College of the Redwoods
CURRICULUM PROPOSAL
--Attach the Course Outline-1. Division/Center
Business & Technology
2. Program and Course Number ___BUS 65________________________
3. Course Title ___Introduction to E-Commerce_____________________
4. _X__ New (If new, are you deleting a course?) Course to be deleted:_________________
Change (Indicate current status and proposed changes on "Summary of Curriculum Changes"
form)
_____ Check here if catalog description is being changed.
_____ Delete (Reason for deletion: ____________________________________________________)
5. Of what approved program is this course a part? _Internet Certificate in development____
(see list of approved programs and TOPS Codes)TOPS Code _0701.00_
Is the course a "required course"?_X___ an "additional requirement"?_____ (In a certificate or degree
program)
6. Provide evidence that this course/revision is needed (purpose of proposal).
This course will be required for a new certificate program. It represents state-of-the-art Internet
technology which students will require to gain job skills for employment. Rapidly advancing
technology and a changing economic climate dictate need.
7. Describe the students who will enroll (include estimated number).
Students pursuing MMC, CIS, BUS or Internet certificates as well as local entrepreneurs seeking to
expand their businesses on-line.
8. Parallel courses--what is the relation of this course to existing courses
None.
(modify/overlap/replace)?
9. Capital Outlay: Describe the equipment for this class.
Presently have: Microcomputers, Internet access, and digital input devices
Need to acquire: (include cost)
10. Staffing implications (Associate or Full-time faculty) Full time and associate faculty
Instructional Aide required? How many hours per week? _Senior Instructional Aide currently on
staff
11. Learning Resource Implications (new courses only)
Does the college have adequate learning resources to support the proposed course, or can the necessary
resources be acquired within the existing budget?
Yes __X____
No ________
Please attach the "Learning Resource Supplement" to the Course Proposal form.
12. Facility Implications: (Unless otherwise stated, it is assumed this course can be offered
Districtwide.)
Where Scheduled? _Eureka, CRDN, CRMC_______________
When Scheduled? Semester(s) _Fall or Spring_______
Day __X_ Evening _X__
13. Special Fees None
14. Special Student Expenses (i.e., equipment, clothing, tools, etc.): _None______________________
15. Submitted by _Clyde Johnson_____________ Tel. Ext._4372_
Date _________________
Approved by Curriculum Committee _____10/22/99_____________________
Academic Affairs - 7/17/96
_____________
College of the Redwoods
COURSE OUTLINE
DATE ____10/5/99_____________
PROGRAM AND COURSE NUMBER:
___BUS__65______________________
FORMER NUMBER (If previously offered) ______________
COURSE TITLE _Introduction to E-Commerce________________________________________
I. CATALOG AND OUTLINE
1. CATALOG DESCRIPTION:
An introduction to strategies for setting up and conducting business through the Internet and World Wide
Web. This will include marketing strategies, targeting the customer, product promotion, inventory
management, online security, and appropriate utilization of e-commerce based on company size. Current
software and hardware options will be explored. A basic knowledge of business principles and use of the
Internet is assumed
NOTE:
2. COURSE OUTLINE:
Introduction to Electronic Commerce
Advertising and Marketing on the Internet
Creating and maintaining an Online Store
Payment Acceptance and Processing
Security Issues in Electronic Commerce
Electronic Markets and Communities
Online Customer Service
Legal Issues
General Resources
E-Commerce and Economic Development in Humboldt County
% of Classroom Hours Spent on Each Topi
5%
20%
20%
15%
5%
15%
5%
5%
5%
5%
II. PREREQUISITES
Prerequisite?
No __X______
Corequisite?
No ________
Recommended Preparation?
No _________
Yes _____________________
(course)
Yes _______BUS 65L________
(course)
Yes ____BUS 10, CIS 83_or equivalent____
(course)
Rationale for Prerequisite, Corequisite, Recommended Preparation
Students should have a basic understanding of business concepts and skills using the
Internet______________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_________________________
ACADEMIC AFFAIRS
COURSE OUTLINE 6/98
2
PROGRAM AND COURSE NUMBER___BUS 65___________________________
III. OUTCOMES AND ASSESSMENTS
1. COURSE OUTCOMES/OBJECTIVES:
List the primary instructional objectives of the class. Formulate some of them in terms of specific measurable student
accomplishments, e.g., specific knowledge and/or skills to be attained as a result of completing this course. For degree-applicable
courses, include objectives in the area of "critical thinking." Upon successful completion of this course, the students will be able to:
1.
2.
3.
4.
5.
Assess the suitability for an online store for a particular product.
Determine requirements for starting and maintaining an on-line store.
Apply the principles of Internet marketing to customer service, inventory management and accounting procedures to new
and existing businesses.
Recognize and troubleshoot billing and customer service problems that are specific to Internet business.
Create an online storefront.
2. COLLEGE LEVEL CRITICAL THINKING TASKS/ASSIGNMENTS:
Degree applicable courses must include critical thinking tasks/assignments. This section need not be completed for non-credit courses.
Describe how the course requires students to independently analyze, synthesize, explain, assess, anticipate and/or define problems,
formulate and assess solutions, apply principles to new situations, etc.
Students will be able to analyze a business and utilize appropriate software and hardware to implement optimal business
strategies and techniques based upon this analysis.
3. ASSESSMENT
Degree applicable courses must have a minimum of one response in category A, B, or C. If category A is not checked, the department
must explain why substantial writing assignments are an inappropriate basis for at least part of the grade.
A. This course requires a minimum of two substantial (500 words each) written assignments which demonstrate standard English usage
(grammar, punctuation, and vocabulary) and proper paragraph and essay development. In grading these assignments, instructors shall
use, whenever possible, the English Department’s rubric for grading the ENGL 150 exit essay. Substantial writing assignments,
including:
__ essay exam(s)
__ term or other paper(s)
___ laboratory report(s)
__ written homework
__ reading report(s)
__ other (specify) _____________________________________________
If the course is degree applicable, substantial writing assignments in this course are inappropriate because:
__ The course is primarily computational in nature.
X- The course primarily involves skill demonstrations or problem solving.
__ Other rationale (explain) _________________________________
B.
__
__
__
Computational or Non-computational problem-solving demonstrations, including:
exam(s)
X quizzes
__ homework problems
laboratory report(s)
__ field work
other (specify) ____ create on-line store as final project _________________________________
C.
Skill demonstrations, including:
X class performance(s)
__ field work
__ other (specify) ______________________________________
__ performance exam(s)
D. Objective examinations, including:
__ multiple choice
__ true/false
__ matching items
X completion
__ other (specify) ________________________________________
E.
Other (specify) _________________________________
NOTE: A course grade may not be based solely on attendance.
ACADEMIC AFFAIRS
COURSE OUTLINE 6/98
3
PROGRAM AND COURSE NUMBER_____BUS 65______________________
IV. TEXTS AND MATERIALS
APPROPRIATE TEXTS AND MATERIALS:
(Indicate textbooks that may be required or recommended, including alternate texts that may be used.)
Text(s)
Title: Creating Stores on the Web
______
Required
Edition:___1st_
______
Alternate
Author: __Cataudella, Joe
______ Recommended
Publisher:__Peachpit Press___________________________________________
Date Published: __1998____
(Additional required, alternate, or recommended texts should be listed on a separate sheet and attached.)
For degree applicable courses the adopted texts have been certified to be college-level:
______ Yes.
Basis for determination:
______ is used by two or more four-year colleges or universities (certified by the Division Dean or Center Dean)
OR
___X_
______ No
has been certified by the LAC as being of college level using the Coleman and Dale-Chall Readability Index Scale.
Request for Exception Attached.
REQUIRED READING, WRITING, AND OTHER OUTSIDE OF CLASS ASSIGNMENTS:
Over an 18-week presentation of the course, 3 hours per week are required for each unit of credit. ALL Degree Applicable Credit
classes must treat subject matter with a scope and intensity which require the student to study outside of class. Two hours of
independent work done out of class are required for each hour of lecture. Lab and activity classes must also require some outside of
class work. Outside of the regular class time the students in this class do the following:
__X_ Study
__X_ Answer questions
_____ Skill practice
__X_ Required reading
__X__ Problem solving activity or exercise
_____ Written work (essays/compositions/report/analysis/research)
_____ Journal (reaction and evaluation of class, done on a continuing basis throughout the semester)
_____ Observation of or participation in an activity related to course content (e.g., play, museum, concert, debate, meeting, etc.)
__X_ Other (specify) __project proposal, storyboard, web site________________
ACADEMIC AFFAIRS
COURSE OUTLINE 6/98
4
PROGRAM AND COURSE NUMBER____BUS 65______________________
V. TECHNICAL INFORMATION
1. Contact Hours Per Week: (Indicate
"TOTAL" hours if less than semester length)
Lecture:
__3___ Weekly ______ TOTAL
Lab:
_______ Weekly ______ TOTAL
No. of Weeks _S_____ (S = semester length)
(Use Request for Exception sheet to justify
more-than-minimum required hours.)
5. Recommended Maximum Class Size _30___
Units _3___ or
Variable Unit Range ______
7. Grading Standard
__X __Letter Grade Only
______CR/NC Only
______Grade-CR/NC Option
Grade-CR/NC Option Criteria:
______Introductory
______1st course in sequence
______Exploratory
6. Transferability______ CSU ______ UC
List two UC/CSU campuses with similar courses
(include course #s)
___________________ _______________________
Articulation with UC requested ______
2. TLUs __4.5__
3.
Does course fulfill a General Education
requirement? (For existing courses only;
for new courses, use GE Application Form)
_____ Yes __X___ No
8. Is course repeatable ______ Yes __X__ No
If so, repeatable to a maximum of:
______Total Enrollments
______Total Units
(Use Request for Exception sheet to justify repeatability.)
If yes, in what G.E. area?
AA/AS Area _________
CSU/GE Area _________
IGETC Area _________
9. SAM Classification __C___
Course Classification __I_____
4. Method of Instruction:
__X__ Lecture
_____ Lab
__ _ Lecture/Lab
_____ Independent Study
ACADEMIC AFFAIRS
COURSE OUTLINE 6/98
5
Introduction to E-Commerce
Instructor(s):
Email:
Office:
Phone:
Units:
Mary Stuart and Linda Villatore
mary-e-stuart@eureka,redwoods.cc.ca.us
linda-villatore@eureka.redwoods.cc.ca.us
Admin. Bldg., AD100 M
476-4209
3.0 units
Meeting Dates:
Time and Place:
TBA Fall 2000
TBA
Textbook:
Creating Stores on the Web
Author Joe Cataudella. Published by Peachpit Press, 1999.
Grading:
Participation =
50%
Assignments =
50%
Scale: A= 90-100%, B= 80-89%, C= 70-79%, D= 60-69%, F= 059%.
Description: An introduction to strategies for setting up and conducting business on the
Internet. Students will learn Internet marketing strategies including, setting up their site,
targeting their customers, inventory management, online security, product promotion and
customer service. Current software and hardware options will be explored. A basic
knowledge of small business practices and use of the Internet is assumed.
Course Objectives:
Upon successful completion of this course the student will be able to:
6. Given an existing business or business plan, analyze and assess the suitability for an
online store.
7. Given an existing business or business plan, determine requirements for starting and
maintaining an on-line store.
8. Apply the principles of Internet marketing to customer service, inventory
management and accounting procedures to new and existing businesses.
9. Recognize and troubleshoot billing and customer service problems that are specific to
Internet business.
10. Create an online storefront.
Corequisite:
Concurrent enrollment in BUS 65/L is required. This is a 1 unit, CR/NC course.
You must earn a grade of C or better on your lab assignments and a passing grade
in the lecture class to earn Credit in BUS 65/L
The schedule and procedures listed below are subject to change in the event of extenuating circumstances.
ACADEMIC AFFAIRS
COURSE OUTLINE 6/98
6
Introduction to E-Commerce
Week
3.0 units Lecture/1.0 unit Lab
First Session
Intro to retail concepts
Second Session
Two
Finding your customers
online.
Analysis of web store
models
How will customers
find you on-line
Three
Launching Your Site.
Launching Your site
One
Creating Online Retail
Content
Payment acceptance
strategies
Four
Five
Six
Internet Security
Nine
Advertising your store on
the Internet
International sales-cultural
sensitivity
Updates and redesign,
invoicing, organizing tasks
Ten
Maintenance Issues
Seven
Eight
Eleven
Twelve
Thirteen
Fourteen
Fifteen
Sixteen
Stocking Your store
Processing orders
Shipping and linking
it with your website
Planning and ad
campaign.
Maintaining and
growing your store
Site analysis tools
Inventing the
customer experience
Finals Week
Final Exams
ACADEMIC AFFAIRS
COURSE OUTLINE 6/98
Storyboard website
pages
Develop mock up
of your website
Continue website
development.
Website
advertising.
Order forms
Tracking Customers
Innovation, managing
compromise and tradeoffs
E-commerce and economic
development on the
Northcoast.
Web hosting sites
Design for
customer appeal on
the site
Managing and
controlling the data.
Seventeen
Sites that
work/don’t work.
Usenets,search
links, banner ads
Customer Service
Assessing the Competition
and Marketing Trends
Automating the
Distribution Channel
Assessing vendor claims
and products
Assessing the build vs. buy
dilemma for your site
Creating relationships with
distributors and clients
Lab/Web
Legal Issues
Imaging tools
Assessing ROI in
your eBusiness
Co-existence of New
and old business
models.
Creating a dynamic
internet enabled
business model.
7
Privacy protection.
Web Development.
Web development
Case studies and
cont. website
devel.
Case study and
website
Case study and
Website devel.
Internet Resources.
Website devel.
Case studies.
Website devel.