Targets of Opportunity and
Growing Occupations
College of the Redwoods August 2008
What industries should we focus on?
Targets of Opportunity
Five quality factors identify
Targets of Opportunity
CRITERIA
Expanding
Opportunity
INTERPRETATION
Job Growth
Firm Growth
Growing Quality Job Quality…higher and increasing wages
Improving
Strong and/or growing regional specialization
Competitiveness
Career Potential Occupational dynamics and distribution
Key Linkages
Important relationships and common needs
Six Targets of Opportunity
 Diversified Health Care
 Building and Systems Construction and
Maintenance
 Specialty Agriculture, Food, and Beverage
 Investment Support Services
 Management and Innovation Services
 Niche Manufacturing
How much do the Targets matter?
Criteria
Job growth
Firm growth
Wage growth
Region
4%
1.5%
6%
Targets
37%
23%
10-26%
Together, the Targets of Opportunity Industries
contributed 39% of the jobs and 53% of the wages
in the region’s private sector over the last 15 years.
All 6 Targets of Opportunity
demonstrate a compelling trend
Targets
Jobs
Firms
Wages
Diversified Health Care
45%
34%
26%
Building Systems
22%
-4%
14%
Specialty Food, Flowers and
Beverages
33%
11%
25%
Investment Support Services
14%
22%
23%
Management & Innovation
Services
125%
80%
10%
Niche Manufacturing
33%
19%
25%
A sustained, structural shift in our economy.
GROWING OCCUPATIONS:
New and Replacement Jobs
Redwood Coast* Average Annual Job Opening Projections
New Jobs and Net Replacements**
Distribution by Lower, Mid, and Higher Wage Levels
2004-2014
2,000
1,800
1,600
Total Job Openings
1,831
Annual New Jobs
Annual Net Replacements
417
Total Job Openings
1,249
1,400
1,200
438
1,000
800
Total Job Openings
566
1,414
600
811
400
200
238
328
Lower Wage Level ( < $25,000)
Mid Wage Level ($25,000-$45,000)
Higher Wage Level ( > $45,000)
Source: Occupational Employment Statistics; Analysis: CEI
*Includes Del Norte, Humboldt, Lake, and Mendocino Counties
**Net Replacements openings are an estimate of the number of job openings expected because people have permanently left an occupation. It
estimates the net movement of 1) experienced workers who leave an occupation & start working in another occupation, stop working altogether, or
leave the geographic area minus 2) experienced workers who move into such an opening. It does not represent the total number of jobs to be filled due
to the need to replace workers.
ANNUAL JOB OPENING PROJECTIONS
BY OCCUPATIONAL CATEGORIES
Redwood Coast* Annual Job Opening Projections
New Jobs and Net Replacements, 2004-2014
Distribution by Major Occupational Categories
Sales
Food Preparation & Serving
Office & Administrative Support
Education, Training, & Library
Construction & Extraction
Management
Transportation & Material Moving
Personal Care & Service
Building, Grounds Cleaning, Maintenance
Farming, Fishing, & Forestry
Installation, Maintenance, & Repair
Healthcare Practitioners & Technical
Production
Protective Service
Business & Financial Operations
Healthcare Support
Community & Social Services
Arts, Design, Entertainment, Sports, Media
Life, Physical, & Social Science
Architecture & Engineering
Annual Net Replacements
Computer & Mathematical
Annual New Jobs
Legal
0
Source: Occupational Employment Statistics; Analysis: CEI
*Includes Del Norte, Humboldt, Lake, and Mendocino Counties
100
200
300
400
500
600
GROWING OCCUPATIONS
BY TARGET AREA
Redwood Coast Growing Occupations by Target Area
Diversified
Health Care
Buildings &
Systems
Construction &
Maintenance
Top 50 Occupations with
Most Job Openings 20032006
12
10
8
Top 50 Projected
Occupations with the
Most Job Openings
(New & Replacement
Jobs) (2004-2014)
14
17
12
Specialty
Investment
Agriculture, Food
Support Services
& Beverages
Management &
Innovation
Services
Niche
Manufacturing
5
4
2
10
8
10
DIVERSIFIED HEALTH CARE
Diversified Health Care
DIVERSIFIED HEALTH CARE
Required Level of Education by Wage Level
LOWER WAGE LEVEL
Less than a High School Diploma
High School Diploma (or GED)
Post-Secondary Certificate
Some College Courses
Associate's Degree
Bachelor's Degree
More than a Bachelor's Degree
19%
55%
8%
6%
7%
5%
1%
MID
HIGHER WAGE
WAGE LEVEL
LEVEL
2%
35%
21%
15%
9%
11%
7%
0%
4%
11%
3%
21%
24%
37%
BUILDING SYSTEMS
& CONSTRUCTION MAINTENANCE
BUILDING SYSTEMS
& CONSTRUCTION MAINTENANCE
BUILDINGS & SYSTEMS CONSTRUCTION & MAINTENANCE
Required Level of Education by Wage Level
LOWER WAGE LEVEL
Less than a High School Diploma
High School Diploma (or GED)
Post-Secondary Certificate
Some College Courses
Associate's Degree
Bachelor's Degree
More than a Bachelor's Degree
28%
54%
4%
6%
5%
2%
0%
MID
HIGHER WAGE
WAGE LEVEL
LEVEL
21%
47%
14%
8%
5%
4%
2%
7%
32%
23%
10%
9%
15%
5%
SPECIALITY AGRICULTURE,
FOOD & BEVERAGES
SPECIALITY AGRICULTURE,
FOOD & BEVERAGES
SPECIALTY AGRICULTURE, FOOD, & BEVERAGES
Required Level of Education by Wage Level
LOWER WAGE LEVEL
Less than a High School Diploma
High School Diploma (or GED)
Post-Secondary Certificate
Some College Courses
Associate's Degree
Bachelor's Degree
More than a Bachelor's Degree
37%
53%
3%
2%
3%
1%
2%
MID
HIGHER WAGE
WAGE LEVEL
LEVEL
18%
50%
11%
10%
5%
5%
1%
1%
22%
15%
19%
8%
21%
15%
INVESTMENT SUPPORT SERVICES
INVESTMENT SUPPORT SERVICES
INVESTMENT SUPPORT SERVICES
Required Level of Education by Wage Level
LOWER WAGE LEVEL
Less than a High School Diploma
High School Diploma (or GED)
Post-Secondary Certificate
Some College Courses
Associate's Degree
Bachelor's Degree
More than a Bachelor's Degree
11%
56%
8%
17%
6%
0%
2%
MID
HIGHER WAGE
WAGE LEVEL
LEVEL
2%
40%
13%
20%
15%
8%
2%
1%
40%
7%
18%
10%
20%
4%
MANAGEMENT & INNOVATION SERVICES
MANAGEMENT & INNOVATION SERVICES
MANAGEMENT & INNOVATION SERVICES
Required Level of Education by Wage Level
LOWER WAGE LEVEL
Less than a High School Diploma
High School Diploma (or GED)
Post-Secondary Certificate
Some College Courses
Associate's Degree
Bachelor's Degree
More than a Bachelor's Degree
8%
49%
12%
18%
11%
0%
2%
MID
HIGHER WAGE
WAGE LEVEL
LEVEL
2%
29%
13%
19%
18%
16%
2%
1%
8%
6%
7%
7%
41%
29%
NICHE MANUFACTURING
NICHE MANUFACTURING
NICHE MANUFACTURING
Required Level of Education by Wage Level
LOWER WAGE LEVEL
Less than a High School Diploma
High School Diploma (or GED)
Post-Secondary Certificate
Some College Courses
Associate's Degree
Bachelor's Degree
More than a Bachelor's Degree
15%
41%
13%
14%
18%
0%
0%
MID
HIGHER WAGE
WAGE LEVEL
LEVEL
4%
50%
9%
13%
12%
10%
0%
3%
26%
21%
17%
18%
14%
1%
Summary of Findings
 6 high performing industries
 53% of private sector payroll and almost 40% of jobs
 Some familiar, some totally new industries for
economic/workforce development to address
 Demonstrated over a 15-year period that they have staying
power
 Sustained, structural shift in Redwood Coast economy
 All counties share…it’s a regional economy
 All industries pay above the median, and/or fast rising
 All with appealing, robust career spans
 Quality of Life key to attraction/retention
 All report need for more workers and talent
Implications
 How can we form a system of education and
CTE that delivers the workforce needed in
the Targets of Opportunity?
 How can we develop an attitude of
opportunity in our faculty, parents and
youth?
Occupations of Opportunity Search Tool
 Step 1: Gain an Understanding of
Occupational Opportunities Based on
Levels of Education
 Step 2: Select Occupations of Interest
 Step 3: Explore Profiles for Your
Occupations of Interest Using O*NET
Step 1: Opportunities Based
on Levels of Education
Occupation Educational Requirements by Targets of Opportunity
Less than a High School Diploma
High School Diploma (or GED)
Post-Secondary Certificate
Some College Courses
Associate's Degree (or other 2-year degree)
Bachelor's Degree
More than a Bachelor's Degree
Buildings &
Systems
Construction &
Maintenance
19%
45%
14%
8%
6%
5%
2%
Management &
Specialty
Diversified
Investment
Niche
Innovation
Agriculture, Food
Health Care Support Services
Manufacturing
Services
& Beverages
6%
30%
14%
9%
4%
45%
10%
19%
2%
22%
10%
14%
5%
46%
11%
14%
20%
46%
9%
9%
12%
14%
15%
11%
9%
3%
12%
25%
15%
14%
9%
0%
5%
6%
4%
Step 3: Explore details on ONET
Abilities Sample from ONET
Ability
Ability Level
Add 2 and 7
Number Facility Balance a checkbook
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Targets of Opportunity and
Growing Occupations