Curriculum Vitae
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Cary A. Greenwood, Ph.D., APR, Fellow PRSA
Assistant Professor
MTSU Box 64, School of Journalism
Middle Tennessee State University
Murfreesboro, TN 37132
Phone: (615) 494-7748
EDUCATION
Ph.D., Communication and Society, University of Oregon
Dissertation: Killing the Messenger: A Survey of Public Relations Practitioners and Organizational
Response to Whistleblowing after Sarbanes-Oxley
Co-chairs: Patricia A. Curtin, H. Leslie Steeves
Committee: James K. Van Leuven, Mike Russo, Anne Parmigiani
M.F.A., Creative Writing - Fiction, Eastern Washington University
B.A., Journalism, University of Oklahoma
RESEARCH INTERESTS
Whistleblowing, relationship management theory, corporate social responsibility, stakeholder theory
resource dependence perspective, and evolutionary theory
PEER REVIEWED PUBLICATIONS
Greenwood, Cary A. (2010). Evolutionary theory: The missing link for conceptualizing public
relations. Journal of Public Relations Research, 22, 456-476.
Greenwood, C.A., & Kahle, L.R. (2007, June). Toward an evolutionary theory of marketing:
Evolution and branding [Abstract]. In Joseph R. Priester, Deborah J MacInnis, & C. Whan Park,
(Eds.), New Frontiers in branding: Attitudes, attachments, and relationships, 3-11. Santa
Monica, CA: Society for Consumer Psychology.
REFEREED PAPERS
Greenwood, Cary A. (2009, August). Whistleblowing in public relations: Call for a research agenda.
Poster session presented at the 2009 AEJMC Annual Conference, Boston.
Greenwood, C.A. (2008, May). Evolutionary theory: The missing link for public relations. Paper
presented at the International Communication Association, Montreal, Canada.
Greenwood, C.A., & Kahle, L.R. (2007, June). Toward an evolutionary theory of marketing:
Evolution and branding [Abstract]. Paper presented at the 26th Advertising and Consumer
Psychology Conference, Santa Monica, CA.
Grants
GRANTS
2012 Page and Johnson Legacy Scholar Grant and Page Legacy Scholar 2012/2013: The
impact of stakeholder engagement strategy for corporate social responsibility communication on
organizational CSR reputation and CSR/public relations goal achievement. Co-investigator with
Joon Soo Lim (Nov. 30, 2011). Awarded $2,150.
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2012/2013 MTSU Faculty Research and Creative Activity Committee Grant: Whistleblowing in
Government. Awarded $3,975.
COURSES TAUGHT
MTSU: PR Communication, two sections, Spring 2012
MTSU: PR Case Studies, Spring 2012
MTSU: PR Communication, two sections, Fall 2011
MTSU: PR Case Studies, Fall 2011
UO: PR Campaigns, Spring 2008, instructor-of-record
UO: Principles of Public Relations, Fall 2007, instructor-of-record
UO: Information Gathering, Summer 2007, co-instructor of record
UO: Principles of Public Relations, Spring 2007, co-instructor of record
UO: Public Relations Writing, Summer 2006, instructor-of-record
GRADUATE POSITIONS
UO: Teaching Assistant, Principles of Public Relations, Spring 2009
UO: Teaching Assistant, Mass Media and Society, Winter 2009
UO: Teaching Assistant, Mass Media and Society, Fall 2008
UO: Research Assistant, marketing plan, Portland Strategic Master’s program, Winter 2008
UO: Research Assistant, research proposal, whistleblowing in government, Winter 2008
UO: Teaching Assistant, Information Gathering, Winter 2007
UO: Teaching Assistant, Principles of Advertising, Fall 2006
UO: Teaching Assistant, Mass Media Ethics, Fall 2005
INVITED PRESENTATIONS
University of Washington: Crisis Communication: Crisis Communication in Government (11/5/09)
UO: Strategic Planning: Strategic Planning in Government
UO: Principles of Public Relations: Public Affairs
UO: Public Relations Planning and Problems: Introduction to Planning and Problems
UO: Marketing Communications: Public Relations and Marketing
UO: Principles of Public Relations: Internal Communications
UO: Public Relations Planning and Theory: Evolutionary Theory and Public Relations
UO: Reporting 1: Public Relations
ASSOCIATIONS
International Communication Association, 2008
Society for Consumer Psychology, 2007
Association for Education in Journalism and Mass Communication, 2005
 Associate Chair, Teaching, Public Relations Division, 2009-1010
 Associate Professional Liaison, Public Relations Division, 2008-2009
Public Relations Society of America, 1988
 Chair, North Pacific District, 2006
 Elected College of Fellows, 2005
 Chair, Public Affairs & Government Section, 2003
 Founding President, Oregon Capital Chapter, Salem, OR, 2001
 President, Greater Spokane Chapter, 1991
 Accredited Public Relations, 1990
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PROFESSIONAL EXPERIENCE
Oregon Department of Transportation, Public Transit Division, Salem, OR
Technical Assistance Program Manager/Training Planner, 9/09-7/11
Developed and managed statewide training and technical assistance program.
Oregon Department of Transportation, Division of Motor Vehicles, Salem, OR
Operations and Policy Analyst 2, 7/09-9/09
Conducted national research and analyzed policies.
Oregon Department of Human Services, Salem, OR
Public Affairs Specialist 2 and 3, 7/07-7/09
Served as communications officer for the Seniors and People with Disabilities Division.
Oregon Department of Forestry, Salem, OR
Public Affairs Director, 5/97-4/04
Responsible for strategic communications planning, crisis communications, media relations,
public involvement, publications, internal communications, and the agency website. Developed
and administered a $1 million biennial budget; managed staff of seven.
Oregon Department of Revenue, Salem, OR
Communications Manager, 12/95-5/97
Responsible for strategic communications planning, crisis communications, media relations, public
involvement, publications, internal communications, the agency website, forms, and support
services. Developed and administered a $1 million budget; managed staff of 17.
Oregon Department of Transportation, Salem, OR
Manager Contract Development, 8/95-12/95
Led two agency-wide strategic planning processes.
Supervisor Supply Operations, 12/94-8/95
Managed statewide supply, sign manufacturing, and accounting functions. Developed and
administered a $7 million budget; managed staff of 17.
Public Involvement Coordinator, 3/94-12/94
Developed and implemented the agency’s first statewide public involvement program.
Public Information Specialist, 6/93-3/94
Helped develop and implement a new statewide public involvement process.
Cary Greenwood & Associates, Spokane, WA, and Lincoln City, OR 3/91-6/93
Established Certified Woman-owned Business offering public relations consulting.
The Washington Water Power Company, Spokane, WA
Administrator Public Relations Research, Planning and Development, 1/91-3/91
Developed issues management program for Fortune 500 electric and natural gas utility.
Supervisor Public Relations, 3/88-1/91
Responsible for strategic communications planning, crisis communications, media relations,
publications, publicity, research, executive speeches, video communications, photography, special
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events, employee communications, customer communications, and investor communications.
Developed and administered a $500,000 budget; managed staff of five.
Supervisor Corporate Communications, 8/82-3/88
Responsible for strategic communications planning, crisis communications, media relations,
publications, publicity, research, executive speeches, video communications, photography, special
events, employee communications, and investor communications. Developed and administered a
$750,000 budget; managed staff of five.
Corporate/Financial Public Relations Coordinator, 7/81-8/82
Wrote and produced corporate annual reports and other investor communications, served as
executive speechwriter to chairman of the board, and handled media relations.
Corporate Writer, 9/80-7/81
Wrote and produced corporate annual reports and other investor communications, and served as
executive speechwriter to chairman of the board.
Oregon Department of Energy, Salem, OR
Public Involvement Contractor, 2/80-5/80 and 5/79-9/79
Developed and implemented statewide public information and public involvement programs.
Oregon Legislative Assembly, Salem, OR
Senior Legislative Assistant to Speaker of House, 8/78-1/79
Served as executive speechwriter, press secretary, and legislative assistant to Speaker.
Oregon Executive Department, Salem, OR
Staff Writer/Speechwriter, 2/75-4/77
Staff writer for Intergovernmental Relations Division and speechwriter for agency heads and
Governor of Oregon.
KAGO Radio, Klamath Falls, OR
Reporter/Traffic Coordinator, 7/74-2/75
General assignment reporter and traffic coordinator.
KOMA Radio, Moore, OK
Reporter, 3/74-7/74
General assignment and state government reporter.
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