of
CDATA 2001 – FULL GIS
Explore ways of getting more from your investment in CDATA
2001 – Full GIS. Through the use of analysis tools and modeling
techniques, you can better solve business problems and enhance
the depth of research possibilities with demographic data.
Pinpoint Customer Demand
Where are your customers?
Where are you service outlets?
Take your demographic analysis
further
by
locating
your
customers,
service
outlets,
depots, even competitors on a
map, using MapInfo MapMarker.
MapMarker
uses
MapInfo
geocoding technology that will
interpret
street
address
information into locations on a
map.
Use route creation
tools to identify time
and
distance
on
specific routes, which
in turn can be used to
project
distribution
costs
or
resource
requirements.
Get in the Know
Once you have geocoded your
business information you can
begin to ask a whole range of
new questions in CDATA 2001 –
Full GIS. Profile your customers
using
your
favourite
demographic themes from the
‘2001 Census’ and determine
where they coincide with the
location of your customers or service outlets. Are
there any trends that tell you more about these
locations? Are there other regions across Australia
that have similar demographics to your best sales
territories?
Research your market.
Understand
the
geographical forces at
play. Put CDATA 2001
into overdrive with the
catchment
analysis
power
of
MapInfo
Drivetime.
Or, give
CDATA 2001 a new
dimension in customer
analysis
with
the
geocoding prowess of
MapInfo MapMarker.
Better still; reach analytical nirvana with a
combination of both! Imagine the power of being
able to map your customers and business outlets,
and perform catchments analysis around those
business outlets.
Define the Bounds of Your Business
Need to Find Out More?
What is the reach of your service outlets? How much
time do your customers spend traveling to your
outlets?
How many customers. live within 10
minutes driving distance of your retail outlets?
If you would like to learn more then make sure you
follow the link below to register for our live MapInfo
online seminar on the topic (Click on the CDATA logo
on the bottom right of the page). This seminar will
review the technology above and demonstrate how
you can do more with your CDATA 2001 investment.
MapInfo Drivetime enables a user to enhance
demographic analysis by integrating drive time based
catchment analysis. Profile the income, age groups,
and employment status within defined drive time
catchment areas around a service outlet - like a
shopping centre or community support centre.
Go to
http://www.mapinfo.com.au
Or contact your MapInfo representative for more
information at any time. Or call 1800 351 576.