GLOBAL
MARKETING
FALL 2011
COURSE DESCRIPTION
This course is not a lecture series but rather a
system for learning the exciting aspect of
globalization and how to market products (goods
and services) in multiple countries and cultures.
Together we will explore the wonders and
challenges of global marketing. As our world
becomes more an even more interdependent
economy, we must be ready to meet the
challenges of working in diverse cultural and
economic regions.
You will be provided opportunities to taste different
foods and drinks from around the world. Nothing
will make you sick. One of the best ways to
determine who will be successful in an
international assignment is the willingness to taste
new foods. Such experiences will also be part of
our classroom discussions
.
COURSE GRADING CRITERIA
Exams
4 @ 100 points each
COURSE OBJECTIVES
 To attain a broader understanding of
marketing in contemporary and
international organizations in the dynamic
global business environment of today.
 To strengthen team skills in project
development.
 To build the ability to research potential
markets or suppliers outside the United
States for business expansion decisions
 To enhance cultural awareness and how it
relates to multinational marketing
decisions.
 To provide a platform for developing your
professional skills for success in the
workplace.
Class participation
400
50
Course Project
Culture Presentation
30
Milestones
6 @ 20 points each
120
1st Conference
15
2nd Conference
15
Paper
100
Presentation
50
Chris Schrage, CBB 5G, University of Northern Iowa, schragec@uni.edu, 319-273-2126
COURSE PROJECT
Students will be divided into 9 teams of approximately 3
members each. Once formed, the teams will sit together
in class to ease communication before and after class.
Each of you should begin networking on day one to find
the individuals with similar schedules and work habits.
TEAM PROJECTS BASED ON COMPANY
NEEDS
The several parts of the semester project will be graded
separately.
Cultural PresentationA 15 minute presentation on cultural aspects of a
country will be made by the three teams researching that
country in collaboration. This should be fun and
interesting.
Milestones
Throughout the course of the semester, a milestone
relative the project related to the current topics in the
class will be required. The information in the milestones
will be the foundation of the final paper.
Conferences
Twice during the semester each team will meet with me
to discuss progress on the project. There are past
projects in my office that can be looked at as well.
Prepare wisely for the conference to get the best
advantage from them.
THREE PRODUCT LINES
Paper
The“final document will be of professional quality and
one copy will be provided to me. A second copy will be
presented to the BOSSARD management team at the
time of the team presentation.
PresentationThis will be made in front of BOSSARD’s management
team and fellow classmates. 50% of the presentation
grade is on personal performance, the other half on the
quality of the power point presentation.
Grading Criteria will be posted on the ELearning site
separately for each aspect of the project.
THREE COUNTRIES
Chris Schrage, CBB 5G, University of Northern Iowa, schragec@uni.edu, 319-273-2126
FALL 2011
EXAMS
Exams will be multiple choice over the information
covered on specific chapters. These will be
completed online with a restricted time period.
THERE WILL NOT BE A COMPREHENSIVE
FINAL. Take good notes, read your textbook, and
study hard to get the best results on the exams.
There are not open book exams.
CLASS PARTICIPATION
Global Marketing
Keegan and Green
6th Edition
ISBN13- 978-0-13-70238608
Other Issues:
The standard procedures for Students Rights and
Responsibilities will be abided by. You may wish to
get a copy from the office of the Vice-President for
Educational and Student Services (103 SSC).
College of Business Administration policy allows
faculty to drop students from a course that does not
attend the first two sessions of daytime or the first
session of night business courses.
The student is responsible for observing dates of
dropping, adding, and changing registration as noted
in the schedule of classes.
Students enrolled in a CBA course at the beginning of
the second week of the fall semester, will not be
allowed to register again for the same course until the
end of advance registration for spring. Students who
wish to re-register for a course may place their names
on a waiting list. Registration accommodation will
depend on course openings after the completion of
the spring advance registration. Summer session is
excluded from this policy.
The Americans with Disabilities Act of 1990 (ADA)
provides protection from illegal discrimination for
qualified individuals with disabilities. Students
requesting instructional accommodations due to
disabilities must arrange for such accommodation
through the Office of Disability Services. The ODS is
located at 213 Students Services Center and the
phone number is 273-2676.
This course allows for students to earn points by
participating in discussions. This includes
answering questions or adding thought to discussion
topics. Another method to build your score in the
area is to bring in articles or mention current news
items that relate to Global Marketing issues. Just
checking the news once in a while will bring these
topics to light.
Students will lose points by missing class for
unexcused reasons. Athletes must provide excuse
letters prior to an event. UNIBusiness organization
field trips are excused absences that require
notification of the professor a minimum of one week
in advance.
You are preparing for the business world. Consider
this practice for department or project meetings
when being prepared is required. You can’t just sit
in meetings looking bored and never talk. Your
career will end very quickly if you do.
Business Card Requirement
By August 26th you should have presented your
business card to each person in the class and the
instructor. Networking is a key to success in
Global Business. You should have cards ready to
share at all times. Make sure to give one to guest
speakers as well.
Chris Schrage, CBB 5G, University of Northern Iowa, schragec@uni.edu, 319-273-2126
NOTES FOR SUCCESS:
GLOBAL MARKETING AND THE FUTURE
Get to class (or appointments) on time and attend all sessions.
This will allow you to learn material better and have a better understanding for
exams and the project. Class begins at 10 and will end at 10:50. This is our time
together, respect it.
Read you text prior to the class session. Material will make more sent during the
discussion and allow you to participate intelligently with confidence.
All late assignments will automatically receive a 25% reduction in grade per day late.
You may turn in assignments early. Since much of the work is uploaded on the
eLearning site, there should be no reason for work being late. A boss will not look
favorably on incomplete late work. Your project is for a real company to better
prepare you for success in your career.
In the business world everyone is paid in two coins:
CASH and EXPERIENCE
Take the experience first;
The cash will come later.
www.uni.edu/~schragec.com
Class Hours
MWF 10 to 11
MW 12 to 1
Tuesday 5:30 to 8:20
Some Thursdays
Office Hours
I am on campus a lot, usually by 8 a.m.
It is best to just send me an email to set a time,
but it will be fairly easy to find me most days
until around 4 p.m.
Friday afternoons I will be hard to find.
My responsibilities:
 Assist in the learning process of my students
 Advisor for the International Club of
Business Students
 Co-Instructor for “Global Issues”, Writing
and Research courses
 Program Director for the Iowa-Midwest
Brazil Exchange for Business and Agriculture
 UNIBusiness Global Opportunities
Coordinator
 Internships
 Scholarships
 Minors
 Study abroad
 Instructor
 Nicaragua in May
 China in June
 HKMBA Capstone