Global Trade Management
The Internet
& International Trade
World Trade Practices
Chapter 22
The Dream International
Trade-Tool
Low
capital investment
Small can be big
Updates immediate
Translation costs less
Reliability
Transaction audits
Information flow controlled
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WTP-Chris Schrage
Trade Expansion with the
Internet
Market research
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Ciber.bus.msu.edu
www.export.gov
www.euromoney.co.uk
Strategis.ic.gc.ca
www.kompass.com
Expanding representation
Customer and market
support
Advertising
Trade leads
Logistics
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WTP-Chris Schrage
College of Business, University of Northern Iowa
1
Global Trade Management
Special Considerations
Develop
an Internet Plan
Integrate internet into company
activities
Utilizing an internet provider
Role of a webmaster
Current information on site
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WTP-Chris Schrage
Challenges of websites
Lower
speed connections and older
software
User statistics
– Number of hits
– Where hits generated
Site
registration
– Allows view of global interest
Site
security
– Dongles (passwords or other security schemes)
Language
– Offer non-English options
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WTP-Chris Schrage
Potential Downsides
Dangerous
substitute for travel
Internet is not TRULY GLOBAL
Imposters
Open to misuse
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WTP-Chris Schrage
College of Business, University of Northern Iowa
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