Stakeholder Mapping
Step 1 – Identify your main Stakeholders
(Think of anyone, who is affected by the change initiative, has influence or power over
it, or has an interest in its successful or unsuccessful conclusion)
 Identify by name / group
Step 2 – Understand Stakeholder needs
To what extent can they influence the success of the change initiative?
To what extent are they interested in the change initiative?
Plot each stakeholder on the full size grid on last page
Differentiate supporters and detractors
High
Keep
satisfied
Manage
closely
Low
Monitor
(minimum effort)
Keep
informed
POWER




Low
High
Also consider:
 What are their financial or emotional interests in the change initiative?
 Information needs - what do they need to know and why?
Interest
 What is their current opinion of the change initiative? Is this based on an accurate
assessment?
 Who else may influence their opinions?
 Who do they influence?
 What motivates them in the workplace?
 What do you need to do to win their support?
 How could you manage their opposition?
Step 3 - Develop a Stakeholder Plan - what do I want from this Stakeholder and
how can I achieve this?
Identify what you need from this Stakeholder:
 To understand their needs/interests?
 Get their ideas/input?
 Gain their support/resources?
 Gain approval?
 Gain recognition?
Then consider - how can I best achieve this?
o Actions
o Messages
Step 4 – Deliver the Stakeholder Plan
Step 5 – Get Feedback and Review as you go

How will you review the progress and success of your Stakeholder Plan?
Stakeholder Map
LOW
HIGH
POWER
LOW
INTEREST
HIGH