Niche in the UK Small Family Car
Market
Janet
Sam
Alexander
Michael
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Definition: small family cars
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With length between 4.20 m (165 in) and
4.35 m (171 in) long if they are hatchbacks,
or between 4.40 m (173 in) and 4.55 m
(179 in) if they are saloon or estate models.
Business Plan
Centre for lifelong Learning
The University of Warwick
Contents
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Comparison of Chinese car market with
British one
Comparison of the performance of Chinese
small family car with British one
Potential customer of small family car in the
UK
Strategy to put Chinese small family car into
the UK
Centremarket
for lifelong Learning
Challenge of Business
entering
into
the
UK
Plan
The University of Warwick
British Automotive Market
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The UK is the fourth largest vehicle producer in Europe
More than 40 companies manufacture vehicles in the UK
– ranging from global volume car, van, truck and bus
builders, to specialist niche makers.
1.6m cars and commercial vehicles are produced each
year, plus three million engines.
£51 billion turnover each year.
Over 800,000 UK jobs rely on automotive manufacturing.
UK automotive manufacturing supplies over 100 markets
worldwide offering some resilience to UK issues.
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Chinese Automotive Market
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More than 13947 companies manufacture
vehicles in China
13.79 million vehicles are produced in 2009
£252 billion turnover
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Small Family Car
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In 2009, new car registration: 605,817,
28.4%
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Detail
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Ford Focus 101,593 16.8%
(134336,China2009)
Vauxhall Astra 90,641 15.0%
VW Golf 65,029 10.7%
Honda Civic 34,474 5.7%
Renault Mégane 33,543 5.5%
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Segment total - 605,817
Diesel share - 46.7%
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Britain’s best-selling car.
2.0 Titanium Hatchback
/Ford Focus 2008 /
8
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Features
China
UK
L/W/H
4342/1840/1500
4342/1991/1447
Litres / 100KM (combined) 6.8
7
Maximum Speed (MPH)
116
128
Kerb weight (kg)
1360
1326
wheelbase
2640
2640
0-60 MPH (s)
6.1
9.2
Brake horse power
141
143
Number of cylinders
4
4
Fuel type
petrol
petrol
Number of gears
5
5
Transmission type
manual
manual
Max torque (NM)
180
260
Emission standard
Equal to Euro IV
Euro IV
Price
£10000
£18790
Safety and Security
Air Bag Driver
standard
Air Bag Passenger
standard
Air Bag Side
standard
Alarm
standard
Anti-Lock Brakes
standard
Central Door
Locking
standard
Head Air Bags
standard
Power-Assisted
Steering
standard
Seat - ISOFIX
Anchorage Point
standard
Reasons to choose Ford Focus
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enormous amount of room available to front seat
occupants
plenty of room in the back
more storage space (extra rear overhang)
pleasant to drive both in town and on long cruises
easy to clean
economical family hatchback with a sporty edge
the steering has a reassuringly weighty feel and the
gearchange is superb with its precise short-throw action
Overall winner and best medium used family car of the
decade: Ford Focus 1998 - 2005
Business Plan
Centre for lifelong Learning
The University of Warwick
The ways to sell Chinese family cars to
British
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Build automobile factories in the UK
Export automobile to the UK
Business Plan
Centre for lifelong Learning
The University of Warwick
Recent acquisition
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2004, Ssangyong company of Korea merged
by SAIC
2005,Rover merged by Nanjing Auto Group
2008, Joint venture of Geely with Manganese
Bronze Holdings
2009, LDV merged by SAIC
Business Plan
Centre for lifelong Learning
The University of Warwick
Challenge
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Establishing an information feedback system
with end-users in order to improve service
Modernizing outdated sales systems;
Clamping down on counterfeit products.
Change of exchange rate
Petrol price change
Higher requirement of emission
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The University of Warwick
to be continued
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Dealer, good local partner
Financial support
Business Plan
Centre for lifelong Learning
The University of Warwick
Thank you
16
Business Plan
Centre for lifelong Learning
The University of Warwick