A Framework for the Configuration of Research Methods Beyond Design Science and Behaviorist Methods Prof. Dr. Ulrich Frank Lehrstuhl für Wirtschaftsinformatik und Unternehmensmodellierung ICB Institut für Informatik und Wirtschaftsinformatik Institut für Informatik und Wirtschaftsinformatik (ICB) Overview 10 Motivation Overview of Prevalent Research Methods A (Meta) Method for Method Configuration Recommendations Ulrich Frank © Research Methods Contact 20 Prof. Dr. Ulrich Frank E-Mail: ulrich.frank@uni-due.de © Ulrich Frank | Research Methods Copyright 10 Additional material that is provided with the lecture, especially slides and audio files are protected by copyright: © 2005–2014, Prof. Dr. Ulrich Frank <ulrich.frank@uni-due.de>, Universität Duisburg-Essen, Campus Essen, Essen. Duplication, modification, translation, dissemination or extraction of parts are prohibited without written approval of the originator. Only those students who attend the course are allowed to download the protected material for their personal use. Ulrich Frank © Research Methods Objectives (1) 30 The participants should … be sensitized for essential questions related to scientific research. realize that there are different ideas about science and different conceptions of science. be able to elucidate the difference between scientific research and commercial consulting. describe core terms characteristic for scientific research. describe and discuss prevalent research methods. Ulrich Frank © Research Methods Objectives (2) 40 describe basic ontological and epistemological assumptions describe and evaluate selected theories of truth. discuss the difference between the claim for explanation and the claim for understanding. reflect upon the relevance of research methods for their research. outline a method for the configuration of research methods get inspiration for preparing and writing publications Ulrich Frank © Research Methods Scientific Proposition? 50 “The deployment of server/client systems induces an average reduction of a firm‘s total IT costs of 20%.” „The average profit per employee of all enterprises shows a positive correlation with the relative number of employees with an MBA.“ „Successful Management puts employees first.“ „The new method Business Requirements Now (BRN) guarantees the rapid and complete detection of requirements.“ „The positive energy of all employees mounts up to a company‘s competitiveness.“ „Every human being has lived at least one former life as a mammal.“ Research Project? 50 “Prototypical design of an integrated order management system for a food retail company.” „Design of a neural network to make forecasts of stock prices.“ „Design of a method to introduce corporate knowledge management.“ „Turning an old-fashion business into a hip online platform – a case study.“ „Massive Open Online Courses: Business models, opportunities and threats.“ „Power relations in insurance companies and their effect on middle management.“ What are core characteristics of scientific research? 80 Striving for knowledge? Striving for truth? Striving for explanation? Striving for a better life? Use of a precise language? Use of a research method? … Further suggestions? Research Method 100 „The method is essential for scientific studies and hence, the key characteristic of science in general.„ (translated from Kuno Lorenz) What is your understanding of a method? … and of a research method? Method, Research Method 110 method: serves to guide solving a class of problems elements of a method concepts to structure the problem domain with respect to certain purposes a process that illustrates how to proceed evaluation criteria research method: guides the preparation and execution of research projects as well as the documentation and evaluation of research results Prevalent Research Methods 120 „Rational“, Behaviourist Approach Hermeneutic Approach „Design Science“ Case Studies Action Research Grounded Theory Behaviourist Research 130 originates in Logical Positivism: empirical studies as only source of scientific knowledge (focus on induction) at first aimed at Psychology: scientific studies reduced to observable behaviour in the meantime relevant paradigm of Social Sciences dominant paradigm of Information Systems – different from „Wirtschaftsinformatik“; but also prevalent in Management & Administrative Science Characteristics 140 restricted to subjects that allow for empirical studies research goals: description, explanation through applying and testing of theories aimed at confirmation or refutation restricted to hypotheses that can be tested empirically Are there any research questions that are excluded from empirical research? Concepts to Structure Research Projects 150 Hypothesis Inferred from Theory includes Variable includes Feature includes Explanandum Dependant Variable represents operationalizes Independant Variable represents operationalizes Disturbance Variable represents operatonalizes Set of dependant data explains affects Explanans Noise Set of independant data Set of noise data collects should control should control Field Study collects Experiment collects varies Field Experiment Laboratory Experiment Concepts to Structure Research Projects „The tighter integrated a company‘s IT, the better its Hypothesis economic performance.“ Inferred from Resource Based View Theory includes Variable includes Economic Performance operatonalizes „explains“ includes PI Dependant represents • revenues Variable per Employee • profitability Feature data of selected Set of companies dependant data data of selected Independant Set of indepenrepresents Explanans PI Variable dant datacompanies Degree of IT • redundancy of data integration • redundancy of functions Disturbance operationalizes Set of noise represents data of selected Noise Variable data companies collects Qualification of share of IT employees employees should control with should control CS degree operationalizes affects 160 collects FieldNumber Study of companies: Experiment collects varies Field Experiment Laboratory Experiment Process Model 170 1 selection of research subject and questions 2 selection of appropriate theory 3 inferring hypotheses from theory 4 conceptualisation of dependent and independent variables; if need be also of possible noise (operationalisation) 5 selection of representative set of subjects (e.g. business firms) 6 definition of scale levels 7 collecting data 8 testing hypotheses; significant statistic correlation as key criterion, rather than falsification in rigorous sense Requirements 180 Objectivity: test independent of those, who conduct it Validity: data represent concepts of tested hypotheses adequately; demands for isolating impact factors Reliability: measuring method allows for trustworthy and reproducable recording of relevant data. Evaluation 190 Emphasis on terminological precision, reliability, falsification etc. supports rational discourse and critique. contingency of the subject; lack of theories (-> http://www.istheory.yorku.ca/) focus on the past, instead of the future (no sufficient account of possible worlds) bias through operationalisation neglecting aspect that balk against operationalisation pragmatic measurement approaches inherent tendency to trivial research results „neurotic behavior ... such as its compulsive handwashing in statistical procedures.” McCloskey „Top Tier“-Research (MISQ) 200 “Perceived ease of use will positively affect intended use of a businessto-consumer (B2C) Web site.” “The perceived provider performance has a positive impact on the satisfaction with Application Service Provider.” “The technical service guarantees of an ASP have a positive impact on perceived provider performance.” “The functional capability of the ASP has a positive effect on the satisfaction with ASP.” “Child’s age will moderate the relationship between utility for children and intention to adopt a PC for household use, such that utility for children increases in importance as the child’s age increases.” „neurotic behavior ... such as its compulsive handwashing in statistical procedures.” McCloskey Hermeneutics 210 method to guide the understanding and interpretation of textual documents – but also of social/cultural phenomena emphasizes a subjective approach to analyze a research subject interpretation as a creative, sense-generating process with subjective connotations serves to inspire further invididual learning processes mediation through examples, images, metaphors, analogies Understanding is aimed at “empathy or re-creation in the mind of the scholar of the mental atmosphere, the thoughts and feelings and motivations, of the objects of his study.” von Wright 1971 „Qualitative“ Research 220 term „qualitative“ often used for differentiation purposes (opposed to „quantitative“); however, not appropriate „qualitative“ approaches build on hermeneutic tradition prevalent justification: social systems do not allow for objective explanation (as it is often supposed for Natural Sciences), therefore thorough interpretations the only option aimed at describing phenomena in a way that is suited to make knowledgeable readers smarter Example: Klein and Myers 1999 230 proposed as an alternative to behaviourist research in ‚Information Systems‘ basic assumptions: Understanding the development and use of information systems requires an interpretation of corresponding actions to satisfy the claim for scientific knowledge, interpretations need to follow adequate principles. seven principles as guidelines for „qualitative“ research Principles suggested by Klein and Myers (Selection) 240 1. The Fundamental Principle of the Hermeneutic Circle “This principle suggests that all human understanding is achieved by iterating between considering the interdependent meaning of parts and the whole that they form.” 2. The Principle of Contextualization “Requires critical reflection of the social and historical background of the research setting, so that the intended audience can see how the current situation under investigation emerged.” 3. The Principle of Interaction Between the Researchers and the Subjects “Requires critical reflection on how the research materials (or “data”) were socially constructed through the interaction between the Ulrich Frank | Information Systems Research researchers and participants.” Evaluation 250 accounts for relevant aspects of action systems that bulk against operationalisation concept of „understanding“ remains vague subjectivity of interpretations necessary, but … hinders critique -> threat of ideological knowledge tendency towards narrative statements that are hard to test hence: threat to scientific competition and the idea of progress originates in the Humanities, no elaborate terminology for describing IT artefacts Design Science 260 proposed by Hevner et al. as a foundation for construction-oriented (design-oriented) research guidelines for research and for publication to support a scientific claim mainly based on a behaviourist conception of science gained remarkable attention in Information Systems Hevner, A. R.; March, S. T.; Park, J.; Ram, S.: Design Science in Information Systems Research. In: MIS Quarterly, Vol. 28, No. 1, 2004, pp. 75-105 Gregor, S.; Hevner, A.: Positioning and Presenting Design Science Research for Maximum Impact. In: MIS Quarterly, Vol. 37, No. 2, 2013, pp. 337-355 The Guidelines 270 #1 Design as an Artefact Design-science research must produce a viable artefact in the form of a construct, a model, a method, or an instantiation. #2 Problem Relevance The objective of design-science research is to develop technology-based solutions to important and relevant business problems. #3 Design Evaluation The utility, quality, and efficacy of a design artefact must be rigorously demonstrated via well-executed evaluation methods. #4 Research Contribution Effective design-science research must provide clear verifiable contributions in the areas of the design artefact, design foundations, and/or design methodologies. #5 Research Rigor Design-science research relies upon the application of rigorous methods in both the construction and evaluation of the design artefact. #6 Design as a Search Process The search for an effective artefact requires utilizing available means to reach desired ends while satisfying laws in the problem environment. #7 Communication of Research Design-science research must be presented effectively both to technology-oriented as well as management-oriented audiences. Evaluation (1) 280 helped with promoting construction-oriented research in IS restricted to problems articulated in practice neglects research that goes beyond present problems hence, does not promise results that offer long-term orientation no clear distinction from industrial R&D lack of accounting for possible future worlds no specific methodological foundation noncritical adoption of behaviourist testing procedures no alternative testing procedures demand for verification of research results; it remains an open question how this can be accomplished. Evaluation (2) 290 mechanistic worldview design characterized as a process of search within a given space of possible solutions neglects social contingency of requirements lack of specialized concepts for describing the IT artefact based on concepts from systems theory and decision theory no accounting for peculiarities of information systems Intermediate Conclusions 300 Research methods can be helpful. Prevalent methods come with specific shortcomings. Focussing on a particular method only will often restrict the epistemological perspective and compromise the quality of research results. … may be regarded as a burden Research methods can be destructive. What could be done? Towards the Configuration of Research Methods 310 should contribute to the unity of IS research hence, provide a common foundation for all research on information systems allow for comprehensible configuration of research methods in a single case contribute to comparability of research results beyond the use of particular methods „What is the difference between scientific knowledge and the dreams of a ghostviewer?“ (Kant) Essential Characteristics of Scientific Knowledge 320 Knowledge Documentation Culture Originality Structure Freedom Abstraction Transparency Reflection Justification Critique Rationality Relevance Frank, U.: Towards a Pluralistic Conception of Research Methods in Information Systems Research. ICB Research Report, No. 7, Universität Duisburg-Essen 2006 What is the key criterion to justify a proposition? Focus on Justification 330 „Science, denotation of a general orientation that depends on professionally applied justification procedures and, hence, goes beyond common knowledge …“ translated from Kambartel deduction from accepted knowledge claim for objectivity claim for logical consistency truth as the ultimate test criterion requires an adequate conception of truth Justification through Truth 340 The formal truth of a propostion can possibly be proven. given: a proposition without proven truth value proof: deduction of proposition from axiomatic or proven propositions through formal operations not possible for propositions with an empirical claim (why?) Empirical truth requires presuppositions about the structure of the world (Ontology) human recognition (Epistemology) Basic Ontological und Epistemological Positions 350 Position Ontological Assumption Epistemological Assumption Naïve Realism The world has an objective existence. We see the world as it is. Critical Realism The world has an objective existence. We see the world as we perceive it; perception is fallible. Moderate Idealism (Kant) The world has (probably) an objective existence. Our perception is based on idealized constructions/ideas (concepts). Solipsism („radical“ Idealism) There is no objective world independent from subjective cognition. Only our own existence is for sure. We cannot judge knowledge about the world. Social Constructivism The world as we perceive it is a social construction. Our perception is determined by our language. Language is a social construction. Radical Constructivism The „world“ is a mental construction. Our „perception“ of the „world“ is produced by changing states of our brain. Conceptions („Theories“) of Truth 360 Correspondence Theory Coherence Theory Consensus Theory Correspondence Theory 370 “A” is true, if and only if A A proposition is true, if it corresponds exactly to the part of reality it describes. Example: empirical investigation basic position: Realism What is the problem with the correspondence theory? Coherence Theory 380 A proposition is true, if it does not contradict an existing system of consistent and conceptually coherent (scientific) propositions. Example: literature based analysis; application of conceptual frameworks Basic position: (Realism), Idealism What is the difference from the correspondence theory? Consensus Theory 390 A proposition is true, if everybody who is knowledgeable and honest would agree on it. Example: interpretation of social phenomena; interpretation of case studies Basic position: (Idealism), social Constructivism What is the problem here? Is Truth Enough? 400 Information Systems is concerned with a huge (economic, organisational, social) transformation that is unprecedented in the history of humankind. Research needs to focus on future options, i.e. on possible worlds. These cannot be true, because they do not exist yet. Hence, there is need for other conceptions to assess scientific knowledge. What criteria could that be? Configuration of Research Methods: Idea 410 describe class of possible configurations define minimum requirements for conducting research projects common foundation of scientific research – bridging gaps between different schools blueprint for specifying individual configuration framework for evaluating research projects Frank, U.: Towards a Pluralistic Conception of Research Methods in Information Systems. ICB Research Reports No. 7, Universität Duisburg-Essen 2006 Abstract Elements of Research Methods 420 basic epistemological contribution construction (of knowledge) critique (of knowledge) research subject IS artefact surrounding action system justification criterion process intended representation of results Abstract Elements of Research Methods 430 Meta Model Action System Representation Epistemological Objective represented through focussed at Abstract Knowledge Contribution refers to specialized from Knowledge Contribution Research Subject Socio-Technical System IS Artefact Internet Enabled Business Transactions Corporate Information System + Interfaces to the Internet refers to supposed to justify Justification Criterion validated through 0,* Correspondence Theory Business Transactions with Customers and Suppliers specialized from Theory Application 0,* Field Study Coherence Theory Literature Review Consensus Theory Virtual Discourse Resource Based View Justification Process Natural Language Interpretation refers to adaptation and application of theory motivation of hypotheses discussion of results Conceptual Framework Formal Language Net-enabled Resources and their Effects instance of Quantification of Concepts Hypothesis Effect of NetEnabled Value on Performance Application Domain Particular Configuration A Action System Socio-Technical System Semi-Formal Language IS Artefact Case Study Natural Language Language Experiment Formal Language Theory Abstraction of Factual Correspondence Theory Field Study Coherence Theory Literature Review Truth Theory Application Consensus Theory Virtual Discourse Internet Enabled Business Transactions Construction Hypothesis Abstraction of Intentional Action System Cross-Organisational Business Processes Socio-Technical System Formal Truth IS Artefact Cross-Organisational WFMS Prototype Interpretation Conceptual Framework Formal Proof Workflow; Workflow Control Structures Conceptual Framework Purpose Adequacy Design Artefact Conformity Test Prototype Natural Language Hypothesis Implementation of WFMS Need for CrossOrganisational Workflows Critique Critique of Abstraction of Factual Critique of Abstraction of Intentional Refutation Purpose Challenge Increased Productivity through CrossOrganisational Workflow Management Adequacy Design Artefact Evaluation Formal Language Petri Net XML Conceptual Model Particular Configuration B Core Concepts: Meta Model 440 specialized from 1,1 Epistemological Contribution represented through 0,1 0,* 1,* 0,* Representation 0,* specialized from focussed at 1,1 0,* Abstract Knowledge Contribution refers to 0,1 specialized from Knowledge Contribution 0,* 0,* 0,* 0,* supposed to justify Research Subject 0,* refers to 0,* refers to 1,* 0,* Justification Criterion refers to 0,1 1,* validated through 1,* 0,* Justification Process 0,1 Application Domain Ballpark View: Model-based Configuration Action System Socio-Technical System Semi-Formal Language IS Artefact 450 Case Study Natural Language Language Experiment Formal Language Theory Abstraction of Factual Correspondence Theory Field Study Coherence Theory Literature Review Truth Theory Application Consensus Theory Virtual Discourse Construction Hypothesis Configuration of Research Methods Abstraction of Intentional Formal Truth Prototype Interpretation Formal Proof Conceptual Framework Purpose Design Artefact Critique Critique of Abstraction of Factual Refutation Adequacy Conformity Test refers to Epistemological Contribution supposed to justify validated through Abstract Knowledge Contribution part of Knowledge Contribution optional Challenge Critique of Abstraction of Intentional is a Justification Criterion supports represented through Representation requires Evaluation Justification Procedure Ulrich Frank | Information Systems Research Research Subject Example of Prototypical Construction-Oriented Research 460 Application Domain Action System Socio-Technical System Natural Language IS Artefact Case Study Semi-Formal Language Language Formal Language Coherence Theory Truth Theory Application Literature Review Consensus Theory Abstraction of Factual Virtual Discourse Hypothesis Prototype Interpretation Formal Truth Formal Proof Conceptual Framework Abstraction of Intentional Design Artefact Purpose Adequacy Conformity Test Example 1: Study by Barua et al. (1) 470 research question: How does the Internet improve business performance? theory: "Resource Based View of the Firm" general hypothesis: The effect of the Internet on performance depends on a firm's resources. set of more concrete hypotheses, e.g.: "Higher levels of systems integration within a firm will be positively associated with greater levels of customerside online informational capabilities." Example 1: Study by Barua et al. (2) 480 justification criterion: correspondence theory of truth justification process: field study further approaches to justification: literature study (coherence theory), virtual discourse (consensus theory) Barua, A.; Konana, P.; Whinston, A.B.; Yin, F.: An Empirical Investigation of Net-Enabled Business Value. In: MIS Quarterly Vol. 28, No. 4, 2004, pp. 585-620 Reconstruction of Research Method Action System 490 Business Transactions with Customers and Suppliers Socio-Technical System IS Artefact Internet Enabled Business Transactions Corporate Information System + Interfaces to the Internet Theory Application Correspondence Theory Coherence Theory Literature Review Consensus Theory Virtual Discourse Resource Based View Interpretation Natural Language adaptation and application of theory motivation of hypotheses discussion of results Conceptual Framework Net-enabled Resources and their Effects Formal Language Quantification of Concepts Hypothesis Effect of NetEnabled Value on Performance Field Study Example 2: Design of Artefact by van der Aalst et al. 500 research objective: design of a language to model business processes should support the design of inter-organizational processe should allow for a transformation into the schema of a WFMS research results language specification (XML-DTD) architecture of WFMS + prototype rules for transforming workflow model to WFMS schema Aalst, W., and Kumar, A.: XML-Based Schema Definition for Support of Interorganizational Workflow. In: Information Systems Research Vol. 14, No. 1, 2003, pp. 23-46 Reconstruction of Research Method 510 Action System Cross-Organisational Business Processes Socio-Technical System Internet Enabled Business Transactions IS Artefact Cross-Organisational WFMS Conceptual Framework Workflow; Workflow Control Structures Prototype Natural Language Hypothesis Implementation of WFMS Need for CrossOrganisational Workflows Purpose Increased Productivity through CrossOrganisational Workflow Management Adequacy Design Artefact Formal Language Petri Net XML A Process Model to Guide Configuration of Methods 520 1 2 3 4 5 Selection of Core Knowledge Contribution Test of Possible Elements Selection of Most Appropriate Elements Refinement of Configuration Evaluation/Reconfiguration 1: Check General Suitability of Intended Research Criterion 530 Check Comment Topic Originality Abstraction research subject action system + information system (artefacts) within goal-oriented organisation (or group of goal-oriented organisations) Typically, the notion of information system will focus on computer-based information systems. research goal analysis, development, use and maintenance of information systems with respect to a managerial or economic perspective This demands to check goals for their potential economic implications. responsibility inappropriate invasion of other fields? This criterion allows for an additional check, which should usually be redundant. superiority superior with respect to identifiable aspects? requires to identify respective aspects and to show why they are superior to those of previous contributions surprise potential for surprising peers Judgement depends on experience & introspection. inspiration potential for inspiring peers – unusual approach or perspective? Judgement depends on experience & introspection. concepts clear focus on concepts that allow for being applied to many cases, also to future cases; should not be vague requires checking whether core concepts could be generalized into higher level concepts domain intended application domain can be described in a comprehensible way the more precise the better 1: Check Possible Focus on Critique 540 Criterion Check Comment Originality Justification construction the more established the targeted construction seems to be, the more original the critique Judgement depends on experience & introspection. previous critique Are there previous attempts to challenge the construction? Is the intended critique clearly superior/more effective? This demands for a thorough investigation of previous critiques. inconsistency Does the targeted construction or critique include logical inconsistencies or weaknesses? Are these inconsistencies essential for the knowledge contribution? Identifying logical inconsistencies is usually a convincing justification of critique. 2: Check Suitability of Intended Construction (1) 550 Criterion Check Comment Originality Abstraction requirements Is it possible to specify comprehensible requirements? Does the intended design artefact promise to fulfil certain requirements superior to existing solutions? This demands for a thorough investigation of existing solutions and a differentiated registration of requirements. inspiration unusual approach? inspiring transfer of design principles from other fields? Judgement depends on experience & introspection. aesthetics Is the intended solution more elegant than comparable solutions? Hard to judge, but still relevant. dependence from technology Are the concepts used independent from existing technology? If this is not the case, it needs to be checked whether existing technology is supposed to be invariant in time. Existing technology has a subtle impact on researchers’ perception and judgement. Total independence is neither possible nor desirable. However, it should be avoided to use terms that are specific to certain types of technology, which may well be replaced by others. 2: Check Suitability of Intended Construction (2) 560 Criterion Check Comment Justification requirements Is it possible to justify the requirements the construction is aimed at? There may be an actual problem in practice. However, that is not mandatory. Requirements can also relate to possible future worlds, i.e. reflect a need that may become relevant in future times. purpose Is it possible to give reasons for choosing a certain purpose? This could be accomplished by providing evidence that a corresponding demand exists or will exist. While justifying purpose makes sense for an application-oriented discipline, it requires a critical approach: Favouring at a particular demand may imply discriminating other interests. specification Are both requirements and design artefact specified precisely enough for a comprehensible test of adequacy? Formal specifications would be best suited at first sight. However, the price (loss of semantics) paid for it, should not be too high. empirical test Only an option, if requirements for empirical test are fulfilled, which include the reference to a theory or a theory application. A so called ‘proof of concept’ in a single case is usually not a convincing justification. This would be acceptable only, if this single case can be regarded as representative in all relevant aspects. 2: Check Chances for Including Behaviourist Elements Criterion 570 Check Comment Feasibility Originality Is it possible to reduce the theory to other existing theories? It may occur that a definite reduction is not possible, but a ‘close’ reduction. In this case, it needs to be decided whether the knowledge contribution is a theory or rather a theory application. contingency Are cases possible, which are not – or will not – be covered by the theory? Indicators: (structural) change and incentives for change This demands to reflect upon possible future developments. surprise Is the application of the theory not obvious (transfer as a challenge)? Is expected outcome of test surprising? Is contingent subject not comprehensively covered by theory? Is there a chance to dissolve contingency? Judgement depends on experience & introspection. operationalisation Is satisfactory operationalisation of key concepts possible (no substantial loss of relevant semantics)? Are sufficient validity and reliability of corresponding data to be expected? This criterion is aimed at the question whether a test makes sense even if data are available. availability Are data available? Are resources required to collect and analyse data, available? This will often be a bottleneck that deserves critical consideration. Test independence 2: Check Chances for Including Hermeneutic Elements 580 Criterion Chance Originality Justification Check Comment limit of behaviourist approach Is the research question addressed not suitable for a behaviourist approach? This is not mandatory. Also, it does no imply that a behaviourist approach, if it was possible, would be the better option. However, if it is no option, this would create a chance for a hermeneutic approach. surprise new insights, surprising perspective, focus on hidden aspects Judgement depends on experience & introspection. inspiration inspiring insights, use of metaphors and analogies Judgement depends on experience & introspection. justification criteria Can theories of truth (coherence, consensus, correspondence) be applied to convince others across the borderlines between different ISR communities? The application of the coherence theory may tempt to a selective consideration of literature, while the consensus theory may tempt to focus on knowledge that is accepted within a particular community only. Therefore, a self-critical inspection of the justification procedure is recommended. Comments on Publishing (1): Before you start 590 certainly important, but should not dominate research agenda main focus should be on research interest What gets me excited? What I am really good at? pivotal relevance of reading as a virtual critical dispute with the author aims at getting familiar with a field helps to develop confidence about state of the art and at developing a sense of quality Take your time for finding a topic that gets you excited. Comments on Publishing (2): Conducting Research 600 Account for an appropriate configuration of research method. Do not let the quest for a research method dominate your research. Take your time for crafting your research questions and goals of the project. Goals should be ambitous, but feasible Discuss your ideas with peers and ask them to be critical. Do not refuse to invalidate your previous assumptions. dedication, attention and reflection are paramount. Comments on Publishing (3): Prepare for Writing 610 Think about possible co-authors. Who could contribute from a different viewpoint to make the paper better? What can you offer? Check possible outlets (conferences, journals). Read editorial statements (scope, intention, target group, reviewing process) Read papers that were published in the past. Success Factors 620 Time for (deep) thinking! self-confidence persistence (self-) criticism Challenge own ideas check through reflection discuss with peers Finally: Nietzsche 630 „All these heaviest things the load-bearing spirit takes upon itself: and like the camel, which, when laden, hastens into the wilderness, so hastens the spirit into its wilderness.” „To create itself freedom, and give a holy Nay even unto duty: for that, my brethren, there is need of the lion.” „Innocence is the child, and forgetfulness, a new beginning, a game, a self-rolling wheel, a first movement, a holy Yea.” Last but Not Least: Hyperion‘s Outcry 640 "Are we like tame poultry that must not leave the yard, because it is fed there? No, we are like the young eagles that the father has thrown out of the nest in order to catch their prey in the high skies.” References 650 Aho AV, Ullmann JD (1998) Foundations of computer science. Computer science press, New York. Berger PL, Luckmann T (1966) The social construction of reality: A treatise in the sociology of knowledge. Doubleday, Garden City, N.Y. Feyerabend PK (1993) Against method. Verso, London. Frank U (2006) Towards a Pluralistic Conception of Research Methods in Information Systems Research, Essen. Frank U (2014) "Higher Value of Research by Promoting Value for Researchers", Communications of the Association for Information Systems, Vol. 34, No. 43, 2014 Gregor, S.; Hevner, A.R.: Positioning and Presenting Design Science Research for Maximum Impact. In: MIS Quarterly, vol. 37, no. 2, pp. 337-355 Hevner, A. R.; March, S. T.; Park, J.; Ram, S.: Design Science in Information Systems Research. In: MIS Quarterly, Vol. 28, No. 1, 2004, pp. 75-105 Klein, H.K.; Myers, M.D.: A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems. In: MIS Quarterly, Vol. 23, No. 1, 1999, pp. 67–94 Morgan G (ed) (1983) Beyond method: Strategies for social research. Sage Publications, Beverly Hills, Calif.