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K106/</A1=6;!Q505!05<0?/659!7032!43Q50!9/@/;/3=!?=950:019?165!<3?0;5;! 3775059!LP!685!>5A10625=6!37!>5;/:=!1=9!+?21=!,=@/03=25=6!16!)05:3=!%6165! Z=/@50;/6PH!!&85!7/0;6!68/0655=!6816!;/:=59!?A!1=9!<32A45659!685!/=650@/5Q! A106/</A1659H!!";!;61659!L57305D!-!5JA5<659!6816!68/0655=!/=650@/5Q;!Q3?49!L5! ;?77/</5=6!63!:16850!5=3?:8!/=730216/3=!730!2P!;6?9PD!1;!059?=91=<P!/=!7/=9/=:;! Q505!1<8/5@59!17650!68/;!=?2L50!37!/=650@/5Q;H!! "44!A106/</A1=6;!Q505!752145!undergraduate students majoring in design or merchandising management at a university in the Pacific Northwest. They ranged from 18 to 28 years in age and spent $400 to $2,400 on clothing annually. Appendix 4 provides biographical sketches of each participant.! ) D"&%/.$,%)/$)(&0#,)0*$"/)!0#/.+.!0,/%R)*0+Q7#$",6)) "6!685!L5:/==/=:!37!685!/=650@/5QD!R?5;6/3=;!Q505!1;S59!63!4510=!1L3?6!51<8! 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L/0.,%H!%61/=/=:!3=!:1025=6;!Q1;!685!;/J68!051;3=!;?LU5<6;!</659!730!=36!Q510/=:! 685/0!71;6!71;8/3=!<4368/=:!1=P!43=:50H!%61/=;!<125!7032!@10/3?;!;3?0<5;N!6803?:8! <105!fQ1;8/=:gD!6803?:8!Q510!f;A/44/=:gD!1=9!6803?:8!;6301:5!f?=S=3Q=!<1?;5gH! )4/@/1!;1/9!850!:1025=6!Q1;!;3!;61/=59!1=9!349!6816!;85!9/9=T6!5@5=!7554!:339! 93=16/=:!/6H!%85!;1/9D!! ! bc! ! &8/;!/;!3=5!6816!-!Q3?49=T6!7554!0/:86!4/S5!:/@/=:!63!;3253=5!L5<1?;5!/6T;!4/S5! ;61/=59!1=9!;6?77D!L?6D!1=9!4/S5!7144/=:!1A106H!%3D!-T44!5/6850!60P!63!7/J!/6D!4/S5!7/J! 68/;!;6?77!1=9!7/=9!6/25!63!93!6816!30!-T44!U?;6!6803Q!/6!3?6H! !%61/=;!;55259!4/S5!1!;3?0<5!37!52L1001;;25=6!730!685!;?LU5<6;D!1=9!<1?;5!730! 9/;A3;14!37!685!:1025=6;H!! Z&,&#0()W"0(./8)+$5!(0.,/%H!M5=5014!R?14/6P!71/4?05;!Q505!683;5!4/;659!6816!9/9=T6! 7/6!/=63!1!;A5</7/<!<165:30PH!&85P!01=:59!7032!A106;!7144/=:!377!63!;512!9/;6306/3=!63! :5=5014!9/;;16/;71<6/3=!Q/68!83Q!685!:1025=6!433S59H!>1=/5445!25=6/3=59!83Q!850! ;8/06!=3!43=:50!819!;601/:86!;512;H!%85!;1/9D!i&8505!/;!;325!1Q5;325!;512! 9/;6306/3=!68505jH!^/2L504P!81;!;3!21=P!/;;?5;!Q/68!:5=5014!R?14/6P!Q/68!1!63A!6816! ;85!819!;63AA59!Q510/=:!/6!016850!681=!7/J/=:!/6H!%85!;61659!iYeah, it looks like the belt is definitely coming apart at the grommets and I can definitely feel the buttons, like they are down to a string. And I never sew buttons… oh and it’s missing a button”. ! E.((.,7J!&85!;/J68!R?14/6P!/;;?5D!A/44/=:D!;83Q59!?A!17650!685!:1025=6;!Q505!Q30=! 1=9!<1059!730H!,4/]1L568!433S59!3@50!1!;8/06!;85!819!L03?:86!1=9!;1/9D!i-!<1=!;55!6816! /6!81;!6816!7?]]P!Q8/65!3=!/6!_!=3Q!6816!-!12!433S/=:!16!/6D!/6!81;!1!436!2305!7?]]P! 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Q1;!;325Q816!<?65D!;3!-!2/:86!1;!Q544!U?;6!:56!/6H! ! !>1=/5445!95;<0/L59!850!;60?::45!63!Q510!1!;8306!;455@59!L?6!@50P!45=:68P!@5;6H!%85! ;1/9D!i-6T;!05144P!43=:D!1<6?144PH!-!<1=T6!Q510!/6!Q/68!1=P!U1<S56;!L5<1?;5!/6!:35;!3?6! ?=950=5168!685!U1<S56;H!%3!6816!/;!3=5!37!685!051;3=;!-!;63AA59!Q510/=:!/6!L5<1?;5!/6! U?;6!433S59!;/44PjH!! Z&,&#0()'./).%%"&;H!&85!68/09!<165:30P!37!7/6!/;;?5;!/;!6816!37!:5=5014!7/6H!!Y85=! 95;<0/L/=:!7/6!/;;?5;D!6502;!6816!9/9!=36!2/0030!i633!;2144j!30!i633!410:5j!Q505!?;59H!! *30!5J12A45D!%1018!L3?:86!1!01<50L1<S!61=S!63A!L5<1?;5!;85!4/S59!685!95;/:=D! 95;A/65!=36!4/S/=:!685!7/6!37!685!;8/06H!%85!3=4P!Q305!/6!6Q/<5!L57305!;85!0514/]59D!i-6T;! 633!L43<SP!_!B?;6!=36!R?/65!685!0/:86!;/]5jH! ! ) ! cC! ! P&0,.,7)C$,'(.+/) &85!68/09!051;3=!A106/</A1=6;!</659!730!Q8P!685P!=3!43=:50!Q510!71;6!71;8/3=! <4368/=:!/;!6816!685!:1025=6!/;!=36!/=N4/=5!Q/68!<?005=6!/95=6/6/5;H!&1L45!`!9/;A41P;! 685!68055!051;3=;!A106/</A1=6;!;63AA59!Q510/=:!:1025=6;!9?5!63!685!<3=74/<6! L56Q55=!685!/95=6/6/5;!685P!Q/;8!63!<322?=/<165!1=9!251=/=:!8549!LP!685! :1025=6;D!1;!Q544!1;!685!A50<5=61:5!6816!051;3=!Q1;!</659H!-6!14;3!:/@5;! 05A05;5=616/@5!R?365;!730!51<8!37!685!051;3=;!730!=3!43=:50!Q510/=:!685!:1025=6;H!! ! "#$%&'%!()*+#,-%! ./-#0!1&2!3&!4&'5#2! 6#$2/'5!7$28#'-! %6P45!<81=:5!730!685! Q51050! ()*+#,-%<!=)&-#%!>?#8@A/:B/'5! "#$%&'%!1&2!3&!4&'5#2!6#$2/'5! 7$28#'-!! ChV`bu!cCHFn! i-!68/=S!/6!Q1;!S/=9!37!3=5!37!683;5! ! 68/=:;!6816!-!A?6!3=!1=9!-!Q1;!U?;6!4/S5D! =??8D!=36!25D!61S5!/6!377Dj!f)4/@/1gX!i"=9! /6!/;!=36!05144P!2P!;6P45H!-!4/S5!743014D!-! 4/S5!2305!<3430D!30!4/S5!;3256/25;!A41/=D! L?6!68/;!/;!633D!S/=9!37!4/S5!<8?=SPH!-6!/;! =36!05144P!2P!L1:!1=P2305Dj!f"21=91gH!! “I bought it and I didn’t know if I liked it M1025=6!=5@50!/=!4/=5! `V`bu!cHen! or not. I think after wearing it for a few Q/68!Q51050T;!/95=6/6P! hours I decided I didn’t like it and took it off and I didn’t ever put it back on. I think it was a little too… too much for me,” (Naomi) M1025=6!=36!/=!4/=5! `V`bu!cHe!n! i^/=9!37!P3?=:!1=9!<8/49/;8!1423;6H!.P! Q/68!Q51050T;!1:5! :01=921!;1/9!-!433S59!4/S5!-!Q1;!65=! P510;!349Dj!f^544PgX!i-!68/=S!U?;6!685!4/6645! 70?/6;!3=!P3?0!655!;8/06!Q/68!685!<?65! 4/6645!95;/:=;D!-!U?;6!:05Q!3?6!37!/6H!-6!:36! 349H!Z2D!P518D!/6!433S;!2305!S/99/;8Dj! f./<85445g! &1L45!Ì!.51=/=:!(3=74/<6!-;;?5;!O519/=:!63!685!>/;?;5!37!*1;6!*1;8/3=!M1025=6;D!! K50<5=61:5;!37!,1<8D!1=9!'5A05;5=616/@5!W?365;! ! ! 9#2,#'-$5#!&:! ;#'-/&'%! c`! ! E&#%$,0()%/8(&)+30,7&H!&85!23;6!<3223=!051;3=!685!;?LU5<6;!</659!730!=3!43=:50! 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S/=9!37!95</959!6816!-!819!:03Q=!3?6!37!6852H!&85P!S/=9!37!U?;6!93=T6!1AA514!63!2P! 71;8/3=!;5=;5!1=P2305H!H!H!H!-!12!U?;6!S/=9!37!3@50!6852jH!! Z0#5&,/),&4&#).,)(.,&)2./3)2&0#&#R%).6&,/./8J!&85!;5<3=9!051;3=!;?LU5<6;! 25=6/3=59!730!=3!43=:50!Q510/=:!685/0!71;6!71;8/3=!<4368/=:!/;!L5<1?;5!685P!=5@50! 7546!685!:1025=6!7/6!/=63!685/0!A50;3=14!;6P45H!&8/;!?;?144P!819!63!93!Q/68!1=! ! ce! ! ?=A41==59!A?0<81;5!37!1!605=9P!:1025=6H!-=!#132/T;!<1;5D!685!/652!Q1;!1!655!;8/06! 6816!<125!Q/68!1!;5Q59!3=!=5<S41<5H!%85!;1/9D!! I bought it and I didn’t know if I liked it or not. I think after wearing it for a few hours I decided I didn’t like it and took it off and I didn’t ever put it back on. I think it was a little too… too much for me. She decided that she didn’t like the “style of it”. Z0#5&,/),$/).,)(.,&)2./3)2&0#&#R%)07&H!&85!68/09!251=/=:!<3=74/<6!25=6/3=59! Q1;!0541659!63!1:5H!!-=!;325!<1;5;D!A106/</A1=6;!7546!6816!685/0!<43685;!Q1;!633!P3?=:! 730!685/0!<?005=6!;61:5!/=!4/75H!./<85445!9/;A41P59!1!;8/06!6816!;85!05144P!4/S59!685! ;6P4/=:!37D!L?6!7546!6816!685!A16650=!Q1;!633!P3?=:!1=9!/2216?05H!%85!;1/9D!i-!68/=S! U?;6!685!4/6645!70?/6;!3=!P3?0!655!;8/06!Q/68!685!<?65!4/6645!95;/:=;D!-!U?;6!:05Q!3?6!37!/6H! -6!:36!349H!Z2D!P518D!/6!433S;!2305!S/99/;8jH!^544P!614S59!1L3?6!1!A?0A45!A41/9! ;?=905;;!6816!;85!L3?:86!Q85=!;85!Q1;!/=!8/:8!;<8334H!%85!;1/9!/7!;85!Q505!63!Q510! /6!=3QD!;85!Q3?49!7554!iS/=9!37!P3?=:!1=9!<8/49/;8!1423;6H!.P!:01=921!;1/9!-!433S59! 4/S5!-!Q1;!65=!P510;!349jH!-6!;552;!=16?014!6816!685!601=;/6/3=!7032!8/:8!;<8334!63! <3445:5!Q3?49!451@5!<5061/=!/652;!7554/=:!4/S5!A106!37!685!A1;6H!! H$#&6$5) !&85!451;6!<3223=D!14683?:8!;6/44!705R?5=6!051;3=!</659!730!=3!43=:50!Q510/=:! 71;6!71;8/3=!<4368/=:!Q1;!L305932D!Q/68!Cc!</616/3=;!6803?:83?6!685!GC!/=650@/5Q;H! &1L45!C!L543Q!9/;A41P;!685!6Q3!051;3=;!A106/</A1=6;!;63AA59!Q510/=:!:1025=6;!9?5! 63!L305932D!1;!Q544!1;!685!A50<5=61:5!6816!051;3=!Q1;!</659H!-6!14;3!:/@5;! 05A05;5=616/@5!R?365;!730!L368!051;3=;!A106/</A1=6;!=3!43=:50!Q305!685!:1025=6;H! ! ca! ! ! "#$%&'%!()*+#,-%! ./-#0!1&2!3&!4&'5#2! 6#$2/'5!7$28#'-! O3;6!/=6505;6!/=!685! :1025=6! 9#2,#'-$5#!&:! ;#'-/&'%! ()*+#,-%<!=)&-#%!>?#8@A/:B/'5! "#$%&'%!1&2!3&!4&'5#2!6#$2/'5! 7$28#'-!! CaVCcu!h`Hbn! i-!U?;6!9/9=T6!7554!4/S5!9514/=:!Q/68!/6! 1=P2305!-!:?5;;_!-6!Q1;!U?;6!Q8165@50Dj! f./<85445gX!i-6!/;!=36!4/S5!-!Q3?49!7554! 1Q7?4D!/6!/;!U?;6!=36!;32568/=:!6816!-! 05144P!7554!4/S5!-!=559!1=P2305Dj!f%1018g!! *30:36!1L3?6!685! EVCcu!eHC!n! i-!5/6850!U?;6!730:36!1L3?6!/6!30!23@59! :1025=6! 3=!7032!68/;!433SH!K03L1L4P!:36!36850! <43685;!6816!-!Q1;!2305!/=!43@5!Q/68H! q518!U?;6!S/=9!37!3=5!37!683;5!A?6!1Q1P! 1=9!=36!5@50!68/=S!1L3?6!1:1/=Dj! f./<85445g! &1L45!eI!$305932!-;;?5;!O519/=:!63!685!>/;?;5!37!*1;6!*1;8/3=!M1025=6;D!! K50<5=61:5;!37!,1<8D!1=9!'5A05;5=616/@5!W?365;! ) \$%/)B,/&#&%/).,)Z0#5&,/) !!!!!!!!&85!23;6!<3223=!051;3=!;?LU5<6;!:1@5!730!=3!43=:50!Q510/=:!685/0!:1025=6;! 9?5!63!L305932!Q1;!6816!685P!;/2A4P!43;6!/=6505;6!/=!685!:1025=6H!&85P!Q505!901Q=! 63!/6!Q85=!685P!7/0;6!819!/6D!L?6!685P!9/9=T6!5@50!7554!4/S5!Q510/=:!/6!1=P2305H!Y85=! 1;S59!83Q!;85!Q3?49!7554!Q510/=:!1!;8/06D!./<85445!05;A3=959D!i2aybe just like EHHHHH, it just wasn’t as like cool I guess as when I first bought it, I definitely haven’t worn it in a very long time”. Kimberly described herself as having a large, eclectic collection of clothing. 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O,&&,'!)*!-#*)'.,>!()#%,#&! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! GCh! ! ! [UNIVERSITY/ DEPARTMENT LETTERHEAD] INFORMED CONSENT FORM Project Title: An examination of factors that perpetuate fast fashion and consumer feelings regarding fast fashion Principal Investigator: Dr. Hsiou-Lien Chen Student Researcher: Miriam Collett Version Date: 11-21-2010 1. WHAT IS THE PURPOSE OF THIS FORM? This form contains information you will need to help you decide whether to be in this study or not. Please read the form carefully and ask the study team member(s) questions about anything that is not clear. ! 2. WHY IS THIS STUDY BEING DONE? ! G`F! ! The purpose of this study is to look at five fast fashion clothing items you no longer wear and discover what issues led to you no longer wearing these items. I also want to discover what feelings you have about not being able to wear this clothing any longer. Up to fourteen people will be invited to take part in this study. 3. WHY AM I BEING INVITED TO TAKE PART IN THIS STUDY? You are being invited to take part in this study because you are enrolled in DHE 255 Winter term 2011. Your instructor has agreed to let us recruit study participants from her class. We are interested in learning about how you feel about the fast fashion clothing items you no longer wear. As a college student, you are likely to have purchased and worn fashion- oriented clothing. 4. WHAT WILL HAPPEN IF I TAKE PART IN THIS RESEARCH STUDY? -7!P3?!A106/</A165D!685!;6?9P!1<6/@/6/5;!/=<4?95!1=!/=650@/5QH!>?0/=:!685!/=650@/5QD!-! f./0/12!(344566g!Q/44!1;S!P3?!63!;83Q!25!7/@5!A/5<5;!37!<4368/=:!6816!P3?!81@5!Q30=! /=!685!A1;6!L?6!=3!43=:50!Q510H!-!Q/44!81@5!P3?!6544!25!1L3?6!51<8!<4368/=:!/652!1=9! 5JA41/=!Q8P!P3?!=3!43=:50!Q510!685;5!/652;!1=9!Q816D!/7!1=PD!7554/=:;!P3?!81@5! 1L3?6!=36!L5/=:!1L45!63!Q510!685;5!/652;!1=P!43=:50H!-!Q/44!L5!05<309/=:!1=9!61S/=:! =365;!9?0/=:!685!/=650@/5QH!-!Q/44!?;5!685;5!=365;!1=9!1?9/3!05<309/=:;!63!100/@5!16! ! G`G! ! <3=<4?;/3=;!1L3?6!2P!05;510<8!63A/<H!)=4P!>0H!(85=!1=9!-!Q/44!81@5!1<<5;;!63!685;5! =365;H!! Study duration: The interview will begin if and when you sign the consent form. WE expect that the interview will last for one to two hours. I will set up an appointment that is convenient for you and I will ask you to come to an empty Milam Hall conference room to interview you. I will schedule a short telephone follow up interview with you to ensure accuracy in my interpretations and conclusions. Recordings and photographs: I will be audio recording the interviews to ensure that my interviews are transcribed verbatim. I will also take photographs of each of the clothing items. I will not take pictures of you, the participant. The audio recording is a requirement of my study, so if you do not wish to have me record the interview, you should not enroll in the study. ______I agree to be {audio recorded and photographed}. Initials ______I do not agree to be {audio recorded and photographed}. Initials ! GÈ! ! Significant new findings: My thesis research is an exploratory study that will help find reasons consumers stop wearing fast fashion garments and their feelings about no longer being able to wear these items. There is presently no research about this topic, so my study will expand the body of research about why consumers discontinue wearing fast fashion garments. Storage and Future use of data or samples: All hand-written notes taken during the interview will be stored in a locked file cabinet in our offices and ultimately transferred to our private password protected computer. We will assign you a pseudo name, so nothing you say in your interview can be traced back to you. After the notes have been transferred to our computers, we will then shred all hand-written notes. Also, after this project is completed, we will delete all computer files containing notes taken during the interview; we anticipate that the project will be completes by March 18, 2011. The consent form you sign will be stored in a file cabinet in Dr. Chen’s private office. Study Results: A copy of the final results will be available to you upon request. If you want a copy of the results, contact Dr. Chen at hsiou-lien.chen@oregonstate.edu 5. WHAT ARE THE RISKS AND POSSIBLE DISCOMFORTS OF THIS STUDY? There are no foreseeable risks associated with participating in this study. 6. WHAT ARE THE BENEFITS OF THIS STUDY? ! G`C! ! There are no foreseeable benefits associated with participating in the study. This study is not designed to benefit you directly. 7. WILL I BE PAID FOR BEING IN THIS STUDY? You will not be paid for being in this research study. However, if you choose to be a part of the study, you will receive ten extra credit points in your DHE 255 class. If, after reading this form, you decide not to participate, you will still receive the ten extra credit points. Also, if you sign the form and then decide not to participate after the interview has started, you can stop participating and will still receive the ten extra credit points. 9. WHO WILL SEE THE INFORMATION I GIVE? The information you provide during this research study will be kept confidential to the extent permitted by law. Research records will be stored securely and only researchers will have access to the records. Federal regulatory agencies and the Oregon State University Institutional Review Board (a committee that reviews and approves research studies) may inspect and copy records pertaining to this research. Some of these records could contain information that personally identifies you. If the results of this project are published your identity will not be made public. ! G``! ! To help ensure confidentiality, we will use pseudo names in the interview notes so your answers will be kept confidential. We will lock up all interview notes in a filing cabinet in our locked offices. We will transcribe and store all interview notes on our personal password protected computers and will shred all written notes. Furthermore, we will delete all computer files that contain interview notes after the final research report is written. 9. WHAT OTHER CHOICES DO I HAVE IF I DO NOT TAKE PART IN THIS STUDY? Your DHE 255 instructor has provided you with an alternate ten point extra credit assignment if you do not choose to be a part of this study. Participation in this study is voluntary. If you decide to participate, you are free to withdraw at any time without penalty. You will not be treated differently if you decide to stop taking part in the study. If you choose to withdraw from this project before it ends, we will destroy all notes taken during the interview. Furthermore, we will not use any information collected during your interview in our final report. 10. WHO DO I CONTACT IF I HAVE QUESTIONS? If you have any questions about this research project, please contact: Dr. Hsiou-Lien Chen ! Gè! ! 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