1|Page Report By: Vikash Kandoi – vikash@dynamiclevels.com Page | 1 Indo Count Industries Limited Company Overview and Stock price ……………………………………….……3 Product Overview……………………………………………………………….….…..4 Global Presence………………………………………………………………………….7 Certificates……………………………….…………….……………………….….….…8 Companies Capabilities ……………………………..………….………….….…….8 Customers and brand partner…………………..…………….………….….….. 9 Industry outlook…………….…………………………………………….……..…..10 Competitive edge of ICIL and Future Outlook………..……………....…. 11 Capex Plan……………………………………..…………….……..……………....….13 Company Financials………………………………………………………………….14 Peer Comparison……………………………………………………………………….17 Share holding pattern………………………………………………………………..18 Investment Rationale………………………………………...………….......…....19 Page 2 Source: Company, www.dynamiclevels.com Company’s Overview and Stock Price Indo Count is a multibagger which has surged almost 265% from low of Rs. 243 made high of Rs. 1254 in last financial year 2015-2016. Stock is currently trading at Rs. 962. Stock has successfully increased share holders wealth in 1 year. Indo Count is one of the leaders in vertically integrated bedding in India. They have created greater efficiencies, hence provided more value for their clients by controlling all aspects of the supply chain, from spinning, to products and sales. Company has a vision to be one of the leading players in global Home Textile industry on the strengths of technology, experience and innovation. Company has a mission to be committed to provide all their customers desired quality, services and value for money through our technological and organizational strengths. Chart Hypothesis: Below is the 1 year weekly price chart of Indo Count, in which we can see that stock has gained momentum from 500 levels and currently trading at 950. Chart is showing immediate upward target of 1250 EXCHANGE SYMBOL Current Price * (Rs.) Face Value (Rs.) 52 Week High (Rs.) 52 Week Low (Rs.) Life Time high (Rs.) Life Time low (Rs.) Average Daily Movement Average Volume [20 days] 1 Month Return (%) P/E Ratio (x) Book Value Market Cap % of Promoter holding pledged Page 3 INDO COUNT 967.8 10 1254.00 (08-Feb-16) 447.00 (13-May-15) 1254.00 (08-Feb-16) 2.50 (13-Jul-01) 46.18 70040 -4.07 15.21 78.7 3538.18 (Cr) 0 Source: Company, www.dynamiclevels.com Product Overview 4 major Products: Bed Sheets Fashion Bedding Utility Bedding Institutional Bedding Bed Sheets The Perfect Sheet: Indo Count’s has brought revolution by their attention to detail and their dedicated to quality this has rewarded the company with reputation as the preeminent manufacturer. Company creates private label, licensed and their own premium brands. Their bed sheets come in a range of qualities starting from better to premium and are designed to meet the needs of their clients’ category and price point. The Perfect Feel and Fit: Continuous research and development has provided insights on what the key parameters of sheet buying decisions are for consumers. The feel of the sheet is the most important factor for consumers and we achieve perfect feel with their innovative weaving and processing technology. The second most important attribute in the sheet buying decision is the fit of the sheet. Company’s product development teams have created True Grip® fit technology to provide the perfect fit solution for consumers. Quality: They started by sourcing the best cotton from India and around the globe. Then they use state-of-the-art equipment to spin, weave, bleach, dye and print. Finishing and branding are also managed by their highly skilled workforce who is solely focused on bedding. The result is complete quality control across the entire process and increased value for all our stakeholders. Over the years Indo Count has received several global accolades and awards on product consistency and superior quality standards. We follow world-class standards in both our Spinning and Home Textile divisions. Page 4 Source: Company, www.dynamiclevels.com Fashion Bedding Indo Count is also a leading manufacturer of fashion bedding. Their collections include 1. Matching and complementary sheets 2. Comforters 3. Duvet covers 4. Quilts 5. Pillows 6. Shams 7. Skirts When consumers choose one of their collections, they have everything they need to create the perfect look, in the style they love. Creative Process: Indo count’s internal designers and brand teams is based in 1. India, 2. U.S. 3. Australia 4. England They work with their clients and partners to create brands that people love. They start with consumer surveys and market research to determine what consumers are looking for. Creative directors and product engineers brainstorm innovations that help their clients and retailers deliver superior quality products consumers are looking for. Product Development: Innovative weaves and processes allow them to continue to expand their product offering to meet consumer demand. They combine a range of finishes including 1. Yarn dyed 2. Printed 3. Embroidered 4. Embellished With a range of innovative benefits such as super soft, easy care and wrinkle free. Page 5 Source: Company, www.dynamiclevels.com Brand Development: Indo Count has the global experience and a reputation for bringing more value to its partners with the start-to-finish development of products and brands. From innovative development and design through to marketing and promotion, they have the experience to help with even the most demanding mandates and timelines. Utility Bedding Indo count focus creates more quality and value for their clients and consumers. They use the latest technologies to create a variety of products with the properties consumers are looking for – 1. Namely anti-static 2. Waterproof 3. Antimicrobial qualities That are supported by True Grip® technology, ensuring sleep accessories stay in place. Institutional Bedding Company is proud to provide bedding for 1. Renowned hotels 2. Resorts 3. Other institutions. They have a proven record providing institutional grade bedding that stands the test of time. They use more durable threads, weaving innovations and finishing processes to create bedding that continues to look inviting and ensure comfort. Quality Standards modern comfort and style with matching sheets, comforters, duvets, pillows and shams. The Pure Collection: For those looking for a return to nature, the Pure Collection is the breath of fresh air they’ve been longing for. Made from 100% organic cotton and free of all harmful chemicals, the collection’s back to basics, minimal designs and colors soothe the mind and quiet the soul. Revival: Company’s “Revival” Collection celebrates the spirit of vintage. It is where classic designs meet urban jungle – but with a warm modern touches. Enzyme and stone washed, this collection is incredibly soft. Haven: Haven is a line of top-quality sleep accessories created to fully protect your mattress while providing excellent breathability and comfort. It is where premium grade materials meet fine craftsmanship to create a truly superior sleep experience. They use the highest quality threads, weaving practices and finishing processes to create bedding that continues to look inviting, and feel soft, wash after wash. Company’s Brands Boutique Living The Pure Collection Revival Haven Boutique Living: Their Boutique Living Collection appeals to consumers who prefer the sophistication of boutique hotels over large chains. It is inspiring and adds a designer’s touch to any bedroom. The Boutique Living Collection provides complete Page 6 Source: Company, www.dynamiclevels.com Global Presence The Indo Count group of companies is purposefully located in every corner of the globe to better serve key markets in the U.S., Europe, Asia and Australia. Indo Count Global Inc. US Head Office & Showroom New York, NY Indo Count Global is a fully-owned subsidiary of Indo Count Industries Ltd and services North America. They are located within New York’s historic Textile Building placing them at the heart of the textile universe. As their Head Office in the U.S., their world-class design and development team is located there and always available to discuss new ideas and innovations with clients and partners. SERVICES Rendered by foreign entities • EDI-based replenishment services • E-Commerce fulfillment • Modern warehousing services • Supply chain management and inventory planning • Development and design team for latest market research and consumer insights US Distribution Center Charlotte, NC Indo Count Global’s US Distribution Center is ideally located in Charlotte, NC and provides Indo Count Clients and partners with fast and reliable replenishment. Maintaining the optimal inventory is a key success factor for their customers businesses and allows for improved cash flow and control. Indo Count UK Ltd. Manchester, United Kingdom Indo Count UK is a fully-owned subsidiary of Indo Count Industries Ltd and serves the UK and Europe. As their Head Office in Europe, they provide a full range of services. Indo Australia Pty Ltd. Victoria, Australia Indo Count Australia, a subsidiary of Indo Count Industries Ltd services Australia and the Far East. We provide a full range of services and our in-house design and development team is always available to discuss new ideas, innovations and trends with clients and partners. Page 7 Source: Company, www.dynamiclevels.com Certificates Companies Capabilities Spinning Indo Count produces 14,000 tons of combed cotton yarn per year. They source the best cotton from India and around the globe and use state-of-the-art equipment and processes in their three spinning plants. They have 80,016 spindles at Kolhapur Maharashtra 59,520 spindles at Gokul Shirgaon plant 20,496 at Pranavaditya Spinning Mills Ltd Weaving Indo Count’s weaving facilities are second to none and utilize air jet looms for wide width fabrics including sateen, yarn dyed and dobby textures. All their equipment is imported from the best manufacturers in the business. Processing All bleaching, dyeing, printing and finishing are completed using the latest technologies and processes at Kagal MIDC Plant, the first of its kind in the state of Maharashtra. Page 8 Cut-n-Sew Cut-n-sew factories are capable of producing sheet sets, mattress pads, pillow covers, duvet covers, comforters, quilts, cushion covers, and shams. They use the best automated equipment to provide consistent quality and time-bound deliveries. Source: Company, www.dynamiclevels.com Customers and Brand Partner Indo counts some of the most recognized retailer, hospitality and fashion brands in the world. Page 9 Source: Company, www.dynamiclevels.com Industry Outlook The global home textiles industry Textile Industry is expected to grow by 5% and sustain through 2017 Home linen is expected to grow nearly 21% of the total home textiles industry (by volume) India the world’s largest cotton producer Abundant cotton availability helps cap resource costs 63 per cent global market share Growing market for higher value home linen Widening home linen product mix Indian home textiles industry Indian textiles industry contributes ~14% of Index of Industrial Production (IIP) and for around 5% of GDP Textiles contribute around 13% of India’s export earnings Indian textiles market around US$110 billion Indian textile industry projected to five-fold in ten years (US$500 bn) India’s sectoral advantage Everyday India is creating skilled workers force Competitive cost structure is an added advantage for price determination India provide abundant raw cotton to the industry As this is a labour intensive industry Government provide favorable policies like cheap credit and capex subsidy to boost the economy Free trade ASEAN agreements to connect globally Abundant availability of raw material (cotton, synthetic yarn, wool, silk, jute) Page 10 Competitive advantage in people skills and production costs Source: Company, www.dynamiclevels.com Union Budget 2015-16 announced policy for integrated textile parks in India Growing global respect for Indian products; dependable modern long-term partner. Growing premium products demand Reason for bed linen market to be attractive Focus on capability and capacity Greater respect for small volume / short runs Extends the sector from thin-margin segments (yarn etc.) Represents value-addition Driven by enduring customer relationships (hence sustainable) Make-to-order Competitive edge of ICIL and Future Outlook Indo Count is the 3rd largest manufacturer/exporter of Bed Linen from India Indo count the 4th largest supplier of Bed Linen from across the globe into USA Indo Cunt is the 13th largest supplier of Home Textiles across the globe into USA. Company’s rank improved from 581 to 454 by Revenue among the listed companies in India. (Source: “Business Standard Magazine” BS 1000 Annual Magazine 2014, for the financial year ended 31st March, 2013) Company has also received Bronze Trophy from TEXPROCIL for the 3rd highest exporter of Bed Linen from India during the financial year 2013-14. Company has won export excellence Award in the “TOP Exporter- Non MSME- Trading House” category from The Federation of Indian Export Organisations, Western Region. Page 11 Source: Company, www.dynamiclevels.com The Company has expanded its capacity by 50% from 45 million meters to 68 million meters p.a. As a result, capacity of bed sheet too has increased from 12 million bed sheet per annum to 17 million bed sheet per annum. To penetrate deeper into the markets with flexible production and wider product mix, the Company has set up a UK subsidiary and have formed a joint venture with an Australian Home Textile supplier (established for the last 25 years). Compared to sheet sets, Utility bedding and Fashion bedding are expected to be generating improved margins. Company has been actively marketing its product through ECommerce route. In the year 2013-2014 the Company initiated B2C strategy through supplying to the dot com businesses of the major retailers for which a separate distribution center was established in US. Supplying to the professionally managed e-platforms like Amazon.com, Wayfair, overstock.com and other websites. Company has also promoted a brand called Color Sense with its e-commerce customers. Page 12 Source: Company, www.dynamiclevels.com Company’s Capex Plan Update on Phase 1 - Capex of Rs. 175 cr Capex of Rs. 175 cr: Increasing processing capacity from 68 mn meters/annum to 90 mn meters/annum Setting up a water effluent treatment plant Automation of cut-and-sew and warehousing As on 31st March 2016, amount capitalised was Rs. 110 cr towards setting up effluent treatment plant, new utilities, automated cut and sew and warehousing. The balance capitalisation for enhancing processing from 68mn meters/annum to 90mn meters/annum is progressing as per schedule and completed by Q3 FY17 Additional capex - Phase 2 The Board approved capital expenditure plan for Rs. 300 crores in Phase 2 The capital expenditure will be for upgrading existing spinning facilities, investment in additional weaving capacity (with specialized looms) and value added equipments for the delivery of fashion and utility bedding The above expansion will be completed by March 2018 Page 13 Source: Company, www.dynamiclevels.com Company Financials In Cr Net Sales/Income from operations March-16 March-15 March-14 Annual Annual Annual % Growth 2015-2016 2015-2014 26.61% 16.98% 24.19% 18.95% 8.30% 7.60% 31.08% 23.88% 2173.72 1716.89 1467.63 39.08 64.91 30.27 Total Income From Operations 2212.8 1781.80 1497.90 Increase/Decrease in Stocks -46.99 -62.76 -56.01 1092.48 1008.73 937.44 -- 0.62 8.87 Power And Fuel 70.76 69.69 66.23 Employees Cost 104.71 79.88 64.48 18.85 15.97 19.56 518.29 371.99 287.79 39.33% 29.26% 1758.10 1484.12 1328.36 18.46% 11.73% 454.70 297.68 169.54 52.75% 75.58% 54.91 65.02 49.89 -15.55% 30.33% 399.79 232.66 119.65 71.83% 94.45% -- -25.74 -- P/L Before Tax 399.79 206.92 119.65 93.21% 72.94% Tax 135.05 61.05 9.26 PAT 264.74 145.87 110.39 81.49% 32.14% -0.02 -0.21 -0.43 264.72 145.66 109.96 81.74% 32.47% 39.48 39.48 35.48 0.00% 11.27% 521.25 275.75 133.12 89.03% 107.14% 67.04 38.95 30.96 72.12% 25.81% -- 31.78 32.79 Other Operating Income Consumption of Raw Materials Purchase of Traded Goods Depreciation Other Expenses Total Expenditure Operating Profit Interest P/L Before Exceptional Items & Tax Exceptional Item Minority Interest Net Profit/(Loss) For the Period Equity Share Capital Reserves EPS (Rs.) [After Extraordinary items] Promoters & Promoter Group Shareholding Pledged Indo count Net sales have shown a continuous growth rose 26.61% in comparison to last year sales. However the total expenditure incurred by the company has not increased in that proportion. This means that company is enjoying better economies of scale. Interest cost for the company is decreasing. Company has shown huge jump in Net profit which is a good sign and confirms that company is growing. Page 14 Source: Company, www.dynamiclevels.com Page 15 Indo count has shown considerable amount of growth in its balance sheet in last 5 years. Long term debt has been decreasing for the company. Source: Company, www.dynamiclevels.com Peer Comparison Company is able to maintain its operating cash flow in a positive territory. Company is incurring capital expenditure in order to expand its business. Page 16 Source: Company, www.dynamiclevels.com Sl INSTRUMENT Price 1 2 3 4 5 6 7 INDO COUNT WELSPUN INDIA TRIDENT HIMATSINGKA KITEX VIP INDUSTRIES RUBY MILLS 964.00 98.05 52.70 237.80 446.00 119.70 408.00 Sl INSTRUMENT 1 2 3 4 5 6 7 INDO COUNT TRIDENT WELSPUN INDIA HIMATSINGKA KITEX RUBY MILLS VIP INDUSTRIES Sl INSTRUMENT 1M 3M 6M 1Y 1 2 3 4 5 6 7 RUBY MILLS HIMATSINGKA TRIDENT KITEX VIP INDUSTRIES WELSPUN INDIA INDO COUNT 32.97 20.09 4.49 1.09 4.62 8.31 -3.66 32.05 41.45 30.65 11.35 33.37 16.31 0.50 93.53 16.92 2.00 -37.06 28.92 32.76 5.38 34.34 199.48 130.11 -43.66 21.84 85.6 102.85 % % FII Pledged Holding 0 13.29 0 0.00 0 12.66 0 7.40 0 0.68 0 0.00 0 3.41 Name Current Ratio (x) Quick Ratio (x) Dividend Yield (%) Interest Coverage Ratio (x) Debt Equity Ratio (x) Return On Asset (%) Return On Equity (%) Page 17 Avg. Volume 70040 1405807 539135 349572 83378 545060 50664 Market Cap (Rs. in Cr) 3538 9881 2725 2290 2118 1663 686 Sl INSTRUMENT 1 2 3 4 5 6 7 INDO COUNT VIP INDUSTRIES KITEX HIMATSINGKA RUBY MILLS TRIDENT WELSPUN INDIA Debt Equity Ratio (X) 1.10 0.10 0.53 0.83 1.09 1.52 1.81 Int. Coverage Ratio (X) 4.82 62.48 9.51 2.59 6.69 3.38 4.84 P/E Ratio (X) 15 13 14 15 19 22 27 Movt Post Budget 55.45 51.25 26.93 25.71 25.55 17.95 16.62 Ratio 1.79 0.97 0 4.82 1.10 15.83 46.17 Source: Company, www.dynamiclevels.com Shareholding Pattern Shareholding Pattern 16-Mar Promoter and Promoter Group (%) 58.95 Indian 27.54 Foreign 31.41 Institutions (%) 14.98 FII 13.29 DII 1.69 Non Institutions (%) 26.07 Bodies Corporate NIL Others 26.07 Custodians NIL Total no. of shares (cr.) 3.95 es not any significant investment by FII and DII. Persons holding securities more than 1% of total number of shares under category Public Shareholding. Swastik Investment Corporation Indo Count Securities Limited Gayatri Devi Jain Shikha Mohit Jain Yarntex Exports Ltd Neha Singhvi Shivani Patodia Elm Park Fund Limited Bodies Corporate Amruit Promoters and Finance LLP Page 18 15-Dec 58.95 27.54 31.41 11.84 8.5 3.34 29.21 NIL 29.21 NIL 3.95 15-Sep 58.95 27.54 31.41 9.96 8.46 1.51 31.08 10.87 20.21 NIL 3.95 15-Jun 58.95 27.54 31.41 8.77 6.98 1.8 32.27 12.31 19.96 NIL 3.95 15-Mar 58.95 27.54 31.41 8.68 6.88 1.79 32.37 12.49 19.88 NIL 3.95 Category 16-Mar 15-Dec 15-Sep 15-Jun 15-Mar Promoters Promoters Promoters Promoters Promoters Promoters Promoters Non Promoters Non Promoters Non Promoters 31.41 15.73 3.39 2.66 1.17 1.15 1.10 6.88 6.21 1.51 31.41 15.73 3.39 2.66 1.17 1.15 1.10 6.88 10.32 1.51 31.41 15.73 3.39 2.66 1.17 1.15 1.10 6.88 1.51 NIL 31.41 15.73 3.39 2.66 1.17 1.15 1.10 6.88 1.51 NIL 31.41 15.73 3.39 2.66 1.17 1.15 1.10 NIL 1.51 NIL Source: Company, www.dynamiclevels.com Investment Rationale As on 31st March 2016, amount capitalised was Rs. 110 cr towards setting up effluent treatment plant, new utilities, automated cut and sew and warehousing. Indo Count is the 3rd largest manufacturer/exporter of Bed Linen from India Sales have gone up by 26.61% YoY and with the capex plan it should grow more. In spite of growing sale company has keep a check on its cost because of its efficient management. Operating profit margin of company is 20.92% vs 17.34% YoY Net profit margin of the company is at 12.18% vs 8.48% YoY We recommend BUY in Indo Count @ 900 with the target of 1150. Page 19 Source: Company, www.dynamiclevels.com Disclaimer: Research Disclaimer and Disclosure inter-alia as required under Securities and Exchange Board of India (Research Analysts) Regulations, 2014. Dynamic Equities Pvt. Ltd. is a member of National Stock Exchange of India Ltd. (NSEIL), Bombay Stock Exchange Ltd (BSE), Multi Stock Exchange of India Ltd (MCXSX) and also a depository participant with National Securities Depository Ltd (NSDL) and Central Depository Services Ltd.(CDSL). 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Dynamic may have proprietary long/short position in the above mentioned scrip(s) and therefore may be considered as interested. The views provided herein are general in nature and does not consider risk appetite or investment objective of particular investor; readers are requested to take independent professional advice before investing. This should not be construed as invitation or solicitation to do business with Dynamic. Dynamic Equities Pvt. Ltd. are also engaged in Proprietary Trading apart from Client Business. https://www.dynamiclevels.com/en/disclaimer Page 20 Source: Company, www.dynamiclevels.com