Brief Bio
C
Name: Iman Mohamed Mohamed Zahra
E-mail: imanz@squ.edu.om
Imy_zahra@yahoo.com
Academic Rank: Assistant professor
Department: Mass Communication
Specialization: Mass communication
Minor specialization: Public Relations and Advertising
Address: Sultan Qaboos University, College of Arts & Social Sciences. P.O Box 42, P.C. 123. Al -Khod, Sultanate of
Oman.
2. Employment History
Place of Work (Institution)
Year
Occupation
Public Relations Department, Faculty of
1999-2002
Teaching Assistant
Mass Communication, Cairo University,
Egypt
Public Relations Department, Faculty of
2002-2009
Lecturer
Mass Communication, Cairo University,
Egypt
Public Relations Department, Faculty of
2009-present
Assistant Professor
Mass Communication, Cairo University,
Egypt
Mass Communication Department, College 2012
Visiting Consultant
of Arts and Social Sciences, Sultan Qaboos
University, Oman
Mass Communication Department, College 2012-present
Assistant Professor
of Arts and Social Sciences, Sultan Qaboos
University, Oman
3. Education and Qualifications
3- 1 Qualifications
Year
Qualification
Institution
Public Relations Department, Faculty of
1998
BA in Public Relations and Advertising
Mass Communication, Cairo University,
Egypt
Public Relations Department, Faculty of
2002
MA in International Public Relations
Mass Communication, Cairo University,
Egypt
Public Relations Department, Faculty of
2009
Ph.D in Integrated Branding
Mass Communication, Cairo University,
Communications
Egypt
3-2 Courses Taught
Level
BA
Advanced Media Translation
Advertising Copywriting (in English)
BA
Advertising Management
BA
Advertising Media
BA
Business Communication (in English)
BA
Communication and Social Change
BA
Communication in English
BA
Corporate Communication (in English)
BA
Creativity in TV Advertising
BA
Economics of Advertising
BA
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E-Marketing (in English)
BA
Foundations of Public Relations
BA
Intro to Mass Com.
BA
International Marketing (in English)
BA
Introduction to Public Relations (in English)
BA
Issues in Mass Communication (in English)
BA
Journalistic Translation
BA
Media and Society (in English)
BA
Media Campaigns
BA
Media Production of PR (in English)
BA
Media Translation
BA
PR Management
BA
PR Planning
BA
Production of Promotional Materials (in English)
BA
Public Opinion
BA
Public Relations in Practice
BA
PR and Stereotypes
BA
Radio Advertising
BA
Social Marketing (in English)
BA
Special Topic in PR and Advertising
BA
Writing for Public Relations
BA
Terminology & Concepts Of Mass Communication (in English)
MA
Advanced Writing for PR
MA
PR Strategies
MA
4. Research
4-1 Research Interests
Public Relations
Advertising
Integrated Marketing Communications
Branding
Intercultural Communication Studies
4-2 Papers (most important or recent papers)
"Integrated Marketing Communications (IMC): A Comparative study of Arabic and International Research
Literature With a Special Focus on The Sultanate of Oman",publishing in progress.
" PR Research in The Arab World: Historical Overview and Futuristic Perspectives with a special focus on PR
research status in The Sultanate of Oman ", publishing in progress.
"Integrated Marketing Communications practice in Egypt", United Nations Educational, Scientific and Cultural
Organisation (UNESCO) Special Publication in tribute of "Half a Century of Communication Research in Egypt:
Current and Future Trends", 2011
"Half a century of PR Studies in Egypt ", United Nations Educational, Scientific and Cultural Organisation
(UNESCO) Special Publication in tribute of "Half a Century of Communication Research in Egypt: Current and
Future Trends", 2011
4-3 Conferences (5 most important or recent conferences)
"Integrated Marketing Communications (IMC): A Comparative study of Arabic and International Research
Literature With a Special Focus on The Sultanate of Oman", College of Arts and Social Sciences 3rd International
Conference entitled: INTERDISCIPLINARITY BETWEEN SOCIAL AND OTHER SCIENCES: EXPERIENCES AND
ASPIRATIONS, 15-17 December 2015
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" PR Research in The Arab World: Historical Overview and Futuristic Perspectives", Qatar University in
collaboration with Arab US Association for Communication Educators (USACE), 24-26 October 2015
"Rebranding Egypt as a Sustainable Tourist Destination after the Uprisings: An Integrated Marketing
Communications Approach", VII International Tourism Congress: The Image and Sustainability of Tourist
Destinations, Sultan Qaboos University, Tourism Dept., 2-4 December 2014
" PR Research in The Sultanate Of Oman: Current Status and Strategic Trends", Oman's First Public Relations
Conference, 15-16 October 2014.
"Half a century of PR Studies in Egypt", The seventeenth annual international scientific conference of the Faculty
of Mass Communication, Cairo University, Egypt, 19-20th of December 2011
4-4 Thesis Supervision (5 most recent theses)
"The Effect of Internet information on decision making in The Egyptian Stock Market ", MA Thesis, Public
Relations Department, Faculty of Mass Communication, Cairo University, Egypt, discussed March 2016
"Public Diplomacy in Oman: A Discourse Analysis approach", ", MA Thesis, Mass Communication Department,
College of Arts and Social Sciences, Sultan Qaboos University, Registered February 2016.
"Public Diplomacy as reflected in Obama's speeches directed to the Arab world", MA Thesi s, Mass
Communication Department, Helwan University, Egypt, discussed February 2016
"Characteristics of Official Tourism websites in the GCC", MA Thesis, Mass Communication Department, College of
Arts and Social Sciences, Sultan Qaboos University, Registered January 2016
"PR Companies and Agencies in the Sultanate of Oman: An Excellence Theory Perspective", MA Thesis, Mass
Communication Department, College of Arts and Social Sciences, Sultan Qaboos University, Registered November
2015
"Uses and gratifications of social media usage in Omani SMEs", MA Thesis, Mass Communication Department,
College of Arts and Social Sciences, Sultan Qaboos University, Registered November 2015
5. Awards
Best Ph.D dissertation Award, 2009, Cairo University, Egypt.
Outstanding BA achievement Award, 1999, Giza Society of Artists, Writers and Communicators, Egypt.
6. Community Service
6-1 Community services (Lectures – Seminars – etc….)
A training session entitled: "Governmental Public Relations and Image Enhancement", Ministry of Information in
collaboration with Thomson Foundation, October 2015.
Training PR specialists in a 5 day workshop entitled: "Introduction to PR and Communication skills" sponsored by
the Center of Community Service and Continuous Learning in SQU, April 2015.
Training PR specialists in a 5 day workshop entitled: "Introduction to PR and Communication skills" sponsored by
the Center of Community Service and Continuous Learning in SQU, April 2014.
Aiding SQU mass com students employment as a constant supervisor of the mass com students exhibit in the
Majors Fair sponsored by the Center of Career Quidance, SQU.
A constant member of the Judging panel of PR graduation projects in the Mass Communication Department in
SQU.
6-2 Committee membership (5 main committees)
Mass Communication Department representative in The Collegeof Arts and Social Sciences Accreditation
Committee, SQU, 2013Re-evaluating Mass Communication Program Study Plan Committee, Mass Communications Department, 2015Re-Formulating Mass Communications Department Strategic Plan 2016-2020 Committee, 2015A member of the Mass Communications Department Advisory Board, 2015A member of the Specializations Committee, Mass Communications Department, 2012-
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