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Coursework Training
Handbook (Part 2):
Teacher Accreditation
Cambridge IGCSE®
Enterprise
0454
Cambridge Secondary 2
Cambridge International Examinations retains the copyright on all its publications. Registered Centres
are permitted to copy material from this booklet for their own internal use. However, we cannot give
permission to Centres to photocopy any material that is acknowledged to a third party even for internal use
within a Centre.
® IGCSE is the registered trademark of Cambridge International Examinations.
© Cambridge International Examinations 2013.
Contents
Section 1: How to use this handbook ................................................................................. 3
Section 2: How to get accreditation..................................................................................... 5
Section 3: Marked coursework samples .............................................................................. 7
3.1 Task 1 – Identifying a suitable project or activity
3.2 Task 2 – Planning the project or activity
3.3 Task 3 – Implementing the plan
3.4 Task 4 – Evaluating the project or activity
Section 4: Accreditation .....................................................................................................63
Task 1 Script A
Task 1 Script B
Task 1 Script C
Task 2 Script A
Task 2 Script B
Task 2 Script C
Task 3 Script A
Task 3 Script B
Task 3 Script C
Task 4 Script A
Task 4 Script B
Task 4 Script C
Appendices
................................................................................................................. 153
Appendix 1: Coursework Assessor Accreditation Coversheet
Appendix 2: Accreditation Mark Sheets
Appendix 3: Individual Candidate Record Card
Appendix 4: Coursework Assessment Summary Form
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Section 1: How to use this handbook
Section 1: How to use this handbook
The coursework component (Paper 2) of the Cambridge IGCSE Enterprise syllabus (0454) requires
candidates to carry out their own Enterprise project or activity, either on their own or as a member of a
group (usually of no more than six candidates). This allows them to experience the practical application
of the skills and knowledge they acquire throughout the delivery of the course. This work is submitted by
each candidate as a portfolio of evidence which is then assessed by teachers in their own school.
In order to mark the Cambridge IGCSE Enterprise coursework, teachers should first gain accreditation.
This can be done by completing the training and accreditation task in this training handbook. We strongly
recommend that you read the accompanying IGCSE Enterprise Coursework Training Handbook (Part 1):
Guidance before tackling the accreditation tasks in this training handbook.
All teachers, who are involved in the internal assessment of the coursework within the school should
become familiar with the range of procedures they need to follow and the documentary evidence required
to support the assessment and moderation processes. The IGCSE Enterprise Coursework Training
Handbook (Part 1): Guidance booklet details these processes and identifies the necessary documentation
that Centres are required to submit alongside the assessed coursework samples.
Key information regarding the administration of coursework, including crucial deadlines, can be found in
the Cambridge Administrative Guide, the Cambridge Handbook for Centres and the syllabus document for
the year in which the examination is to be sat. These publications should be treated as the authority on any
changes to these requirements.
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Section 2: How to get accreditation
Section 2: How to get accreditation
Section 3 of this handbook contains a series of marked examples of Enterprise coursework and is designed
to help confirm your understanding of the assessment process, so do please read this section before
attempting the accreditation task. The unmarked examples contained in Section 4 form the accreditation
task itself.
On completion of the task you should copy and fill in the accreditation forms included on pages 153–160
giving your identification details and signing the declaration that the work you are submitting is your own.
You should record the marks you have given the accreditation samples, and provide comments justifying
your decisions as indicated on the form. The completed forms should then be sent off to the address stated
on them.
Please keep a copy of all the completed forms for your records.
Please allow 4 to 6 weeks for the Moderator to assess the work that has been submitted and for Cambridge
to inform you of the outcome.
You will be informed of the Moderator’s decision regarding the outcome by post. This will take the form of
a certificate when accreditation is awarded. In cases where accreditation can not be awarded, a feedback
report will be provided, giving guidance on how assessment skills can be improved ahead of a resubmission
of the task.
If accreditation is not awarded, this does not mean that a teacher cannot continue to teach the course but
it is advisable that they are not involved in the judgement/moderation of other teachers’ marking. You may
resubmit work for accreditation as many times as you wish. There is, however, a charge each time for doing
so.
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Section 3: Marked coursework samples
Section 3: Marked coursework samples
In order to carry out this coursework training, you should have a copy of the current year’s Cambridge
IGCSE 0454 Enterprise syllabus available. You will need to refer to the assessment criteria in the syllabus
document in order to match the candidate’s evidence against the level descriptors for each of the different
assessment criteria. Syllabuses are available on the Cambridge website www.cie.org.uk
The following three examples of scripts have been assessed using the assessment criteria set out in the
syllabus document and annotated at the point at which marks have been awarded throughout. Some
assessment criteria may have more than one annotation if there are several good examples of how the
evidence meets a particular criterion; some assessment criteria may have no annotation, if the candidate
has not provided any evidence to meet that particular criterion.
For each marked script:
1. Read through the evidence produced by the candidate, including any appendices.
2. Use a copy of the assessment criteria from the syllabus document, the completed copy of the Individual
Candidate Record Card and the annotations to familiarise yourself with the assessment decisions made
for each candidate.
The syllabus and the Coursework Training Handbook (Part 1): Guidance booklet provide detailed information
relating to the assessment criteria for the IGCSE Enterprise coursework component.
The following section aims to provide additional guidance on the quality of work expected for each task.
This should help to establish the standard when you come to apply the mark scheme in the accreditation
task.
3.1 Task 1 – Identifying a suitable project or activity
For this task, candidates must present evidence to show that they have carefully considered a range of
options before deciding on their final choice of project. Candidates are expected to look at issues such
as the feasibility of different options and the relative demand and cost associated with each option. They
should also consider which skills are important for entrepreneurs to have, and try to evaluate the extent to
which they believe they possess these skills.
Candidates should submit a formal written report about the process and outcome of choosing a suitable
project or activity. The report itself, which should consist of approximately 1 000 words, should include
appropriate titles and subheadings, and should cover:
1. a summary of the project or activity chosen
2. the skills that the candidate believes are important for entrepreneurs to possess, and an evaluation of
the extent to which the candidate believes that they possess these skills
3. evidence of the ways in which a problem or need was identified and researched by the candidate,
including the sources used (questionnaire, Internet, brainstorming, etc.) and presentation of the
outcomes of research undertaken
4. an outline of the ways in which the problem or need could be solved or satisfied in an enterprising
way (evidence could include PESTEL (Political, Economic, Social, Technological, Environmental, Legal)
analysis)
5. an explanation of the reasons for the candidate’s final choice of project or activity, and the reasons why
the other ideas were rejected
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It is important that candidates do present this information in a report format to access all three mark
bands. To access mark band 3, one of the descriptors clearly states that candidates must use ‘A variety of
communication methods employed, fully suitable for the audience.’ A possible format that candidates could
use is provided in the Teachers Guide.
3.1.1 Assessment Criteria for Task 1
Marks are awarded against each assessment criterion using the statements within the bands. A mark of
zero should be awarded for non-creditworthy responses.
AO
Assessment guidelines for Task 1
AO3
•
Ability to analyse information and evaluate courses of action before
making decisions.
AO2
•
Good ability to apply the skills of enterprise to the identification of a
suitable project or activity.
•
A variety of communication methods employed, fully suitable for the
audience.
AO1
•
Reasonable knowledge of enterprise concepts and terminology.
AO3
•
Some attempt to analyse information before making decisions.
AO2
•
Reasonable ability to apply the skills of enterprise to the identification of a
suitable project or activity.
•
A variety of communication methods employed, but not completely
suitable for the audience.
AO1
•
Some knowledge of enterprise concepts and terminology.
AO3
•
Very little, if any, successful attempt to analyse or evaluate information
before making decisions.
AO2
•
Limited ability to apply the skills of enterprise to the identification of a
suitable project or activity.
•
No variety in the methods of communication employed, or the
communication was not suitable for the intended audience.
•
Limited knowledge of enterprise concepts and terminology.
AO1
Marks
8–10
5–7
1–4
3.1.2 Formal written report
The work must be presented in a recognised report format. Otherwise it cannot access the highest mark
band as candidates will not be able to demonstrate that it is fully suitable for the audience.
To demonstrate a variety of communication methods, candidates should be encouraged to include tables, a
sample questionnaire and the results of any market research undertaken in a graphical format.
Candidates should be encouraged, wherever possible, to use the findings of their research to explain and
support all the decisions that they make. This should help candidates as they make their final choice of
project. It will also help them demonstrate an ability to analyse information and evaluate courses of action
before making decisions.
Work judged to be at mark band 1 level is likely to be incomplete or candidates might only have provided
simple statements or descriptions relating to the task. Better candidates will have made some attempt to
explain the information that they have gathered to support the decisions they have made. They will also
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have tried to identify and evaluate their entrepreneurial skills. They will also have provided some evidence to
show that that they have attempted both parts of the tasks.
For candidates to access the highest mark band, they will have presented good evidence for both parts of
the task. The report will include a detailed assessment of the advantages and disadvantages of a range of
options before making a decision. There will be a good variety of communication methods used, such as
tables and charts, which are entirely suitable for the intended audience.
3.1.3 Example of Task 1
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Comment
Knowledge of enterprise concepts and terminology (the table of entrepreneurial skills in section 2.2
of this first example) is clear from the first page (page 9). The candidate has also presented the work
in a suitable report format, using sub headings and numbering appropriately. There is a variety of
communication methods employed including the table of enterprise skills, and the results from the
candidate’s market research which are presented in a graphical format.
The candidate has also presented their final choices as a business plan (page 18). This was not
necessary to meet the assessment criteria for task 1. The additional material outlined the choices
made, but did not add any additional depth to the reasoning behind the candidates decisions which
was required to access the highest mark band.
There is clear evidence as well that the candidate has tried to explain the choices they have made.
However, in many instances, such as section 3.1 (page 10) these simply describe what the candidate
did rather than analyse or explain how or why this might affect the decisions made. The results of the
market research are included, but as the teacher’s comments highlight, the candidate did not explain
the results (page 12–13). This would have helped to support the reasons as to why they rejected the
second choice, which is required to demonstrate a good ability to apply the skills of enterprise to the
identification of a suitable project or activity.
However, the candidate has only explained how some of the decisions made were reached. The
candidate has also attempted to assess their entrepreneurial skills and come to a final, but not fully
supported, decision. This work is therefore placed in band 2, with a mark of 6.
3.2 Task 2 – Planning the project or activity
For this task, candidates must present evidence to show that they have carried out planning to try and
ensure the success of their chosen project or activity. There should be evidence that they have considered
the activities and tasks to be undertaken, and either the need for finance or the need to tell the potential
market about the project or activity.
As stated in the syllabus, candidates are required to submit two pieces of evidence for this task:
1. An action plan covering the preparation for and implementation of the project, containing:
–
the activities that are to be undertaken, and by whom
–
timings of the activities
–
proposed methods of monitoring progress with the plan.
2. One of either financial planning or planning marketing communications.
If candidates do not provide evidence for both tasks, they are unlikely to access mark band 3 (11-14 marks)
and above. This is because they will be unable to satisfy the relevant descriptors to meet the assessment
criteria for these higher mark bands.
In the Coursework Training Handbook (Part 1): Guidance booklet, candidates are encouraged to produce a
business plan. Please note candidates are not required to produce a business plan as evidence of the task.
Even without a business plan, they can still access all five mark bands for this task.
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AO
Assessment guidelines for Task 2
Marks
AO3
•
Very good ability to analyse information and evaluate courses of action
before making decisions.
19–23
AO2
•
Excellent application of the skills of enterprise to the planning of a project
or activity.
•
Communication is very suitable for the audience or purpose.
AO1
•
Good knowledge of enterprise concepts and terminology.
AO3
•
Good ability to analyse information and evaluate courses of action before
making decisions.
AO2
•
Good application of the skills of enterprise to the planning of a project or
activity.
•
Communication is very suitable for the audience or purpose.
AO1
•
Reasonable knowledge of enterprise concepts and terminology.
AO3
•
Reasonable attempt to analyse information before making decisions.
AO2
•
Reasonable ability to apply the skills of enterprise to the planning of a
project or activity.
•
Communication is reasonably suitable for the audience or purpose.
AO1
•
Reasonable knowledge of enterprise concepts and terminology.
AO3
•
Limited attempt to analyse or evaluate information before making
decisions.
AO2
•
Some ability to apply the skills of enterprise to the planning of a project or
activity.
•
Communication is of limited suitability for the audience or purpose.
AO1
•
Some knowledge of enterprise concepts and terminology.
AO3
•
Very little, if any, attempt to analyse or evaluate information before making
decisions.
AO2
•
Limited ability to apply the skills of enterprise to the planning of a project
or activity.
•
Communication is generally not suitable for the audience or purpose.
•
Limited knowledge of enterprise concepts and terminology.
AO1
15–18
11–14
5–10
1–4
3.2.1 Action Plan
For this part of the task, it is important that candidates include the methods they will use to monitor their
plan. The more detailed the Action Plan, the greater the opportunities for candidates to demonstrate the
necessary skills of application and analysis to allow access to all mark bands. This is particularly important
if the candidate decides to present evidence of ‘Implementing their plan’ for Task 3 or ‘Evaluation of the
success of the planning and implementation of the project’ as part of Task 4.
For example, a basic or incomplete Action Plan is only likely to be able to access mark band 1. A candidate
who has clearly identified the main tasks, and stated when and who will undertake each task and how they
will be monitored could access at least mark band 3 (assuming all other required elements of the task are
present). To access the highest mark bands, the assessor would expect candidates to produce a detailed
Action Plan. This will include appropriate timings and details of proposed methods of monitoring.
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It is important to note that candidates are only required to present evidence for one of the
following tasks. If candidates submit both, the assessor should assess all the evidence. The work
for the better task would contribute to their overall mark.
3.2.2 Financial planning
The Coursework Training Handbook (Part 1): Guidance booklet outlines the requirements for this option. In
summary, candidates need to provide three pieces of evidence:
1. A simple Income and Expenditure budget for the project or activity, showing the candidate’s own
financial estimates
2. A record of a presentation by the candidate, to a teacher or business person outlining their proposals for
financing the activity or project
3. Written evidence of the sources of finance the candidate considered.
For part 2, it is important to remind candidates that this cannot be a group presentation. Each candidate will
need to make a suitable financial presentation as an individual.
The Coursework Training Handbook (Part 1): Guidance booklet also provides an example of an Income and
Expenditure budget, and a template of a witness statement that candidates (and assessors) could use.
The Witness Statement must be signed by either the teacher or business person to whom the presentation
was made. The Witness Statement should include comments which outline the suitability of the
presentation for the intended audience. Simple comments such as ‘loan given’, or ‘well presented’ are not
appropriate as they do not provide sufficient detail as to the level of enterprise skills demonstrated.
Likewise, evidence of sources considered should be included as part of the presentation, for example, as a
slide or hand out. However if the candidate relies on a Witness Statement comment e.g. ‘explained options’
this cannot be accepted as evidence. The criteria clearly state that written evidence must be provided.
Failure to include all elements of this part of the task will restrict the candidates’ ability to access the higher
mark bands.
3.2.3 Planning marketing communications
Choosing this option requires candidates to submit evidence of the following:
•
Two examples of marketing communications, using different media, suitable for telling potential
customers about the project or activity. Evidence could include, for example, a poster, a leaflet, a
website plan or sponsorship materials
•
A Witness Statement of a presentation by the individual candidate, to a teacher or business person,
including the use of visual materials. The presentation should cover the candidate’s proposed methods
of marketing communications, together with the reasons for the candidate’s choices of communications
•
Written evidence of the candidate’s decision as to which one of their examples of marketing
communications the candidate believes should be used, together with an explanation of why they
believe that this method of marketing communications will be successful. The candidate should refer to
reaching the potential market, attracting and retaining customers.
It is important that the marketing communications selected would be appropriate for their activity or project.
Candidates must also include visual materials as part of their presentation to a teacher or business person.
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For the commentary, candidates should focus on why they think the communication could work. For Task 2,
candidates are not required to comment on whether the marketing communication method(s) chosen did or
did not work. This information would form part of the candidate’s evaluation for Task 4. If a candidate does
include an evaluation of the actual success of their marketing, these comments should be considered as
evidence to support Task 4, if appropriate.
Again, the failure to include all elements of this part of the task will restrict the candidate’s ability to
access the higher mark bands. For example work credited at mark bands 1 or 2 is likely to be incomplete.
There might be only one example of marketing communication (which may or may not be appropriate),
no evidence of a presentation or there is little or no relevant supporting commentary to support their final
choice.
Better candidates are likely to have included evidence for all parts of this task. If candidates have identified
two suitable methods of marketing communication, provided evidence of a suitable presentation, made
some attempt to explain why they have selected these methods and included some justification for their
final choice the work is likely to be at mark band 3 or above. The candidate might want to explain how the
method might attract customers or the relative costs of each method in relation to their expected budget.
When deciding which mark band to select, the assessor should consider the level of detail presented as
well as the quality of the explanations and judgement made. To access the highest Mark Band, candidates
will need to provide a detailed explanation and a thorough justification of the decisions made.
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3.2.4 Example of Task 2
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Comment
The candidate has presented evidence for the Action Plan as well as evidence for both Financial
Planning and Marketing Communication. In this case, all the material will be reviewed by the Assessor.
The candidate will be awarded the higher of the two marks for the financial planning and marketing
communication option to contribute to their final mark.
The Action Plan (page 26) identifies eight tasks that the candidates believes are necessary to complete
the project. However as the Assessor has indicated there is little or no attempt to analyse these
tasks. The candidate could have enhanced their Action Plan by breaking down these headings into
the component stages of each task and explaining the interim timings rather than just the completion
dates. Likewise, for the monitoring, it would be helpful if the candidate had expanded on what they
meant by ‘presentation data’ and ‘reports’. As presented, this Action Plan can only be considered at
mark band 1 or 2 standards.
For the second part of the task, the candidate seems to have selected to produce Marketing
Communication. However the candidate has only included one form of media – a leaflet. The leaflet
contains few details about the project, other than what it sells and contact details for the business. The
leaflet could have been enhanced by adding more details about what is being sold or why customers
should think about buying the goods from this enterprise. There is some supporting evidence to
justify their final choice of a leaflet (page 27). The candidate’s response could have been enhanced by
explaining why they believe there is a ‘high possibility that it will also work for my business.’
There is also little explanation as to why either of their chosen methods is suitable for the candidate’s
project. The candidate has listed points, such as ‘expensive’ which can only be considered knowledge
(AO1). To access the higher mark bands, the candidate could have tried to develop the points identified
to show why these points are factors that their enterprise would need to consider. This would have
enabled them to access AO2 (application) and AO3 (analysis). In addition, the candidate could have
expanded their evaluation to explain why they believe the poster was not a suitable option. The
candidate has not included a witness statement as evidence of the required presentation to support
the choices made. The level of detail in this part of the task, as presented, can only be assessed as
mark band one /two standard.
However, as part of Task 3, the candidate also presented evidence of Financial Planning – by including
a simple Income and Expenditure budget, sources and a Witness Statement to support their
presentation. The slides (pages 30–39) demonstrate that the communication was reasonably suitable
for the audience. This with the supporting comments in the Witness Statement indicates that the
candidate has shown a reasonable ability to apply the skills of enterprise.
This additional evidence, along with the Action Plan, is enough to award mark band 3. However the
analysis shown across the various Task 2 activities is limited so it is not possible to award a mark at the
higher end of the mark band. Therefore the candidate is awarded mark band 3 –12 marks
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3.3 Task 3 – Implementing the plan
For this task, the candidate must present two pieces of evidence. It is important to note that the activity or
project is expected to be real and should therefore have actually been run for the successful completion of
Task 3.
Candidates must carry out their project or activity and must submit:
1. a written record of carrying out the action plan produced in Task 2, including:
•
which tasks were carried out
•
The results of monitoring progress with tasks using the criteria identified in the Action Plan.
2. Evidence of preparing to negotiate at a meeting with another person or group of people, regarding an
aspect of planning the project or activity, or implementing the plans. The candidate must also provide a
written description of the situation in which they negotiated, and the outcome of the negotiation.
Candidates working on their own should describe how the plans for the project or activity were
implemented. Candidates working in a group should describe how they carried out their own role.
Each candidate will have to provide the necessary evidence of their own role in the planning and negotiation
situation. If the enterprise project is a group activity, it is important to ensure that each individual member
has the opportunity to demonstrate how they helped implement the Action Plan or planned their own
negotiation activity.
This can be a difficult task to assess. This is because the teacher will have to assess how well the
individual candidate has carried out the implementation and monitoring of their Action Plan and planned
their negotiation activity. The candidate will have to provide appropriate written evidence to support this
Task.
The Coursework Training Handbook (Part 1): Guidance booklet outlines the types of possible evidence that
candidates could include.
3.3.1 Assessment of criteria for Task 3
AO
Assessment guidelines for Task 3
AO2
•
Good ability to apply the skills of enterprise when implementing a plan.
•
Good ability to negotiate with others.
•
Reasonable ability to apply the skills of enterprise when implementing a
plan.
•
Reasonable ability to negotiate with others.
•
Limited ability to apply the skills of enterprise when implementing a plan.
•
Limited ability to negotiate with others.
AO2
AO2
Marks
6–7
3–5
1–2
3.3.2 Implementing the Action Plan
This activity will require candidates to present evidence about how well they have implemented their Action
Plan. Candidates will be assessed on their ability to apply the skills of enterprise.
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To complete this task, candidates must show that they have a record of activities undertaken, monitored
progress, identified problems and shown how these were resolved to support their final evaluation of the
success of the project and its implementation.
In order to demonstrate this, the Coursework Training Handbook (Part 1): Guidance booklet encourages
candidates to keep an individual log. It also suggests other possible sources of evidence that could be used
including a flow chart, diary and witness or participant statements. This can greatly assist candidates as the
more information they have the easier it will be to complete Task 3 (and Task 4). In addition, it could provide
the detailed evidence required to access the higher mark bands.
As highlighted in the guidance, the important point to remember is that:
‘Whatever format is selected, it must include all the actions or procedures carried out such as the
planning, the project or activity schedule and any revisions that were made.’
Candidates must include information on the following in their report:
•
their personal contributions
•
how any difficulties or disruptions were handled
•
how health, safety and security were implemented and sustained
•
whether or not the original plan was kept to
•
the results of monitoring of progress
Candidates should refer back to the Action Plan completed in Task 2 as they will need to present the results
of monitoring their progress against their identified criteria. Candidates will therefore have needed to identify
methods of monitoring in Task 2 to successfully complete this part of Task 3. This will provide them with a
set of measures against which to judge the success of the project.
A candidate whose evidence is brief or incomplete is likely to be awarded mark band 1. A common omission
is likely to be evidence of monitoring using the criteria identified in their Action Plan. In mark band 1, the
candidates are likely to have written simple descriptions of tasks undertaken. Better candidates will provide
more detailed descriptions of the tasks that they performed, to show that they have used some of the
skills of enterprise whilst implementing their plan. The skills do not need to be listed but the description of
work carried out will show that the candidate has applied their knowledge when implementing their plan.
To access level 3, the evidence presented will be detailed, clearly showing how the candidate implemented
and monitored their Action Plan.
3.3.3 Planning a negotiation
This task is divided into two parts. Firstly, candidates must present evidence of preparing to negotiate
at a meeting with another person or group, regarding an aspect of planning the project or activity, or
implementing the plans. This is not the same information that candidates might have presented for the
Financial Planning option in Task 2. For this task, the candidate must present evidence of preparing to
negotiate. In Task 2, the evidence requirements focus on the actual presentation to a business person.
The candidate must also provide a written description of the situation in which they negotiated, and
the outcome of the negotiation. However if the candidate relies on a Witness Statement comment e.g.
‘explained options’ this cannot be accepted as evidence. The criteria clearly states that written evidence
must be provided.
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The Coursework Training Handbook (Part 1): Guidance booklet provides examples of possible negotiation
opportunities, as well as a template that candidates could use to provide evidence of planning. Witness
Statements could also be used as supporting evidence of planning to negotiate.
Candidates should produce a written explanation which includes sufficient detail to be able for the teacher (and
moderators) to be able to assess their skills in negotiating with others. Topic 5 of the syllabus provides further
information about Planning for Negotiation.
Where the evidence presented is incomplete or brief it is likely to be awarded a mark in mark band 1. Better
candidates will have provided evidence that they are able to negotiate with others. To access mark band 3, the
evidence presented will be detailed to clearly show how the candidate planned their negotiation (as well as
providing detailed evidence for implementing their Action Plan.)
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3.3.4 Example of Task 3
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Comment
The candidate has used the Cambridge template to produce a Plan for Negotiation. This provides
details about why the candidate needs to carry out the negotiation, the evidence they intend to use
and the outcome of the negotiation. On page 50 of their slides, they have also included details of
the benefits and weaknesses of their proposal, as well as details of the information they intend to
use during the presentation. This shows the candidate has considered relevant issues as part of
their preparation, in accordance with the guidance outlined in Topic 5 of the syllabus. The work could
have been enhanced by including more detailed information such as to how the candidate planned to
overcome the potential weaknesses in their proposal, or why they needed this amount of money.
The candidate has also supported this evidence with a Witness Statement signed by the teacher
(page 29).The Witness Statement states that the candidate was ‘able to respond to questions’ and
tried to ‘show problem solving skills but limited’. All this shows that the candidate has clearly shown
a reasonable ability to apply the skills of enterprise when planning their negotiation, but there is
insufficient evidence to support a mark in band 3, which requires good application of skills.
The Action Plan is a copy of the material used for Task 2. The candidate has also included a brief
outline of the tasks they carried out. However, the focus of the explanations centre on how ‘simple’ or
‘difficult’ the tasks were rather than on what they did to carry out their role. Likewise, the monitoring is
limited as there is no indication of how success (or otherwise) was measured.
As presented this would merit a mark band 1. However, the Plan for Negotiation does include
sufficient evidence to place the work in mark band 2. The candidate is therefore awarded mark band
2 – 4 marks.
3.4 Task 4 – Evaluating the project or activity
For this task, candidates must assess the success of how the project or activity was implemented and the
outcome, not their own performance. It does not matter whether the project was a success or failure, or
whether they made a profit or a loss.
Candidates are being assessed on their ability to analyse and evaluate using evidence gathered through
the enterprise activity. This is an important distinction to be made to candidates as it is important that they
are as honest and critical as necessary regarding their project or activity.
For candidates working as a part of a group, it is likely that individual candidates will present different
views on the success of the project. This is not an issue as each candidate’s evidence should be assessed
individually against the stated assessment criteria.
Candidates must produce a written report of approximately 1000 words, as explained on page 27 of the
syllabus:
The report should include appropriate titles and sub-headings and should cover two of the following:
1. Evaluation of the financial success of the project or activity, with clear and reasoned recommendations
for improvement
2. An evaluation of the success of the marketing communication(s) used, with clear and reasoned
recommendations for improvement
3. An evaluation of the success of the internal communications used during the planning and
implementation of the project or activity, with clear and reasoned recommendations for improvement
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4. An evaluation of the success of the planning and implementation of the project, with clear and reasoned
recommendations for improvement.
It is important to note that candidates working alone will not be able to evaluate the use of internal
communications. They will therefore be limited in Task 4 to evaluation of two of the remaining three
elements; finance, marketing communications and planning and implementation of the project.
Candidates only have to include two of the four topic areas in their report. Candidates should be
discouraged from writing about all four topic areas. The assessment criteria for this Task focus on AO3 –
analysis and evaluation. It is therefore essential that candidates try to explain all the points that they make,
using the evidence they have collected to support any conclusions and recommendations that they make.
By discussing more than the required number of topics, this can result in the candidate’s report lacking the
necessary depth of analysis and evaluation required to access the higher mark bands.
A candidate whose evidence is brief or incomplete is likely to be awarded mark band 1 or 2. The candidates
are likely to have written simple descriptions of tasks undertaken, but attempted very little analysis of
points identified. The candidate will make a decision as to the success of the project and or the way it was
implemented. There will be an attempt to provide some evidence to support this view. The work might
not be presented as in a formal report format. For band 2, candidates will show some attempt to weigh up
either the success or failure of the enterprise with respect to the aspects chosen. There should be some
limited attempt to use evidence to justify the decision made but this is likely to be very brief. There may be
a recommendation for improvement but this will not be justified with evidence.
For mark band 3, candidates will have discussed both required elements, and the work will be presented
in a report format. The candidate will attempt to organise some evidence to show both the success and
failure of the enterprise with respect to the elements under discussion, however the discussion may be
unbalanced. There will be an attempt to use the evidence to draw a conclusion and make some attempt
(even if unsuccessful) at justifying recommendations for improvement.
For mark band 4, candidates will attempt to explain both the successful and unsuccessful aspects of
their enterprise. Evidence will be used to justify the points made. However one or more key points will
be missed. A recommendation for improvement will be made with some attempt to explain why this will
improve the enterprise. Candidates awarded mark band 5, will have prepared a detailed written report, using
a suitable layout. A range of evidence will be organised to make justified recommendations for improvement
in both areas discussed. The evidence will be used to show both the positive and negative aspects of the
areas under discussion.
3.4.1 Assessment criteria for Task 4
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AO
Assessment guidelines for Task 4
Marks
AO3
•
Excellent analysis and evaluation, with comprehensive use of evidence to
substantiate claims.
17–20
AO3
•
Good analysis and evaluation, with reasonable use of evidence to
substantiate claims.
13–16
AO3
•
Some analysis and evaluation, with reasonable use of evidence to
substantiate claims.
9–12
AO3
•
Limited analysis and evaluation, with reasonable use of evidence to
substantiate claims.
5–8
AO3
•
Very limited analysis and evaluation, with reasonable use of evidence to
substantiate claims.
1–4
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3.4.2 Example of Task 4
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Comment
The candidate has presented the work in a report format using appropriate titles and sub headings.
They have identified a number of valid issues, which focus on both successful and unsuccessful
aspects of their enterprise activity. The candidate has tried to develop and support all the points made,
with appropriate use of evidence. For example, in Paragraph 3 of the Finance Evaluation:
‘The most successful method, I believe was fundraising because it gave us a preview of how people
would relate to us selling food. It taught us we had to use pricing strategies in pricing the products and
make our food affordable to the consumers because it was….’
This section shows good analysis as the candidate has tried to explain the significance of their
findings, using evidence gathered to support the point being made. The candidate has adopted this
detailed approach throughout the Finance and Planning and Implementation section. The candidate has
not just stated issues, but has tried to explain the consequences of these actions. In some instances,
the analysis could be developed more, such as ‘we chose appropriate methods of finance because we
benefited greatly from them’. The candidate could have provided more evidence to explain how the
enterprise benefited greatly.
The conclusions made are consistent with the findings presented, and there are clear
recommendations made, which are mainly supported by the previous analysis. The work could again
be enhanced by including a greater range of supporting evidence. The candidate included the actual
income and expenditure for the enterprise but made no reference to it in their report. This would have
helped to substantiate the judgement made.
Overall this is a detailed report, presented in a suitable layout. The analysis and evaluation is clearly
supported using evidence gathered, and valid recommendations for both areas have been included.
Whilst more use of supporting evidence would have enhanced the work, there is sufficient evidence
of analysis and evaluation to place the candidate at the top of mark band 4. Hence the candidate is
awarded mark band 4–16 marks.
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Section 4: Accreditation
Section 4: Accreditation
Now that you have worked through the marked examples in Section 3 and have built up an understanding of
the assessment process, you are now prepared to undertake the accreditation task.
In this section you will find three examples of candidate work (A, B and C) for each of Tasks 1 – 4.
Work through each example drawing on the knowledge and guidance you have acquired from the Part 1
handbook and from Sections 1 – 3 of Part 2.
Copy the mark sheets located in the appendices of this handbook and fill in your marks and comments as
indicated. Please also copy and fill in the Coursework Assessor Accreditation Cover Sheet to allow us to
identify you.
Send all the mark sheets and the cover sheet to:
Cambridge IGCSE Accreditation Coordinator (EDM)
Cambridge International Examinations
1 Hills Road
Cambridge Assessment
CB1 2EU
UK
Do please save a copy of all forms submitted, for your own records.
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Appendices
Appendices
Appendix 1: Coursework Assessor Accreditation Cover Sheet
Appendix 2: Accreditation Mark Sheets
Appendix 3: Individual Candidate Record Card
Appendix 4: Coursework Assessment Summary Form
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Appendix 1: Coursework Assessor Accreditation Coversheet
Evidence for Cambridge IGCSE® Enterprise coursework assessor
accreditation Cover Sheet
Cambridge IGCSE Enterprise 0454
Please complete this form in BLOCK CAPITALS.
Centre number
Centre name
Teacher’s name
Contact email
Declaration of authenticity
I have read and understood the training materials and certify that the evidence
submitted with this form is my own original work.
Signed
Date
(DD/MM/YY)
Name
Return this form to
Cambridge IGCSE Accreditation Coordinator (EDM),
Cambridge International Examinations,
1 Hills Road,
Cambridge,
CB1 2EU,
UK.
Save a copy of all forms submitted, for your own records.
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Accreditation Mark Sheet
Task 1: Identifying a suitable project or activity *(max 10)
Script B
Comments justifying marks givenuidelines
Script C
Comments justifying marks given
Mark
Mark
Mark
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Script A
Comments justifying marks given
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Accreditation Mark Sheet (continued)
Task 2: Planning the project or activity *(max 23)
Script A
Comments justifying marks given
Script B
Comments justifying marks givenuidelines
Script C
Comments justifying marks given
Mark
Mark
Mark
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Accreditation Mark Sheet (continued)
Task 3: Implementing the plan *(max 7)
Script B
Comments justifying marks givenuidelines
Script C
Comments justifying marks given
Mark
Mark
Mark
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Script A
Comments justifying marks given
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Accreditation Mark Sheet (continued)
Task 4: Evaluating the project or activity *(max 20)
Script A
Comments justifying marks given
Script B
Comments justifying marks givenuidelines
Script C
Comments justifying marks given
Mark
Mark
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ENTERPRISE
Individual Candidate Record Card
Cambridge IGCSE
Please read the instructions printed overleaf and the General Coursework Regulations before completing this form.
Centre Number
Centre Name
June/November
Candidate Number
Candidate Name
Teaching Group/Set
2
0
Title of Coursework
Task 2:
Planning the project or
activity
Task 3:
Implementing the plan
Task 4:
Evaluating the project or
activity
TOTAL
*(max 10)
*(max 23)
*(max 7)
*(max 20)
*(max 60)
* Indicates mark to be
transferred to Coursework
Assessment Summary Form
Amount of scaling if relevant
Internally Moderated
Mark
*(max 60)
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Task 1:
Identifying a suitable project
or activity
Cambridge IGCSE Enterprise
1. Complete the information at the head of the form.
2. Mark the Coursework assignment for each candidate according to instructions given in the syllabus.
3. Enter marks and total marks in the appropriate spaces. Complete any other sections of the form required.
4. Ensure that the addition of marks is independently checked.
5. It is essential that the marks of candidates from different teaching groups within each Centre are moderated internally. This means
that the marks awarded to all candidates within a Centre must be brought to a common standard by the teacher responsible for co-ordinating
the internal assessment (i.e. the internal moderator), and a single valid and reliable set of marks should be produced which reflects the relative
attainment of all the candidates in the Coursework component at the Centre. The outcome of internal moderation, in terms of the number of marks
added to or subtracted from the initial total, must be clearly written in the box marked ‘Amount of scaling if relevant’. If no scaling is necessary,
please indicate by writing a zero in this box.
6. Transfer the marks to the Coursework Assessment Summary Form in accordance with the instructions given on that document.
7. Retain all Individual Candidate Record Cards and Coursework which will be required for external moderation. See also the instructions on the
Coursework Assessment Summary Form.
Note: These Record Cards are to be used by teachers only for students who have undertaken Coursework as part of their Cambridge IGCSE.
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INSTRUCTIONS FOR COMPLETING INDIVIDUAL CANDIDATE RECORD CARDS
ENTERPRISE
Coursework Assessment Summary Form
Cambridge IGCSE
Please read the instructions printed overleaf and the General Coursework Regulations before completing this form.
Centre Number
Candidate
Number
Centre Name
Candidate Name
June/November
Teaching
Task 1:
Task 2:
Task 3:
Task 4:
Group/
Identifying a Planning the Implementing Evaluating
Set
suitable project project or
the plan
the project or
or activity
activity
activity
(max 10)
(max 23)
(max 7)
(max 20)
0
Total Mark
Internally
Moderated
Mark
(max 60)
(max 60)
Signature
Date
Name of internal moderator
Signature
Date
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Name of teacher completing this form
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INSTRUCTIONS FOR COMPLETING COURSEWORK ASSESSMENT SUMMARY FORMS
1. Complete the information at the head of the form.
2. List the candidates in an order which will allow ease of transfer of information to a computer-printed Coursework mark sheet MS1 at a later stage
(i.e. in candidate index number order, where this is known; see item B.1 below). Show the teaching group or set for each candidate. The initials of the
teacher may be used to indicate group or set.
3. Transfer each candidate’s marks from his or her Individual Candidate Record Card to this form as follows:
(a) Where there are columns for individual skills or assignments, enter the marks initially awarded (i.e. before internal moderation took place).
(b) In the column headed ‘Total Mark’, enter the total mark awarded before internal moderation took place.
(c) In the column headed ‘Internally Moderated Mark’, enter the total mark awarded after internal moderation took place.
4. Both the teacher completing the form and the internal moderator (or moderators) should check the form and complete and sign the bottom portion.
B. PROCEDURES FOR EXTERNAL MODERATION
1. University of Cambridge International Examinations sends a computer-printed Coursework mark sheet MS1 to each Centre (in late March for the
June examination and in early October for the November examination) showing the names and index numbers of each candidate. Transfer the total
internally moderated mark for each candidate from the Coursework Assessment Summary Form to the computer-printed Coursework mark sheet
MS1.
2. The top copy of the computer-printed Coursework mark sheet MS1 must be despatched in the specially provided envelope to arrive as soon as
possible at Cambridge and by the deadlines in the Cambridge Administrative Guide available on our website.
3. Cambridge will select a list of candidates whose work is required for external moderation. As soon as this list is received, send the candidates’ work
with the corresponding Individual Candidate Record Cards, this summary form and the second copy of MS1 to Cambridge. Indicate the candidates
who are in the sample by means of an asterisk (*) against the candidates’ names overleaf.
4. Cambridge reserves the right to ask for further samples of Coursework.
5. Send, with the sample work, instructions given to candidates and information as to how internal moderation was carried out.
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A.
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Cambridge International Examinations
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