Help Us
Brand NC!
Brand North Carolina is seeking the participation of North Carolina’s most knowledgeable
stakeholders—North Carolinians—to help develop the first state brand
for the State of North Carolina.
How can you join in this important and historic effort?
C E
B A
Creative Expression
Contest
Submit photography, art,
or anything that captures
“What North Carolina
Means to You” for the
chance to win $2000!
Upload at
www.brandNC.org
Brand Ambassador
Program
Apply to represent your
county as a brand
ambassador today to help
spread the word about
this important project!
Apply at
www.surveymonkey.com
/s/NCBrandAmbassadors
C C
C V
Case
Competition
Core Values
Survey
Register your team today
for the chance win $5000
and present your brand
strategy live at our state
capital!
Register at
www.surveymonkey.com
/s/brandNCcasecompregistration
Fill out the North Carolina
Core Value Survey today
to tell us what you believe
are North Carolina’s
enduring core values!
Go to
www.surveymonkey.com
/s/NC_Core_Values
More information at:
www.brandnc.org
919-962-3156 │ brandNC@unc.edu│ facebook.com/BrandNorthCarolina │ @BrandNCProject
the brand
N
C project
brandNC is hosting a Brand Strategy Case Competition to
assemble well reasoned arguments and recommendations that
build a business case for a new North Carolina state brand. We
invite everyone to participate. The competition is open to anyone
-- teams of students, as well as teams of professionals and other
individuals who wish to compete. No limit on number of
competitors per team. $5,000 First Place Team Prize
REGISTRATION
Register now! Complete the form at the following link:
www.surveymonkey.com/s/brandNCcasecomp-registration
Register now to participate.
SEMI-FINALS
A 15 minute video submission and presentation deck
(PowerPoint or Prezi) addressing the focus of the contest -create a credible and authentic brand for North Carolina -- for
each team is due on April 7th, 2014.
IMPORTANT DATES
Team Registration Now!
Starting March 21st
Case Information Sent to
Registered Teams
April 7th
Video and PowerPoint Deck
Submissions Due
By 9 A.M.
April 8th
Finalist Teams Announced
April 12th
Live Finals in Raleigh
FINALS
Select teams will be invited to the final live round of the
competition in Raleigh during the morning of April 12th. A
reception for the finalist teams will occur during the afternoon
of April 12th following the morning competition.
April 12th
Winners Announced at Brand
Strategy Case Competition
Reception in Raleigh
PRIZES
First place winners will receive $5,000 for the team and a
trophy for their organization. The second place team will
receive $1,000 and a plaque. All finalist teams that compete
will receive certificates to award their contributions.
brandNC is commissioned by the North Carolina Department of
Commerce and the Office of the Governor to create a brand identity for
the State of North Carolina crafted by North Carolinians. Join the
challenge! To get involved, visit: brandNC.org/get-involved or
brandNC.org/contests.
CONTACT
phone: 1.919.962.3156
e-mail: brandNC@unc.edu
web: brandNC.org
@BrandNCProject
facebook.com/BrandNorthCarolina
4520 McColl Building │ Kenan-Flagler Business School │ University of North Carolina │ Chapel Hill, NC │ 27599-3490