St. Lawrence County Industrial Development Agency
Mission Statement
(Reviewed and Reaffirmed in Public Session on January 31, 2013)
The mission of the St. Lawrence County Industrial Development Agency (the “SLCIDA”) is to promote,
encourage, attract and develop job opportunities and economically sound commerce and industry in St.
Lawrence County. To accomplish its mission, the IDA constructs and owns industrial sites and
buildings, administers loan packaging and industrial revenue bond financing and provides a variety of
tax-reduction incentives.
Performance Goals
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To create new employment opportunities for St. Lawrence County citizens through the attraction of
or the creation of new businesses
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To create new employment opportunities for St. Lawrence County citizens through the expansion of
existing businesses
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To retain existing employment opportunities
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To leverage the greatest level of private investment in St. Lawrence County businesses
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To educate County businesses, elected officials and community representatives regarding available
economic development resources
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Act as a liaison with businesses and government to help coordinate economic development services
and reduce bureaucracy
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Work cooperatively with area economic development agencies to market County assets and
economic development resources to potential new or expanding businesses
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Ensure a transparent and accountable operation with responsibly-managed Agency assets
2013 Performance Review (January 2013 – December 2013)
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As part of its Public Authority Law compliance program, the SLCIDA adopted a policy regarding
the use of discretionary funds. Additionally, the St. Lawrence County Industrial Development
Agency Local Development Corporation (the “SLCIDA-LDC”), the St. Lawrence County Industrial
Development Agency Civic Development Corporation (the “SLCIDA-CDC”) and the St. Lawrence
County Local Development Corporation (the “SLCLDC”) reviewed and reaffirmed policies
regarding Property Disposition, Investment, and Procurement. Performance documents for 2012
were also reviewed.
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The SLCIDA is providing space within the IDA’s Potsdam Commerce Park building to enable St.
Lawrence County to store pallets of emergency food rations.
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Site visits to existing business customer locations were conducted throughout January as part of our
ongoing general outreach program. Additional site visits and interviews were conducted as part of
our partnership and sponsorship responsibilities through the North Country Alliance Local
Development Corporation. Staff have made approximately 2,000 contacts and/or site visits with
nearly 500 existing and prospective firms and agencies through December 2013.
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The SLCIDA is working with NYS Empire State Development Corporation to detail the parameters
of the SLCIDA’s $470,000 grant award through the Regional Economic Development Council (the
“REDC”) for the infrastructure needs of the Canton Industrial Park. On June 24, 2013, the SLCIDA
released a Request for Proposals to solicit bids for design and engineering services for the extension
of Commerce Lane, along with utilities infrastructure in the Park. In September 2013 the SLCIDA
awarded the bid to Tisdel Associates for $13,730.
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Staff continued its work with Kinney Drugs in 2013 as the Company worked to install fire protection
system upgrades and make improvements to its facilities in Gouverneur. The Company’s request
for reimbursement through the Community Development and Environmental Improvement
(“CDEIP) grant was received and processed at the beginning of 2013. The funds were originally
awarded to the Village of Gouverneur and later transferred to Kinney Drugs, and were being used
to help offset costs associated the fire protection system upgrades project. Additionally, the SLCIDA
extended the project’s Sales Tax Exemption status by 30 days, to July 31, 2013.
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Staff continued its work with Clearwater Paper as part of a $200,000 Consolidated Funding
Application (“CFA”) award to repair the rail trestle for spur servicing the paper mill. The company
revisited the project scope and cost estimates to determine the feasibility of moving forward with
the project this year, and ultimately decided to formally decline the CFA award.

The Newton Falls Rail’s $9,972,000 CFA award was modified to a two-phase project (Phase 1:
$1,300,000 and Phase 2: $8,672,000). Phase 1 of the project involves pre-construction work: line
clearing, permitting, rehabilitation evaluation, and specifications and bidding. While Phase 1 was
not totally finished at the end of 2013, the line clearing is nearly complete and the ‘specification and
bidding’ portion is being compiled for Phase 2 of the project. Once completed, Phase 2 of the
project, which involves the construction and renovation of the line, will begin.
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New York State enacted reforms to General Municipal Law and the Public Authority Law in 2013
which affect how IDAs and Authorities provide and report on state and local sales and use tax
exemption benefits. SLCIDA staff used the opportunity to create a comprehensive Sales and Use
Tax Exemption benefit guide that clarifies and simplifies reporting instruction requirements of our
business customers who receive the exemption benefit.
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A mortgage modification agreement with NBT was executed for the Rushton Place project. The
transaction gives Rushton Place a more affordable debt service, and thereby maximizes the
Company’s resources. No additional tax assistance was requested.

Staff worked with representatives of the County’s Casino Task Force to help promote the benefits
of a St. Lawrence County location for one of the Governor’s proposed casinos. Shortly thereafter,
Governor Cuomo and the St. Regis Mohawk Tribe reached accord regarding the Tribe’s exclusivity
rights in eight northern counties (including St. Lawrence) in New York State.
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The New York State Small Business Development Center received funding of $7,500 from the
SLCLDC as part of an agreement to provide business plan development and other services to small
businesses.
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The SLCIDA established a Fleet Management Policy and formally adopted an Employee
Handbook.
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The life and achievements of former Chair and IDA Board Member, the late Walter V. Basmajian,
were recognized by the SLCIDA in February 2013.
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For the third year in a row, the SLCIDA committed $25,000 in marketing funds to the FishCap
project.
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The SLCIDA and the County accepted a contract amendment for the provision of economic
development services to St. Lawrence County. The contract decreased the payment due for 2013
from $425,000 to $400,000, and extends the contract through 2015 at a rate of $400,000 per year.
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2012 Audited Financial Statements and the 2012 Annual Reports to the NYS Authorities Budget
Office were completed in March of 2013. Copies of the reports, along with the associated audited
financial statements for 2012 were provided to the County Legislature.
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SLCIDA staff and board put in much time and many resources as part of its active support of the St.
Lawrence Psychiatric Center Task Force:
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During a joint meeting of the SLCIDA-LDC and the St. Lawrence River Valley Redevelopment
Agency, funding through the Community Development and Environmental Improvement Program
was authorized for the following:
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Enacted resolutions in support of the continued operation of the Psychiatric Center.
Chief Executive Officer Patrick J. Kelly and IDA Board Member, Lynn Blevins, spoke to
representatives from OMH on May 15, 2013 during the OMH’s Listening Tour, held to
provide an opportunity for public comment regarding OMH’s plans for providing services.
IDA Board Member Mark Hall also attended the event.
SLCIDA Chief Executive Officer Patrick J. Kelly spoke to representatives of the State Senate
and Assembly on September 17, 2013, opposing the OMH’s plan to relocate services
provided at the St. Lawrence Psychiatric Center during a public hearing at Ogdensburg
City Hall.
Along with fellow Task Force Members, met with Governor Cuomo and key members of his
staff in Albany.
Researched, created, assembled and distributed over 100 binders and other support
materials to elected officials in State and local government, NYS OMH and Governor
Cuomo.
City of Ogdensburg: $28,750 loan award to replace 175-watt metal halide lighting,
located at various locations throughout the community.
St. Lawrence County Chamber of Commerce: $25,000 grant awarded as year 3 of a 3year commitment to the FishCap project.
St. Lawrence County Fire Training Facility: $60,000 grant award for Phase 2 of their
live fire training facility project, which includes purchase of materials and labor
necessary for the construction of a 22’x14’, single-story concrete slab-on-grade structure.
St. Lawrence County (Highway Department) Trails Project: $30,000 grant award for
Phase 1 of the Trails Project. Specifically, for costs relating to the creation and purchase
of kiosks, gates, signage, manuals and safety brochures.
St. Lawrence Power & Equipment Museum: $43,342 grant award to connect the
Museum’s sewer system to the Town of Madrid Wastewater Treatment Plant.
St. Lawrence River Walleye Association: $20,000 grant award for purchases associated
with site improvements and the initiation of a youth education program.
Town of Louisville: $40,000 grant award and $16,000 loan funding for renovations to
the Town’s Community Room, located within the Municipal Office Building.
Town of Madrid: $50,000 grant award for the demolition and refurbishment of
deteriorated concrete on dam abutments on the North end of the spillway.
Town of Massena: $75,000 grant award and $75,000 loan funding for repair and
restoration of the Town Hall façade and front steps.
Town of Waddington: $30,000 grant award to improve accessibility and enable adaptive
re-use of the historic Old Town Hall.
Village of Waddington: $45,000 grant award for the 2013 Bassmaster Elite Series St.
Lawrence River Showdown.
The SLCIDA authorized a commitment of funds to Drum Country Business Regional Marketing
Initiative. Economic development agencies from Jefferson, Lewis and St. Lawrence Counties have
undertaken this collaborative, regional marketing initiative for business attraction purposes. This
$5,000 commitment is the third year of a 3-year commitment under a January 2012 Memorandum
of Understanding.
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The SLCIDA authorized financial assistance for High Peaks Winery, LLC in the form of a sales and
use tax exemption, mortgage recording tax exemption, and Payment in Lieu of Tax agreement.
Additionally, the SLCIDA-LDC authorized low-interest loan financing. The Company is expansion
project involves the construction of a 2-story (3,000 sq. ft) facility to house a wine production
operation.
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The SLCIDA authorized assistance to Fockler Industries, LLC, as the company acquires a robotic
welder, key to the Company’s expansion. The expansion also included the SLCIDA-LDC’s leasing
of approximately 9,000 sq. ft of space within the RVRDA’s building on Lot 19-B in the Massena
Industrial Park.
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SLCIDA-LDC is also leasing approximately 1,000 sq. ft. of space within the Lot 19-A building in
the Massena Industrial Park to Illusion ATC.
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A Lease/Purchase and PILOT Agreement between the SLCIDA and OpTech Environmental Services
was executed for the purchase of the building located on Lot 20 within the Massena Industrial Park.
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AJ Missert, Inc. received approval from the New York State Liquor Authority to execute PILOT
documents for the Company’s warehouse expansion project. The PILOT documents were executed
in March 2013.
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Marimac US, Inc. successfully completed the terms of the Lease and PILOT for the building within
the Massena Industrial Park, and the SLCIDA has transferred ownership of the property to the
Company. This property is now fully taxable.
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Civic Development Fund loan funding was authorized for the St. Lawrence County Fire Training
Facility, Inc. The funding will assist with completing Phase 3 of the Facility’s project totaling about
$290,000. $200,000 in grant funds have been committed by Senator Ritchie and Assemblywoman
Russell through DASNY. The SLCIDA-CDC will lend $90,000 plus any unpaid capital interest on
$290,000 in bridge financing.
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Legal action against Zero Point Technology was settled for claims relative to the Potsdam
Commerce Park building. The $17,250 settlement also releases Zero Point from any future
claims/actions by the SLCIDA.
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The SLCIDA was awarded funds through the USDA Rural Business Enterprise Grant Program to
assist North Country Grown Cooperative, Inc. with the acquisition of cooling and refrigeration
equipment. The SLCIDA will use the RBEG funds to acquire and lease the equipment to the
Cooperative, which will pay at least 33% of the equipment’s value in lease payments over the life of
the equipment.
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The SLCIDA received grant funding through the REDC’s Consolidated Funding Application, and
staff have finalized the grant incentive proposal for the project to make repairs and improvements
to Lots 18 and 19 within the Massena Industrial Park. In addition, the RVRDA allocated $80,000
of its economic development funds for repairs and improvements to the buildings. These investments
will enhance the marketability of the sites to new or expanding businesses.
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SLCIDA staff continue to actively participate in the Regional Economic Development Council
process as evidenced by memberships in the REDC’s Opportunity Agenda Working Group, the
Priority Project Implementation Committee, the Workforce Committee, the Transportation &
Infrastructure Committee, the Canadian Connection Committee, and the Small Business/Community
Development Committee.
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The SLCIDA released a Request for Proposals for the purchase of 1 new vehicle and disposal of 3
older vehicles. As a result of the RFP process, the IDA cut its fleet in half.
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At the June 17, 20013 Annual Meeting on June 17, 2013, Brian W. Staples was reelected Chairman,
Ernest J. LaBaff was reelected Vice-Chairman, and Lynn Blevins was reelected Secretary. Patrick
J. Kelly was reappointed as Chief Executive Officer and Thomas A. Plastino was reappointed Chief
Financial Officer. The law firm of Silver & Collins was retained as Legal Counsel.
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Also, at its Annual Meeting, the SLCIDA named its first building within the Canton Industrial Park
the “Ernest J. LaBaff Industrial Building.” A formal building dedication will be held in the Spring
of 2014.
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At its July 2013 meeting, the SLCIDA terminated a Payment In Lieu of Taxes project with Newton
Falls Fine Paper Company. The transfer was completed in early November.
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The REDC’s $87,500 grant award to the SLCIDA to complete a structural demolition assessment
and engineering study for the former Jones & Laughlin Steel Corporation left a $87,500 funding
gap. SLCIDA will continue to work with the Clifton-Fine Economic Development Corporation and
DANC to secure the gap funding to meet the reimbursement requirement of the award.
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A revised annual financial disclosure form, based on input from the County’s Board of Ethics, was
adopted for use by Board members, Officers and Employees.
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SLCIDA-LDC authorized RVRDA and GMEDF funds totaling $103,000 to First Class Aire, LLC.
The project is expected to create 4 jobs, and will help to reduce the waste stream by expanding the
salvage and recycling capacity of a Certified Woman Owned Business and New York State Certified
Electronic Waste Recycling Facility.
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SLCIDA authorized a Sales and Use Tax Exemption benefit to ACCO Brands USA, LLC as part of
ACCO’s project to modernize its distribution facility in Ogdensburg. The project is expected to add
30 jobs.
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St. Lawrence Brewing Company’s Lease Agreement was modified to incorporate certain leasehold
improvements totaling slightly over $33,000. The SLCIDA-LDC, along with the NCA and
Adirondack Economic Development Corporation (AEDC), provided loan financing to the Company
in addition to that which was approved in November of 2012.
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Hoosier Magnetics Inc.’s new employee and maintenance facility project received a Sales and Use
Tax Exemption and a PILOT for the improved property. The Economic Enhancement Training Fund
also allocated $5,000 in training assistance.
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Potsdam Hotel Associates, LLC received a Sales and Use Tax Exemption benefit and a Mortgage
Recording Tax Exemption benefit for their Potsdam Hampton Inn project. The project is expected
to create 12 full time and 4 part time jobs. Additionally, the project is expected to generate $215,000
in real property taxes annually, in addition to sales tax revenue of almost $200,000.
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Sharrow’s Home Repair (Star Lake) and Lucas Motorsports & TwinPine QuickStop (Nicholville)
satisfied the terms of their respective loan agreements with the SLCLDC.
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Staff familiarized itself with the just-announced Start Up New York legislation and its emerging
regulations and conferred immediately with staff at SUNY Canton and SUNY Potsdam to determine
how the new program could be combined with more traditional economic development t programs
to develop profitable businesses in the County. One early result of the collaboration is that the
SUNY schools have included SLCIDA and other properties owned by development agency partners
in the list of “marquee properties” that they propose to include in their Start Up New York
applications to New York State.
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The Merton Van Sant / Industrial Development Agency Scholarship Fund awarded scholarships to
seven (7) Clarkson University students during the University’s 2013 Fiscal Year. The scholarship
was established in 1992 and made possible through a donation by the IDA to assist full-time
undergraduate students who reside in St. Lawrence County. The recipients hailed from Gouverneur
(2), Heuvelton, Massena, Norwood, Ogdensburg, and Potsdam.
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The SLCIDA’s Lease/Purchase contract with the Canton-Potsdam Hospital for its building in the
NATCO Research Park terminated as provided within the L/P agreement. SLCIDA relinquished
title to the property to the Hospital.
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The SLCIDA-LDC approved the allocation of RVRDA loan funds of $250,000 to Purine Pharma,
LLC. This loan is part of a $1.798 Million project and is expected to retain 2 FTE jobs and create
15 FTE jobs over the next three (3) years.
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The SLCIDA-LDC approved the allocation of RVRDA funds to Massena Electric Department as
part of a services contract between the RVRDA and MED.
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Board members approved Budgets for 2014, copies of which were forwarded to the Legislative
Chair, County Treasurer, County Clerk, and Authorities Budget Office. The budgets are also
available electronically at www.SLCIDA.com.
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The SLCIDA also continued aggressive marketing efforts, as follows:
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Outreach of select Canadian businesses in Ontario and Quebec to generate interest and
possible expansion into St. Lawrence County through trade shows, events, advertising and
the mailing of approximately 7,000 marketing pieces. Additionally, 18,000 insert copies will
be distributed in the Ontario Industrial Magazine highlighting power advantages &
available site/buildings.
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Focus on power advantages included continued work with Ontario power groups and
Massena Electric Department to develop a power initiative to attract Canadian companies
to St. Lawrence County. In February, a presentation was made to the Association of Major
Power Consumers of Ontario.
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Coordination of three (3) Countywide Economic Developers’ Marketing meeting to ensure
coordination of Countywide marketing efforts, strategic objectives and general operating
activities of the local, county and regional developers.
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Maintained memberships in Canadian trade organizations to facilitate access to events and
to maintain key contacts with Canadian companies and multiplier organizations.
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Advertising and media promotion pieces created and utilized, including placements in Drum
Country Business, North Country This Week, Watertown Daily Times, and St. Lawrence
County Newspapers
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Sponsorship, coordination and/or attendance at 18 trade shows/marketing events in
Northern New York and Canada:
February 2013
 Center for Entrepreneurship at Clarkson University – My Small Business 101
 Ottawa Business Summit
 Ottawa Chamber of Commerce, “South of the 49th – Expanding your Business
Horizon: A Comprehensive Seminar on Doing Business and Investing in the U.S.”
March 2013
 Center for Entrepreneurship at Clarkson University – My Small Business 101
 AmCham Chamber of Commerce, “Building Strong Partnerships in U.S.– Canada
Trade”
April 2013
 EpTech, Montreal
 Women’s Business Bootcamp, SUNY Canton
 North Country Symposium, St. Lawrence University
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Advanced Manufacturing Expo(AMEXPO) - Montreal
North Country Business Expo/The Really Big Show, Potsdam
Canadian Environmental Conference & Tradeshow (CANECT), Mississaugua
International Retail and Food Service Industry Tradeshow (SIAL 2013), Toronto
May 2013
 PACKEX, Toronto
 CANSEC (Canadian Defense Security Tradeshow), Ottawa
June 2013
 North Country Tech Symposium & IT Expo, CITEC at Clarkson
 North Country Clean Energy Conference, ANCA in Lake Placid
September 2013
 EpTech, Ottawa
 Canadian Manufacturing Tech Show, Toronto
October 2013
 CenterState CEO Business Showcase, Syracuse
 SecureTech, Ottawa
 Panel Discussion, “Building the North Country’s Innovation Economy through
Technology Commercialization and New Business Startups”
 RACER Trust Development Forum
 Women’s Business Bootcamp – SUNY Canton
 Matchmaker Event – SUNY Canton
November 2013
 APPrO 2013, Toronto
St. Lawrence County Industrial Development Agency 2014 Marketing Plan The following plan summarizes the focus areas and activity schedule through which the St. Lawrence County Industrial Development Agency (“IDA”) will undertake its marketing efforts in 2014. The IDA and the IDA Local Development Corporation have budgeted $100,000 in support of this plan. 1 I. Executive Summary In 2014, the St. Lawrence County Industrial Development Agency will continue to build upon its marketing efforts to promote St. Lawrence County as a business investment destination in our targeted geographies and industry sectors. Our focus this year will be to highlight our border location, available power assets, and the collaboration opportunities with our local colleges and universities, which have been enhanced through the StartUp‐NY incentives soon to be available from New York State. Successful economic development in the North Country requires a strong focus on growing existing and startup local businesses and the building of cooperative and creative partnerships. The IDA will organize outreach efforts and relationship development activities to strengthen in‐
county relationships to capitalize on any opportunities for new business development. Internally we will work to improve our efficiency and effectiveness by investing in new technologies to aid in planning and tracking activities, and by using a more systematic approach to our outreach efforts. II. Marketing the County A. Assets – Our Strengths and Value Proposition 1.
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Strategic Location with Access to US, Canadian and World Markets Power, Land, Water, and Natural Resources Available, Affordable Sites and Buildings Productive and Capable Workforce Educational Resources and Collaboration Opportunities Aggressive Tax, Training, Financial and Energy Incentives Air, Rail, Port and Road Transportation Systems Commitment to Assist B.
2014 Focus Areas 1. Continued activities in Canada a) Direct Mail / Fulfillment b) Conference and Trade Show Marketing c) Media Placement d) Seminars and Special Events e) Site Visits and Hosted Tours f)
Memberships & Other Activities 2 2. Power – focusing on the energy allocated for use in St. Lawrence County a) Research and Analysis (1) Research target market segments, geographies and industry participants (2) Continue to develop market intelligence regarding the best way to reach target segments b) Sales and Marketing (1) Refine associated marketing tools and materials (2) Implement marketing outreach programs in target Canadian market segments (3) Expand outreach to relevant non‐Canadian geographies 3. Building on regional assets and target sectors a) Power, Land, Water, Natural Resources, Outdoor Recreation and Adirondack Park b) Assessment of existing sectors for competitive attributes, gaps, and development potential (1) agribusiness (2) food processing (3) wood and forest products (4) plastics (5) defense and security (6) electronics assembly (7) manufacturing c) Ongoing research of emerging industry sectors and key site selection determinants for match with County’s assets and strengths d) Intensified utilization of local educational, research, technical resources and collaboration opportunities in conjunction with the Start‐Up NY initiative (i.e. biotech, renewable energy) e) Inform site selector market of our assets and offerings f)
Drum Country Business Initiative g) Centerstate CEO Initiatives 4. Expanded usage of social and digital media a) Continue to improve existing IDA website and online activities by developing a digital marketing capability which incorporates the latest communications techniques and outreach methods b) Investigate and advance use of social marketing vehicles where appropriate, including Facebook, Twitter, Linked‐in and related sites and mediums 3 c) Develop a social networking e‐marketing strategy for non‐traditional outreach to current and former residents, employers and potential new firms d) Develop e‐news broadcast to communicate new developments, programs, initiatives, incentives and activities to stakeholders and prospects 5. Continued cross‐organizational coordination a) Continue to foster cooperative relationships at the local, county, regional and state development levels b) Coordinate marketing activities with local development organizations c) Facilitate our local developers’ meetings d) Maintain an active presence with the local development organizations in the County e) Further our interests and participation in both the existing and emerging regional, state and national organizations that have an impact on the economic development activities in St. Lawrence County 6. Improved local outreach a) Implement a systematic company visitation program targeted to employers in all parts of the County b) Grow solid local companies by making a variety of development incentives available to them and communicating new opportunities that arise c) Create and market new development tools to help facilitate expansions and startups d) Identify local companies who are contemplating ownership transitions and educate successor owners about incentives that can assist them in maintaining and expanding the businesses that they acquire 7. Facilitating business and industry partnerships and referral opportunities throughout the region a) Referring companies to appropriate local and regional service providers such as Small Business Development Center, CITEC, Procurement Technical Assistance Center, Reh Center for Entrepreneurship at Clarkson, Shipley Center for Innovation at Clarkson, etc. b) Coordinating company meetings with local colleges and universities to explore opportunities for collaboration c) Connecting local companies with one another to explore business development opportunities 4 8. Increased collaboration with partner organizations a) Private Business and Industry b) Local Communities, Elected Officials and Government Agencies c) Regional Economic and Workforce Development Agencies d) Chambers of Commerce e) Utility Providers f)
Colleges and Universities g) Local Lending Institutions III. Marketing Activity The IDA will carry out specific marketing activities as outlined in the pages that follow which serve to further its 2014 objectives. In addition, our efforts consist of many supporting activities that are performed on an ongoing basis throughout the year. These include: A.
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Collaboration with local partners on tradeshows and site visits Coordination with local, regional and State partners on lead fulfillment Participation in local and regional marketing efforts and initiatives Service on various local, regional and State boards and committees Membership in strategic organizations; participation in events and seminars Investigation of new and better ways to serve our businesses by communicating opportunities and developing new product offerings to serve their needs Foster and develop any relationships that could have an impact on the economic development activities in St. Lawrence County 5 IV. Projected Marketing Activity Schedule A. 1st Quarter 1. JANUARY a) Design materials for non‐Canadian power direct mailing b) Design ad for print advertising to Canada c) Subscribe to e‐marketing service such as Constant Contact for facilitating e‐
marketing and social media development d) Develop and initiate plan for ongoing, systematic site visits and outreach to in‐
county businesses e) Print Advertising: North Country This Week 2013 Progress Edition 2. FEBRUARY a) Print advertising: Northern New York Newspapers, 2014 Business Outlook b) Purchase design software to enable the development of “print ready” ads internally c) Print Advertising: Canadian markets – power, sites and buildings focus d) Facilitate local developers’ meeting; review marketing plan and coordinate participation in tradeshows e) Print advertising: Ottawa Technology Magazine in cooperation with OBPA f)
Design and order power focused tradeshow displays g) Update and print brochures and collateral for tradeshow distribution; order promotional materials (pens, pads, etc.) h) Research database options for better management of contacts, lead tracking, and effectiveness of sales & marketing efforts i)
Organize contacts to be included in e‐marketing outreach 3. MARCH a) Strategic media placement and e‐marketing highlighting attendance at upcoming tradeshows b) Direct mailing: Power, including Massachusetts biomedical, electronics, plastics and manufacturing sectors to correlate with upcoming BIOMeDevise/Plastec/ Design & Manufacturing/Electronics New England tradeshow – 1,000 pieces c) Tradeshow: Exhibit at FABTECH, Toronto (March 18‐20) d) Tradeshow: Exhibit at BIOMeDevise/Plastec/Design & Manufacturing/ Electronics New England, Boston (March 26‐27) e) Create template for e‐newsletter f)
Develop content for first quarter e‐newsletter g) Direct mailing: Power, Start‐Up NY focus; target sectors to correlate with upcoming tradeshows – 1,000 pieces 6 B. 2nd Quarter 1. APRIL a) Finalize and distribute first e‐newsletter; Update SLCIDA.com website with new e‐marketing linkages (newsletter) b) Strategic media placement and e‐marketing highlighting attendance at upcoming tradeshows c) Direct mailing: Power, Start‐Up NY focus; target sectors that correlate with upcoming tradeshows (electronics manufacturing, manufacturing, environmental, forestry and wood products, security) – 1,000 pieces d) Tradeshow: Attend SIAL 2013 SET 2013, Toronto (April 2‐4) e) Tradeshow: Exhibit at All‐Energy Canada Exhibition, Toronto (April 9‐10) f) Tradeshow: Exhibit at EpTech Montreal (April 15) g) Tradeshow: Exhibit at The Really Big Show, Potsdam (April 25‐26) h) Tradeshow: Exhibit at CANECT, Mississauga (April 29‐30) 2. MAY a) Strategic media placement and e‐marketing highlighting attendance at upcoming tradeshows b) Tradeshow: Exhibit at Mfg4, Hartford, CT (May 6‐8) c) Tradeshow: Attend Northeastern Forest Products Equipment Expo, Essex Jct., VT (May 9‐10) d) Tradeshow: Exhibit at MMTS, Montreal (May 12‐14) e) Exhibit at NC Technology Symposium & IT Expo f)
Tradeshow: Exhibit at CANSEC, Ottawa (May 28‐29) g) Print Advertising: Sites and buildings 3. JUNE a) Tradeshow: Exhibit at Atlantic Design & Manufacturing, New York, NY (June 10‐
12) b) Print Advertising: Winery and microbrewery expo c) Exhibit at North Country Clean Energy Conference, Lake Placid d) Print Advertising: North Country This Week Visitor’s Guide e) Print Advertising: Vacation Guide f) Ontario Industrial e‐book g) Social Media: Facebook outreach to identify potential “come back” individuals h) Develop content for second quarter e‐newsletter i)
Facilitate local developers’ meeting 7 C. 3rd ‐ 4th Quarters 1. JULY a) Finalize and distribute second e‐newsletter b) Social Media: Advertising for upcoming winery and brewery event c) Assess current websites; review for more effective marketing d) Event: Local winery and microbrewery expo, IDA building 2. SEPTEMBER a) Event: Port and Border Commerce Day: Ogdensburg Bridge & Port Authority b) Develop content for third e‐newsletter c) Facilitate local developers’ meeting d) Tradeshow: Attend Canada Woodworking East, Montreal (September 26‐27) e) Direct Mailing: Power, Start‐Up NY – collaborate with colleges and universities to target alumni returning for campus events f)
Social Media: Facebook outreach to identify potential alumni returning for campus events 3. OCTOBER a) Strategic media placement and e‐marketing highlighting attendance at upcoming tradeshows b) Direct Mailing: Power, Start‐Up NY, plastics and security/government contracting focus to correlate with upcoming Secure Tech and PACKEX tradeshows c) Finalize and distribute third e‐newsletter d) Tradeshow: Salon Industrial de Quebec, Quebec City (October 7‐9) e) Business Showcase: Exhibit at CenterState CEO, Syracuse f) Tradeshow: Exhibit at EpTech, Ottawa (October 28) g) Tradeshow: Exhibit at EpTech, Mississauga (October 30) 4. NOVEMBER a) Tradeshow: Exhibit at Secure Tech, Ottawa (November 4‐5) b) Tradeshow: Exhibit at PACKEX, Montreal (November 19‐20) c) Social Media marketing to natives returning to the area for the holidays d) Print Advertising: Target out‐of‐town natives visiting for holidays 5. DECEMBER a) Social Media: Facebook outreach to identify potential “come back” individuals b) Print Advertising: Target out‐of‐town natives visiting for holidays c) Develop content for fourth e‐newsletter d) Facilitate local developers’ meeting 8