CONVENIENCE STORE VERSUS HYPERMART CUSTOMER RESEARCH SURVEY QUESTIONS
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CONVENIENCE STORE VERSUS HYPERMART CUSTOMER RESEARCH SURVEY QUESTIONS CS – PART – 2 Denver JUNE 2001 NAME: ______________________________________________ ADDRESS: ___________________________________________ CITY, ST, ZIP: _________________________________________ INCLUDE YOUR PHONE FOR FOCUS GROUP CONTACT: PHONE: ______________________________________________ (Information will be kept confidential and will only be used for the purpose of EMS) EMS CONVENIENCE-HYPERMART CUSTOMER RESEARCH EAI 2001 SCR GENERAL SCREENING (Phone Screening) Do you buy gasoline for your vehicle? Have you purchased gasoline at a supermart or discount store over the past year? If so, what stores and locations? DMG DEMOGRAPHICS sa pa pa pa pa sa Gender : M F sa Age: _________ Marital: Married Single Employment: Employed Not-Employed Household Income Level < 25,000 25,000 to 50,000 50,001 to 100,000 >100,000 # of drivers in household __________ pa # of vehicles in household __________ Home Zip Code __________ sa Work Zip Code __________ FL FLEET CUSTOMER sc Do you buy fuel at this site as part of a business fleet program ? If yes, continue next set of questions. sc What fleet or credit card to you use? sc What type of fuel do you use? gasoline sc Average fuel purchase in gallons________________ sc Do you purchase store merchandise, food products or services? diesel GNR GENERAL GASOLINE BUYING HABITS Sa GNR 4) Over the last two months, I have purchased the following grades of fuel: (indicate # of times of each) Regular_______ Mid-Grade______ Premium_______ EMS CONVENIENCE-HYPERMART CUSTOMER RESEARCH 1 Diesel______ EAI 2001 Sa GNR 5) I generally buy gas on the following days and time period: I purchase gas on random days and times (if this is the choice-skip next section) Morning Lunch Afternoon Early Evening Late Mon____________________________________________________________ Tues____________________________________________________________ Wed____________________________________________________________ Thur____________________________________________________________ Fri______________________________________________________________ Sat_____________________________________________________________ Sun_____________________________________________________________ sa GNR 7) I generally pay for gas via(check all that apply): -Cash -Major Credit Card -Debit Card -Gasoline Company Credit Card GASOLINE BRAND Sa GNR 8) What is the best brand of gas in your area ? Sa GNR 9) Have you bought that brand of gas? If no, why not? If yes, how many times over the last two months? Sa GNR 10) The price difference at which I would buy the best brand versus a lower cost alternative: 1 cents more greater than 4 cents pa 2 cents more 3 cents more 4 cents more would not buy GNR 11) What is the worst brand of gas in your area? Why is it the worst? EMS CONVENIENCE-HYPERMART CUSTOMER RESEARCH 2 EAI 2001 Pa GNR 12) How would you rate the following brands of gasoline? Superior Good Poor Don’t know Amoco______________________________________________________________ Conoco______________________________________________________________ Diamond Shamrock____________________________________________________ Phillips______________________________________________________________ 7-Eleven_____________________________________________________________ Texaco_______________________________________________________________ Costco_______________________________________________________________ King Sooper___________________________________________________________ Wal-Mart_____________________________________________________________ Safeway______________________________________________________________ Sa GNR 14) Are you planning to buy gas at the discount or supermarkets that sell gasoline ? Yes No Why or why not ? CONVENIENCE STORE EXPERIENCE Define Convenience Store for customers: Sc CNV 1) How long have you been frequenting this convenience store? Sc CNV 2) How many times have you visited this site over the last two months? Pc CNV 3) If you purchased gas at other locations over the last two months, please specify the top two locations, number of visits and reason for your business there: Company 1) No. Of Visits Reason Option 1:________________________________________________________ ________________________________________________________________ 2) Sc Option 2:________________________________________________________ ________________________________________________________________ CNV 6) For this visit what was the price of gas relative to competing gasoline stations that you EMS CONVENIENCE-HYPERMART CUSTOMER RESEARCH 3 EAI 2001 have purchased gas at? -Don’t know -Equal in price -1 to 3 cents under -4 to 5 cents under -6 to 8 cents under -Greater than 8 cents under. Sc CNV 7) When you have purchased gas at any convenience store over the last two months, approximately how many times did you make a purchase (other than gas) in the store? Pc CNV 8) What was your average in-store purchase amount during these visits? Pc CNV 9) Please indicate types of merchandise purchased during this period: Availability Purchased Would Buy Cigarettes_______________________________________________________________ Other Tabacco____________________________________________________________ Beer____________________________________________________________________ Other Packaged Beverages__________________________________________________ Candy__________________________________________________________________ Salty Snacks_____________________________________________________________ Packaged Sweet Snacks____________________________________________________ Health Snacks (Granola Bars, etc)____________________________________________ Publications/Newspapers___________________________________________________ Health and Beauty Care____________________________________________________ Automotive Products______________________________________________________ General Merchandise______________________________________________________ Hot Dispensed Beverages___________________________________________________ Cold Dispensed Beverages__________________________________________________ Meal Items(Sanwiches,pizza,etc) ____________________________________________ Fluid Milk______________________________________________________________ Pc CNV 14) Please rate your convenience store buying experience. Excellent Good Average Poor NA Overall________________________________________________________________ Price__________________________________________________________________ Access to Site _______________________________________________________ Wait for Pump__________________________________________________________ Credit Card/Payment_____________________________________________________ Dispensing_____________________________________________________________ Attendent Interaction_____________________________________________________ Lighting_______________________________________________________________ Other Services__________________________________________________________ Car Wash______________________________________________________________ Sc CNV 15) Will you return to this convenience store for gasoline ? EMS CONVENIENCE-HYPERMART CUSTOMER RESEARCH 4 EAI 2001 Sc CNV 16) If so, what do you predict your average frequency will be. -one out of your next four trips -two out of your next four trips -three out of your next four trips -four out of your next four trips pc CNV 17) What other benefits did you realize by buying gasoline at this convenience store? Sc CNV 18) Have you purchased gasoline at a competing discount or grocery store over the last two months? Yes Pc No CNV 19) What discount or supermarket store do you or had you purchased gas at and how would you compare it to this Convenience store ? Importance To You Hypermart This Store (Please Convenience Name) Store (Please indicate as: 1-High 2-Average 3-Low) Overall____________________________ ___________________________________ Price_________________________________________________________________ Access to Site_________________________________________________________ Wait for Pump_________________________________________________________ Credit Card/Payment____________________________________________________ Dispensing____________________________________________________________ Customer Service_______________________________________________________ Lighting______________________________________________________________ Convenience___________________________________________________________ Other Services_________________________________________________________ Sc CNV 20) Over the next two months, what is your expected visit plan Number of Trips This convenience store_________________ Other convenience store__________________ Discount or hypermart store________________ EMS CONVENIENCE-HYPERMART CUSTOMER RESEARCH 5 EAI 2001
