Program Name:
Bachelor of Business Administration
CIP Code: 520201
Cameron University
School of Business
Bachelor of Business
Administration
CIP Code: 520201
Fall 2010
1
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
LIST OF FULL TIME FACULTY TEACHING
IN BBA PROGRAM
•
•
•
•
•
•
•
•
•
Fall 2010
Ahmed, H.
Ahmed, S.
Bowen, D.
Burgess, S.
Gooch, R.
Helvey, A.
Hite, D
Masters, J.
Odom, O.
•
•
•
•
•
•
•
•
Paridon, T.
Rogers, P.
Soylu, A.
Steyn, D.
Sukar, A.
Treadwell, G.
Washburn, M.
Yuyuenyongwatana, R.
2
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section I:
Program Learning Outcomes
Section II:
Alignment of Outcomes
Section III:
Program Outcome 1: Competencies
in key concepts of Common Professional Component
Section IV:
Program Outcome 2: Able to Integrate and
Apply Key Concepts
Section V:
Program Outcome 3: Proficiency in Computers
and Business Software
Section VI:
Productivity Information
Section VII:
Response to 2009 – 2010 Action Plan
Section VIII:
2010-2011 Action Plan
Fall 2010
3
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section I: Program Learning Outcomes
• Program outcome 1: Graduates demonstrate
foundational knowledge of basic business concepts that
will prepare each graduate for success in business upon
graduation.
• Program outcome 2: Graduates demonstrate critical
business skills and competencies required for effective
decision making in modern business.
• Program outcome 3: Graduates demonstrate proficiency
in computers and business software required in modern
business.
Fall 2010
4
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section II: Alignment of Outcomes
Figure 1
School of
Business
Mission
Plan
2013
Cameron
University
Mission
University
of
Choice
Fall 2010
The
Partner of
Choice
5
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 1
Section II: Alignment of Outcomes
Program Outcome1: Competent in the key concepts of Common Professional Component
School of Business
Mission
The Cameron University
School of Business exists
to educate and prepare the
diverse students its serves
to become skilled
professionals who will
add value to their
organizations, their
professions, and their
communities.
Fall 2010
Cameron University
Mission
Cameron Mission:
Prepares students for
professional success,
responsible
citizenship, life-long
learning, and
meaningful
contributions to a
rapidly changing world…
Plan 2013
University of Choice
Maintain and enhance
Cameron's commitment to
providing programs of the
highest quality in
instruction, research,
and service to better
meet the needs of the
citizens of the region.
Capitalize on Cameron’s
multiple levels of academic
programs – associate,
baccalaureate, and
master’s – to enhance
student learning and to
increase opportunities for
educational advancement.
Partner of Choice
Develop partnerships with
area businesses and
industries including
encouraging use of
conferencing facilities and
matching educational
offerings to employer
needs.
6
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 2
Alignment of Outcomes
Program Outcome 2: Able to Integrate and Apply Key Concepts
School of Business
Mission
The School strives to
expand understanding of
the effective and efficient
operation of
organizations and their
dynamic environments.
The School creates a
student-centered approach
to lifelong learning as well
as innovative and
experiential businessbased learning
opportunities.
Fall 2010
Cameron University
Mission
Cameron Mission:
Fosters a studentcentered academic
environment that
combines innovative
classroom teaching with
experiential learning…
Plan 2013
University of Choice
Partner of Choice
Maintain and enhance
Develop partnerships with
Cameron's commitment to
area businesses and
providing programs of the
industries including
highest quality in
encouraging use of
instruction, research, and
conferencing facilities and
service to better meet the
matching educational
needs of the citizens of the
offerings to employer
region.
Capitalize on
Cameron’s multiple levels of needs.
academic programs –
associate, baccalaureate,
and master’s – to enhance
student learning and to
increase opportunities for
educational advancement.
Ensure effective assessment
of student learning including
experiential learning.
7
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 3
Alignment of Outcomes
Program Outcome 3: Proficient in Computers and Business Software
School of Business
Mission
The School creates a
student-centered approach
to lifelong learning as well
as innovative and
experiential businessbased learning
opportunities.
Cameron University
Mission
Fosters a studentcentered academic
environment that
combines innovative
classroom teaching
with experiential
learning…
Plan 2013
University of Choice
Partner of Choice
Maintain and enhance
Develop partnerships with
Cameron's commitment to
area businesses and
providing programs of the
industries including
highest quality in
encouraging use of
instruction, research, and
conferencing facilities and
service to better meet the
matching educational
needs of the citizens of the
offerings to employer
region.
needs.
Capitalize on Cameron’s
Provide a fast and reliable
multiple levels of academic
state-of-the-art
programs – associate,
baccalaureate, and master’s information technology
infrastructure including
– to enhance student
learning and to increase
expanding the availability
opportunities for educational of wireless internet access
advancement.
on campus.
Ensure effective assessment
of student learning including
experiential learning.
Fall 2010
8
Program Quality Improvement Report 2010-2011
Program Name
Name:
Bachelor of Business Administration
CIP Code: 520201
Table 4
Assessment Activity Matrix
Program Outcome
Direct Measure Tool
Specify Measurable Program
Outcome
Portfolio Review,
Performance Rating,
Locally Developed and
Validated Examinations,
Standardized
Examinations, Capstone
Course, Benchmark
against similar programs,
Other-specify
Program Outcome 1-3; Principles
of Marketing
Program Outcome1-3; Business
Policy
Program Outcome1-3;
Advertising
Standardized
Examinations, Group
Simulation Projects
Standardized
Examinations, Group
Projects Topic Focused
Standardized
Examinations, Group
Projects Develop
Advertisement
Headcount of
Students
Participating
in
Measurement
Date
Measuremen
t
Administered
Faculty
Member (s)
Administeri
ng
Measureme
nt
Faculty
Member (s)
Recording
Measureme
nt Data
Faculty
Member (s)
Analyzing
Measurement
Data
5
Summer 10
Paridon
Paridon
Paridon
16
Summer 10
Paridon
Paridon
Paridon
12/15
Fall 09/Spring 10
Paridon
Paridon
Paridon
Program Outcome1-3; Consumer
Behavior
Standardized Examinations
18/18
Fall 09/Spring 10
Paridon
Paridon
Paridon
Program Outcome1; Consumer
Behavior
Group Journal
Assignments
18/18
Fall 09/Spring 10
Paridon
Paridon
Paridon
Program Outcome1, 3; Marketing
Research
Standardized Examinations
15/4
Fall 09/Spring 10
Paridon
Paridon
Paridon
Program Outcome2; Marketing
Research
Group Research Project
15/4
Fall 09/Spring 10
Paridon
Paridon
Paridon
Fall 2010
Date Faculty
Meeting
Discussing
Measurement
Results
9
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 4
continuation
Headcount of
Students
Participating in
Measurement
Faculty
Faculty
Date
Member (s)
Member (s)
Measurement
Recording
Administering
Administered
Measurement
Measurement
Data
Faculty
Member (s)
Analyzing
Measurement
Data
Program Outcome
Direct Measure Tool
Program Outcome1-3; Service Marketing
Standardized Examinations, Group
Case Analyses
11
Spring 10
Paridon
Paridon
Paridon
Program Outcome1, 2; Service Marketing
Standardized Examinations
11
Spring 10
Paridon
Paridon
Paridon
Program Outcome2, 3; Service Marketing
Group Projects
12
Fall 09
Paridon
Paridon
Paridon
Program Outcome1-3; Principles of
Cost/Managerial Accounting
Locally Developed Exam
Spring 10
Gooch
Gooch
Gooch
Program Outcome1; Business and Society
MFT
Fall 09/Spring
10
Masters
Program Outcome1-2; Business and Society
Capstone Case
Fall 09/Spring
10
Masters
Masters
Program Outcome1; Business Policy
MFT
24
Fall 09/Spring
10
Rogers
Rogers
Program Outcome1-2; Business Policy
Capstone Case
24
Fall 09/Spring
10
Rogers
Rogers
Program Outcome 1; Principles of Management Locally Developed Exam
40
Fall 09
Rogers
Rogers
Rogers
Program Outcome 1; Organizational
Management
70
Fall 09/Spring
10
Rogers
Rogers
Rogers
Fall 09/Spring
10
Steyn
Steyn
Steyn
Fall 09/Spring
10
Hite
Hite
Hite
Sukar
Sukar
Sukar
Locally Developed Exam
Locally Developed Exam from Test
FA09 ITV Bank Accompanying Text
29/ONL -46;
(Standardized Examinations)
SP10 - 51
Locally Developed Exam
F09 -26/ SP10 Program Outcome 1; Principles of Management
Standardized Examinations
24
Program Outcome 1-3; Principles of Marketing
Program Outcome 1-2; Principles of Economics Locally Developed Exam
Fall 2010
40
Date Faculty
Meeting
Discussing
Measurement
Results
Masters,
Odom, Gooch,
Soylu
Masters,
Odom, Gooch,
etc.
Masters,
Odom, Gooch,
etc.
10
Program Quality Improvement Report 2010-2011
Program Name
Name:
Bachelor of Business Administration
CIP Code: 520201
Section III: Program outcome 1
Competencies in Key Concepts of Common
Professional Component
Table 5
PROGRAM
OUTCOME
1.
Fall 2010
Competent
in the key
concepts of
Common
Profession
al
Component
MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME
CURRICULUM
Methods used to Methods used to
AREA OR
determine validity
determine
Schedule for
TARGET
Measurements
of measurement
reliability of
measurements
AUDIENCE
instruments
measurement
1. Business
1. Major Fields 1. Standardized 1. Benchmark
1. Every
policy course
test (MFT)
test developed
against
semester
by ETS
national norm 2. Every
2. Courses:
2. Locally
semester
ACCT 2013
developed
ECON 2013
tests
MKTG 3413
MGMT 3013
11
Program Quality Improvement Report 2010-2011
Program Name
Name:
Bachelor of Business Administration
CIP Code: 520201
Major Field Test (MFT)
• MFT developed by ETS is designed to assess comprehension of
concepts, principles and knowledge at the conclusion of the
undergraduate program.
• MFT evaluates students’ ability to analyze and interpret materials.
• Students were given MFT in the Business Policy class.
• MFT tests are used to benchmark student learning against national
norms.
Fall 2010
12
Program Quality Improvement Report 2010-2011
Program Name
Name:
Bachelor of Business Administration
CIP Code: 520201
Figure 2
MFT Scores
Cameron University Average (Summer 07-Spring 2010)
National Average (Aug 06 to Jun 09)
60
50
40
30
National Average
(Aug 2006 - Jun 2009)
20
Cameron Average
(Summer 2007-Spring
2010)
10
Fall 2010
Iss
ues
nv
Int
ern
oci
a
and
S
gal
Le
Program Quality Improvement Report 2010-2011
ati
on
al
lE
etin
g
Ma
rk
Fin
an
ce
na
lys
is
Bu
sA
Qu
an
Ma
nag
em
ent
ono
mi
cs
Ec
Ac
co u
nti
n
g
0
13
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Figure 3
MFT Scores
Accounting and Economics
60
58
60
55
55
50
48
48
49
50
51
50
51
49
50
40
40
35
35
30
30
Su
mm
e
Accounting
Fall 2010
Accounting Norm at 49.8
44
47
45
45
44
Su
mm
e
45
r2
00 7
Sp
rin
g2
0 08
Su
mm
er
2 00
8
Fa
ll 2
00 8
Sp
rin
g2
0 09
Su
mm
er
2 00
9
Fa
ll 2
00 9
Sp
rin
g2
0 10
45
46
r2
00 7
Sp
rin
g2
0 08
Su
mm
er
2 00
8
Fa
ll 2
00 8
Sp
rin
g2
0 09
Su
mm
er
2 00
9
Fa
ll 2
00 9
Sp
rin
g2
0 10
45
Economics
Economics Norm at 47.8
14
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Figure 4
MFT Scores
Management & Quantitative Business Analysis
70
60
65
55
60
50
54
55
51
52
54
52
45
53
49
50
45
42
40
42
38
36
44
45
37
35
Management Norm at 54.5
Su
mm
e
Su
mm
e
Management
r2
00 7
Sp
rin
g2
0 08
Su
mm
er
2 00
8
Fa
ll 2
00 8
Sp
rin
g2
0 09
Su
mm
er
2 00
9
Fa
ll 2
00 9
Sp
rin
g2
0 10
30
r2
00 7
Sp
rin
g2
0 08
Su
mm
er
2 00
8
Fa
ll 2
00 8
Sp
rin
g2
0 09
Su
mm
er
2 00
9
Fa
ll 2
00 9
Sp
rin
g2
0 10
40
Fall 2010
47
46
QBA
QBA Norm at 46.1
15
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Figure 5
MFT Scores
Finance & Marketing
60
60
55
55
55
53
51
50
51
55
55
52
50
50
50
49
50
50
48
48
47
40
40
35
35
30
30
Su
mm
e
Finance
Fall 2010
Finance Norm at 55.0
Su
mm
e
45
r2
00 7
Sp
rin
g2
0 08
Su
mm
er
2 00
8
Fa
ll 2
00 8
Sp
rin
g2
0 09
Su
mm
er
2 00
9
Fa
ll 2
00 9
Sp
rin
g2
0 10
45
r2
00 7
Sp
rin
g2
0 08
Su
mm
er
2 00
8
Fa
ll 2
00 8
Sp
rin
g2
0 09
Su
mm
er
2 00
9
Fa
ll 2
00 9
Sp
rin
g2
0 10
45
Marketing
Marketing Norm at 51.9
16
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Figure 6
MFT Scores
Legal and Social Environment & International Issues
60
60
55
55
51
50
50
43
50
48
44
42
44
45
40
37
35
30
30
Su
mm
e
r2
00 7
Sp
rin
g2
0 08
Su
mm
er
2 00
8
Fa
ll 2
00 8
Sp
rin
g2
0 09
Su
mm
er
2 00
9
Fa
ll 2
00 9
Sp
rin
g2
0 10
35
LSE Norm at 45.9
r2
00 7
Sp
rin
g2
0 08
Su
mm
er
2 00
8
Fa
ll 2
00 8
Sp
rin
g2
0 09
Su
mm
er
2 00
9
Fa
ll 2
00 9
Sp
rin
g2
0 10
41
40
Fall 2010
48
Su
mm
e
44
45
LSE
48
46
45
40
51
Int'l. Issues
Int'l. Issues Norm at 54.1
17
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 6
MFT Results
National
Average
Assessment Indicator
Aug06-Jun09
Cameron Average (Summer 2007-Spring 2010)
Su07
Sp08
Su08
Fa08
Sp09
Su09
Fa09
Sp10
Accounting
49.8
58
48
48
49
50
51
50
51
Economics
47.8
49
45
44
46
45
45
47
44
Management
54.5
51
52
44
54
52
49
54
53
Quantitative Business
Analysis
46.1
38
42
36
45
46
37
42
47
Finance
50.6
45.6
51.1
41.6
55
51
53
50
51
55
50
52
55
Marketing
51.9
50
45
49
50
48
55
48
47
Legal and Social
Environment
45.9
45
40
37
44
41
43
44
42
International Issues
54.1
Fall 2010
Overall
52.1
49.0
42.0
51
48
48
48
51
44
50
46
48.3
18
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Locally developed tests
• Locally developed tests are used to test
competency in the key concepts of professional
component
• Benchmarks of 70% is used to determine the
competency in core courses
Fall 2010
19
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 7.a
ACCT 2013 – Financial Accounting
Quantity of Students Tested
Semester
Location
Core Competency # 1
To provide students with an understanding of the basic accounting equation
Core Competency # 2
To provide students with an understanding of the required steps in the accounting cycle
Core Competency # 3
To provide students with an understanding of the four financial statements and how they are prepared
Core Competency # 4
To provide students with an understanding of Generally Accepted Accounting Principles and identify the key items
of the conceptual framework, basic assumptions used by accountants, and constraints in accounting
Core Competency # 5
To provide students with an understanding of double entry bookkeeping
Core Competency # 6
To provide students with an understanding of adjusting entries, closing entries, and correcting entries
Core Competency # 7
To provide students with an understanding of the differences between service enterprises and merchandisers,
including how to record cost of goods under the periodic and perpetual inventory systems
Core Competency # 8
To identify the principles of internal control and their application to cash disbursements and cash receipts
Core Competency # 9
To provide students with an understanding of notes receivable, including computation of maturity date and interest
Core Competency # 10
To provide students with an understanding of plant assets, including how to record acquisition, depreciation, and
disposal
Core Competency # 11 (Added in the Summer of 2005)
To provide students with an understanding of notes payable and the methods by which they are accounted
Core Competency # 12 (Added in the Summer of 2005)
To identify the major characteristics of a corporation and provide students with an understanding of how to account
for stock and dividend transactions
Class Averages
Fall 2010
44
2006
35
2007
97
17
21
2008 2009 2010
85%
89%
100
%
97%
52%
84%
93%
85%
88%
90%
82%
69%
81%
71%
76%
78%
64%
82%
82%
69%
71%
89%
80%
85%
71%
72%
71%
62%
68%
86%
71%
73%
72%
70%
75%
76%
85%
80%
73%
85%
62%
52%
78%
67%
87%
73%
62%
70%
68%
75%
NA
48%
NA
NA
NA
NA
75%
60%
71%
NA
79%
NA
77%
NA
77%
20
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 7.b
ECON 2013 Principles of Macroeconomics
On-Campus
On-Campus
Spring 2008
Spring20 09
Core Competency
n=35
n=44
Core Competency #1
Understand and apply key concepts of scarcity, efficiency,
75%
79%
opportunity cost, absolute advantage and comparative
advantage.
Core Competency #2
Analyze the theory of supply and demand and how they
76%
74%
simultaneously determine equilibrium price and quantity.
Core Competency #3
Understand and apply key measures of macroeconomic
76%
70%
performance such as real GDP, inflation, and
unemployment.
Core Competency #4
Analyze how the supply of loanable fund and the demand
76%
77%
for loanable fund determine the real interest and the
importance of saving for economic growth.
Core Competency #5
Analyze money demand and money supply process and
76%
78%
critically evaluate how the Fed controls the money supply.
Core Competency #6
Understand and evaluate the effects of fiscal policy and
72%
77%
monetary policy on output, inflation, interest rate and
unemployment in the short run and long run.
Average
75%
76%
Fall 2010
Off-Campus
Spring 2009
Spring
2010
60%
75%
64%
74%
70%
76%
67%
74%
70%
66%
65%
50%
63%
69%
21
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 7.c
MKTG 3413 – Principles of Marketing
Fall 2009 ONL
(n=46)
Identify various marketing activities that characterize
contemporary business activity
Examine marketing mix variables and apply these variables
to marketing opportunities and problems
Understand marketing strategies and marketing related
variables and use these to develop preliminary marketing
plans
Appreciate why marketing varies through time and why and
how market opportunities accompany these variations.
Fall 2010
Fall 2009
(n=25)
Spring
2010 Face
to Face
(n=51)
72.31%
79.67%
68.17%
70.63%
78.61%
72.05%
72.92%
77.83%
73.51%
69.94%
79.28%
76.18%
22
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 7.d
MGMT 3013 – Principles of Management
Core Competency
Fall 09 (N=24)
Spring 10
(N=26)
Core Competency #1
The student demonstrates an understanding of the overall management process.
75%
71%
Core Competency #2
The student demonstrates an understanding of, and an ability to use, contemporary
management theories, tools and techniques related to planning in organizations
80%
74%
Core Competency #3
The student demonstrates an understanding of, and an ability to use, contemporary
management theories, tools and techniques related to organizing in organizations
44%
42%
Core Competency #4
The student demonstrates an understanding of, and an ability to use, contemporary
management theories, tools and techniques related to leading in organizations
59%
54%
Core Competency #5
The student demonstrates an understanding of, and an ability to use, contemporary
management theories, tools and techniques related to managerial control in
organizations
74%
60%
Core Competency #6
The student demonstrates an understanding of the evolution of management.
82%
55%
Core Competency #7
The student demonstrates an understanding of managerial decision making
techniques and processes.
54%
31%
Fall 2010
23
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section IV: Program outcome 2
Able to Integrate and Apply Key Concepts
Table 8
PROGRAM
OUTCOME
2.
CURRICULUM
AREA OR
TARGET
AUDIENCE
Able to
1. Graduating
integrate and
Senior
apply key
Students in
concepts
BUS 4633
(Bus.Policy)
2. Intern
Supervisors
3. Alumni
4. Employers
MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME
Methods used to
Methods used to
determine validity
Schedule for
Measurements
determine reliability of
of measurement
measurements
measurement
instruments
1. Survey of
1. Every
Graduating
semester
Senior Students
2. Every
in BUS 4633
semester
(Bus.Policy)
3. Every 3 years
2. Survey of
4. Every 3 years
Intern
Supervisors
3. Survey of Alumni
4. Survey of
Employers
Fall 2010
24
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section IV: Program outcome 2
Able to Integrate and Apply Key Concepts
The School of Business conducted surveys of
• Student intern supervisors
• Faculty
• Graduating Seniors
Surveys of student intern supervisors
• Supervisors were asked to rate interns’ mastery of skills, knowledge,
etc. on a 5-point scale
• The means were 4.1, 3.7 and 5.0 respectively in Fall of 09, Spring
10 and Summer of 10, indicating that students have excellent
mastery of concepts and skills.
Fall 2010
25
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 9
Bachelor of Business Administration Internship Supervisor Evaluation
Semester
Fa09
# of employers with accounting interns
2
# of employers responding
2
Supervisors were asked to indicate their opinion of the intern's mastery of skills,
abilities, technologies, etc. Responses were to indicate a "5" as superior, "4" as
excellent, "3" as average, "2" as fair, and "1" as poor. The average supervisor’s
responses are listed by semester.
-Accounting skills
4.5
-Adaptability
4.0
-Computer skills
4.0
-Initiative
5.0
-Integrity
4.5
-Interpersonal skills
4.0
-management potential
3.5
-Office systems
4.0
-Organizational skills
3.5
-Problem solving skills
3.5
-Telephone skills/etiquette
4.0
-Verbal language
4.0
-work ethic
4.0
-writing skills
4.5
Supervisors responded to the following questions by indicate a "1" as yes or "2"
as no. The average supervisor's responses are listed by semester.
-Did the intern finish assignments in a timely manner?
1.0
-Would you hire this intern?
1.0
-Would you recommend this intern to another business?
1.0
Fall 2010
Sp10
4
4
Su10
2
1
3.5
3.8
3.8
3.5
4.0
3.8
3.7
3.3
4.0
3.5
3.8
3.8
3.8
3.3
5.0
5.0
5.0
5.0
5.0
5.0
5.0
5.0
5.0
5.0
5.0
5.0
5.0
5.0
1.0
1.0
1.0
1.0
1.0
1.0
26
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Program outcome 2:
Able to Integrate and Apply Key Concepts
Faculty surveys
• Written and oral communication and computer requirements in upper
division business courses are conducted every year.
• As shown in Table 10, faculty place strong emphasis on individual
courses, communication and computer skills.
Fall 2010
27
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 10
Upper-division business courses requiring written reports, oral presentations, and computer software knowledge
by students
COURSE NAME
Portfolio Management I
Portfolio Management II
Business Policy
Business and Society
Organizational Behavior
Principles of Management
Case Study in Small Business
Advertising
Service Marketing
Intro to Business (Online)
Business Communications
Business Law I
Business Law II
Business Statistics
Applied Business Statistics
Principles of Macroeconomics
Consumer Motivation/Behavior
Human Resource Management
Productions and Operations
Management
Seminar: Current Issues in HRM
Principles of Marketing
Marketing Research
Seminar in Marketing
Retailing
Sales Management
Investments
Principles of Finance
Fall 2010
REQUIRES
WRITTEN
REPORT
X
X
X
X
REQUIRES
ORAL PRES.
X
X
X
X
X
X
X
X
X
SPREAD
SHEET
X
X
X
X
WORD
PROCESSING
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Limited
X
X
X
X
BLACK
BOARD
X
X
X
X
X
X
X
X
X
X
POWER
POINT
OTHER
COMPUTER
USAGE
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
28
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Program outcome 2: Able to Integrate and Apply Key Concepts
Graduating Senior Survey Summary
Table 11
Evaluate how Cameron Business program enhanced your skills in the following areas: (In Percentage)
1 = Very Disappointing, 2 = Disappointing,
3 = Rewarding, 4 = Very Rewarding
Question
1
2
3
4
NA
MEAN
Economics
0.00
53.85
46.15
0.00
0.00
2.46
Finance
15.38
15.38
30.77
38.46
0.00
2.92
Management
0.00
7.69
61.54
30.77
0.00
3.23
Marketing
0.00
15.38
46.15
30.77
7.69
2.92
Business Law
0.00
15.38
53.85
30.77
0.00
3.15
Accounting
0.00
30.77
61.54
7.69
0.00
2.77
Management Information Systems
0.00
15.38
53.85
23.08
7.69
2.85
Business Statistics
0.00
15.38
61.54
23.08
0.00
3.08
Fall 2010
29
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201 Graduating Senior Survey Summary
Table 12
Students who ranked 3 or higher in their skills enhancement in 3 different areas is as follows:
Discipline Areas
Percentage
Fall 2010
Critical thinking
100.00
Research
92.31
Knowledge of theories, methods, and findings in Business Administration.
92.31
30
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201 Graduating Senior Survey Summary
Table 13
Question
Rate how well accounting and business
courses were scheduled within the program.
Rate how well accounting and business
instructors were prepared for classes.
Rate the competence of your accounting and
business instructors.
Rate the level of academic advisement.
Rate the ease of enrollment in accounting and
business courses.
Please rate the program overall.
Fall 2010
1 = Very Disappointing, 2 = Disappointing,
Rewarding, 4 = Very Rewarding
1
2
3
4
3=
NA
MEAN
7.69
30.77
46.15
15.38
0.00
2.69
0.00
0.00
69.23
30.77
0.00
3.31
0.00
0.00
38.46
61.54
0.00
3.62
7.69
23.08
23.08
30.77
15.38
2.46
0.00
30.77
46.15
15.38
7.69
2.62
0.00
0.00
61.54
30.77
7.69
3.08
31
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201 Graduating Senior Survey Summary
Student compliments:
•
•
•
•
•
•
•
Quality of instructors (knowledge and clarity)
Preparedness of instructors
Effectiveness of the ITV and online format
Great internship coordinator
Availability of instructors in providing help to students
Courses encouraged more critical thinking on students
Research-skills-enhancing class requirements
Student suggestions:
•
•
•
•
•
•
•
Fall 2010
More courses should be offered per semester for both in-class and online.
School of Business hire additional faculty
A broader selection of course
Academic advisement should provide more information about the classes
More availability of the internship program
More classes in the area of MIS, Business Communications, and those that
deal with international business
More research requirements on classes
32
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201 Alumni Survey Summary
Table 14
Evaluate How Cameron Business Programs Prepared You For The Business World in The Following Areas:
(Percent Responses)
(1=Poor; 7=Excellent)
1
2
3
4
5
6
7
Mean
Response
Rate
0
0
3
12.1
28.8
25.8
27.3
5.47
97
1.5
1.5
4.5
13.6
33.3
18.2
24.2
5.18
97
Quantitative Skills
0
0
1.5
15.2
31.8
33.3
15.2
5.3
97
Computer Proficiency
0
0
4.5
16.7
28.8
25.8
19.7
5.17
95.5
Presentation Skills
1.5
0
3
9.1
19.7
42.4
22.7
5.59
98.5
Leadership Ability
3
0
3
10.6
34.8
24.2
21.2
5.23
97
Team Building Skills
0
1.5
1.5
10.6
24.2
36.4
22.7
5.48
97
Problem Solving Ability
0
0
1.5
6.1
30.3
39.4
21.2
5.65
98.5
Ethics
0
0
7.6
9.1
18.2
33.3
27.3
5.41
95.5
1.5
4.5
4.5
24.2
28.8
19.7
10.6
4.58
93.9
Overall
0
0
0
4.5
31.8
43.9
18.2
5.68
98.5
Knowledge in major or specialization
0
0
1.5
0
33.3
37.9
25.8
5.79
98.5
Areas
Written Communication
Oral Communication
International Perspective
Fall 2010
33
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201 Alumni Survey Summary
Program outcome 2: Able to Integrate and Apply Key Concepts
Table 15
Percentage of alumni who ranked 5 or higher in their skills enhancement in 11 different areas.
Discipline Areas
Percentage
Mean
Knowledge in Major or Specialization
93.90%
5.68
Problem Solving Ability
90.90%
5.65
Leadership Skills
84.80%
5.59
Team Building Skills
83.30%
5.48
Written Communication
81.90%
5.47
Quantitative Skills
80.30%
5.3
Leadership Ability
80.20%
5.23
Ethics
78.80%
5.41
Oral Communication
75.70%
5.18
Computer Proficiency
74.30%
5.17
International Perspective
59.10%
4.58
Overall
97.00%
5.79
Fall 2010
34
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section V: Program outcome 3
Proficiency in Computers and Business Software
Table 16
MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME
CURRICULUM
AREA OR
TARGET
AUDIENCE
PROGRAM
OUTCOME
3. Proficient in
computers and
business
software
1.
2.
3.
4.
Measurements
Graduating
1.
Senior
Students in
BBA Courses
2.
MIS 2013
Faculty
3.
Alumni
4.
Fall 2010
Methods used to
determine validity
of measurement
instruments
Computer
Skills Survey of
Graduating
Senior Students
Locally
developed tests
Survey of
Faculty
Survey of Alumni
Methods used to
determine reliability of
measurement
Schedule for
measurements
1.
2.
3.
4.
Every
semester
Every
semester
Every year
Every 3
years
35
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Table 17
Evaluation of students who took Management Information Systems Class
In-Class (Spring 2010)
Online (Spring 2010)
Tot.
Avg.
Avg.
Tot.
Avg.
Avg.
Assignment
Participating
Pretest
Posttest Participating Pretest
Posttest
Students
Score
Score
Students
Score
Score
1 - Word Ch1
12
67.73
92.21
13
76.46
97.61
2 - Word Ch2
12
42.04
93.19
13
85.32
93.35
3 - Word Ch3
14
77.61
94.29
13
85.12
91.80
4 - Word Ch4
13
61.56
92.82
13
77.42
96.65
5 - Excel 1
13
73.50
92.31
9
79.64
96.90
6 - Excel 2
10
58.15
94.39
9
71.57
93.07
7 - Excel 3
11
82.25
93.95
11
85.70
99.13
8 - Excel 4
11
68.58
96.69
11
79.33
93.38
9 - PowerPoint 1
10
82.50
96.50
13
88.08
95.00
10 - PowerPoint 2
10
68.94
96.31
13
84.60
96.35
11 - PowerPoint 3
13
75.02
92.82
13
85.10
90.89
12 - PowerPoint 4
11
87.07
95.69
12
88.15
96.48
13 - Access 1
11
84.85
98.78
5
89.34
95.98
14 - Access 2
7
88.56
99.04
2
86.65
96.65
Fall 2010
36
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Please refer to Tables 10, 11, 14 and 15
for an assessment of program outcome 3.
Fall 2010
37
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section VI: Productivity Information
Fall 2010
38
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
RETENTION RATE
Figure 7
Fall 06 - Fall 07
Fall 07 - Fall 08
60.0%
56.7%
51.2%
50.0%
47.9%
Retention Rate
41.7%
40.0%
40.0%
29.3%
30.0%
20.0%
10.0%
0.0%
Within Major
CU
Within Institution
School of Business
Fall 06 - Fall 07
47.9%
29.3%
40.0%
Fall 07 - Fall 08
51.2%
41.7%
56.7%
Source: Unified Data System, Cameron University Data
Fall 2010
39
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Graduation Rates in Regional Universities
Figure 8
Degrees Conferred
160
Number of Graduates
140
120
100
80
60
40
20
0
Y0405
Y0506
Y0607
Y0708
Y0809
Y_AVG
CAMERON UNIVERSITY
EAST CENTRAL UNIVERSITY
LANGSTON UNIVERSITY
NORTHEASTERN STATE UNIVERSITY
NORTHWESTERN OKLAHOMA STATE UNIVERSITY
ROGERS STATE UNIVERSITY
SOUTHEASTERN OKLAHOMA STATE UNIVERSITY
SOUTHWESTERN OKLAHOMA STATE UNIVERSITY
UNIVERSITY OF CENTRAL OKLAHOMA
Source: Oklahoma State Regents for Higher Education
http://www.okhighered.org/oeis/ProductivityReport/Productivity.aspx
Fall 2010
40
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Headcount Enrollment Rates in Regional Universities
Figure 9
Headcount Enrollment
1200
Number of Enrollees
1000
800
600
400
200
0
F0405
F0506
F0607
F0708
F0809
F_AVG
CAMERON UNIVERSITY
EAST CENTRAL UNIVERSITY
LANGSTON UNIVERSITY
NORTHEASTERN STATE UNIVERSITY
NORTHWESTERN OKLAHOMA STATE UNIVERSITY
ROGERS STATE UNIVERSITY
SOUTHEASTERN OKLAHOMA STATE UNIVERSITY
SOUTHWESTERN OKLAHOMA STATE UNIVERSITY
UNIVERSITY OF CENTRAL OKLAHOMA
Source: Oklahoma State Regents for Higher Education
http://www.okhighered.org/oeis/ProductivityReport/Productivity.aspx
Fall 2010
41
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section VII:
Response to 2009 – 2010 Action Plan
1.
2.
3.
Fall 2010
Start a mentor system to assist new and adjunct faculty and
increase coordination between adjunct and full-time faculty.
The mentor system to assist new faculty has started in the Fall of
2009.
Expand the functions of the accounting lab to assist students in all
business areas. This should help student retention and improve
student performance.
The accounting lab has been expanded to a tutorial lab to assist
students in all areas of business.
Continue with student advising and mentoring.
Student advising and mentoring are done by all fulltime faculty.
42
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section VIII: 2010-2011 Action Plan
(Program outcomes)
The BBA faculty adopted the following program outcomes in the July,
2010 faculty/staff meeting.
1)
2)
3)
4)
Program graduates will demonstrate understanding of the
broad foundations of business.
Program graduates will demonstrate the critical thinking skills
necessary to make effective business decisions.
Program graduates will display the interpersonal skills
conducive to positive business relationships.
Program graduates will be able to analyze the competitive
environment and develop integrative business strategies.
Fall 2010
43
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section VIII:
2010-2011 Action Plan For BBA Program
Operationalize new program outcomes adopted by BBA program
(July, 2010).
Program outcomes
Program outcome 1
Fall 2010
Assessment Tool
Locally developed Standardized tests and
MFT
Program outcome 2
Locally developed Standardized tests and
MFT
Program outcome 3
Peer evaluation
Program outcome 4
Integrative evaluation
Courses
Foundation courses
Foundation courses
Business Communication (BUS 3113)
and Business policy (BUS 4633)
Business Communication (BUS
3113) and Business policy (BUS
4633)
44
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
Section VIII:
2009-2010 Action Plan For BBA Program
Other action plans based on feedback from ACBSP report and last year
PQIR
1.
2.
3.
4.
Fall 2010
Improve international perspective in all BBA courses
Enhance academic advisement
Conduct an employer survey
Encourage enhancement of courses using Blackboard.
45
Program Quality Improvement Report 2010-2011
Program Name:
Bachelor of Business Administration
CIP Code: 520201
End Result
BACHELOR OF BUSINESS ADMINISTRATION
PROGRAM
SUCCESS!
Fall 2010
46
Program Quality Improvement Report 2010-2011