UNCW
STUDENT
MEDIA
ADVERTISING RATES & INFORMATION 2014–2015
910.962.3789
ads.uncw@gmail.com
The UNCW Market
Total Students, fall 2013 13,937
Undergraduate
Graduate
12,428
89%
1,509
11%
Faculty & Staff
2,196
Total Campus Population
16,133
Gender, all students
Female
8,423
61%
Male
5,393
39%
Age, undergrads
18 or younger
1,808
15%
19–20 years
4,483
36%
21–22 years
3,579
29%
23–24 years
905
7%
25–35 years
1,270
10%
36+ years
383
3%
Out of State
2023
15%
Minority
2,276
16%
Residence, undergrads
On Campus
4,847
39%
Off Campus
7,581
61%
Enrollment Status, all students
Full Time
12,005
86%
Part Time
1,932
14%
Source: UNCW Office of Institutional Research & Assessment
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UNCW STUDENT MEDIA
A DVE R TISI NG R ATE S & I NF ORM AT ION 2014–2015
ADVERTISING OPTIONS
The Seahawk
Founded 1948, UNCW’s campus newspaper is published on alternate
Thursdays, August though April, and distributed free to nearly 100 locations on campus and off. 2,000 circulation.
theseahawk.org
Published throughout the year, TheSeahawk.org serves the 60 percent of
students who get their news online.*
Special publications
4
6
7
The Compass
A full-color, large-format orientation guide distributed directly to freshman and transfer students and their parents attending orientation sessions
from May through January. Circulation: 7,000. Also available online as a
downloadable PDF. Publishes May 12, 2015
UNCWelcome Booklet
A calendar jammed with events and programs taking place during the first
three weeks of fall semester. Highly sought after by all students. Circulation: 4,500. Also available online in PDF. Publishes Aug 1, 2015
TealTV Sponsorships
TealTV produces Seahawk Central News, Seahawk Central Sports, and
several specialty programs cablecast on TimeWarner Cable channel 5 in
Wilmington and on UNCW’s closed-circuit CHWK network.
Atlantis magazine
UNCW’s student magazine of the creative arts, featuring poetry, short
fiction and nonfiction, and visual art. Distributed to more than 30 locations on and off campus three times a year, and yielding a high pass-along
rate. Circulation: 750–1,000. Publishes Oct 29, 2014, and Feb 17 &
April 22, 2015
* Source: 2014 UNCW Student Media Readership Survey
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9
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DISPLAY RATES
THE SEAHAWK
Online ad (medium rectangle) included FREE with purchase of a quarter-page
or larger print ad. Ask your sales consultant.
Full page
3/4 Page
1/2 Page (H/V)
1/4 Page (H/V)
1/8 Page (H/V)
1/16 Page
Special*Campus
$349.
$305.
$262.
$229.
$175.
$152.
$87.
$76.
$44.
$38.
$22.
$19.
* New customers, UNCW alumni and nonprofits.
Column-Inch Rates
Local: $3.42
Student: $2.05
Special: $2.74
COLOR RATES
Campus: $2.39
National: $4.28
B&W:
Oct 9, 2014
Oct. 23, 2014
Feb 11, 2015
Mar 5, 2015
No charge
Spot Colors: $75 each per insertion
Full Color:
seahawk Theme Pages
Basketball Preview
Halloween
Valentine’s Day
SGA Debates
Local National
$436.
$546.
$327.
$409.
$218.
$273.
$109.
$136.
$55.
$68.
$27.
$34.
$225 per insertion
Banner (11.5”W x 2.5”H):
Rectangle (5.67”W x 2.5”H):
Prices include full color.
$230.
$150.
PRE-PRINTED INSERTS
Single sheet
Multiple sheets/advertisers
$130.
$160.
Full run only (2,000 pcs)
NEWS RACKS
Get long-term results by splashing your message on bold, full-color posters at 10 of
the busiest locations on campus. Measuring 17” by 21”, news-rack posters are persistent, visible and effective. Full-color printing included. Preprinted posters earn a
10% discount.
$390 for 10 racks, 2 weeks
Seahawk Publication Dates
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1. Aug 21
5. Oct 9
9. Jan 15
13. Mar 5
2. Sep 4
6. Oct 23
10. Jan 29
14. Mar 26
3. Sep 18
7. Nov 6
11. Feb 12
15. Apr 9
4. Oct 2
8. Nov 20
12. Feb 26
16. Apr 23
Since 1948
POPULAR AD SIZES
Sizes other than these are available, priced by the column-inch (see p. 4 for column-inch rates). Contact your sales consultant for information: 910.962.3789.
Full Page
127.5 column-inches
6 cols (11.5”) x 21.25”
Quarter Page
31.875 column-inches
Horizontal:
4 cols (7.61”) x 7.969”H
Vertical:
3 cols (5.67”) x 10.625”H
Half Page
63.75 column-inches
Horizontal:
Eighth Page
Island:
Horizontal:
Vertical:
Vertical:
6 cols (11.5”) x 10.625”H
4 cols (7.61”) x 15.938”H
3 cols (5.67”) x 21.25”H
15.938 column-inches
3 cols (5.67”) x 5.313”H
2 cols (3.72”) x 7.969”H
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THE SEAHAWK.ORG — ONLINE ADVERTISING
TheSeahawk.org publishes throughout the year. One-third of online readers are
prospective and new students. UNCW alumni make up another third of our regular
online readers.
Online Rates
Type
Leaderboard
Half Page
Medium Rectangle
Wide Skyscraper
Full Banner
Top Button
Narrow Skyscraper
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Size in pixels
728 x 90
300 x 600
300 x 250
160 x 600
468 x 60
200 x 90
120 x 600
Per Week
$24.
$22.
$20.
$18.
$17.
$14.
$12.
THE COMPASS
CampusLocal
Full Back Cover
$400.
$400.
Full Interior Page $252.
$350.
1/2 Page (H/V)
$164.
$228.
1/4 Page
$91.
$126.
1/8 Page
$50.
$70.
•
Large magazine format: 10.5” x 12”
•
Glossy cover, full color throughout
•
Materials deadline April 10, 2015
FULL PAGE
9.5”W x 10.75”H
1/2 PAGE Ver.
4.67”W x 10.75”H
1/2 PAGE Hor.
9.5”W x 5.25”H
1/4 PAGE Ver.
2.25”W x 10.75”H
1/4 PAGE
4.67”W x 5.25”H
1/8 PAGE Ver.
2.25”W x 5.25”H
1/8 PAGE Hor.
4.67”W x 2.6”H
UNCWELCOME BOOKLET
Full Page:
$420.
1/2 Page:
$265.
1/4 Page:
$185.
Partnership:
$525.
Partnership includes full-page ad, T-shirt logo, web page
logo, two T-shirts. Limit: 12 Partners.
Color restrictions apply. Materials deadline May 29, 2015
Listings • Schedules • Events • Helpful Information
WELCOME
INVOLVEMENT • CIVILITY • SERVICE • RESPECT • HEALTH • COMMUNITY • HONOR
www.uncw.edu/uncwelcome
DIVISION OF STUDENT AFFAIRS
CAMPUS ACTIVITIES & INVOLVEMENT CENTER
Full Page
4.75”W x 7.75”H
1/2 Page
4.75”W x 3.75”H
1/4 Page
4.75”W x 1.75”H
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TEALTV
Production Sponsorships
Each episode of TealTV’s Seahawk Central News airs on a two-week cycle, rotating
three times weekly on The Learning Network (TimeWarner Cable channel 5) and 15
times weekly on UNCW’s closed-circuit CHWK network. Each sponsor credit airs
twice per show, yielding 72 on-air credits per episode. Additional programs are also
available, including Seahawk Central Sports.
The Learning Network reaches tens of thousands of homes
in a three-county area.
34 percent of UNCW students surveyed have watched
TealTV’s Seahawk Central News.
Rates
Exclusive Sponsor: $100 per episode
Exclusive 15-second, video-ready credit with voice-over announcement at top and bottom of each show. Limited to one sponsor per
episode.
Contributing Sponsor: $50 per episode
Title credit with 5-second voice-over twice per show
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atlantis magazine
SUMMER 2014
Q&A With
Kc
Allison
the girl who
played with paper
DEADLY
LO-FI
Bourbons
the
Q&A sessions
Wilmington’s
ScarieSt
Jon Berry
rock & roll
duo
community spotlight
Community Spotlight
Michelle
Connolly
Rates
Inside cover
Full page
2/3 page
1/2 page (H/V)
1/3 page (H/V)
1/4 page
1/6 page (H/V)
1/8 page
Special*Campus
$160.
$140.
$144.
$126.
$118.
$104.
$102.
$89.
$72.
$63.
$60.
$53.
$48.
$42.
$36.
$32.
* New customers, UNCW alumni and nonprofits.
Local
$200.
$180.
$148.
$127.
$90.
$75.
$60.
$45.
Ad Sizes
Full page, full bleed 8.5” W x 11” H
2/3 page 4.94” W x 10” H
1/2 page vertical 3.667” W x 10” H
1/2 page horizontal 7.5” W x 4.83” H
1/3 page vertical 2.389” W x 10” H
1/3 page horizontal4.94” W x 3.33” H
1/4 page3.667” W x 4.83” H
1/6 page vertical2.389” W x 4.83” H
1/6 page horizontal 4.94” W x 2.4” H
1/8 page3.667” W x 2.4” H
Deadlines
Fall Issue
Spring Issue
Summer Issue
ReservationsMaterials
Sep 15
Sep 29
Dec 3
Jan 16
Apr 27
Mar 20
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Advertising Policies
Display Deadlines
Space reservations and ad copy are due one week prior to publication date (Thursday prior
to publication).
Pre-Printed Inserts
Full press runs only (2000 pcs.). Min. size, 5” x 6”; max. size, 8” x 10”, flat or folded. A
sample of the insert must be submitted for approval two weeks prior to shipping inserts to
the printer.
Ship-to Address:
Att: UNCW Seahawk
BN Printing
611 S. Chicopee Rd.
Benson, NC 27504
Tel: 919.894.4170
Rates
All rates are non-commissionable (net).
Electronic Submission
Ads may be sent on removable media or, if under 5MB in size, as email attachments to
ads.uncw@gmail.com. For print ads, we prefer PDF or JPG files. We do not accept Publisher, Word, PowerPoint or other low-resolution files. Please embed fonts or include all
fonts used in the file (Mac fonts only). We reserve the right to substitute similar fonts for
those not provided. Use CMYK for all print color. Image resolution should be 300 dpi.
For online ads, we accept Flash, gifs and jpeg images. Use RGB colors and a screen resolution of 72 dpi. Ads may be animated but may not contain sound. Maximum animation
length: 15 secs. Maximum animation frame rate: 24 fps.
Cancellation
Advertisers will be responsible for 100 percent of the price of any display advertising canceled after deadline. Changes requested after deadline may not be possible.
Right of Refusal
UNCW Student Media reserves the right to reject or cancel, at its discretion, any ad
deemed objectionable or misleading.
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Responsibility
The advertiser or advertising agency assumes all responsibility and liability for the content
of advertisements, inserts and for any claim, expense or loss resulting from the publication or non-publication of such items in UNCW Student Media publications. Submission
of copy or images for inclusion in an advertisement shall constitute certification by the
advertiser that any necessary releases and permission to use such materials have been secured by the advertiser. With regard to the publication of an advertisement, the advertiser
will accept full responsibility including, but not limited to, claims of libel, infringement of
right of privacy, plagiarism, or copyright violation.
Payment Methods
Check or money order payable to UNC Wilmington. Visa or MasterCard, using our
secure online payment portal. Contact your sales consultant for instructions. A three
percent surcharge is applied to credit/debit-card payments.
Tearsheets
Proof of publication will be mailed to advertisers upon publication.
Contract rates and discounts will be adjusted to the applicable open rate if an order is not
fulfilled as agreed upon.
Credit & Billing
Prepayment is required for all advertising unless the advertiser is approved for billing.
Approved advertisers will be billed upon publication. Payment is due 30 days from invoice
date. No further advertising will be accepted after an account is 60 days past due. After 90
days past due, accounts will be referred for collection.
By N.C. law effective July 1, 2013, we must charge interest and penalties on all past-due accounts. Simple interest of five percent will be charged from the date the account becomes
past due until it is paid in full. The penalty rate is 10 percent of the original past-due
amount.
Complete terms and conditions are enumerated in the advertising agreement.
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CONTACT US
Phone
Advertising
Editorial:
Fax:
Web
(910) 962-3789
(910) 962-3229
(910) 962-7131
Email
www.uncw.edu/studentmedia
Staff
Elizabeth Davis
Sales & Marketing Director
(910) 962-3789
ads.uncw@gmail.com
Offices
UNCW Student Media
4855 Price Dr., FUU 1049
Wilmington, NC 28403-5624
Bill DiNome
Student Media coordinator
(910) 962-7138
Campus Mail
FUU 1049, CB 5624
Important Dates
Fall 2014
•
•
•
•
•
•
•
Fall classes start
Family & Alumni Weekend
Fall Break
Thanksgiving break
Classes end
Fall Finals
Fall Commencement
Aug 20
Sep 26–28
Oct 11–14
Nov 26–30
Dec 3
Dec 5–11
Dec 13
Spring 2015
•
•
•
•
•
•
Spring classes start
Spring break
Spring holiday
Classes end
Spring finals
Spring Commencement
Jan 12
Mar 7–15
Apr 2–5
Apr 29
May 1–7
May 8–9
Summer 2015
• Summer I starts
• Freshman Orientations
• Fall 2015 classes start
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May 18
June
Aug 19