD (2007), EIU (2007) 20071022 Czech Republic - DRAFT.ppt 14 Copyright 2007 © Professor Michael E. Porter Fixed Investment Rates Selected Countries Gross Fixed Investment as % of GDP (2006) 35% Latvia Estonia Armenia (13.5%) 33% Iceland 31% Croatia Spain 29% Belarus 27% Slovakia Czech Republic Ireland Greece Slovenia 25% Albania 23% Denmark Hungary 21% Poland Netherlands Finland 19% Germany Russia 17% 15% -6% Switzerland Portugal Austria -4% -2% Bulgaria Romania Ukraine Lithuania Turkey France Cyprus Norway UK Sweden US 0% Moldova Macedonia 2% 4% 6% 8% 10% 12% CAGR Gross Fixed Investment (as % of GDP), 2001 - 2006 Source: EIU, 2007. 20071022 Czech Republic - DRAFT.ppt 15 Copyright 2007 © Professor Michael E. Porter International Patenting Output Selected Countries Annual U.S. patents per 1 million population, 2006 70.0 Belgium 60.0 Norway Hong Kong 50.0 Ireland 40.0 30.0 20.0 Slovenia Croatia 10.0 Hungary Russia 0.0 -5% 0% Latvia Greece Czech Republic Poland Slovakia Ukraine Lithuania Brazil Romania 5% 10% 15% Philippines Turkey China India 20% 25% 30% 35% CAGR of US-registered patents, 1998 – 2006 Source: USPTO (2006) 20071022 Czech Republic - DRAFT.ppt 16 Copyright 2007 © Professor Michael E. Porter Determinants of Competitiveness Macroeconomic, Political, Legal, and Social Context Microeconomic Competitiveness The TheQuality Qualityof ofthe the Microeconomic Microeconomic Business Business Environment Environment The TheSophistication Sophistication of ofCompany Company Operations Operationsand and Strategy Strategy State Stateof ofCluster Cluster Development Development • A strong context creates the potential for competitiveness, but is not sufficient • Competitiveness ultimately depends on improving the microeconomic competitiveness of the economy 20071022 Czech Republic - DRAFT.ppt 17 Copyright 2007 © Professor Michael E. Porter Macroeconomic, Political, Legal, and Social Context Macroeconomic policies Political governance • Sound fiscal and monetary policies create stability and encourage business investment and upgrading • Due process in political decisions and orderly transfers of power create a stable planning horizon for business • Sound and stable macroeconomic conditions hold down interest rates and provide accurate price signals for market transactions • Checks and balances in the political system mitigate instability and the abuse of power Legal system Social conditions • An independent, timely, effective and trusted legal system solidifies the rule of law and provides a fair environment for business, encouraging investment • Improving social conditions in basic education, housing, health, and absence of discrimination enhance productivity • A functioning social safety net gives citizens the confidence to accept and deal with change in the economy • Improvements of social conditions signal the benefits of reforms and increase the political support for policies to enhance competitiveness • Strict monitoring and prosecution of corruption rewards productivity instead of favoritism 20071022 Czech Republic - DRAFT.ppt 18 Copyright 2007 © Professor Michael E. Porter Corruption Perception Index, 2007 1 Iceland Finland Denmark Netherlands Deteriorating Low corruption Switzerland Austria Canada Hong Kong Ireland United States Chile Spain Hungary Italy Rank in Global Corruption Index, 2007 Japan Germany France Portugal Estonia Slovenia Taiwan Israel Improving Norway UK South Korea Czech Republic Slovakia Malaysia Lithuania South Africa Latvia Bulgaria Colombia Poland Turkey Croatia Argentina Mexico Thailand China India Romania Brazil Vietnam Indonesia Russia High corruption Venezuela Bangladesh 91 -20 -15 -10 -5 0 5 10 15 20 Change in Rank, Global Corruption Report, 2007 versus 2001 Note: Ranks only countries available in both years (91 countries total) Source: Global Corruption Report, 2007 20071022 Czech Republic - DRAFT.ppt 19 Copyright 2007 © Professor Michael E. Porter Improving the Business Environment: The Diamond Context Contextfor for Firm Firm Strategy Strategy and andRivalry Rivalry z – e.g., incentives for capital investments, intellectual property protection Factor Factor (Input) (Input) Conditions Conditions z z High quality, efficient and specialized inputs to business – – – – – Natural endowments Human resources Capital availability Physical infrastructure Administrative infrastructure (e.g. registration, permitting) – Scientific and technological infrastructure Local rules and incentives that encourage investment and productivity Vigorous local competition – Openness to foreign and local competition Related Relatedand and Supporting Supporting Industries Industries z z Demand Demand Conditions Conditions z Demanding and sophisticated local customers and needs – Challenging quality, safety, and environmental standards Capable, locally based suppliers and supporting industries The presence of clusters instead of isolated firms • Successful economic development is a process of successive upgrading, in which the business environment improves to enable increasingly sophisticated ways of competing 20071022 Czech Republic - DRAFT.ppt 20 Copyright 2007 © Professor Michael E. Porter Quality of the Business Environment Czech Republic Competitive Advantages Relative to GDP per Capita Competitive Disadvantages Relative to GDP per Capita Cellular Telephones per 100 inhabitants 4 Control of international distribution 59 Availability of scientists and engineers 5 56 Quality of math and science education 8 Neutrality in decisions of government officials Quality of primary education 10 Local equity market access 53 Absence of trade barriers 10 Reliability of police services 51 Intensity of local competition 11 Efficiency of legal framework 51 Decentralization of economic policymaking 13 Venture capital availability 49 Extent of regional sales 16 Ease of access to loans 48 Stringency of environmental regulations 16 Quality of port infrastructure 45 Local supplier quantity 16 Extent of incentive compensation 43 Quality of electricity supply 22 Business costs of corruption 43 Presence of demanding regulatory standards 22 Nature of competitive advantage 42 Financial market sophistication 42 Local supplier quality 23 Degree of customer orientation 41 Judicial independence 41 Source: Global Competitiveness Report 2007. 20071022 Czech Republic - DRAFT.ppt Change up/down of more than 5 ranks21since 2002 Copyright 2007 © Professor Michael E. Porter Ease of Doing Business Czech Republic Ranking, 2006 (of 175 countries) Favorable Unfavorable 120 Median Ranking, EU8 countries 100 80 60 40 Czech Republic per capita GDP rank: 33 20 0 Doing Business Getting Credit Trading Across Borders Registering Employing Property Workers Dealing with Licenses Protecting Starting a Investors Business Enforcing Contracts Closing a Business Paying Taxes Source: World Bank Doing Business (2007) 20071022 Czech Republic - DRAFT.ppt 22 Copyright 2007 © Professor Michael E. Porter Enhancing Cluster Development Tourism Cluster in Cairns, Australia Public Public Relations Relations && Market Market Research Research Services Services Travel Travel agents agents Tour Tour operators operators Restaurants Restaurants Attractions Attractions and and Activities Activities Food Food Suppliers Suppliers e.g., e.g., theme theme parks, parks, casinos, casinos, sports sports Property Property Services Services Maintenance Maintenance Services Services Airlines, Airlines, Cruise Cruise Ships Ships Hotels Hotels Local Local retail, retail, health health care, care, and and other other services services Local Local Transportation Transportation Souvenirs, Souvenirs, Duty Duty Free Free Banks, Banks, Foreign Foreign Exchange Exchange Government Government agencies agencies Educational Educational Institutions Institutions Industry Industry Groups Groups e.g. e.g. Australian Australian Tourism Tourism Commission, Commission, Great Barrier Reef Authority Great Barrier Reef Authority e.g. e.g. James James Cook Cook University, University, Cairns College of Cairns College of TAFE TAFE e.g. e.g. Queensland Queensland Tourism Tourism Industry Council Industry Council Sources: HBS student team research (2003) - Peter Tynan, Chai McConnell, Alexandra West, Jean Hayden 20071022 Czech Republic - DRAFT.ppt 23 Copyright 2007 © Professor Michael E. Porter State of Cluster Development Massachusetts, Life Sciences Health Healthand and Beauty Beauty Products Products Cluster Cluster Organizations Organizations MassMedic, MassMedic, MassBio, MassBio, others others Teaching Teaching and and Specialized Specialized Hospitals Hospitals Surgical Surgical Instruments Instruments and Suppliers and Suppliers Specialized Specialized Business Business Services Services Medical Medical Equipment Equipment Dental Dental Instruments Instruments and and Suppliers Suppliers Biopharma Biopharmaceutical ceutical Products Products Biological Biological Products Products Banking, Banking, Accounting, Accounting, Legal Legal Specialized Specialized Risk Risk Capital Capital Ophthalmic Ophthalmic Goods Goods VC VC Firms, Firms, Angel Angel Networks Networks Diagnostic Diagnostic Substances Substances Specialized Specialized Research Research Service Service Providers Providers Containers Containers Analytical Analytical Instruments Instruments 20071022 Czech Republic - DRAFT.ppt Research Research Organizations Organizations Laboratory, Laboratory, Clinical Clinical Testing Testing Educational Educational Institutions Institutions Harvard Harvard University, University, MIT, MIT, Tufts Tufts University, University, Boston University, UMass Boston University, UMass 24 Copyright 2007 © Professor Michael E. Porter Institutions for Collaboration Selected Massachusetts Organizations, Life Sciences Life Life Sciences Sciences Industry Industry Associations Associations University University Initiatives Initiatives Harvard Harvard Biomedical Biomedical Community Community zz MIT MIT Enterprise Enterprise Forum Forum zz Biotech Biotech Club Club at at Harvard Harvard Medical Medical School School zz Technology Technology Transfer Transfer offices offices Massachusetts Massachusetts Biotechnology Biotechnology Council Council zz Massachusetts Massachusetts Medical Medical Device Device Industry Industry Council Council zz Massachusetts Massachusetts Hospital Hospital Association Association zz zz General General Industry Industry Associations Associations Informal Informal networks networks Associated Associated Industries Industries of of Massachusetts Massachusetts zz Greater Greater Boston Boston Chamber Chamber of of Commerce Commerce zz High High Tech Tech Council Council of of Massachusetts Massachusetts Company Company alumni alumni groups groups zz Venture Venture capital capital community community zz University University alumni alumni groups groups zz zz Economic Economic Development Development Initiatives Initiatives Joint Joint Research Research Initiatives Initiatives Massachusetts Massachusetts Technology Technology Collaborative Collaborative zz Mass Mass Biomedical Biomedical Initiatives Initiatives zz Mass Mass Development Development zz Massachusetts Massachusetts Alliance Alliance for for Economic Economic Development Development New New England England Healthcare Healthcare Institute Institute zz Whitehead Whitehead Institute Institute For For Biomedical Biomedical Research Research zz Center Center for for Integration Integration of of Medicine Medicine and and Innovative Technology (CIMIT) Innovative Technology (CIMIT) zz 20071022 Czech Republic - DRAFT.ppt zz 25 Copyright 2007 © Professor Michael E. Porter Czech National Cluster Export Portfolio 1997-2005 2.5% Czech Republic's world export market share, 2005 Building Fixtures and Equipment Power and Power Generation Equipment Motor Driven Products 2.0% Prefabricated Enclosures and Structures Lighting and Electrical Equipment 1.5% Automotive Construction Materials Metal Mining and Manufacturing Coal and Briquettes Publishing and Printing Textiles Furniture 1.0% Production Technology Heavy Machinery Processed Food Forest Products Information Technology Hospitality and Tourism Footwear Construction Services Communications Equipment Analytical Instruments Apparel Business Services -0.5% Transportation and Logistics Agricultural Products Oil and Gas Products 0.0% -1.0% Czech Republic's Overall World Export Share: 0.790% Plastics Chemical Products 0.5% Entertainment and Reproduction Equipment Change In Czech Republic's Overall World Export Share: +0.295% 0.0% 0.5% 1.0% 1.5% Change in Czech Republic's world export market share, 1997 – 2005 Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade Statistics Database and the IMF BOP statistics. 26 20071022 Czech Republic - DRAFT.ppt Exports of US$3 Billion = Copyright 2007 © Professor Michael E. Porter The Process of Economic Development Shifting Roles and Responsibilities Old Old Model Model New New Model Model •• Government Government drives drives economic economic development development through through policy policy decisions decisions and and incentives incentives •• Economic Economic development development is is aa collaborative collaborative process process involving involving government government at at multiple multiple levels, levels, companies, companies, teaching teaching and and research research institutions, institutions, and and institutions institutions for for collaboration collaboration • Competitiveness must become a bottoms-up process in which many individuals, companies, and institutions take responsibility • Every community and cluster can take steps to enhance competitiveness 20071022 Czech Republic - DRAFT.ppt 27 Copyright 2007 © Professor Michael E. Porter Ranking Microeconomic Competitiveness Business Competitiveness Index, 2007 2006 GDP per Capita (PPP- adjusted) Norway 45,000 United States Qatar 40,000 35,000 Kuwait Greece 30,000 Bahrain 25,000 Italy Spain Switzerland Denmark Finland Sweden Germany Israel New Zealand Slovenia Portugal Cyprus Korea Czech Republic 20,000 Hungary 15,000 10,000 Hong Kong Iceland Australia Ireland France Taiwan Japan Libya Argentina Latvia Poland Russia Venezuela Colombia Estonia Slovakia Lithuania Chile Jordan 5,000 Malaysia Costa Rica Thailand Tunisia India Indonesia Variation in BCI score explains 82% of variation in GDP per capita 0 Kenya Low Business Competitiveness Index High Source: Global Competitiveness Report 2007 20071022 Czech Republic - DRAFT.ppt 28 Copyright 2007 © Professor Michael E. Porter Competitiveness versus Wage Level Across Countries Hourly Wage in Manufacturing (USD), 2005 45 40 Norway 35 Denmark Germany Finland Netherlands Belgium Austria Sweden 30 France Australia 25 Ireland Italy 20 Switzerland Canada UK USA Japan Spain 15 Greece 10 Korea Israel Portugal Hungary 5 New Zealand Mexico Sri Lanka Hong Kong Czech Republic Poland Brazil Taiwan Singapore 0 Low Source: Global Competitiveness Report 2005-2006 and US Bureau of Labor Statistics 20071022 Czech Republic - DRAFT.ppt Business Competitiveness Index 2005 29 High Copyright 2007 © Professor Michael E. Porter Rate of Competitiveness Improvement 2002 - 2007 BCI Value, 2007 High United States Sweden Finland Netherlands United Kingdom Canada Australia France New Zealand Japan Hong Kong Norway Estonia India Indonesia Thailand Lithuania Turkey Costa Rica Sri Lanka Panama Kenya Romania Peru Pakistan Honduras Mali Spain Czech Republic Italy Hungary Brazil Trinidad and Tobago Slovenia Slovakia Latvia Poland China Jamaica Tanzania Dominican Republic Zambia Uganda Nicaragua Zimbabwe Bangladesh Low Chad Below average Korea Malaysia Average Guatemala Ecuador High-income Middle-income Low-income Above average Dynamism Score, 2002 - 2007 20071022 Czech Republic - DRAFT.ppt 30 Copyright 2007 © Professor Michael E. Porter Historical Economic Growth Model Czech Republic • Strong manufacturing legacy • Skill base at attractive wage levels • Proximity to Germany and other Western European economies • Strong focus on FDI attraction • Export-led growth 20071022 Czech Republic - DRAFT.ppt 31 Copyright 2007 © Professor Michael E. Porter Improving Czech Competitiveness • Improve business regulation and governance • Upgrade financial markets • Drive cluster development, including the strengthening of local supplier networks around foreign investments • Improve innovative capacity • Strengthen collaboration with neighbors 20071022 Czech Republic - DRAFT.ppt 32 Copyright 2007 © Professor Michael E. Porter The Australian Wine Cluster History 1991 to 1998 1930 1965 1980 First oenology course at Roseworthy Agricultural College 1955 Australian Wine Bureau established Australian Wine and Brandy Corporation established 1990 1970 New organizations created for education, research, market information, and export promotions Winemaker’s Federation of Australia established Winemaking school at Charles Sturt University founded Australian Wine Research Institute founded 1950s 1960s 1970s 1980s 1990s Import of European winery technology Recruiting of experienced foreign investors, e.g. Wolf Bass Continued inflow of foreign capital and management Creation of large number of new wineries Surge in exports and international acquisitions Source: Michael E. Porter and Örjan Sölvell, The Australian Wine Cluster – Supplement, Harvard Business School Case Study, 2002 20071022 Czech Republic - DRAFT.ppt 33 Copyright 2007 © Professor Michael E. Porter Clusters and Economic Policy Business Attraction Education and Workforce Training Export Promotion Clusters Market Information and Disclosure Science and Technology Investments (e.g., centers, university departments, technology transfer) Standard setting Specialized Physical Environmental Stewardship Infrastructure Natural Resource Protection • Clusters provide a framework for organizing the implementation of public policy and public investments towards economic development 20071022 Czech Republic - DRAFT.ppt 34 Copyright 2007 © Professor Michael E. Porter The Evolution of National and Regional Economies San Diego Hospitality and Tourism Climate Climate and and Geography Geography Sporting and Leather Goods Transportation and Logistics Power Generation Communications Equipment Aerospace Vehicles and Defense U.S. U.S. Military Military Information Technology Analytical Instruments Education and Knowledge Creation Medical Devices Bioscience Bioscience Research Research Centers Centers 1910 20071022 Czech Republic - DRAFT.ppt 1930 1950 Biotech / Pharmaceuticals 1970 35 1990 Copyright 2007 © Professor Michael E. Porter Diversifying the Economy Harnessing Linkages Across Clusters Fishing & Fishing Products Entertainment Hospitality & Tourism Textiles Prefabricated Enclosures Agricultural Products Jewelry & Precious Metals Furniture Transportation & Logistics Distribution Services Aerospace Vehicles & Information Defense Tech. Business Services Education & Knowledge Creation Financial Services Publishing & Printing Analytical Instruments Medical Devices Construction Materials Forest Products Power Generation Heavy Machinery Motor Driven Products Production Technology Tobacco Oil & Gas Plastics Aerospace Engines Footwear Note: Clusters with overlapping borders or identical shading have at least 20% overlap number of industries) in both directions. 20071022 Czech Republic -(by DRAFT.ppt Processed Food Heavy Construction Services Lightning & Electrical Equipment Communications Equipment Biopharmaceuticals Chemical Products Apparel Leather & Related Products Building Fixtures, Equipment & Services Metal Automotive Manufacturing Sporting & Recreation Goods 36 Copyright 2007 © Professor Michael E. Porter Geographic Influences on Competitiveness Levels of Influence World WorldEconomy Economy Broad BroadEconomic EconomicAreas Areas Groups Groupsof ofNeighboring Neighboring Nations Nations Nations Nations States, States,Provinces Provinces Metropolitan MetropolitanAreas Areas Distressed DistressedUrban Urbanand and Rural Communities Rural Communities 20071022 Czech Republic - DRAFT.ppt 37 Copyright 2007 © Professor Michael E. Porter The Role of European Union Membership Key Advantages Key Disadvantages • Access to large markets • Complex rules and regulations not aligned with needs of transition economies • Rapid implementation of credible and tested regulatory framework • Bureaucracy and inflexibility • Stabilization of fragile political systems through external anchor, i.e. reforms needed to achieve EU membership • Access to financial resources for competitiveness upgrading 20071022 Czech Republic - DRAFT.ppt 38 Copyright 2007 © Professor Michael E. Porter Central European Neighborhood •Neighboring countries can move further than the European Union on economic integration •Neighboring countries can together influence EU policies more effectively than alone 20071022 Czech Republic - DRAFT.ppt 39 Copyright 2007 © Professor Michael E. Porter Regional Economic Coordination Illustrative Policy Areas Factor Factor (Input) (Input) Conditions Conditions • Improve regional transportation infrastructure • Create an efficient energy network • Interconnect regional communications • Link financial markets Context Contextfor for Strategy Strategy and andRivalry Rivalry • Coordinate • Coordinate macroecono- antimonopoly mic policies and fair competition • Eliminate trade policies and investment barriers within the region • Simplify and harmonize • Facilitate the cross-border movement of students regulations and to enhance higher paperwork education Demand Demand Conditions Conditions • Harmonize environmental standards • Harmonize product safety standards • Establish reciprocal consumer protection laws Related Relatedand and Supporting Supporting Industries Industries • Coordinate development of cross-border clusters, e.g. – Tourism – Agribusiness – Transport & Logistics – Business services Regional Regional Governance Governance • Share best practices in government operations • Create regional institutions – Dispute resolution mechanisms – Regional development bank • Develop a regional marketing strategy • Harmonize regulatory requirements for business • Coordinate programs to improve public safety 20071022 Czech Republic - DRAFT.ppt 40 Copyright 2007 © Professor Michael E. Porter Role of the Private Sector in Economic Development • A company’s competitive advantage depends partly on the quality of the business environment • A company gains advantages from being part of a cluster • Companies have a strong role to play in upgrading their business environment • Take an active role in upgrading the local infrastructure • Nurture local suppliers and attract foreign suppliers • Work closely with local educational and research institutions, to upgrade their quality and create specialized programs addressing the cluster’s needs • Inform government on regulatory issues and constraints bearing on cluster development • Focus corporate philanthropy on enhancing the local business environment • An important role for trade associations – Greater influence if many companies are united – Cost sharing between members 20071022 Czech Republic - DRAFT.ppt 41 Copyright 2007 © Professor Michael E. Porter