SAE International 2010 World Congress to Focus on 'Ecollaboration'

SAE International 2010 World
Congress to Focus on 'Ecollaboration'
DETROIT, Nov. 16 /PRNewswire-USNewswire/ -- The SAE 2010 World Congress will be reengineered with a
sharper focus on technical and innovative content when it convenes April 13-15, 2010, at Cobo Center in
Detroit. Host Company for the event is Ford Motor Company and the Tier One Strategic Partner is Magna
International Inc.
The SAE World Congress will transform from a large convention format to one that concentrates on a valueadded technical program, an improved session schedule, and additional keynote presentations by subject
matter experts and authors.
The theme of the SAE 2010 World Congress is Ecollaboration: Engage, Exchange, Excel, which is the
concept of overcoming economic and environmental challenges with innovative solutions achieved through
"Collaboration is the answer," said Paul Mascarenas, vice president of Engineering Global Product
Development for Ford and general chairman of the SAE 2010 World Congress. "The SAE 2010 World
Congress is the catalyst to initiate this collaboration."
Along with the new technical program, the new SAE World Congress format will include:
More time during technical sessions for attendee-driven Q&A with presenters;
Technology focused lounges that will be open throughout the World Congress for informal
gatherings. Those focus areas include:
o Safety and testing
o Powertrain fuels, lubricants, emissions and environment
o Electronics/integrated design for manufacturing (IDM)/materials/sustainability;
Small discussion groups facilitated by industry subject matter experts;
Daily receptions on the new, "innovators only" exhibition floor that is open to proven industry
innovators and solutions providers; and
Creation of a pre-Congress attendee list to enhance networking opportunities.
Also, the AVL Technology Leadership Center and the FEV Powertrain Innovation Forum will feature top-level
management discussions throughout the week. Topics will include powertrain solutions, energy policy
recommendations, technology transfer, smart grid technology, meeting environmental and fuel economy
requirements, and fuel economy claims for PHEV and hybrid vehicles.
Patti Kreh, Conference Director of the SAE World Congress said the changes are aimed at improving the
overall experience for attendees. "The overarching goal here is to give attendees an opportunity to enrich their
knowledge and their relationships," Kreh said. "Ultimately, this provides attendees with the tools they need to
meet the challenges in today's global market."
For additional information on sessions, topics and speakers at the SAE 2010 World Congress, visit
SAE International is a global association of more than 121,000 engineers and related technical experts in the
automotive, aerospace and commercial-vehicle industries. SAE International's core competencies are life-long
learning and standards development. SAE International's charitable arm is the SAE Foundation, which
supports many programs, including A World in Motion(R) and the Collegiate Design Series.
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Contact: Shawn Andreassi of SAE International, 1-248-273-4092 or
SOURCE SAE International