Social Media Marketing - #1311
Doon Campus
School of Business & Hospitality
Conestoga College Institute of Technology and
Advanced Learning
Program Handbook
2015-2016 Academic Year
This is a companion document to the current Conestoga College Student Guide
Last revised July 2015
Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Table of Contents
1.
Program Handbook Introduction ............................................................................................ 5
Executive Dean Welcome ........................................................................................................... 6
2.
Program Staff Contact Information ........................................................................................ 7
3.
Social Media Marketing Program Information ....................................................................... 8
Program Overview ...................................................................................................................... 8
Current Program Design ............................................................................................................. 8
Program Learning Outcomes ...................................................................................................... 9
Program Expectations ................................................................................................................. 9
Employment Opportunities ........................................................................................................ 9
PAC – Program Advisory Committee .......................................................................................... 9
Required Supplies and Textbooks............................................................................................. 10
Awards, Scholarships and Bursaries ......................................................................................... 10
4.
Pathways and Articulation Agreements Opportunities ........................................................ 10
Pathways ................................................................................................................................... 10
5.
School of Business & Hospitality Attendance Responsibilities ............................................. 10
Attendance Rules ...................................................................................................................... 10
Reporting of Absences .............................................................................................................. 11
Student Absence for Assessed Material ................................................................................... 11
How to Report Absences on the Student Portal ....................................................................... 12
Absence for Other Reasons ...................................................................................................... 12
Class Cancellations due to Faculty Absence ............................................................................. 12
6.
School of Business & Hospitality Classroom Information..................................................... 13
Course Outlines ......................................................................................................................... 13
Instructional Plans (formally known as Course Requirement Sheet) ....................................... 14
Practices within the Classroom ................................................................................................. 14
Electronic Devices ..................................................................................................................... 15
Recording Devices ..................................................................................................................... 15
Electronic Translator Use .......................................................................................................... 15
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Research .................................................................................................................................... 15
Assignments .............................................................................................................................. 15
Grading...................................................................................................................................... 16
Plagiarism .................................................................................................................................. 16
College Email Communication Requirements .......................................................................... 17
Academic Concerns during a Course ........................................................................................ 18
7.
School of Business & Hospitality Exam Information............................................................. 18
Examination Procedures ........................................................................................................... 18
Missed Examinations ................................................................................................................ 19
Examination Conflicts/Alternative Exam Dates ........................................................................ 19
Bad Weather Conditions and Testing ....................................................................................... 19
8.
School of Business & Hospitality Academic Information...................................................... 20
Academic/Student Services ...................................................................................................... 20
Academic Dates......................................................................................................................... 20
Academic Standing Decision and Promotion............................................................................ 20
Clearance of Failed Courses ...................................................................................................... 21
Discontinuance.......................................................................................................................... 21
Re-admission to a Program ....................................................................................................... 21
9.
College wide Academic Policies and Procedures.................................................................. 21
College Policies and Procedures ............................................................................................... 21
Credit Transfer .......................................................................................................................... 22
Prior Learning Assessment and Recognition (PLAR) ................................................................. 22
Program Transfer ...................................................................................................................... 22
Registering in Courses............................................................................................................... 22
Dropping Courses...................................................................................................................... 23
Withdrawal from Program ........................................................................................................ 23
Graduation ................................................................................................................................ 23
10.
Student feedback ............................................................................................................... 23
Ontario Colleges of Applied Arts and Technology Continuing Education Survey .................... 23
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Student Appraisal of Teaching (SAT)......................................................................................... 24
11.
Safety Information ............................................................................................................. 24
Services Offered ........................................................................................................................ 24
Basic Safety ............................................................................................................................... 25
Emergency Telephone Messages.............................................................................................. 25
After Hours Access Policy.......................................................................................................... 25
Parking ...................................................................................................................................... 25
12.
Program Handbook Revision Log ....................................................................................... 25
Revision Date ............................................................................................................................ 25
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
1. PROGRAM HANDBOOK INTRODUCTION
The purpose of this handbook is to provide students with program-specific information. The
material in this handbook is accurate at the date of posting and is applicable for the current
academic year. Students will be informed of handbook changes that occur, if any, through
college email. Program handbooks are updated yearly and students must check their program
handbook for the current edition.
This handbook must be read in conjunction with general information about Conestoga College
found on the website and in the Student Guide. The information in the Student Guide and on
the college website applies to all students, regardless of program.
It is the responsibility of each student to review and comply with the content in this document.
The School of Business & Hospitality is here to educate students on how to manage their
college experience and navigate the college systems. If there are any questions or concerns
regarding the content of this document, please contact the Program Support Staff.
If you have any suggestions on improvements to this guide, please contact Lil Premsukh,
Program Manager in the School of Business & Hospitality Continuing Education department,
Room 1B52-3 at ext. 2387, or at lpremsukh@conestogac.on.ca.
We wish you all the best in your studies!
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Executive Dean Welcome
The School of Business and Hospitality is one of Ontario’s premier
business schools. We offer many options, opportunities and
pathways to complete, specialize or expand your education, fulltime or part-time. Students have a choice of programs to fit most
areas of business or hospitality today, comprised of
apprenticeships, one-year certificates, two-year and three-year
advanced diplomas, as well as graduate certificates and several
degree opportunities with specializations available. The School
offers bachelor’s degree programs in International Business
Management and Accounting, Audit and Information Technology.
Our graduates have the ability to apply what they have learned in the classroom and labs to the
real world immediately. We know this is of paramount importance in the rapidly changing
world of business of today. The School of Business and Hospitality teaches more than just
business skills, culinary competencies and management theories. Here at Conestoga, you will
learn the critical thinking skills required to solve problems at a fast pace and the ability to shape
your career in a positive way. Each faculty member has significant industry experience that will
help you acquire the valuable hands-on experience you need. Whether your passion is
marketing, culinary skills, accounting, supply chain or hospitality, businesses value employees
who can be productive on the first day they arrive in their new role. At Conestoga you will learn
to be that person.
We encourage you to contact us for more information about how the School of Business and
Hospitality can provide you with the skills and abilities that will give you the competitive
advantage required to make you a success.
I look forward to seeing you on campus soon.
Sincerely,
Gary Hallam, Executive Dean
School of Business & Hospitality
Conestoga College Institute of Technology & Advanced Learning
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
2. PROGRAM STAFF CONTACT INFORMATION
Program Support Staff
Aaren Hopkins
519-748-5220 ext. 3205
ahopkins@conestogac.on.ca
Doon Campus, Room 1B47
Program Manager
Lil Premsukh
519-748-5220 ext. 2387
lpremsukh@conestogac.on.ca
Doon Campus, Room 1B52-3
Chair
Sylvia Ranson
519-748-5220, ext. 3866
sranson@conestogac.on.ca
Doon Campus, Room 1B52
Executive Dean
Gary Hallam
519-748-5220, ext. 3245
ghallam@conestogac.on.ca
Doon Campus, Room 1B50-1
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
3. SOCIAL MEDIA MARKETING PROGRAM INFORMATION
Program Overview
Social media strategists and online community managers are quickly becoming the face of
brands across Canada. Today's customers consistently go online to collect information, to
interact with brands directly, to make purchases or to have a fun and memorable experience.
Brands are urgently seeking ways to be there for their customers, to be relevant to their needs
and to do that in a way that makes financial sense. These brands are seeking leaders and
strategists who can help them plan and execute integrated social media plans. This graduate
certificate program will offer hands-on experience in content creation, community
management, social engagement, reputation management and crisis prevention as well as
require all students to set up and maintain an online presence across a variety of platforms.
This program is an ideal addition to an undergraduate degree, a great asset for both business or
not-for-profit sectors, and a must for entrepreneurs planning to open a business in the future.
Please check the website for a complete Social Media Marketing program overview.
Current Program Design
It is necessary to submit a program application if you intend to have this and other courses
accumulate as credits for the program.
Program designs contain all the required courses necessary to graduate from the program.
Designs are evolving documents and may change from one academic year to the next. These
changes are to reflect the industry standards and requirements for a graduate of this program.
All courses must be completed within five years of acceptance into the program.
Students can find their program design on the Student Portal by following the steps below:
1. Log in to Student Portal
2. Click on ‘My Courses’ tab
3. Select ‘View Progress Report’ button that is located above the program you wish to
view.
Alternatively, students can also view courses for the most current program design for the 20152016 academic year on the Conestoga College website. To find these courses, students need to
scroll down the page to the ‘Program Courses’.
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Program Learning Outcomes
The following program learning outcomes identify what students will know and learn by the
end of their program:
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Evaluate the effect of trends on social media marketing tools, applications and practices.
Use a variety of social media tools and practices to communicate effectively in a
marketing environment.
Design effective marketing applications, using the Internet and social media tools.
Apply social media tools to engage customers, and build and sustain customer
relationships.
Combine traditional marketing and communication practices with social media
applications and strategies to address communication needs.
Evaluate the effectiveness of social media initiatives.
Develop strategies that align social media initiatives with corporate goals, branding and
communication practices.
Program Expectations
Expectation 1
Regular attendance is encouraged. Activities may take place during class time that the student
will not be permitted to complete due to absence from class.
Expectation 2
Ongoing participation in online forums set up for classes is strongly encouraged.
Employment Opportunities
The program will prepare graduates to take the lead on developing a social media strategy for a
company and to execute that strategy. Additional career opportunities include online
community managers, bloggers, analytics manager, social media coordinators, online
communications specialists and social media strategists. This program will also appeal to
individuals who want to update their social media skills, including small business owners or
freelancers who undertake their own marketing and communications functions.
PAC – Program Advisory Committee
Each program at Conestoga has a Program Advisory Committee (PAC), which is made up of
industry and academic representatives, as well as current students. The committee meets
several times a year to discuss the direction that industry is heading in and any improvements
that can be made to keep the program current. This helps to ensure that what students are
learning is relevant to their industry.
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Required Supplies and Textbooks
Any required materials for a course are listed on the course outline. Failure to obtain required
materials may result in unsuccessful grades in the course. It is strongly recommended that
students purchase their supplies, textbooks, etc., which are above and beyond the cost of their
course, to increase their success within their program.
Awards, Scholarships and Bursaries
Please visit the Financial Aid website for further details about what awards or bursaries that
may be available.
4. PATHWAYS AND ARTICULATION AGREEMENTS OPPORTUNITIES
Pathways
The School of Business & Hospitality has a large number of pathways between programs.
Program support are able to discuss pathway options that may be available to students. In
addition, students are able to access Career Services and meet with a Career Advisor to help
them with their career goals and pathway decisions.
5. SCHOOL OF BUSINESS & HOSPITALITY ATTENDANCE
RESPONSIBILITIES
Attendance Rules
Attendance in all classes is strongly recommended and is required for completion of any in-class
assessments. Courses that are delivered in a classroom or lab setting, as opposed to online, will
discuss theories and concepts that students will be responsible for, regardless of the student’s
attendance.
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Reporting of Absences
The Student Portal contains a mechanism for recording student absence(s) from class. This
method of recording absence(s) must be used if the student is not present for an assessed item
or does not meet the submission deadline. Assessed items that contribute to final grades are
defined as the following:
• Assignments
• Tests/exams
• Labs/quizzes
• Practical skill evaluations
• Presentations
• Portfolios
• Other, as defined by faculty
Students are encouraged to also record their absence when there is no evaluation. The Student
Portal will provide a list of all absences from scheduled classes.
Student Absence for Assessed Material
Students are given an instructional plan at the beginning of each semester for each course. This
will include all important assessment and submission due dates in the course. Students are
expected to attend all assessments set by faculty for their courses. A student who is absent
from an assessment must:
1. Contact faculty before the assessment is due, via college email. Students must include
in the email their name, student number and reason for absence.
2. Report their absence on their Student Portal prior to when the assessment is due.
3. Provide valid documentation (i.e. Doctor’s note, death certificate, court/legal
documentation, etc.) immediately following their return to the college, before
alternative arrangements can be made. Please note that valid documentation must be
applicable to the assessment date.
If the student has met the above criteria, it is their responsibility to then discuss with faculty the
arrangements for a make-up test or alternate assignment immediately upon return to the
college. Failure to report an absence and provide valid documentation when an assessed item
is scheduled/due will result in a mark of zero for that assessment.
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
How to Report Absences on the Student Portal
1. Log into the Student Portal and click on the ‘Absence tab’.
2. Indicate whether or not there is an assessment scheduled on that day by clicking
‘Yes or No’, as well as the reason for the absence (Illness or other).
3. Click ‘Continue’ to report the absence.
4. Click ‘I agree’ to confirm the absence.
5. Students will receive a confirmation email that they have recorded the absence for
that day.
The Absence Recording System shows the student as being absent for the day, starting from the
time that the absence is recorded. For example, if an absence is recorded for a specific day at
11:00 a.m. the system will show the student as being absent for all classes starting after 11:00
a.m. that day. The earliest that an absence may be recorded for a particular day, is after 8:00
p.m. the day prior to the assessment.
Absence for Other Reasons
Compassionate Leave
Request for leaves of absence to attend to family illness, death or family problems are
usually granted. These requests will be submitted to faculty who will consult with the
program support/Continuing Education Program Manager if necessary.
Jury Duty
Any student who receives a summons for jury duty must bring the document to their
respective faculty as soon as possible. The faculty will consult with program support to
determine what arrangements can be made to have the student excused from submission
of assignments, if such duty interferes with the progress in the program. Students may
also be required to engage in activities in the evening or weekends using eConestoga.
Other Absence(s)
Student absence(s) must be supported by formal, original documentation.
Class Cancellations due to Faculty Absence
All class cancellations due to faculty absences will be posted in the Student Portal on the left
hand side of the main page. These notices in the Student Portal will be the only notifications of
class cancellations due to faculty absences.
Faculty, who are absent, may or may not be informing students of class cancellations through
college email and/or eConestoga in addition to the Student Portal. Students should check their
college email and eConestoga for possible assigned work.
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Students have the option of receiving emails to their cell phones, notifying them of class
cancellations due to faculty absences. To receive personal notifications students must subscribe
to this service.
To subscribe:
• Log into the Student Portal
• Select ‘Notifications’ under the ‘Profile tab’
• Select the preferred notification method desired (email)
• Click ‘Update’
To change the email address where notifications will be sent, select ‘My Addresses’ under the
‘Profile Tab’, and change the default email address.
6. SCHOOL OF BUSINESS & HOSPITALITY CLASSROOM INFORMATION
Successful students will:
• Attend classes on time.
• Wear appropriate business attire when required.
• Log into the Student Portal to report an absence before class begins.
• Obtain from classmates and/or eConestoga any assignments or notes that were missed.
• Be prepared for class, ready to ask/answer questions and participate in classroom
discussions.
• Submit assignments on time that are business professional.
• Engage in academic integrity on all assigned work and tests/examinations.
• Behave in a polite, ethical, professional and respectful manner to all faculty, students,
employers and colleagues both on and off the campus.
• Communicate effectively in English: reading, writing, listening and speaking.
• Ensure all emails sent to other students, faculty, or staff are written in professional
business language. Abusive/inappropriate language will not be tolerated.
• Be a positive ambassador for the program and the college.
Course Outlines
Course outlines state the learning outcomes that will be covered during the course. Details
about the evaluation method, the weighting of assessments, and any other specific criteria
required to successfully complete the course are also listed on the course outline. Students are
responsible for reviewing the outline and the requirements to pass each individual course.
Evaluation requirements vary from course to course. The passing grade and specific course
stipulations are listed under the evaluation section of the course outline.
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Conestoga College Institute of Technology and Advanced Learning
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Course outlines can be found in the Student Portal under the ‘My Courses’ tab and posted on
eConestoga. Students are required to review the course outline to acquire the correct
resources/textbooks (i.e. edition, volume, etc.).
Instructional Plans (formerly known as Course Requirement Sheet)
Instructional plans will be provided to students on eConestoga. All assessment dates and
deadlines will be posted on the instructional plan, including assignments, tests/quizzes,
midterms, presentations, etc. This information acts as a guide to the course and will include a
course schedule, which may be subject to change by faculty.
Practices within the Classroom
Faculty responsibilities:
• Provide to students at the start of each course an instructional plan, which indicates the
due dates for all assessed items (assignments, tests, exams, case studies, presentations
etc.) and the respective weighting of each item toward the student’s final mark.
• Return assessed items promptly and review with students – generally, students are not
able to retain their tests/examinations/assignments and should review thoroughly at
this time. It is the responsibility of the student to ask any questions regarding the
assignment with the faculty member outside class time if required.
• Respond to student requests for consultations to discuss performance or questions in
respect to their coursework and assessed items.
• Respond to student emails/voicemails within a 48-hour period during business hours.
• Ensure course outcomes are covered in the assessment method.
Student responsibilities:
• Attend and participate in lectures, presentations, group work, field trips or other
activities related to the course/program.
• Adhere to all deadlines for assessed items, and write the final exam scheduled on the
last day of class.
• Submit coursework in the requested format, described by the faculty member in the
rubrics or guidelines, by the specified deadline.
• Fully disclose and completely reference all sources used in submitted course
assessments and not engage in plagiarism.
• Advise faculty of circumstances that would prevent the completion of student work,
prior to the deadline, as outlined in the instructional plan and provide required
documentation.
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
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Use Conestoga email to communicate with faculty, not personal email or eConestoga,
unless directed otherwise by faculty.
Check Conestoga email on a regular basis.
Electronic Devices
Students can use laptops and other electronic devices during class, only if faculty agree with
this practice. The use of electronic equipment during class time is strictly for academic
purposes. Faculty reserve the right to ask students to leave the classroom if they do not comply
with this practice.
Recording Devices
Students are not permitted to record lectures or take pictures without the consent of faculty
and/or students. Content from the course is not to be posted on any external websites unless
done so by faculty.
Students who are registered with Accessibility Services and have accommodations approved for
recording lectures are permitted to do so with the faculty’s knowledge.
Electronic Translator Use
The use of an electronic translator is prohibited. Courses are taught in English and students
must be able to communicate in English.
Research
Some courses have a research component, which may be college-based and/or in a host
organization. Research must adhere to the highest level of ethical standards and is a reflection
on Conestoga College. Faculty will provide more information relevant to the research
requirements in the course. For further details regarding correct referencing, please visit the
Library Resource Centre.
Assignments
Each faculty member will inform students of their guidelines for submitting assignments. For
example, a case study format may not be the same for all faculty. Each faculty member will
inform students of their late submission policies. It is the responsibility of the student to be
aware of the course requirements for each of their courses. If an extension of time is required,
the student must make the request to the appropriate faculty member well in advance of the
due date - 24 hours minimum. Approval of the request is at the discretion of the faculty
member.
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Grading
Students can access interim grades throughout the semester on eConestoga. Final grades are
submitted by faculty, approved by the Continuing Education Program Manager and posted on
the Student Portal within 10 business days after the final examination.
The following grading system will be employed by faculty in reporting student achievement to
the registrar's office. Specific programs/courses may require different minimum standards of
achievement.
The following applies to School of Business & Hospitality course grading:
• The minimum passing grade for Social Media Marketing graduate certificate courses is
55%, unless otherwise indicated on the course outline.
• If a course has additional certification requirements outside of the college then the
student must adhere to the passing grade for that certification.
• If a course is repeated, the most recent grade will be used to compute the program GPA.
However, both grades will show on the student’s academic transcript.
• If the first course taken is a failure and the same course is repeated and it is also a
failure, only the most recent failure will be used in the calculation of their GPA.
Plagiarism
Plagiarism will not be tolerated. Please review Conestoga’s Academic Integrity Policy on
plagiarism. Academic Integrity is expected and required of all Conestoga students. Students are
responsible for personally maintaining control of their own work at all times, so that breaches
of this policy are less likely to occur. Failure to maintain academic honesty will not be tolerated,
and students found guilty in any way will be disciplined in accordance with the policy. The
penalty levied for an academic offence is listed under the academic integrity procedure link
above. Examples of plagiarism may include but are not limited to:
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The work submitted or presented was done, in whole or in part, by an individual other
than the one submitting or presenting the work.
Parts of the work are taken from another source without reference to the original
author (i.e. copying a paragraph, a page, a sentence, and/or someone’s ideas).
The whole work (i.e. case study, essay, business plan, etc.) is copied from another
source or person.
A student submits or presents work in one course, which has also been submitted in
another course, (even though it is the students original work) without the knowledge
of/or prior agreement of the faculty involved.
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
While it is recognized that scholarly work often involves reference to the ideas, data and
conclusions of other scholars, intellectual honesty requires that such references be explicitly
and clearly noted.
Cheating gives an unfair advantage to the person over classmates and misrepresents that
person’s ability. There is a societal expectation that a standard has been met upon graduation
and that the graduate is capable of meeting the expectations of the employing organization.
Cheating harms the student’s reputation and learning. Grades obtained in the completion of
the student’s program must reflect their achievement and demonstrate ethical behaviour. Any
student who helps another student to cheat is just as guilty of cheating as the student they
assisted. Unacceptable behaviours in these circumstances include, but are not limited to:
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Using materials or electronic devices not authorized by the person giving the test.
Collaborating with another student during a test without permission.
Falsifications of an exam record or report.
Knowingly using, buying, selling, stealing or soliciting contents of an exam or any
assignment.
Taking a test for another student or permitting another student to take a test for one's
self.
Attempting to bribe a faculty member to obtain a passing grade, or better grade on an
exam or course.
The penalties for all forms of plagiarism will be enforced as per the Conestoga College
Academic Integrity Policy. Faculty may require assessments to be submitted to drop boxes
which scan for plagiarism.
College Email Communication Requirements
College email should be used to contact faculty, program support, etc. The information within
the email must be kept professional. Students are required and expected to check their college
email regularly. All students are assigned a college email during their active time at Conestoga
College.
Please note that eConestoga email is course specific only, and may not be available for all
courses. Therefore, college email should be used to contact faculty or other students.
If there are any issues accessing college email, please contact the IT department at:
itsdesk@conestogac.on.ca or by telephone at 519-748-5220, ext. 3444. For further assistance,
access the help desk located outside of door 3, or the IT department in room 1E12.
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Conestoga College Institute of Technology and Advanced Learning
299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Academic Concerns during a Course
If a student has a concern regarding an assignment, lab, midterm, final exam, etc., the student
must first meet with the faculty to discuss the situation. In cases where a satisfactory outcome
is not achieved by the student, the student can contact program support. If further action is
recommended by program support, a meeting will be arranged with the Continuing Education
Program Manager.
7. SCHOOL OF BUSINESS & HOSPITALITY EXAM INFORMATION
Examination Procedures
Final examinations are held on the last scheduled class of the fall, winter, and spring semesters.
Failure to attend an exam, without prior notification and valid documentation, will result in a
mark of zero, (0%).
The following rules apply to all testing situations:
• Students are required to bring photo ID to all exams and are required to display it during
the exam.
• Backpacks, purses, wallets, pencil cases, etc., will be placed in a location designated by
the faculty. Only permitted items are allowed on the desk.
• Students must wait until the proctor directs them to commence, before turning over
and starting their exams.
• Students are not permitted to talk after the exam has started, except to the proctor.
• Students are not permitted to leave in the first 30 minutes of an exam.
• Students will not be permitted to enter the exam room after 30 minutes or after any
student has exited the exam room.
• The proctor has the authority to assign seats.
• No unauthorized software/internet usage is permitted in computer exams.
• All personal electronic devices must be turned off and placed away from the student.
• Students will be responsible for errors when completing a Par Score Sheet.
• Mathematical calculators are permitted as designated by faculty.
• The use of an electronic translator is prohibited. Courses are taught in English and
students must be able to communicate in English.
• If a student needs to leave the room during the exam for a washroom break, they may
be accompanied. The proctor will ensure that the elapsed time is reasonable. No other
student will be permitted to leave the class until the previous student returns.
• Students are required to sign out when leaving the examination room and sign in when
returning. Washrooms may be monitored during exams.
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299 Doon Valley Drive, Kitchener, ON N2G 4M4 Canada, 519-748-5220
Accommodations are made for students with disabilities, as determined by Accessibility
Services. Faculty reserve the right to request special accommodations for students, if required.
For further information regarding Accessibility Services, please visit their office, room 1A107.
Missed Examinations
All tests and examinations must be written on the dates and at the times scheduled. Students
who miss tests or examinations will automatically be given a grade of zero, unless they have
provided prior notification and valid documentation for their absence. Faculty will identify
students who have provided appropriate documentation and communicate alternative exam
information to the student.
Examination Conflicts/Alternative Exam Dates
An examination conflict is when two exams are scheduled at the same time on the same day or
with less than one hour in between two different exams.
The School of Business & Hospitality alternative exam date rules are as follows:
• It is up to the student to review their exam dates and identify any conflicts prior to the
start of exams.
• It is the student’s responsibility to contact their faculty or program support to arrange
an alternate time for one of the two exams.
• The alternative exam must be arranged prior to the start of the exam.
• A decision as to whose exam will be administered on the alternative exam day is
decided between faculty members and program support.
• One of the faculty members or program support will notify the student of the above
decision and advise them of the day/time/room for their alternative exam.
• If the alternative date does not work, the student will need to work it out directly with
their faculty members immediately.
Bad Weather Conditions and Testing
If public transit for Cambridge, Kitchener, and Waterloo has been cancelled, a test scheduled to
be administered during regularly scheduled class will automatically be postponed until the next
scheduled class or available make-up test date. If the college has to be closed on an
examination day, the examination scheduled for that day will be extended by an additional
business day.
Students living outside Waterloo Region and Wellington County who cannot travel to the
college due to bad weather and have bus cancellations in their area, are responsible for
notifying their faculty. This notification must be made by email or telephone, prior to the test,
to indicate their inability to write on the day of the test. Students must arrange to write their
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test immediately upon their return to the college. Students who fail to contact their faculty to
make alternative arrangements within two business days will receive a grade of zero on the
test.
8. SCHOOL OF BUSINESS & HOSPITALITY ACADEMIC INFORMATION
Academic/Student Services
Students are advised to seek academic assistance directly from their faculty, or program
support if concerns arise. Students are also encouraged to access the various support services
available that will enhance their learning experience at Conestoga College. For further academic
and student assistance please review the links below:
Aboriginal Services
Accessibility Services
Co-op & Career Services
Counselling Services
Learning Commons
Library Resource Center (LRC)
Student Financial Services
Academic Dates
It is the student’s responsibility to be aware of various important academic dates throughout
the year. These academic dates are posted on the college website. Please note: Continuing
Education courses may have different start dates and exam dates for courses. Please check with
program support for exact dates.
Students also have access to review their start/end date and the drop/refund deadlines
through their Student Portal under the ‘My Courses’ tab. Students must hover their mouse over
the calendar icon beside the course to see the dates.
Academic Standing Decision and Promotion
A student’s academic achievement is based on the promotion guidelines established by the
program. Students are required to register in the program by completing a program
application form in order for credits to be applied to the program. Students are responsible
for following their designated program design to be eligible to graduate.
A student who has previously withdrawn from the program (de-registered), upon re-application
to the program will be placed in the appropriate level for the current program design. This can
result in additional courses required for completion in the new program design.
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Clearance of Failed Courses
There are a number of ways a student can work towards correcting failed course(s). It is
recommended that students register in their failed courses as soon as possible.
Discontinuance
A student may be discontinued from the School of Business & Hospitality on either academic or
behavioural grounds, as set out in the Student Guide.
Re-admission to a Program
If the student is re-applying to a different version of a program, they must submit a completed
Conestoga College program application form to the Registrar's Office and pay the application
fee.
Students do not need to clear failed courses that are not part of the designated program
design.
Re-admission to a program is not automatic. In all cases, re-admission to programs in the
School of Business & Hospitality will be at the discretion of the Continuing Education Program
Manager.
9. COLLEGE WIDE ACADEMIC POLICIES AND PROCEDURES
College Policies and Procedures
A Student Protection Acknowledgement confirmation pop-up will appear when a student logs
into the Student Portal on a yearly basis. This will direct students to policies and procedures
relevant to their academic responsibilities. All Conestoga College wide academic policies and
procedures are listed on the college website under “About Conestoga”, “Policies and
Procedures”. Students are advised to review and comply with all policies and procedures,
including the following:
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Academic Disputes, Resolution and Appeal Policy & Procedure
Academic Integrity Policy & Violation of Academic Integrity Procedure
Academic Recognition Policy
Academic Credential Procedure
Clearance of Academic Deficiency Policy & Procedure
Discontinuance Policy & Procedure
Evaluation of Student Learning Policy & Procedure
Grading Procedure
Graduation Requirements and Convocation Procedure
Honours Policy & Procedure
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Program/Course Withdrawal (Cohort) Procedure
Student Code of Conduct Policy
Student Concerns Policy & Procedure
Student Fees Policy
Student Feedback Policy
Students must follow all of the policies and procedures for Conestoga College and it is expected
that faculty will accept, fulfill and enforce these standards.
Credit Transfer
Conestoga recognizes that students may have a variety of previous experiences and formal
education that may allow them to enter a program at an advanced level or provide for an
exemption. Credit Transfers can be achieved through Advanced Standing, and Individual Course
Exemptions. A student who believes they have already earned academic credit from a
recognized post-secondary institution for specific course(s) at Conestoga may request transfer
of credit. Questions regarding Credit Transfer may be sent to CreditTransfer@conestogac.on.ca.
The Credit Transfer Policy and Procedure are posted on the college website.
Prior Learning Assessment and Recognition (PLAR)
Conestoga recognizes prior learning of skills, knowledge or competencies that have been
acquired through employment, education (informal/formal), non-formal learning or other life
experiences. Prior learning must be measured to meet the required course outcomes and
grading standards. PLAR cannot be used by registered Conestoga students to clear academic
deficiencies, to improve grades or to obtain admission into a program. Questions regarding
PLAR may be sent to CreditTransfer@conestogac.on.ca. The Prior Learning Assessment and
Recognition Policy and Procedure are posted on the college website.
Program Transfer
Students who would like to change programs within the School of Business & Hospitality may
do so by completing and submitting a program application form to the registrar’s office. Prior to
completing the program application form, it is recommended that the student meet with the
program support. If considering transferring to a program outside the School of Business &
Hospitality, students may want to discuss options with a Career Advisor. When a student moves
from one Conestoga program to another and where courses numbers/codes are identical or
equivalent, automatic credit is given if passing grades are met.
Registering in Courses
Students can register in a course under the ‘Browse Continuing Education’ tab in their Student
Portal.
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Dropping Courses
Students should consult their program support prior to dropping a course on the Student
Portal. Dropped courses will appear as “W” (withdrawal) on transcripts if the student withdraws
before the deadline date. If the course is dropped after the deadline, the student will receive an
“F” (fail) on their transcript.
Students can drop a course on their own from the Student Portal, under the ‘My Courses’ tab.
Withdrawal from Program
Please note Continuing Education students are not required to complete a withdraw form if
they choose to discontinue.
Graduation
Students are eligible to graduate upon completion of all academic requirements in their
program of study. Students need to inform the registrar’s office if they are attending graduation
through their Student Portal. Convocation ceremonies are held in June and November of each
academic year. Students, who take longer than the advertised program length, are responsible
for completing any new or additional courses due to a program design change. When students
complete their program they are required to fill out an application to graduate form and pay
the applicable fee.
10.
STUDENT FEEDBACK
Ontario Colleges of Applied Arts and Technology Continuing Education Survey
The Ontario Colleges of Applied Arts and Technology Continuing Education survey is completed
every three years and provides information regarding student’s experiences in Continuing
Education across the province. This data assists with improving Continuing Education student’s
experiences by learning about perceptions and experiences in a program or course.
Periodically, program specific surveys and focus groups are conducted to collect program
relevant date for effective planning.
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Student Appraisal of Teaching (SAT)
The Student Appraisal of Teaching (SAT) is an online questionnaire that is administered in the
latter portion of a semester. Students are asked to provide feedback regarding specific faculty
members and courses by completing the SAT using their electronic device if they are not in a
computer lab. This is completed for each part-time faculty member per semester. After final
grades have been submitted to the registrar’s office, the program manager discusses with the
faculty member the results of the SAT. SATs are confidential and students are therefore
encouraged to provide honest constructive feedback. Completion of this process gives faculty
and management valuable information that is used for improving teaching at Conestoga.
In addition to SATs, faculty may also invite management or another experienced faculty
member to sit in on a class or to discuss questions or problems at any time. They may also wish
to seek informal feedback from their students throughout the semester. Students are welcome
to discuss course progress, concerns, situations or questions with their faculty, program support
or program manager at any time.
11.
SAFETY INFORMATION
Services Offered
Security Services provides 24-hour security at the Doon and Cambridge (South) campuses and
day, evening and 24-hour weekend security at the Guelph and Waterloo campuses. Assistance
is also available to students and staff at the Stratford and Cambridge Campuses by calling the
Doon Campus. The following are a list of services that are offered through the Security Services
at Conestoga:
• First Aid: for any major or minor physical or medical needs
• Lost and Found
• Parking: sales, assistance and enforcement
• Information/Education: for home security audits, self-defense, anti-theft precautions
and basic personal safety
• Personal and college Safety concerns
• Any issues to do with Lockers
• Walk Safe: provides escorts for faculty, staff, and students to any areas on campus,
residence, and homes in the near vicinity
• Emergency Phones: located in strategic areas around the college providing a direct link
to Security Services
• Security: at events on campus including any CSI pub night and Convocation Ceremonies
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Basic Safety
Theft, tampering, loss and/or destruction of college equipment is a serious offence. Theft of
personal or college equipment should be reported to security services immediately. Students
found stealing or tampering with college property will be dealt with under the student code of
conduct and may also face criminal charges. Please review the list of all emergency guides, and
the full list of all policies and procedures relating to Security.
Emergency Telephone Messages
It may be necessary for family members to contact a student in an emergency situation. Family
members need to know the student number, program name, school, and campus to which the
student is registered in, to aid Security in locating the student. This information will be required
when the family member calls. Please have family members contact Security directly at 519748-5220, ext. 3357 - only if it is an emergency.
After Hours Access Policy
Conestoga College recognizes that in some programs of study students may require after-hours
access to classrooms, shops, labs and studios. The college maintains this after-hours access in
accordance with the academic needs of individual programs. This privilege requires that
students follow established guidelines, rules and regulations to ensure safety and security of
person and property. The regular hours of operation of the Doon Campus are from 7:00 a.m. to
11:00 p.m., Monday-Sunday. Please contact Security Services for further details regarding the
After-Hours Access policy.
Parking
Paid parking is in effect at all Conestoga Campus locations. Pay and Display machines are
available to purchase daily parking passes in Lots 11, 10, 9, 6 and 1. Enforcement by Kitchener
By-law is conducted daily, please ensure to have the proper parking permit/pass displayed to
avoid a parking ticket infraction. Parking is free all day on Saturday and Sunday and after 4:00
p.m. Monday – Friday. If additional information is required please contact Parking or Security
Services.
12.
PROGRAM HANDBOOK REVISION LOG
Revision Date
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July 2015
June 2014
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