3/18/2014
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
Institutional Effectiveness Achievement Report
Parameter Title
Parameter Value
Organization
Management and Marketing: BBA Marketing
Assessment Period
2012-2013
Outcome/Goal Type
Student Learning Outcome
Organization: Management and Marketing: BBA
Marketing
Assessment Period: 2012-2013
Outcome/Goal Type: Student Learning Outcome
Total Outcomes/Goals: 4
Unit Head: Jill Austin
Reports to: College of Business
Report Date: Tue Mar 18 2014
Mission Statement
Management and Marketing -- teaching -- connecting -- engaging -- expanding:
Teaching theory and applied business knowledge . . .
Connecting students with businesses, and businesses with students . . .
Engaging the business community thorugh service activities . . .
Expanding business knowledge through research . . .
Summary of Achievements
Outcomes and Goals Assessment Plans
The following tables contain outcome/goal data for Assessment Period: 2012-2013
Outcome/Goal
Category
Outcome 9: Marketing students will be able to demonstrate knowledge of fundamental
concepts and theories in the core areas of business.
Measure 1:
Person
Completion
Responsible: Date:
Extent of Outcome's
Achievement/Results for
Measure 1:
students wills core at least 150 on
major field test
Department
Chair
expect at least a score of 150
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
06/30/2013
1/6
3/18/2014
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
Measure 2:
survey of students perceptions of
knowledge - benchmark is 70 %
Person
Completion
Responsible: Date:
Extent of Outcome's
Achievement/Results for
Measure 2:
Department
Chair
benchmark met for accounting,
management, marketing and legal
environment -- students feel
competent to apply these concepts.
06/30/2013
Overall Outcome Results:
Overall average score was 146.3
This program outcome/general
goal was:
*If less than Met, program should plan further action to improve
performance.
Not Met
Further Action Planned
What strengths were displayed through
the assessments of your measures?
What weaknesses were displayed through Additional
the assessments of your measures?
Comments:
Students scored higher on the test than in the Students did not meet the minimum expectation
previous year.
of 150 on the test.
Recommendation 1:
Faculty will review COB learning outcomes and will determine how to make improvements in learning that
will positively impact test scores. Discussions will be held to determine if curriculum changes are needed.
Recommendation 2:
Faculty will discuss course content with faculty who teach in other business areas to determine if content or
teaching methodology changes are needed to help BUAD students learn/retain knowledge.
Recommendation 3:
Faculty will talk with students to determine what changes in teaching methodology might be helpful to them
retaining knowledge in the core business areas.
Action Plan
Use of Results:
Results were discussed and faculty determined ways to add quantitative work in classes to help students do
better on the MFT.
Assessment Changes: Programmatic Changes:
Continue to discuss issues and devise ways to help students learn more effectively.
Person/Group Responsible for Action: faculty
Target Date for implementation of the action: 06/30/2014
Priority: High
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
2/6
3/18/2014
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
Outcome/Goal
Category
Outcome 10: Marketing students will be able to demonstrate knowledge of core
concepts and theories in the field of international business management.
Person
Completion
Responsible: Date:
Extent of Outcome's
Achievement/Results for
Measure 1:
international competencies exam
(benchmark is 90 % to score as
competent on the exam)
BUAD Faculty 06/30/2013
partially met - 93 % scored as
competent in fall and 83 scored as
competent in spring.
Measure 2:
Person
Completion
Responsible: Date:
Extent of Outcome's
Achievement/Results for
Measure 2:
Measure 1:
student survey of perceptions of
Department
ability to apply international concepts Chair
06/30/2013
met - 78.3 % of students perceive
they are competent to apply
international concepts.
Overall Outcome Results:
Test - partially met -- met in fall but not in spring.
This program outcome/general
goal was:
*If less than Met, program should plan further action to improve
performance.
Partially Met
Further Action Planned
What strengths were displayed through
the assessments of your measures?
What weaknesses were displayed through Additional
the assessments of your measures?
Comments:
students partially met the assessment -students feel competent to apply concepts
Students met the benchmark for the fall
semester, but not for the spring semester.
Recommendation 1:
The International Competencies Exam was revised in spring 2013. The revised exam will be used for the
first time in fall 2013. The Assessment Committee will review the test results and will talk with faculty in
departments about questions where students had low scores. Based on discussions, course coverage may
be changed to enhance discussion in areas of low scores.
Recommendation 2:
International business faculty will review course coverage and ensure that content includes major areas
included on the exam.
Action Plan
Use of Results:
the test was revised and will be used in assessment beginning in the fall semester.
Assessment Changes:
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
Programmatic Changes:
3/6
3/18/2014
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
Person/Group Responsible for Action: faculty
Target Date for implementation of the action: 06/30/2014
Priority: Medium
Outcome/Goal
Category
Outcome 11: Marketing students will demonstrate effective written and oral
communication skills appropriate to the field of business.
Person
Completion
Responsible: Date:
Extent of Outcome's
Achievement/Results for
Measure 1:
Rubrics were completed to
determine the level of students'
written and communication skills
BUAD faculty 06/30/2013
Partially Met -- students scored 64
% proficient on written
communication skills and 100 %
proficient on oral communication
skills
Measure 2:
Person
Completion
Responsible: Date:
Extent of Outcome's
Achievement/Results for
Measure 2:
Measure 1:
Surveys of students were completed
Department
to assess students' perception of their
Chair
communication skills.
06/30/2013
met - students perceptions were that
89.8 % are proficient in written
communication and 93.9 % are
proficient in oral communication
Overall Outcome Results:
Students were found to be proficient in oral communication skills but not in written communication skills;
students perceive they are competent in both of these skills.
This program outcome/general
goal was:
*If less than Met, program should plan further action to improve
performance.
Partially Met
Further Action Planned
What strengths were displayed
What weaknesses were displayed through the
through the assessments of your
assessments of your measures?
measures?
Additional
Comments:
Students were not competent in written communication
students were found to be competent
skills; students have an overly optimistic view/perception
in oral communication skills
of these skills
Recommendation 1:
Develop a plan and implement for improving writing skills. This may include more writing in major classes
such as more research papers assigned or more written projects assigned. Addition of more discussion based
tested will also be discussed.
Recommendation 2:
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
4/6
3/18/2014
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
BUAD faculty - Review the rubric used for grading and be sure assessments from various faculty are
consistent.
Action Plan
Use of Results:
provided more instructions for communication expectations to students
Assessment Changes:
Programmatic Changes:
Person/Group Responsible for Action: faculty
Target Date for implementation of the action: 06/30/2014
Priority: High
Outcome/Goal
Category
Outcome 12: Marketing students will be able to propose and evaluate alternative
solutions for decision making.
Measure 1:
Person
Completion
Responsible: Date:
Assessment of strategic thinking using
a rubric. At least 70 % of students
BUAD faculty 06/30/2013
will score proficient.
Extent of Outcome's
Achievement/Results for
Measure 1:
met - 79 % scored proficient
(benchmark is 70 %)
Measure 2:
Person
Completion
Responsible: Date:
Extent of Outcome's
Achievement/Results for
Measure 2:
student survey of perceptions of
strategic planning ability
Department
Chair
met - 81.7 % of students perceive
they are competent in applying
strategic management skills
06/30/2013
Overall Outcome Results:
Students met the expectation for the rubric score (at least 70 % proficient) and also met the perception
expectation of competency of at least 70 %)
This program outcome/general
goal was:
*If less than Met, program should plan further action to improve
performance.
Met
Further Action Planned
What weaknesses were
What strengths were displayed through the assessments of displayed through the
your measures?
assessments of your
measures?
Additional
Comments:
students met the expectatiaon for performance on the rubric and
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
5/6
3/18/2014
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
also perceive they have strategic management skills. MKT majors Students do not have a high
performed better on this assessment than either BUAD or MGMT level of confidence that they
students.
have these skills.
Recommendation 1:
BUAD faculty will discuss the high percent of marginal results -- Faculty will review approach to grading
using the rubric and may make changes in instructions and course coverage to try to improve scores in this
area.
Recommendation 2:
Review the rubric used for grading and be sure assessments from various faculty are consistent.
Action Plan
Use of Results:
Faculty provided more instructions on how to complete the project and provided rubrics to students.
Assessment Changes:
Programmatic Changes:
Person/Group Responsible for Action: faculty
Target Date for implementation of the action: 06/30/2014
Priority: Medium
14:57:33 CDT
Close
https://cwmtsu.tk20.com/campustoolshighered/k12_reports_variables_body.do
6/6