ADVERTISING RATES & INFORMATION
2015–2016
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910.962.3789
ads.uncw@gmail.com
STUDENT MEDIA
University of
North Carolina
Wilmington
The UNCW Market
Total Students, fall 2014
Undergraduate
Graduate
Faculty & Staff
Total Campus Population
14,570
12,952
89%
1,618
11%
1,208
15,778
Gender, all students
Female
9,050
62%
Male
5,520
38%
Age, undergrads
18 or younger
2,018
14%
19–20 years
4,403
30%
21–22 years
3,711
25%
23–24 years
961
7%
25–35 years
1,382
9%
36+ years
489
3%
Residence, undergrads
On Campus
4,185
32%
Off Campus
8,807
68%
Enrollment Status, all students
Full Time
12,005
86%
Part Time
1,932
14%
Race, all students’
2
African-American
796
5%
Hispanic
916
6%
Others
1,303
9%
White
11,555
79%
Source: UNCW Office of Institutional Research & Assessment
UNCW STUDENT MEDIA
A DVE R TISI NG R ATE S & I NF ORM AT ION 2015–2016
ADVERTISING OPTIONS
The Seahawk
Founded 1948, UNCW’s campus newspaper is printed alternate
Thursdays, August though April, and distributed free to nearly 100
locations on campus and off. Circulation: 1,000. See publication dates,
p. 6.
theseahawk.org
4
7
Published online throughout the year, TheSeahawk.org serves the 60
percent of students who get their news online.*
TealTV Sponsorships
8
TealTV’s Seahawk Central News, Seahawk Central Sports, and other
specialty programs are cablecast on TimeWarner Cable channel 5 in
Wilmington and on UNCW’s closed-circuit CHWK network during the
regular academic year.
UNCWelcome book
8
A calendar book jammed with events and programs taking place during
the first three weeks of fall semester. Highly sought after by all students.
Circulation: 4,500. Also available online in PDF. Publishes Aug 1, 2016.
Atlantis magazine
9
UNCW’s student magazine of the creative arts, featuring poetry, short
fiction, nonfiction, and visual art since 1971. Distributed to more than
30 locations on and off campus twice a year. Circulation: 750–1,000.
Publishes Oct 12, 2015, and Feb 22, 2016.
* Source: 2014 UNCW Student Media Readership Survey
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W E ’ D L I K E TO S AY
thank you.
We value the relationship that we’ve shared with you in serving the UNCW
community. Just as we continue to find new ways to deliver timely news and
information to the 14,000 students and 1,200 faculty and staff of the university, we
constantly strive to find ways to better serve you, our loyal advertising customer.
Now we want to build increased value for you and create a new and exciting way to
stretch your advertising dollar.
INTRODUCING
Starting in fall 2015, we will recognize your loyalty with reward dollars that may be
used for future advertising. You will earn a 5% dividend on advertising placed during
the month. For example, if you spend $1,500 on advertising in The Seahawk or
theseahawk.org, during January, we’ll send you a voucher good for $75 that you can
use during the month of February.
5%
R E B AT E
ON ALL ADS
It’s that simple. There’s no sign-up, no minimum buy.
Your reward voucher will be mailed to you at the end of
each month. Your reward dollars must be used before the
expiration date specified on the voucher. To redeem your
reward dollars, simply give the certificate to your sales consultant when you’re ready to place a new ad. It’s that easy.
*Rewards must be used toward new advertising in The Seahawk or theseahawk.org and
cannot be used as credit on past advertising invoices. Rewards have no cash value and will be
issued at the discretion of UNCW Student Media advertising management. Reward dollars are void
after the expiration date. To participate in the program, customers must be in good credit standing and
not have past-due bill payments over 60 days. Minimum voucher reward: 50% of value of online ads
or $20 for print ads.
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DISPLAY RATES
THE SEAHAWK
Column-Inch Rates
Minimum purchase 2 col-inches.
Color Rates
Student: $1.74
Campus: $2.03
Special*: $2.33
Local: $2.91
National: $3.64
Modular Pricing
Full page
3/4 Page
1/2 Page (S/I/V)
1/4 Page (S/V)
1/8 Page (S/V)
1/16 Page
B&W:
No charge
Full Color:
$150 per insertion
Special*Campus
$296.65
$259.25 $222.70
$194.65 $148.75 $129.20 $73.95 $64.60 $37.40 $32.30 $18.70 $16.15 Local
$370.60 $277.95 $185.30 $92.65 $46.75 $22.95 National
$464.10
$347.65
$232.05
$115.60
$57.80
$28.90
* New customers, UNCW alumni, nonprofits. Applies to single ad run with no changes up to
eight times. New customers cannot have advertised with us in the previous 15 months.
seahawk Theme Pages
NEWS RACKS
Exclusive page sponsorship. Price includes full color.
Basketball Preview
Halloween
Valentine’s Day
SGA Debates
Banner (11.5”W x 2.5”H):
Oct 1, 2015
Oct. 29, 2015
Feb 11, 2016
Mar 5, 2016
$405.
Get long-term results by splashing your
message on bold, full-color posters at the
busiest locations on campus. Measuring
17” by 21”, news-rack posters are persistent, visible and effective. Preprinted
posters earn a 10% discount. Full-color
printing included.
$20 per rack per week (2 weeks
minimum)
PRE-PRINTED INSERTS & Stick-Ons
Free-standing supplement
$50.
Stick-on advertising (rolls only) $65.
Full run (1,000 pcs), single advertisers only. See page 11 for shipping information.
5
Since 1948
POPULAR AD SIZES
Sizes and configurations other than these are available, priced by the column-inch (see
p. 5 for rates). Contact your sales consultant for assistance: 910.962.3789.
Full Page
124.8column-inches
6 cols (11.75”) x 20.8”
Quarter Page
31.2 column-inches
Square:
4 cols (7.6”) x 7.8”H
Vertical:
3 cols (5.67”) x 10.4”H
Half Page
62.4 column-inches
Square:
Eighth Page
Island:
Square:
Vertical:
Vertical:
6 cols (11.75”) x 10.4”H
4 cols (7.58”) x 15.6”H
6
3 cols (5.67”) x 20.8”H
15.6 column-inches
3 cols (5.67”) x 5.2”H
2 cols (3.72”) x 7.8”H
bill di nome
Seahawk Publication Dates 2015–2016
1. Aug 20
5. Oct 15
9. Jan 14
13. Mar 17*
2. Sep 3
6. Oct 29
10. Jan 28
14. Mar 24*
3. Sep 17
7. Nov 12*
11. Feb 11
15. Apr 7
4. Oct 1
8. Nov 19*
12. Feb 25
16. Apr 21
* These issues occur one week apart.
Seahawk Page Dimensions
Printable Area . . . . . . . . . 11.75”W x 21.5”H
1 column . . . . . . . . . . . . . . . . . . . . . . . . . 1.9”
2 columns . . . . . . . . . . . . . . . . . . . . . . . 3.875”
3 columns . . . . . . . . . . . . . . . . . . . . . . . . . 5.8”
4 columns . . . . . . . . . . . . . . . . . . . . . . . . . 7.8”
5 columns . . . . . . . . . . . . . . . . . . . . . . . 9.78”
6 columns . . . . . . . . . . . . . . . . . . . . . . . 11.75”
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THESEAHAWK.ORG — ONLINE ADVERTISING
TheSeahawk.org publishes throughout the year. One-third of online readers are
prospective and new students. UNCW alumni make up another third of our regular
online readers.
Online Rates
Type
Leaderboard
Half Page
Medium Rectangle
Wide Skyscraper
Full Banner
Top Button
Narrow Skyscraper
8
Pixel Size
728 x 90
300 x 600
300 x 250
160 x 600
468 x 60
200 x 90
120 x 600
Per Week
$24.
$22.
$20.
$18.
$17.
$14.
$12.
TealTV
TEALTV — production sponsorships
Each episode of TealTV’s Seahawk Central News airs on a two-week cycle, rotating
three times weekly on The Learning Network (TimeWarner Cable channel 5) and 15
times weekly on UNCW’s closed-circuit CHWK network, yielding 36 on-air credits
per episode. Additional programs are available, including Seahawk Central Sports.
34 percent of UNCW students surveyed have watched TealTV’s Seahawk Central News.
Rates
Exclusive Sponsor: $100 per episode
Exclusive 15-second, video-ready credit with voice-over announcement at top and
bottom of each show. Limited to one sponsor per episode.
Contributing Sponsor:
Title credit with 5-second voice-over twice per show
$50 per episode
UNCWELCOME BOOKLET
Full Page:
$420.
1/2 Page:
$265.
1/4 Page:
$185.
Partnership:
$525.
Partnership includes full-page ad, T-shirt logo, web page
logo, two T-shirts. Limit: 12 Partners.
Color restrictions apply. Materials deadline May 31, 2016
Full Page
4.75”W x 7.75”H
1/2 Page
4.75”W x 3.75”H
1/4 Page
4.75”W x 1.75”H
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atlantis magazine
Rates
Special*Campus Local
Inside cover . . . . . . . . . $160. . . . . . . . . . $140. . . . . . . . . . . $200.
Full page . . . . . . . . . . . . $144. . . . . . . . . . . $126. . . . . . . . . . . $180.
2/3 page . . . . . . . . . . . . . $118. . . . . . . . . . $104. . . . . . . . . . . $148.
1/2 page (H/V) . . . . . . . $102. . . . . . . . . . . $89. . . . . . . . . . . . $127.
1/3 page (H/V) . . . . . . . . $72. . . . . . . . . . . $63. . . . . . . . . . . . $90.
1/4 page . . . . . . . . . . . . . . $60. . . . . . . . . . . . $53. . . . . . . . . . . . $75.
1/6 page (H/V) . . . . . . . . $48. . . . . . . . . . . $42. . . . . . . . . . . . $60.
1/8 page . . . . . . . . . . . . . . $36. . . . . . . . . . . . $32. . . . . . . . . . . . $45.
* New customers, UNCW alumni, and nonprofits.
Ad Sizes
Full page, full bleed . . . . . . . . . . . . . . . . . . . 8.5” W x 11” H
2/3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.94” W x 10” H
1/2 page vertical . . . . . . . . . . . . . . . . . . . 3.667” W x 10” H
1/2 page horizontal . . . . . . . . . . . . . . . . . . 7.5” W x 4.83” H
1/3 page vertical . . . . . . . . . . . . . . . . . . . . 2.389” W x 10” H
1/3 page horizontal . . . . . . . . . . . . . . . . . 4.94” W x 3.33” H
1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . 3.667” W x 4.83” H
1/6 page vertical . . . . . . . . . . . . . . . . . . 2.389” W x 4.83” H
1/6 page horizontal . . . . . . . . . . . . . . . . . 4.94” W x 2.4” H
1/8 page . . . . . . . . . . . . . . . . . . . . . . . . . . 3.667” W x 2.4” H
Deadlines
Fall 2015 Issue
Spring 2016 Issue
10
ReservationsMaterials
Sep 14
Oct 12
Jan 25
Feb 22
Advertising Policies
Display Deadlines
Space reservations and ad copy are due one week prior to publication date (Thursday prior
to publication).
Pre-Printed Inserts
Full press runs only (1,000 pcs.). Min. size, 4.25” x 5.5”; max. size, 10.5” x 11”, flat or
folded. A sample of the insert must be submitted for approval two weeks prior to shipping
inserts to the printer.
Ship-to Address:
Att: UNCW Seahawk
Sunbelt Press
100 W. Broad St.
Dunn, NC 28334
Rates
All rates are non-commissionable (net to UNCW Student Media).
Electronic Submission
Ads may be sent on removable media or, if under 5MB in size, as email attachments to
ads.uncw@gmail.com. For print ads, we prefer PDF or JPG files. We do not accept Publisher, Word, PowerPoint or other low-resolution files. Please embed fonts or include all
fonts used in the file (Mac fonts only). We reserve the right to substitute similar fonts for
those not provided. Use CMYK for all print color. Image resolution for newsprint should
be 170 to 300 dpi. Resolution for Atlantis magazine: 300 dpi, minimum.
For online ads, we accept Flash, GIFs and JPG images. Use RGB colors and a screen resolution of 72 dpi. Ads may be animated but may not contain sound. Maximum animation
length: 15 secs. Maximum animation frame rate: 24 fps.
Cancellation
Advertisers will be responsible for 100 percent of the price of any display advertising canceled after deadline. Changes requested after deadline may not be possible.
Right of Refusal
UNCW Student Media reserves the right to reject or cancel, at its discretion, any ad
deemed objectionable or misleading.
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Responsibility
The advertiser or advertising agency assumes all responsibility and liability for the content
of advertisements, inserts and for any claim, expense or loss resulting from the publication or non-publication of such items in UNCW Student Media publications. Submission
of copy or images for inclusion in an advertisement shall constitute certification by the
advertiser that any necessary releases and permission to use such materials have been secured by the advertiser. With regard to the publication of an advertisement, the advertiser
will accept full responsibility including, but not limited to, claims of libel, infringement of
right of privacy, plagiarism, or copyright violation.
Payment Methods
Check or money order payable to UNCW Student Media. Visa or MasterCard, using our
secure online payment portal. Contact your sales consultant for instructions. A three
percent surcharge is applied to credit/debit-card payments.
Tearsheets
Proof of publication will be mailed to advertisers upon publication.
Contract rates and discounts will be adjusted to the applicable open rate if an order is not
fulfilled as agreed upon.
Credit & Billing
Prepayment is required for all advertising unless the advertiser is approved for billing.
Approved advertisers will be billed upon publication. Payment is due 30 days from invoice
date. No further advertising will be accepted after an account is 60 days past due. After 90
days past due, accounts will be referred for collection.
By N.C. law effective July 1, 2013, we must charge interest and penalties on all past-due accounts. Simple interest of five percent will be charged from the date the account becomes
past due until it is paid in full. The penalty rate is 10 percent of the original past-due
amount.
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the Seahawk
Complete terms and conditions are enumerated in the advertising agreement.
CONTACT US
Phone
Web
Advertising
Editorial:
Fax:
(910) 962-3789
(910) 962-3229
(910) 962-7131
Email
ads.uncw@gmail.com
Offices
UNCW Student Media
4855 Price Dr., FUU 1049
Wilmington, NC 28403-5624
www.uncw.edu/studentmedia
Staff
Elizabeth Davis
Sales & Marketing Director
(910) 962-3789
Bill DiNome
Student Media coordinator
(910) 962-7138
Campus Mail
FUU 1049, CB 5624
Important Dates
Fall 2015
•
•
•
•
•
•
•
Fall classes start
Family & Alumni Weekend
Fall Break
Thanksgiving break
Classes end
Fall Finals
Fall Commencement
Aug 19
Sep 25–27
Oct 10–13
Nov 25–29
Dec 2
Dec 4–10
Dec 12
Spring 2016
•
•
•
•
•
•
•
Spring classes start
MLK Day
Spring break
Spring holiday
Classes end
Spring finals
Spring Commencement
Jan 11
Jan 18
Mar 5–13
Mar 24–27
Apr 27
Apr 29–May 5
May 6–7
Summer 2016
• Summer I starts
• Freshman Orientations
• Fall 2015 classes start
May 18
June
Aug 19
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