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UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS
International General Certificate of Secondary Education
0450/21
BUSINESS STUDIES
Paper 2
October/November 2010
INSERT
1 hour 45 minutes
READ THESE INSTRUCTIONS FIRST
This Insert contains the case study material.
Anything the candidate writes on this Insert will not be marked.
This document consists of 4 printed pages.
DC (CW/CGW) 16127/6
© UCLES 2010
[Turn over
2
The Dream Hotel
The Dream Hotel is owned by two brothers Jenn and Kiang. They set
up the hotel 5 years ago as a partnership. Each brother has a 50%
ownership.
MAIN CITY 5km
AIRPORT 5km
The net profits from the hotel had steadily increased until 2008 when
they reached $300 000. Jenn was concerned about the 2009 profits after
looking at the data in Appendix 1. He said ‘the best way to increase profits is to increase the number of
guests staying at the hotel’.
The hotel has 200 rooms but on average only 50% of them are occupied. Most of the guests are
business people who are travelling to meetings in the city and therefore stay 2–3 nights. The hotel
also has a leisure centre with a gymnasium and swimming pool that hotel guests can use. There is
a restaurant which is only used by hotel guests and also a car park. Hotel guests who are flying from
the nearby airport can leave their cars at the hotel while they are away and pay car parking fees to the
hotel.
75 people work at the hotel.
Appendix 1
A summary of the revenue and costs for The Dream Hotel for the year
ending 31st December 2009
Total costs = $1 800 000
The costs are from the following:
Total revenue = $2 000 000
This revenue comes from the following:
Car park
Leisure
centre
Hotel
rooms
10%
10%
25%
Restaurant 5%
50%
75%
10%
Restaurant
Hotel
rooms
© UCLES 2010
0450/21/INSERT/O/N/10
10%
Leisure
5%
centre
Car park
Hotel
fixed
costs
3
Appendix 2
The organisation structure of the Dream Hotel
(The numbers in the brackets are the number of staff in each job.)
HOTEL MANAGER (1)
RESTAURANT
MANAGER (1)
HOTEL ROOMS
MANAGER (1)
LEISURE CENTRE
MANAGER (1)
CAR PARK
MANAGER (1)
FINANCE
MANAGER (1)
ASSISTANT
RESTAURANT
MANAGER (1)
ASSISTANT
FINANCE
MANAGER (1)
ASSISTANT
LEISURE CENTRE
MANAGER (1)
ASSISTANT
CAR PARK
MANAGER (2)
CHEFS (4)
HOTEL
RECEPTIONISTS (5)
SUPERVISORS (4)
GARDENER (1)
ASSISTANT
CHEFS (2)
BAR STAFF (5)
ASSISTANT
SUPERVISORS (2)
ROOM
CLEANERS (16)
LEISURE CENTRE
RECEPTIONISTS (3)
KITCHEN
SUPERVISORS (5)
WEBSITE
DESIGNER (1)
WAITERS (10)
BAR STAFF (6)
© UCLES 2010
0450/21/INSERT/O/N/10
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Appendix 3
Competitor’s Website
luxury-hotel – Internet Explorer
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http://www.luxury-hotel.com
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Luxury-Hotel
Welcome to The Luxury Hotel
CLICK HERE
to receive the latest news & special offers
CHOOSE YOUR STAY
DESTINATION
DATE
RESERVATIONS
Welcome to The Luxury Hotel. The hotel is located near to the airport and offers conference facilities
for business meetings. We have modern presentation equipment for you to use for a professional
meeting.
Membership of the leisure centre is available to non-hotel guests. For a small monthly fee you can
use all the facilities at the hotel which include a swimming pool, gymnasium, sauna and jacuzzi.
An excellent high quality restaurant is also available to non-hotel guests. Enjoy celebrations from
weddings to birthdays in our luxury surroundings to make your celebrations extra special. Phone to
make a booking and leave the rest to us.
Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.
University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of
Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.
© UCLES 2010
0450/21/INSERT/O/N/10