CONVENIENCE STORE VERSUS HYPERMART
CUSTOMER RESEARCH
SURVEY QUESTIONS
CS – PART – 1
Denver
JUNE 2001
NAME: ______________________________________________
ADDRESS: ___________________________________________
CITY, ST, ZIP: _________________________________________
PHONE: ______________________________________________
(Information will be kept confidential and will only be used for the purpose of EMS)
EMS
CONVENIENCE -HYPERMART CUSTOMER RESEARCH
EAI
2001
DMG DEMOGRAPHICS
sa
pa
pa
pa
pa
sa
Gender:
M
F
sa
Age:_________
Marital:
Married
Single
Employment:
Employed
Not-Employed
Household Income Level < 25,000
25,000 to 50,000
50,001 to 100,000
100,000>
# of drivers in household_____
pa
# of vehicles in household______
Home Zip Code__________
sa
Work Zip Code_________
GNR GENERAL GASOLINE BUYING HABITS
Sa
GRN 1): On average, how many times a month do you buy gas?
Sa
GRN 2): In what proximity of home or work do you generally buy gas? (select all that apply)
Within _____ miles of home
Sa
Within ______miles of work
Other; please specify:
GNR 3) How do you shop for gas (select all that apply)?
Loyal to a brand
Loyal to a location
(buy that brand most of the time).
(almost always buy my gas there)
Shop for lowest price gas regularly
Stop for gas when needed
(don’t generally shop around)
I combine my gas buying trip with other needs-please specify.
Grocery shopping.
During or on the way to work
Discount store shopping.
Running Misc. errands
(name the most frequent errands conducted)
No other activities planned-gas
Other
(gasoline is main priority during outing)
Sa
Sa
GNR 6) I would shift where I purchase gas for a savings of:
1 to 2 cents per gallon
3 cents per gallon
6 to 7 cents per gallon
8 cents per gallon
GNR 13) Are you aware of the discount stores or supermarkets that sell gasoline in your area?
Yes
Sa
4 to 5 cents per gallon
No
Which stores are you aware of selling gasoline? Please indicate below the stores you are aware of selling gasoline, and how
many times you purchased gasoline, shopped for groceries, or purchased gasoline and groceries at any of these stores:
Aware of
Purchased
Gas
Shop for
Groceries
Gasoline/
Groceries
Proximity
to you
Albertson’s_______________________________________________________________
Costco___________________________________________________________________
King Soopers_____________________________________________________________
Safeway__________________________________________________________________
Sam’s Club_______________________________________________________________
EMS
CONVENIENCE-HYPERMART CUSTOMER RESEARCH
EAI
2001
1
Wal-Mart________________________________________________________________
Other____________________________________________________________________
Sa
GNR 14) Are you planning to buy gasoline at the discount or supermarkets that sell gasoline?
Yes
No
Why or why not?
Sc
CNV 2) How many times have you purchased gasoline at a convenience store in the last two months?
Sc
CNV 4) Please indicate how many times you did each of the following during your visits to a convenience sites
over the last two months.
PURCHASED
Gas only
Gas and a car wash
Gas and bought store products or services
Car Wash only
Store snacks, beverages or food goods only
Conducted all of the above during a visit
Made gas purchase and fast food purchase
Gas, in-store goods and fast food restaurant purchase
# OF TIMES
Pc
CNV 10) What products or merchandise would you like to see carried at the Convenience Store that you
would buy periodically?
Pc
CNV 11) Over the last two months, what services have you used at any convenience store?
Availability
Outside Services
Inside Services
Purchased
Would Use if Available
Car Wash_________________________________________________________________
Air for tires________________________________________________________________
Clean Windshield___________________________________________________________
Other ____________________________________________________________________
Money Orders______________________________________________________________
Check Cashing_____________________________________________________________
ATM’s___________________________________________________________________
Lotto_____________________________________________________________________
Scratch Tickets_____________________________________________________________
Other_____________________________________________________________________
Pc
CNV 12) What other services would you like to see carried at the Convenience Store that you would use
periodically (Stamps; copy/fax; video games)?
Sc
CNV 13) What keeps you going back to a convenience store (check all that apply)?
Price of gas
Sh
Proximity to home
Proximity to work
Store products and convenience
Car Wash
Friendly atmosphere
Other Services
HYP 1) If you have not purchased gasoline at a discount store or supermarket, please explain:
What would attract you to these stores to purchase gasoline?
EMS
CONVENIENCE-HYPERMART CUSTOMER RESEARCH
EAI
2001
2
Sh
HYP 5) What was the price relative to competing gasoline stations that you have purchased gas at?
-Equal in price
-1 to 3 cents under
-6 to 8 cents under
-4 to 5 cents under
-Greater than 8 cents under.
sh
HYP 6) When you have purchased gas at this supermarket or discount store, approximately how many times
did you shop at the main store?
ph
HYP 8) Have you increased your trips to this store due to the availability of gas?
OTH OTHER SERVICES
Pa
Car Care Services
What do you consider your car care center for general services and products (oil change, lubes, tire rotation, tune-ups, etc..) (such as: Sears,
Grease Monkey, Wal-Mart)?
Would you find value in a centralized service that tracks your car care needs and would schedule such services as oil change, lubes, tire
rotation, alignments, tune-ups, etc. and notifies you of needs?
If this service were offered free of charge; assuming you were a frequent customer, would you use it?
If the service offered discounts for the various services/products at other establishments and for convenience store purchases based on
loyalty (how often you would use them) would you be interested in participating?
Pa
Loyalty Programs
Would you increase your loyalty to this business if it offered discounts on gasoline or in-store purchases based on meeting a
minimum number of visits or total amount of purchases?
Yes
Pa
No
Already Loyal to this Business
Attendant/Other Services
What level of interest would you have in an attendant available to dispense your fuel, clean your windshields, check
your oil, etc.
High
Pa
Some Interest
Neutral
Low Interest
Automated Dispensing
What level of interest would you have in using automated gasoline dispensing that would dispense fuel into your
vehicle without you leaving your vehicle?
High
Some Interest
Neutral
EMS
CONVENIENCE-HYPERMART CUSTOMER RESEARCH
Low Interest
EAI
2001
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